What Excellence In Dentistry, LLC does

Excellence In Dentistry, LLC operates The Profitable Dentist, a niche vertical-media and professional-development platform serving practice-owning dentists in the United States. Founded in 1991 by Dr. Woody Oakes as personal practice-management notes that evolved into The Nationwide Dental Newsletter and then The Profitable Dentist Magazine, the business now reaches its audience through a multi-channel digital platform spanning a website (theprofitabledentist.com), email newsletters, YouTube, and major social networks, plus in-person industry conferences such as the Destin Spring Break Seminar. The company has delivered more than one million hours of continuing-education (CE) content over its 35+ year history and is self-described as "Dentistry's Leading Resource For Successful Dentist Owners."

The core technology is a content-led online platform hosting an extensive editorial library covering practice management (finance, insurance, leadership, marketing, operations, scheduling, start-up, transition), clinical topics (hygiene, halitosis), oral-systemic health, and dentist well-being. CE courses are delivered through the same digital infrastructure, and the platform supports community membership with member dashboards, account management, and content access. Distribution leverages thought-leadership content from external educators and partner networks including AAOSH (American Academy for Oral & Systemic Health) and ADMC (American Dental Management Consulting Network).

The business model combines recurring subscription revenue (magazine subscriptions, community membership, CE courses) with professional-services revenue from conferences and events, supplemented by advertising and partner-sponsor relationships (e.g., Scientific Metals, Practice Builders via the TPDAdvantage sub-brand). The legal entity is Profitable Dentist Media, LLC, a privately held LLC domiciled in the U.S. and led by Steve Parker, who acquired the company from Dr. Oakes in 2017 after partnering with him in 2015 to drive the digital transition. The platform is supported by a lean team of approximately 5 employees and operates from New Albany, Indiana.

Name

Excellence In Dentistry, LLC

Legal name

Profitable Dentist Media, LLC

Website

https://theprofitabledentist.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The Profitable Dentist is a U.S. niche vertical-media and CE platform that delivers practice-management content, continuing-education courses, conferences, and community membership to practice-owning dentists. It operates as Profitable Dentist Media, LLC from New Albany, Indiana, with about five employees.

Ownership category

akta.pro rank

Product category

Dental Practice Management Education

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Other Publishers (51319)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Dental Assisting (EDAOAJAJ)

Keywords

• Dental practice management
• Continuing education courses
• Dental magazine publications
• Dental business consulting
• Practice owner resources

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: The Profitable Dentist Magazine serves as a primary revenue stream, offering business expertise and practice management content to dentist subscribers
2. Membership Programs: Community membership options providing tools, resources, and connections for practice growth
3. Continuing Education (CE): CE courses delivered through the platform for dental professional development
4. Conference Events: Industry conferences and events featuring dental educators and thought leaders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Profitable Dentist is a content, education, and community platform serving dental practice owners. It publishes The Profitable Dentist Magazine, delivers continuing education (CE) courses, hosts industry conferences, and operates a community membership program focused on the business side of running a dental practice.

Product overview

No Information

Differentiator

Problem solved

Functional benefit

Brands

• TPDAdvantage: Partner spotlight/advertising program featuring Practice Builders

Products and services

• The Profitable Dentist Magazine A subscription-based magazine delivering business expertise, practice management guidance, financial planning insights, and leadership development content for dentist practice owners.
• Community Membership Program Subscription-based membership providing tools, resources, and connections to help dental practice owners grow their practices and engage with a peer community.
• Continuing Education (CE) Courses Online CE courses for dental professional development, with the platform having delivered more than one million hours of continuing education to dental professionals.
• Industry Conferences and Seminars Industry-defining dental conferences and events, including the Destin Spring Break Seminar, featuring respected dental educators and thought leaders in practice management and clinical topics.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Scientific MetalscoreGTM or Marketing PartnerScientific Metals is a trusted partner of The Profitable Dentist for more than two decades, providing dental scrap refining services. The partnership offers professional refining, transparency, reporting, and payment based on actual recovered precious metals. The Profitable Dentist features Scientific Metals content and recommendations to its audience of dentist-owners.
• Practice BuildersminorGTM or Marketing PartnerPractice Builders is featured as a partner/advertiser on The Profitable Dentist platform, providing practice marketing services to the dental audience.
• American Academy for Oral & Systemic Health (AAOSH)coreStrategic or Co-development PartnerAAOSH contributes content to The Profitable Dentist on oral-systemic health topics, aligning with the platform's emphasis on emerging trends in oral-systemic health education for dental professionals.
• ADMC (American Dental Management Consulting Network)coreStrategic or Co-development PartnerADMC Practice Growth Experts contribute articles and expertise to The Profitable Dentist, including experts in Strategic Consulting and Leadership Coaching, Treatment Planning, Billing/Coding, and Insurance.
• Destin Spring Break SeminarminorStrategic or Co-development PartnerA private seminar platform pioneered by founder Dr. Woody Oakes that helped launch many of today's leading dental speakers and influencers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Spear Education: Spear Education is a dental CE platform focused on clinical and practice growth education for dentists and teams. It overlaps with TPD's CE and practice-management content delivery, especially for practice owners seeking growth.
• Dawson Academy / The Dawson Academy CE: The Dawson Academy provides dental CE courses and live events focused on occlusion and restorative dentistry for dentists. It overlaps with TPD's CE delivery model and live event monetization.
• RDH Magazine (Bencom / Endeavor): RDH targets dental hygienists with continuing education and clinical content; it has overlap with TPD's CE approach and is part of the same dental-media competitive set serving the practice.

Broad incumbents

• Benco Dental (Industry Solutions + Content): Benco Dental is one of the largest independent dental distributors, offering equipment, supplies, and practice-management content to dentists. It overlaps with TPD's audience reach and serves practice owners with business resources.
• Patterson Dental / Patterson Today: Patterson Dental supplies equipment and supplies to dental practices and publishes practice-management and CE content for dentist-owners. It competes for the same audience's attention and advertisers.
• American Dental Association (ADA) / ADA News & CE: The ADA is the largest professional association for U.S. dentists, publishing ADA News, Journal of the ADA, and a broad CE catalog. As a broad incumbent it competes for the same dentist audience's attention, content subscriptions, and CE dollars.

Direct peers

• Dentistry Today: Dentistry Today is a dental magazine and CE provider serving practicing dentists with clinical and practice-management content. It overlaps with TPD's editorial scope, CE offerings, and targeted dentist audience.
• Dental Products Report: Dental Products Report covers clinical techniques, products, and practice-management for dentists. It serves a closely overlapping audience with TPD and shares the magazine + digital + CE format.
• Dental Tribune International: Dental Tribune publishes dental periodicals, CE, and conferences globally. It mirrors TPD's blend of magazine publishing, CE delivery, and live events for dental professionals.
• Dental Economics (PennWell / Endeavor Business Media): Dental Economics is the longest-running practice-management magazine for dentists, covering business, finance, and clinical operations. It directly competes for the same practice-owner readership and advertiser base as The Profitable Dentist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TPDMagazine
• YouTubeyoutube.com/channel/UCExample
• Facebookfacebook.com/tpdmagazine
• LinkedInlinkedin.com/company/excellence-in-dentistry-llc
• Instagraminstagram.com/tpdmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excellence In Dentistry, LLC