The Ranch Golf and Country Club

What The Ranch Golf and Country Club does

The Ranch Golf and Country Club is a privately held, single-asset public golf facility located in Acheson, Alberta, on the outskirts of Edmonton. It operates an 18-hole championship-calibre par-71 course ranked in Canada's Top 100 and rated Edmonton's #1 Best Value Public Golf Course by Score Golf Magazine in 2021. The facility includes a fully stocked pro shop, a clubhouse restaurant (Red Wheel Pub & Grill), a driving range, an on-site TaylorMade Performance Center for custom club fitting, and a Golf Academy for instruction. It is owned and led by General Manager Murray McCourt, who joined in 2006 and subsequently accepted a lifetime contract that includes ownership.

The company monetizes through a diversified set of revenue streams: green fees and cart rentals ($60-$95 per 18-hole round with seasonal and twilight tiers), prepaid Ranch Multi-Round Packs (25/50/100/200 rounds at $2,125-$13,995), pro shop merchandise (TaylorMade, Adidas, Travis Mathew and other brands; online with curb-side pickup via Tee-on), tournament hosting (over 175 events annually with customizable packages), special events (weddings, corporate meetings, winter events), and TaylorMade custom fittings. A Ranch Loyalty App drives repeat visits through points, vouchers, and APP-Y Hour discounts. The sister company Tough Stuff Promotions extends into corporate branded merchandise, cross-selling from tournament accounts. Technology is conventional for the category: Visage GPS on every power cart, Tee-on booking and online retail integration, and iOS/Android loyalty apps.

The go-to-market is direct-to-consumer and event-driven. Individual golfers self-book online or by phone; corporate groups are routed through a dedicated sales team (led by Head Golf Professional Shaun Piercey and Murray McCourt) for tournament and event contracts; pricing is anchored on value positioning in the Edmonton market. Customer segments span individual recreational golfers (primary), corporate tournament groups (primary), and seasonal wedding/celebration and business meeting clients. The firm reports 32 employees and serves Edmonton, Alberta, and the broader Canadian market.

Name

The Ranch Golf and Country Club

Legal name

The Ranch Golf and Country Club

Website

https://theranchgolf.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ranch Golf and Country Club is a privately held, single 18-hole championship public golf facility in Acheson, Alberta, serving individual golfers, corporate tournament groups, and event clients with green fees, an award-winning pro shop, on-site TaylorMade fitting, tournament hosting, and a sister corporate merchandise brand.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (71391), Sporting Goods Retailers (45911), Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Public golf course
• Golf tournaments
• Club fitting services
• Golf pro shop
• Special event venue

Headquarters

HQ city

Acheson

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Greens Fees and Cart Rentals: Core revenue from green fees for 18-hole rounds, with all rates including shared GPS power cart and range balls. Additional revenue from twilight rates (APP-Y Hour, Sundowner), junior rates, and rental clubs.
2. Pro Shop Merchandise Sales: Fully stocked pro shop selling equipment from TaylorMade, Adidas, Johnny-O, Travis Mathew, and other brands. Also offers shoes, apparel, and accessories. Award-winning retail operation (PGA of Alberta Merchandiser of the Year 2012, PGA of Canada Retailer of the Year 2012).
3. Tournament Hosting Services: Customizable tournament packages generating significant revenue from corporate and private golf events. Packages include event coordinators, fundraising support, GPS carts, hole-in-one insurance, set-up crew, and per-player pro shop credits.
4. Special Events Venue Rental: Year-round venue hosting for weddings, celebrations, business meetings, and winter events. Clubhouse and deck available for private bookings with full catering menu.
5. Ranch Loyalty Packs: Multi-round pack sales (25, 50, 100, 200 rounds) with power cart and driving range included. Packs never expire and include 7-day advance booking and Red Wheel Pub vouchers. Popular with repeat customers.
6. TaylorMade Performance Center Fittings: Custom club fitting experiences through TaylorMade Performance Center partnership, offering professional fitting sessions for golfers.
7. Corporate Branded Merchandise (Tough Stuff Promotions): Sister company offering corporate branded merchandise including T-shirts, travel mugs, and rugged promotional products. Golf balls with custom logos available through TaylorMade.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Ranch Golf and Country Club operates a public 18-hole par-71 championship-calibre golf course on the outskirts of Edmonton, offering green fees, cart rentals, driving range access, and a fully stocked pro shop. The club also generates significant revenue from fully customizable golf tournament packages (175+ events per year), year-round special events including weddings and business meetings, the TaylorMade Performance Center for custom club fitting, a loyalty app and multi-round packs, and corporate branded merchandise through its Tough Stuff Promotions sister brand.

Product overview

The Ranch Golf and Country Club is a single-location public golf facility offering an 18-hole championship-calibre golf course (ranked in Canada's top 100 and Edmonton's #1 Best Value). The core product is supplemented by tournament hosting services (hosting 175+ events annually), a full-service clubhouse restaurant, and an award-winning pro shop. Key add-on modules include the TaylorMade Performance Center for custom club fitting, a Driving Range, the Ranch Loyalty App for points and rewards, Golf Academy instruction, and Club Rental. The subsidiary brand Tough Stuff Promotions provides corporate branded merchandise. The club also offers Special Events including weddings, business meetings, and winter events, plus specialty products like Sunset Express 4-Hole Loop and Ranch Multi-Round Packs.

Differentiator

Problem solved

Functional benefit

Brands

• Tough Stuff Promotions: Corporate branded merchandise and promotional products featuring rugged gear built to last, including apparel, travel gear, and custom logo golf balls.

Products and services

• The Ranch Golf Course (18-hole championship-calibre public course)
• Golf Tournament Packages
• Special Events (weddings, business meetings, winter events)

Quantifiable outcome

• Ranked #1 Best Value in Edmonton, #2 in Alberta, #30 in Canada by Score Golf Magazine (2021)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• TaylorMadecoreTechnology or IntegrationTaylorMade Performance Center located on-site at The Ranch, offering custom club fitting experiences. The center hosts scheduled fitting dates throughout 2026, allowing golfers access to professional fitting technology and TaylorMade products. The partnership also includes custom logo golf balls available through the pro shop.
• Courtyard by Marriott Edmonton WestminorGTM or Marketing PartnerPreferred hotel partner located 10 minutes away in West Edmonton. Corporate rate code T1496 available for guests attending events and tournaments at The Ranch. Marketing relationship benefiting tournament and event attendees requiring accommodation.
• Red Wheel Pub & GrillminorGTM or Marketing PartnerRestaurant located at The Ranch offering food and beverages. Loyalty app users receive $5 menu vouchers with APP-Y Hour, Sundowner, and Sunset 9 rate purchases. Cross-promotional relationship benefiting both venues.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Jasper Park Lodge Golf Course: Historic public championship golf course operated by Fairmont in Jasper, Alberta. Comparable as a Canadian Rockies public championship course with strong tournament heritage and tourism-driven play, though it operates primarily in a destination/resort market rather than a metro market.
• Cougar Creek Golf Resort: Public golf facility near Calgary in the Alberta foothills. Comparable as an Alberta regional public golf course offering tournament hosting, pro shop, and event services, though operating in the Calgary rather than Edmonton market.
• Fairmont Banff Springs Golf Course: Iconic public resort golf course at the Fairmont Banff Springs in Banff, Alberta. Comparable as a premium Alberta public championship course with strong tournament business, though serving primarily a destination tourism market.

Direct peers

• Royal Mayfair Golf Club: Championship golf club in Edmonton, Alberta. Comparable as a leading championship-caliber course in the same Edmonton metropolitan market, competing for the same corporate tournament and high-end public/private player base.
• Silvertip Golf Resort: Public championship golf course in Canmore, Alberta. Similar high-caliber public mountain-course profile with tournament hosting and resort-adjacent amenities, making it a direct comparable in the Alberta premium public segment.
• Edmonton Country Club: Private country club in Edmonton, Alberta with golf and event hosting. Comparable as an Edmonton-area golf and event venue competing for the same corporate tournament and special events clientele, though operating under a private membership model.
• Wolf Creek Golf Resort: Public 18-hole championship golf resort in Ponoka, Alberta. Directly comparable as an Alberta public-access championship course with strong tournament hosting business; also the prior employer of Ranch GM Murray McCourt, indicating operational familiarity.
• Stewart Creek Golf & Country Club: Public championship golf course in Canmore, Alberta. Comparable as a premium public-access Alberta course with strong tournament and corporate events business and pro shop retail operations.
• Carnmoney Golf & Country Club: Public-access golf course in the Edmonton metropolitan area (formerly River Valley). Comparable as a nearby public golf facility with similar tournament and recreational positioning, competing directly for Edmonton-area players.
• The Hamptons Golf Club: Public championship golf course in Calgary, Alberta. Comparable as an Alberta premium public course with active tournament business and full-service clubhouse facilities targeting a similar demographic of recreational and corporate golfers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ranchgolfcourse
• YouTubeyoutube.com/channel/UCNsuVPrP74MOEROOJNnx71A
• Facebookfacebook.com/theranchgolf
• Instagraminstagram.com/RanchGolfCourse
• LinkedInlinkedin.com/company/the-ranch-golf-and-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ranch Golf and Country Club