What The Regent does

The Regent is a centrally located aparthotel at 41 Regent Street, Cambridge, operated by Regent by Citystay Limited, a UK private limited company owned by the Citystay Group. The Citystay Group acquired the long-running Regent Hotel in June 2021 and reopened the renovated property in early Summer 2022 as Cambridge's first centrally located aparthotel. The property is a Grade II listed Georgian building overlooking Parker's Piece and comprises 22 keys: 18 studio apartments with kitchenettes (The City, The Park, The Loft) and 4 hotel-style rooms (The Classic), with the largest units featuring private balconies.

The core offering blends apartment-style independence with hotel services: fully equipped kitchenettes, Egyptian cotton bedding, rainfall showers, complimentary Grab & Go continental breakfast (7-11am), a self-check-in kiosk for arrivals after 20:00, and high-speed WiFi. Revenue is generated from overnight accommodation across four room categories, meeting and conference room hire for up to 16 delegates, corporate accommodation packages with negotiated rates and account payment terms, full aparthotel private hire (Sunday-Thursday), a filming and photography package, and ancillary services. Distribution is omnichannel: direct bookings via the property's own booking engine, telephone and email reservations, and four major OTAs (Booking.com, Expedia, Airbnb, Trip.com).

The primary customer segments are business travellers and corporate guests, meeting and conference attendees, leisure tourists (weekend breaks, graduations, festival visitors), and graduate students or visiting academics requiring longer-term stays. Marketing is conducted through a content-led website and blog, Instagram/Facebook/LinkedIn social presence, and a Mailchimp newsletter, with dedicated corporate enquiry infrastructure. The property is GDPR-compliant, and the business has no external funding or public listing — it is wholly owned by the Citystay Group strategic operator parent.

Name

The Regent

Legal name

Regent by Citystay Limited

Website

https://theregentcambridge.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The Regent is a 22-key centrally located aparthotel in Cambridge, operated by Regent by Citystay Limited under the Citystay Group, serving business travellers, meeting attendees, leisure tourists, and visiting academics with studio apartments, hotel-style rooms, meeting facilities, and corporate accommodation packages.

Ownership category

akta.pro rank

Product category

Aparthotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Aparthotels (hotel-branded apartment stays) (THAMACAB)

Keywords

• Aparthotel accommodation
• Studio apartment rentals
• Corporate stays
• Meeting room hire
• Extended stay lodging

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Studio/Suite Room Rental: The primary revenue stream is overnight accommodation in studio apartments and hotel-style rooms. Four room types are offered: The Classic (double bed, mini fridge), The City (king-sized bed, kitchenette, Regent Street views), The Park (kitchenette, Parker's Piece views), and The Loft (super king-sized bed, kitchenette, private balcony, Parker's Piece views). Rates vary by flexibility type including Direct Flexible, Non-Refundable, and OTA Flexible options.
2. Meeting and Conference Room Hire: Revenue from hiring private meeting space for up to 16 delegates. Flexible hours between 07:30 to 20:00 with eight-hour usage. Additional charges for filming/photography sessions at £175 + VAT for four hours. Add-ons include flip charts, additional tech, and catering packages.
3. Corporate Accommodation Packages: Tailored corporate stay packages targeting business travellers and meeting goers, offering preferential rates for corporate accounts with agreed payment terms. Private hire of the entire aparthotel (22 rooms) is available Sunday to Thursday.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Regent is a 22-room city-centre aparthotel in Cambridge operating four distinct accommodation categories (The Classic hotel-style room, The City studio, The Park studio, and The Loft premium studio with balcony), all featuring Egyptian cotton bedding, rainfall showers, and kitchenettes in the studios. Beyond overnight stays, the property offers corporate accommodation packages, a meeting room for up to 16 delegates, full aparthotel private hire, a Grab & Go continental breakfast, and a filming/photography package.

Product overview

The Regent is a city-centre aparthotel in Cambridge offering four distinct studio apartment and room categories — The Classic (traditional hotel room), The City, The Park, and The Loft (all studio apartments with kitchenettes) — along with supporting services including corporate accommodation packages, meeting room hire for up to 16 delegates, a filming/photography package, full aparthotel private hire, and a Grab & Go continental breakfast. The portfolio ranges from simple hotel-style rooms to the most exclusive third-floor Loft studios with balconies, catering to leisure travellers, business visitors, and corporate groups.

Differentiator

Problem solved

Functional benefit

Products and services

• The Classic Traditional hotel-style room with a double bed, mini fridge, and tea/coffee machine, with views of Regent Street or Parker's Piece. Includes Egyptian cotton sheets and a private bathroom with rainfall showerhead and complimentary toiletries. Designed for guests who want hotel-style accommodation with the aparthotel's central Cambridge location and breakfast service.
• The City Studio apartment overlooking Regent Street with a fully equipped kitchenette, dining table, and king-sized bed. Located on the first or second floor with lift access, offering independent living in Cambridge's lively city centre. Targets business and leisure guests wanting self-catering capability with central Cambridge views.
• The Park Studio apartment with views of Parker's Piece, featuring a fully equipped kitchenette and spacious dining table. Offers a quiet retreat feel while remaining in central Cambridge. Suited to guests who want self-catering facilities and a quieter outlook onto green space.
• The Loft Most exclusive third-floor studio apartment with a super king-sized bed, glossy kitchenette, and private balcony overlooking Parker's Piece. The largest studio in the aparthotel, accessible by lift and stairs. Premium offering for guests seeking the highest-tier accommodation.
• Corporate Accommodation Tailored corporate accommodation package offering flexible, characterful studio apartments designed for business travellers and meeting goers in central Cambridge. Includes private hire option for all 22 rooms (18 studios and 4 hotel-style rooms) with grab-and-go breakfast and meeting space. Preferential rates and agreed payment terms are available for corporate accounts.
• Meeting Room Hire Private meeting room hire for up to 16 seated delegates with high-speed Wi-Fi (200mbps download), a 65-inch monitor, catering options, and flexible hours between 07:30 and 20:00 for eight hours. Available in boardroom, theatre, U-shape, and classroom layouts. Targets corporate meeting organisers, training providers, and small conference bookers in central Cambridge.
• Filming and Photography Package Four-hour filming and photography package priced at £175 + VAT, offering access to a studio apartment with natural light and views of Parker's Piece, reliable WiFi, and unlimited tea and coffee. Available between 10:00 and 13:00, subject to availability. Suited to content creators and photographers needing a styled central Cambridge location.
• Private Hire Full aparthotel buyout option covering all 22 rooms, including Grab & Go breakfast and meeting space with views of Parker's Piece. Priced as a packaged rate for teams and team-building stays, available Sunday to Thursday. Targets corporate groups seeking a private Cambridge venue with both accommodation and meeting facilities.
• Grab & Go Breakfast Continental breakfast service available seven days a week from 7-11am, including cereals, pastries, toast, jams, fresh fruit, fruit juices, yoghurts, teas and coffees, with allergy-free options available. Provided complimentary to all staying guests as part of the aparthotel experience.

Quantifiable outcome

• Booking.com Traveller Review Award 2023 based on exceptional guest feedback

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Staycity Aparthotels: One of Europe's largest aparthotel operators with properties across the UK and continental Europe. Directly comparable as a kitchenette-equipped, self-cater aparthotel brand targeting both leisure and corporate stays in city-centre locations.
• Native Places: UK-based aparthotel brand (formerly Native) operating design-led serviced apartments in city centres. Comparable aparthotel positioning with kitchen facilities and hotel-style services.
• SACO Apartments: Long-established UK serviced apartment operator with city-centre locations including Cambridge. Directly comparable business model of furnished apartment rentals with hotel-like services.
• Roomzzz: UK aparthotel chain offering serviced studio and one-bedroom apartments with kitchenettes in city-centre locations. Closely matches The Regent's hybrid apartment-plus-hotel-service model.
• Marlin Apartments: UK serviced apartment provider in central city locations with kitchen-equipped apartments. Comparable product offering for short and extended stays, particularly business travellers.
• Adagio Aparthotels: European aparthotel brand (Accor/Pierre & Vacance partnership) offering studio and one-bedroom apartments with kitchenettes in central city locations. Closely comparable aparthotel product and target customer.
• Cheval Collection: Premium London-based serviced apartment operator offering luxury apartments with hotel services. Comparable upscale serviced apartment model, though concentrated in prime London locations.

Regional players

• University Arms Hotel: Historic Cambridge city-centre hotel overlooking Parker's Piece — direct local competitor for visitors to central Cambridge, although operating as a traditional full-service hotel rather than aparthotel.
• Hotel du Vin Cambridge: Boutique hotel in central Cambridge competing for the same leisure and corporate demand pool. Comparable central-Cambridge positioning and heritage-building character.

Broad incumbents

• The Ascott Limited: Global serviced residence operator with UK presence (Citadines, The Crest Collection). Comparable serviced apartment product targeting extended-stay corporate and leisure travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/the-regent-cambridge
• Facebookfacebook.com/The-Regent-104193445622004
• LinkedInlinkedin.com/company/the-regent-cambridge
• Instagraminstagram.com/theregentcambridge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Regent