Cheval Residences Serviced Apartments in London

What Cheval Residences Serviced Apartments in London does

Cheval Collection Limited (formerly Cheval Residences) is a privately held, founder-controlled luxury serviced-apartment hospitality group founded in 1981 and headquartered in Kensington, London. The company operates 11 all-apartment properties comprising eight London Residences, one London Maison, and two Dubai Maisons on the Palm Jumeirah and in Expo City, totaling more than 800 unique apartments ranging from studios to 5-bedroom penthouses. Revenue is generated through nightly to multi-month accommodation bookings, ancillary services (parking, breakfast delivery, pet cleaning fees), and discretionary service charges of 4% (short-stay) and 2% (long-stay/AST). Distribution is direct-to-consumer via website, mobile app, and a centralized reservations team (phone, WhatsApp, email), supplemented by travel agents and, since 2025, the Global Hotel Alliance network under the CHEVAL DISCOVERY loyalty brand.

Name

Cheval Residences Serviced Apartments in London

Legal name

Cheval Collection Limited

Website

https://chevalcollection.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Cheval Collection Limited is a privately held, London-headquartered luxury serviced-apartment operator founded in 1981, running 11 properties and over 800 apartments across central London and Dubai for leisure, corporate, family, and extended-stay guests.

Ownership category

akta.pro rank

Product category

Luxury Serviced Apartments / Hospitality Accommodation

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

Keywords

• Luxury serviced apartments
• Extended stay accommodation
• Apartment hotel hospitality
• Corporate relocation housing
• Premium short stay rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Bookings: Nightly and extended stay bookings for luxury serviced apartments ranging from studios to 5-bedroom penthouses. Bookings available from one night to multiple months.
2. Additional Services: Breakfast delivery, car parking, pet fees, late check-out fees, and other ancillary services
3. Service Charge: Discretionary service charge of 4% for short-stay bookings and 2% for long-stay (Assured Shorthold Tenancy) bookings, distributed to staff via Tronc Scheme

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cheval Collection provides luxury serviced apartment accommodation across 11 properties in London and Dubai, offering over 800 apartments ranging from studios to 5-bedroom penthouses for stays from one night to multiple months. Each apartment includes a fully equipped kitchen, living areas, and hotel-grade services such as 24-hour concierge, weekly housekeeping, and on-site amenities (gyms, private cinema at Gloucester Park). Complementary offerings include the Cheval Discovery loyalty programme (via Global Hotel Alliance), the Cheval mobile app, and bespoke guest experiences.

Product overview

Cheval Collection is an award-winning hospitality group operating 11 luxury all-apartment properties across London and Dubai with over 800 unique apartments. The portfolio comprises eight London Residences (Cheval Gloucester Park, Cheval Three Quays, Cheval Phoenix House, Cheval Harrington Court, Cheval Knightsbridge, Cheval Thorney Court, Cheval Hyde Park Gate, Cheval Calico House) and one London Maison (Lexham Gardens by Cheval Maison), plus two Dubai Maisons (Cheval Maison – The Palm Dubai, Cheval Maison – Expo City Dubai). Properties range from studios to 5-bedroom penthouses, offering accommodation for stays from one night to extended stays of three months or more. The offering is complemented by the Cheval Discovery loyalty program (part of Global Hotel Alliance), the Cheval App for mobile bookings, bespoke experiences, and exclusive offers. Each property maintains consistent five-star service standards while possessing unique characteristics in design and amenities including private cinemas, gyms, and concierge services.

Differentiator

Problem solved

Functional benefit

Brands

• Residences: Luxury all-apartment properties offering 1-5 bedroom apartments with hotel-like services for any length of stay.
• Maison
• CHEVAL DISCOVERY

Products and services

• Cheval Gloucester Park Luxury all-apartment residence in Kensington, London featuring 98 beautifully appointed apartments with 1-, 2-, and 3-bedroom options plus three 5-bedroom penthouses. Includes private cinema room, gym, and secure underground parking. Serves luxury leisure, business, and family guests.
• Cheval Three Quays Luxury riverside residence adjacent to the Tower of London with 159 modern apartments ranging from studios to penthouses, offering views of Tower Bridge, The Shard, and HMS Belfast. Serves both short-stay leisure and corporate extended-stay guests.
• Cheval Phoenix House Boutique residence in Chelsea featuring 34 open plan, one- and two-bedroom apartments following the July 2024 refurbishment, located moments from Sloane Square.
• Cheval Harrington Court Luxury residence in South Kensington offering one- and two-bedroom apartments in a prime London location.
• Cheval Knightsbridge Luxury residence in Knightsbridge offering one-, two-, and three-bedroom apartments in London's prestigious shopping district; the original Cheval property acquired in 1981.
• Cheval Thorney Court Luxury residence near Hyde Park offering two-, three-, and four-bedroom apartments plus two-bedroom townhouses.
• Cheval Hyde Park Gate Luxury residence offering one-, two-, and three-bedroom apartments near Hyde Park in Kensington.
• Cheval Calico House Luxury residence near St Paul's, London offering one-, two-bedroom apartments and penthouse options.
• Lexham Gardens by Cheval Maison Boutique residence in Kensington offering one- and two-bedroom apartments under the Cheval Maison brand.
• Cheval Maison – The Palm Dubai Luxury maison on The Palm Jumeirah in Dubai offering one-, two-, and three-bedroom apartments with rooftop pool and amenities.
• Cheval Maison – Expo City Dubai Luxury maison located in Dubai's Expo City offering apartment accommodation with bespoke experiences.
• Cheval Discovery Loyalty Program Loyalty rewards program and member of Global Hotel Alliance (GHA), offering Silver, Gold, Platinum, and Titanium tier membership with D$ rewards on bookings and exclusive member benefits redeemable across 800+ hotels in 100 countries. Launched in 2025.
• Extended Stays Long-term accommodation packages offering stays of three months or more with tailored solutions, weekly housekeeping, and 24-hour security; available under Assured Shorthold Tenancy arrangements.

Quantifiable outcome

• Over 800 unique and varied apartments across 11 properties
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Global Hotel Alliance (GHA)coreStrategic or Co-development PartnerCheval DISCOVERY is part of the Global Hotel Alliance, a unique collection of independent hotel brands worldwide. Boasting over 40 brands and over 800 hotels spanning 100 countries, CHEVAL DISCOVERY provides loyalty recognition with unparalleled benefits and exclusive rewards redeemable across the GHA network.
• ASAP (Association of Serviced Apartment Providers)coreStrategic or Co-development PartnerCheval Collection is an ASAP accredited operator and complies with their stringent code of conduct. ASAP is the not-for-profit trade body for the global serviced accommodation sector, representing a sector in pursuit of excellence.
• Bicester VillageminorGTM or Marketing PartnerPartnership offering Luxury Shopping Breaks at Bicester Village as a promotional offer for guests at Cheval Gloucester Park.
• The Proposal CompanyminorGTM or Marketing PartnerBespoke experiences partner offering proposal planning services for guests at Cheval Three Quays and other properties.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Locke (Edyn): Locke operates design-led aparthotels in the UK and Europe with a focus on longer-stay guests and a strong London portfolio (Leman Locke, Buckle Street Studios). Direct comparable: both target the same hybrid leisure/business extended-stay segment with apartment units and hotel-grade amenities in central urban locations.
• Adagio Aparthotels: Adagio is a joint venture between Accor and Pierre & Vacances operating aparthotels across Europe. Direct comparable: both offer apartment-style accommodation with kitchenettes and hotel services for business and leisure travelers, including in London's premium districts.
• The Ascott Limited: The Ascott Limited operates serviced residences globally under brands like Citadines, Somerset, and Ascott. Direct comparable: both run luxury extended-stay apartment product for business and leisure travelers across multiple gateway cities, though Ascott is significantly larger and more geographically diversified.
• Frasers Hospitality: Frasers Hospitality operates luxury serviced residences globally under Fraser Suites, Fraser Place, Capri by Fraser and Modena by Fraser brands. Direct comparable: both run luxury serviced apartments targeting corporate relocations and long-stay leisure travelers across gateway cities worldwide.
• SACO Serviced Apartments: SACO is a UK-headquartered serviced apartment operator with strong presence in London. Direct comparable: both target corporate and leisure travelers with apartment-style accommodation in London prime locations, with overlapping customer segments and similar asset-light/asset-heavy hybrid operating models.
• Oakwood Worldwide: Oakwood provides serviced apartments and corporate housing solutions across the Americas, EMEA, and APAC. Direct comparable: both target corporate relocations and extended-stay business travelers with apartment-style units and hotel-grade service in central urban locations.
• Lanson Place: Lanson Place operates boutique serviced suites in Hong Kong, Shanghai, Singapore, and Kuala Lumpur. Direct comparable: both run smaller-portfolio luxury serviced residence brands with apartment units and personalized service in premium locations, with overlapping positioning for business and leisure long-stay guests.
• Staycity Group: Staycity operates aparthotels across the UK and continental Europe under Staycity Aparthotels and Wilde Aparthotels brands. Direct comparable: both target extended-stay leisure and business travelers with apartment-style units and hotel-style services, including significant London presence.

Regional players

• Quest Apartment Hotels: Quest Apartment Hotels is the largest serviced apartment operator in Australasia, with a growing international footprint. Comparable: similar apartment-style accommodation with kitchen facilities targeting business and leisure travelers, though geographically concentrated in Australia and New Zealand rather than London/Dubai.

Emerging players

• Sonder Holdings: Sonder operates tech-enabled apartment-style accommodations across North America, Europe, and the Middle East. Comparable: both run apartment-style stays with digital booking and guest experience platforms for short and extended stays in prime urban locations, though Sonder's technology focus is more pronounced.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ChevalCol
• LinkedInlinkedin.com/company/cheval-collection
• Instagraminstagram.com/chevalcollection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheval Residences Serviced Apartments in London