The Sarasota Modern

What The Sarasota Modern does

The Sarasota Modern is a privately held 89-room boutique hotel located in the Rosemary Arts & Design District of Sarasota, Florida, operating under the legal entity The Sarasota Modern, Inc. The property operates as a Tribute Portfolio hotel within Marriott Bonvoy, providing access to Marriott's global distribution system and loyalty program while maintaining an independent brand identity centered on modernist Sarasota School of Architecture-inspired design. It is managed by Oliver Hospitality Management, a Nashville-based boutique hotel management company.

The hotel generates revenue across five streams: overnight accommodation (standard rooms, deluxe rooms, suites, accessible rooms, and poolside lofts); food and beverage through Wink Wink Food & Drink (restaurant, lounge) and Wink Wink Pool Bar; meetings and events across four venues (The Secret Garden, The Gallery, The Studio, and The Terrace rooftop); pool day passes sold direct and through ResortPass; and ancillary fees including valet parking and pet fees. Core technology consists of standard hospitality property management integrated with Marriott Bonvoy's reservation system, OpenTable for restaurant bookings, Tripleseat for event management, and Realtime Reservation for cabana and experience bookings. High-speed Wi-Fi is provided throughout the property.

Go-to-market is hybrid: direct-to-consumer via the hotel website with "Book Direct" incentives, supplemented by Marriott Bonvoy's enterprise and loyalty channels, plus third-party platforms (TripAdvisor, Kismet.travel) for visibility and a dedicated corporate/group sales team handling weddings, meetings, and group travel. Pricing is segmented across multiple rate tiers including AAA/CAA discounts, prepay savings, a Southeast Resident Rate, and packaged offerings (Mornings Made Modern, Sunday Funday). Customer segments span leisure travelers, wedding parties, corporate groups, Florida and Southeast regional residents, and education-travel families visiting local colleges. The property holds an AAA Four Diamond designation and is one of a small number of U.S. hosts of the 7 Paintings immersive dining experience.

Name

The Sarasota Modern

Legal name

The Sarasota Modern, Inc.

Website

https://thesarasotamodern.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sarasota Modern is an 89-room boutique hotel in Sarasota, Florida's Rosemary Arts & Design District, operating within Marriott Bonvoy's Tribute Portfolio. It serves leisure travelers, wedding parties, corporate groups, and regional residents through accommodations, F&B, events, and pool day passes.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Room Revenue: Overnight accommodation revenue from 89 boutique guest rooms including standard rooms, deluxe rooms, suites, and accessible rooms. Includes resort/destination fee covering amenities.
2. Food and Beverage: Wink Wink Food and Drink restaurant serving locally sourced globally inspired cuisine for breakfast, lunch, dinner, and brunch. Wink Wink Pool Bar serves cocktails and light fare. In-room dining available.
3. Meetings and Events: Venues for weddings, corporate events, and social gatherings including The Secret Garden, The Gallery, The Studio, and The Terrace rooftop space. Catering and banquet services.
4. Pool Day Passes: Pool access sold to non-hotel guests for day use, including private cabana rentals
5. Ancillary Services: Valet parking ($42/day), pet fees ($150), in-room celebration packages, beach amenities included in destination fee

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

No source-supported data was provided in the input; the core offering cannot be determined.

Product overview

The Sarasota Modern is a 89-room boutique hotel offering a portfolio of distinct room types and experiences. Accommodations span Standard Rooms (King and Two Queen), Accessible Rooms, Deluxe Guestrooms (King with Balcony/Patio, Double Queen with Balcony, Junior Suite, Studio Suite), Suites (Residential Suite, Rosemary Suite), and Poolside Lofts. The property features Wink Wink Food & Drink (restaurant and lounge), Wink Wink Pool Bar, private event venues (Secret Garden, Gallery, Studio, Terrace), and curated experiences including 7 Paintings immersive dining, pool cabanas, and day passes. Meeting and wedding services include on-site planning and catering. The hotel integrates with Marriott Bonvoy for reservations, OpenTable for restaurant bookings, Tripleseat for event planning, and ResortPass/Realtime Reservation for experience bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Wink Wink Food and Drink: On-site restaurant and lounge offering locally sourced, globally inspired cuisine with a modern twist, open for breakfast, lunch, and dinner.
• Wink Wink Pool Bar

Quantifiable outcome

• Four Diamond AAA rating
• +1 more outcomes

Named customers4 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marriott International / Tribute PortfoliocoreChannel Partner/ Reseller/ DistributorThe Sarasota Modern is a Tribute Portfolio property within the Marriott Bonvoy program, providing access to Marriott's global distribution system, loyalty program with 180+ million members, and corporate booking infrastructure. This affiliation enables the boutique hotel to compete with larger chains while maintaining independent character.
• Oliver Hospitality ManagementcoreStrategic or Co-development PartnerOliver Hospitality Management manages The Sarasota Modern. The company handles hotel operations, branding, and management services. Based in Nashville, TN, Oliver specializes in boutique hotel management.
• Misguided SpiritsminorGTM or Marketing PartnerMisguided Spirits partners with The Sarasota Modern for Sunday Funday pool parties held the last Sunday of each month. Partnership provides cocktail programming and event atmosphere for hotel guests and locals.
• 7 PaintingscoreStrategic or Co-development PartnerThe Sarasota Modern hosts 7 Paintings, an immersive multi-sensory dining experience. One of only a few U.S. destinations selected to host this theatrical culinary journey featuring seven iconic works of art brought to life through projection mapping and chef-curated cuisine. Experience available for private events and public reservations.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform for Wink Wink Food and Drink. Enables guests to book dining reservations online through OpenTable platform.
• ResortPassminorChannel Partner/ Reseller/ DistributorThird-party platform for selling pool day passes and memberships to non-hotel guests. Expands pool access revenue beyond overnight guests.
• Reggie the VW BusminorGTM or Marketing PartnerComplimentary VW bus transportation service available to guests for exploring Sarasota hot-spots. Part of hotel's local exploration amenities included with destination fee.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Indigo Sarasota: Boutique brand hotel in the Sarasota market serving leisure and event customers. Comparable on city, customer profile, and tier of upscale boutique lodging.
• Hotel Emma: Tribute Portfolio Hotel in San Antonio, TX. A historic-industrial-conversion boutique hotel with strong F&B, event spaces, and curated experiences—directly comparable on Tribute Portfolio affiliation and experiential positioning.
• The Cotton Sail Hotel, Tribute Portfolio: Tribute Portfolio boutique hotel in Savannah's historic district. Comparable on soft-brand affiliation, boutique scale (~80 rooms), and leisure/event-driven demand mix.
• The Benson Portland, Curio Collection: Curio Collection by Hilton boutique property in Portland, OR. Comparable as an upper-upscale design-led soft-brand boutique hotel with on-site dining and event spaces, even though under Hilton rather than Marriott.
• The Alida, Tribute Portfolio Hotel: Tribute Portfolio property in Savannah, GA, sharing the same Marriott soft-brand affiliation, design-forward boutique positioning, and F&B/event-led revenue model. Directly comparable on brand strategy and operational model.
• Art Ovation Hotel, Autograph Collection: Design-forward, arts-themed boutique hotel in downtown Sarasota operating under Marriott's Autograph Collection. Directly comparable on geography (same Sarasota market), target customer (design-conscious leisure and event guests), and Marriott soft-brand affiliation.
• The Lindy Hotel, Tribute Portfolio: Tribute Portfolio boutique hotel in Charleston, SC, with design-forward positioning, on-site F&B, and curated local experiences—directly comparable on brand affiliation and boutique operating model.

Broad incumbents

• The Ritz-Carlton, Sarasota: Luxury incumbent in the Sarasota lodging market. Competes for premium leisure, wedding, and corporate group demand in the same geography but operates at a higher tier with substantially larger scale.
• Autograph Collection Hotels (Marriott): Marriott's other soft-brand collection of independently curated boutique hotels. Overlaps with Tribute Portfolio in distribution strategy, customer segment, and event demand capture.
• Moxy Hotels (Marriott): Marriott's lifestyle boutique sub-brand offering a wider portfolio of design-forward hotels. Comparable on Marriott distribution reach and design-led positioning, though at a lower price tier and with standardized brand economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/thesarasotamodern
• Facebookfacebook.com/TheSarasotaModern
• LinkedInlinkedin.com/company/thesarasotamodern
• Instagraminstagram.com/thesarasotamodern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sarasota Modern