Shifters du Grand Paris

What Shifters du Grand Paris does

The Shifters (Les Shifters) is a French non-profit association governed by the loi 1901 framework, founded circa 2019 and headquartered at 43 Rue de Liège, 75008 Paris. It is the volunteer citizen arm of The Shift Project, a climate-energy think tank, and operates as a complementary sister association: Shifters members are volunteers, while Shift Project members are primarily sponsoring companies with paid staff. The organization mobilizes approximately 20,000 volunteer members organized across 60+ local groups (Groupes Locaux) in France, Belgium, Switzerland, and Germany, and 13 thematic circles (Cercles Thématiques) covering sectors such as Agriculture, Energy, Finance, Health, Sport, Transport, and Digital. Its portfolio of activities includes the Time to Shift podcast, the Teach The Shift conference program delivering 200+ sessions per year, large-scale national consultations (Grande Consultations du Sport with 12,000 responses and des Agriculteurs with 8,000 contributions), the PROOF Observatory analyzing insurance and banking physical climate risk, the Agri2050 farmer network, the annual Univershifté national event (~2,000 attendees), and the Destination Shiftopie creative competition.

The organization generates no proprietary technology; its digital infrastructure consists of community management platforms, SSO/OAuth2 authentication, Matomo analytics, and standard podcast/content delivery. Its intellectual output is human-authored climate-energy analyses, reports, and educational content co-produced with The Shift Project. The business model is a non-commercial civic funding model: members pay an annual cotisation (minimum €1, with many giving substantially more), supplemented by tax-deductible individual donations and donations from The Shift Project, plus ticket revenue from events (Univershifté tickets at €29-€79). The GTM is community-led and event-driven, relying on word-of-mouth, local group activation, media coverage in national outlets (Le Monde, LCI), and an organic social presence (LinkedIn, Instagram, YouTube) to drive volunteer recruitment, donation support, and public awareness of climate-energy transition.

Name

Shifters du Grand Paris

Legal name

The Shifters

Website

https://theshifters.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shifters is a French civic non-profit association mobilizing approximately 20,000 volunteer members across 60+ local groups and 13 thematic circles to support The Shift Project's climate-energy research through conferences, consultations, and community events.

Ownership category

akta.pro rank

Product category

Climate Awareness and Civic Environmental Education

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Climate Policy, Governance & NDC Support (BPADALAA)

Keywords

• Climate awareness
• Decarbonization advocacy
• Civic volunteer association
• Environmental education
• Community climate action

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Cotisations: Members pay a cotisation (membership fee, starting at a minimum of €1) to become full members, access the learning platform, join initiatives, and participate in the community. This is the primary recurring revenue stream.
2. Donations (Dons): The association accepts donations from individuals and from The Shift Project. Donations are tax-deductible under French law (déductibles des impôts). Donations fund events such as Univershifté and the Grande Consultations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Shifters is a French non-profit association (association loi 1901) that mobilizes approximately 20,000 volunteer members across 60+ local groups and 13 thematic circles to support The Shift Project's climate-energy research and decarbonization mission. Its core offerings include free climate awareness conferences (Teach The Shift), the monthly Time to Shift podcast, large-scale national consultations (Grande Consultations), thematic working circles, and the annual Univershifté gathering. The association operates on membership fees and donations without commercial products or paid software.

Product overview

The Shifters (Les Shifters) is a non-profit association (loi 1901) operating under The Shift Project umbrella. It does not offer a unified software product but rather a portfolio of awareness, education, and community-building programs. Core offerings include the Time to Shift podcast for climate communication, Teach The Shift conferences for sensitization, research consultations (Grande Consultation du Sport, Agri2050), the Destination Shiftopie creative competition for low-carbon imaginaries, the PROOF financial climate risk observatory, and the annual Univershifté national event. The organization is structured around 60+ local groups and 13 thematic circles covering specific decarbonation sectors. No commercial software product, SaaS platform, or API-based service is offered.

Differentiator

Problem solved

Functional benefit

Brands

• Time to Shift: The official podcast of The Shifters, covering energy and climate topics in monthly episodes.
• Univershifté
• Destination Shiftopie
• Teach The Shift (TTS)
• PROOF Observatory
• Agri2050
• Grande Consultation du Sport

Products and services

• Time to Shift Podcast

Quantifiable outcome

• 94% of sports club managers report feeling vulnerable to climate and energy shocks
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core, major and minor.

• Ministry of Industry (Ministère de l'Industrie)flagshipStrategic or Co-development Partner · 14 April 2026The Shift Project (with Shifters support) presented the PREF (Plan Robuste pour l'Économie Française) on April 14, 2026, in presence of Industry Minister Sébastien Martin and Jean-Marc Jancovici. This is a high-profile government collaboration for the national decarbonation roadmap.
• The Shift ProjectcoreStrategic or Co-development PartnerThe Shifters and The Shift Project are two sister associations (associations sœurs) under the loi 1901 framework. The Shifters provides voluntary support (communication, events, consultations, conferences) to The Shift Project, which produces the authoritative climate-energy research and think-tank outputs. The Shift Project also provides financial support (dons) to The Shifters. Shifters members are volunteer citizens; Shift Project members are primarily sponsoring companies with paid staff.
• French Sports Federations and Ministries (sports sector partners)majorStrategic or Co-development PartnerThe Grande Consultation du Sport was co-constructed with French sports federations and the Ministry of Sports (Ministère des Sports). Findings are presented in partnership across France through a national roadshow with federations and clubs.
• The Shift Project (for Agri2050)majorStrategic or Co-development PartnerAgri2050 is a network launched jointly by The Shifters and The Shift Project to gather farmers and agricultural professionals in an apartisan, non-union dialogue on agricultural transition.
• PROOF Observatory partners (insurance and banking sectors)majorStrategic or Co-development PartnerThe PROOF Observatory (Physical Risk Observer On Finance) was launched by The Shift Project and The Shifters to analyze climate physical risk reporting by insurance companies and major banks, in compliance with European regulation.
• German civic associations (Shift-compatible organizations)minorOthersThe Germany local group (GL) of The Shifters collaborates with German civic associations aligned with Shift-compatible themes, including joint events such as climate fresco workshops.
• Hop la Transition (Alsace)minorOthersThe Bas-Rhin local group partners with Hop la Transition, a local association in Alsace focused on environmental awareness and scientific vulgarization through games and collective activities.
• Local authorities and EPCI (intercommunal structures)minorStrategic or Co-development PartnerVarious local groups collaborate with local authorities, metropolitan areas, and intercommunal structures (EPCI) for decarbonation projects, PCAET contributions, and territorial resilience conferences.
• EIOPA, EBA, ESMA (European financial regulators)majorGTM or Marketing PartnerThe Shifters' Finance thematic circle contributed a response to the joint Call for Evidence by the three European financial regulators (EIOPA, EBA, ESMA) on greenwashing in the financial sector. They participated in expert presentations and validation sessions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WWF France: Major international conservation NGO with a French chapter working on climate, biodiversity, and sustainability. Overlaps with The Shifters' environmental mission but operates globally with a wider portfolio of campaigns and professional staff.
• Fondation Nicolas Hulot: Established French environmental foundation focused on climate education, advocacy, and citizen mobilization. Comparable mission of civic climate engagement in France, with a longer history and more institutionalized structure.
• Greenpeace France: Major international environmental NGO operating in France with broad climate, biodiversity, and advocacy campaigns. Overlaps with The Shifters in citizen mobilization and climate advocacy but operates at much larger scale with paid staff and international footprint.
• Friends of the Earth France (Les Amis de la Terre): Established French environmental NGO with grassroots local groups and advocacy across climate, energy, and environmental justice. Comparable local-group-based structure and advocacy focus, with a longer organizational history.

Direct peers

• Alternatiba: French grassroots climate civic movement organizing local groups, festivals, and citizen mobilization events for climate justice. Comparable volunteer-led, local-group-based structure targeting citizen engagement on climate transition in France.
• La Fresque du Climat: French civic association running the Climate Fresk workshop, mobilizing a massive volunteer network to deliver climate literacy workshops to citizens, companies, and schools — directly comparable mission of citizen climate education and engagement in France.
• Extinction Rebellion France: French branch of the international climate civil disobedience movement mobilizing citizens for climate action. Comparable volunteer-driven civic mobilization, though more confrontational and less research/consultation-oriented than The Shifters.
• Notre Affaire à Tous: French climate justice association known for the "L'Affaire du Siècle" legal action and citizen mobilization on climate. Comparable civic-mobilization and French-focused climate advocacy mission.
• Réseau Action Climat (RAC): Federation of French climate NGOs coordinating advocacy and policy positions on climate and energy. Comparable French climate advocacy mission, though more policy/lobbying-focused and less volunteer-mobilization-focused than The Shifters.

Others

• The Shift Project: Sister association to The Shifters — the think tank producing the climate-energy research that The Shifters' volunteer network disseminates. While not a peer in the competitive sense, it is the closest institutional partner and the source of The Shifters' scientific credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TheShifters
• LinkedInlinkedin.com/company/shifters-du-grand-paris
• Instagraminstagram.com/les_shifters

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shifters du Grand Paris