The Sikh Games

What The Sikh Games does

The Sikh Games C.I.C. is a UK-registered Community Interest Company founded in 2022 that operates an annual multi-sport competitive event and supporting programming for the British Sikh community. Its flagship offering is a three-day, multi-sport Games featuring 11 disciplines (Football, Cricket, Hockey, Netball, Track Events, Cycling, Badminton, Wrestling, and the newly added Golf, Boxing, and Tennis) held at Brunel University London and satellite venues (Slough Cricket Club, Stockley Park Golf Club, Hillingdon Cycling Circuit). A complementary inaugural Sikh Sports Awards 2026 will be held at Allianz Stadium, Twickenham, recognizing excellence across 15 categories. Participants are organized into regional teams across the UK with identities based on geography, Sikh identity, gender, and sport, but explicitly not caste. The organization is expanding into digital with a planned Sikh Games App scheduled for release by end of 2026 to deliver coaching content into users' homes, alongside Sports Excellence Camps in partnership with national governing bodies.

The underlying technology stack is light and event-centric: registration is handled through free online forms, ticketing through buytickets.at, and digital engagement through an aggregated social hub (compiled.social/thesikhgames). The forthcoming mobile/web app represents the organization's first substantive digital product and is positioned as a coaching delivery channel rather than a platform with disclosed AI/ML or data-driven personalization. Strategic credibility is anchored by formal partnerships with all major UK national sporting governing bodies — The FA, ECB, England Rugby, LTA, England Hockey, British Wrestling, and the Gathka Federation — plus Grip Active and Hillingdon Chamber of Commerce, and by broadcast features on Sky Sports, ITV, and BBC News.

The business model is a not-for-profit sponsorship-and-donation construct. Competition entry and spectator access are free; only the Sikh Sports Awards is ticketed as a black-tie dinner. Revenue streams comprise brand sponsorships (Mor Foods, WebSingh, TS Designs, Gurdwara Aid, Gill Insurance, Mr Singh's, Morson Edge), donations to a Co-operative Bank account, and community fundraising, with all proceeds ring-fenced for delivery of the Awards and the Games. The organization is entirely volunteer-driven from the Executive Board through regional leads and event teams, reflecting the Sikh principle of seva (selfless service), and has five volunteer staff, no paid headcount, no institutional investors, and no disclosed revenue figures. Customer segments served are Sikh community members, regional sports teams, individual athletes (including youth from age 4 and disabled athletes), grassroots volunteers, and sporting governing bodies seeking diversity outreach.

Name

The Sikh Games

Legal name

The Sikh Games C.I.C.

Website

https://thesikhgames.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sikh Games C.I.C. is a UK volunteer-driven not-for-profit that runs an annual multi-sport competition across 11 sports for the British Sikh community, organized through regional teams. It supplements the Games with the inaugural Sikh Sports Awards 2026 at Allianz Stadium, Twickenham, and a forthcoming coaching app.

Ownership category

akta.pro rank

Product category

Community Sports Events

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• Community sports events
• Multi-sport tournaments
• Cultural athletics
• Faith-based sports
• Community interest activities

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Sponsorship: Brand collaboration with the fastest-growing Sikh sporting movement in Britain. Sponsors include Mor Foods, WebSingh, TS Designs, Gurdwara Aid, and Gill Insurance.
2. Donations: Direct contributions to The Sikh Games CIC. Donations can be made to The Co-operative Bank account. All proceeds from sponsorship and donations are used exclusively to deliver the Awards and the Sikh Games.
3. Fundraising: Community fundraising initiatives to expand opportunities and deliver inclusive sporting events, develop future talent, and build accessibility initiatives.
4. Awards Sponsorship and Donations: All proceeds from sponsorship and donations for the Sikh Sports Awards will be used exclusively to deliver the Awards and the Sikh Games, with the mission to increase participation, improve wellbeing, showcase talent, and create pathways for Sikh athletes into mainstream sport.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Sikh Games is a UK-based not-for-profit Community Interest Company that organizes multi-sport events for the Sikh community, bringing together participants across multiple athletic disciplines in a culturally rooted setting. The organization operates events as its core activity, with a mobile application reportedly planned to support the community experience.

Product overview

The Sikh Games operates as a not-for-profit community organization offering a portfolio of event-based sporting products. The core offering is The Sikh Games annual multi-sport event featuring 11 competitive sports held at Brunel University London. Complementing the Games is The Sikh Sports Awards 2026 — an inaugural awards ceremony recognizing athletic excellence across 15 categories. The organization is also developing a Sikh Games App (planned for end of 2026) as its first digital product to deliver coaching content. All offerings are designed to promote Sikh participation in mainstream sport and increase diversity in athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• The Sikh Games Multi-Sport Event

Quantifiable outcome

• Central London team finished 3rd in 2025, driven purely by local commitment and teamwork
• +1 more outcomes

Named customers5 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered sponsor, core partner, media partner and local partner.

• Mor FoodssponsorGTM or Marketing PartnerBrand sponsor for The Sikh Games 2026 and The Sikh Sports Awards 2026.
• WebSinghsponsorGTM or Marketing PartnerBrand sponsor and website designer for The Sikh Games. Created the organization's website and digital presence.
• TS DesignssponsorGTM or Marketing PartnerBrand sponsor for The Sikh Games 2026 and The Sikh Sports Awards 2026.
• Gurdwara AidsponsorGTM or Marketing PartnerBrand sponsor for The Sikh Games 2026 and The Sikh Sports Awards 2026, supporting community initiatives.
• Gill InsurancesponsorGTM or Marketing PartnerBrand sponsor for The Sikh Games 2026 and The Sikh Sports Awards 2026.
• The Football Associationcore partnerStrategic or Co-development PartnerNational sporting partner working alongside The Sikh Games to grow inclusive sport. Supports football competitions within the Games.
• England & Wales Cricket Boardcore partnerStrategic or Co-development PartnerNational sporting body partner. Featured in 2024 East Midlands Launch with ECB representative Harpreet Kaur. Supports cricket T10 competitions.
• Gathka Federationcore partnerStrategic or Co-development PartnerNational federation partner for traditional martial arts/sports, working with The Sikh Games to grow inclusive sport.
• British Wrestlingcore partnerStrategic or Co-development PartnerNational sporting body partner supporting wrestling competitions within The Sikh Games.
• England Rugbycore partnerStrategic or Co-development PartnerNational sporting body partner supporting rugby competitions within The Sikh Games.
• LTA (Lawn Tennis Association)core partnerStrategic or Co-development PartnerNational tennis governing body partner. Tennis is a new sport for 2026, utilizing Brunel's excellent tennis facilities.
• England Hockeycore partnerStrategic or Co-development PartnerNational sporting body partner supporting hockey competitions within The Sikh Games.
• Grip Activecore partnerStrategic or Co-development PartnerSports partner supporting The Sikh Games 2026 and The Sikh Sports Awards 2026.
• Sky Sportsmedia partnerGTM or Marketing PartnerFeatured on Sky Sports as one of Britain's most recognized broadcasters covering The Sikh Games.
• ITVmedia partnerGTM or Marketing PartnerFeatured on ITV as one of Britain's most recognized broadcasters covering The Sikh Games.
• BBC Newsmedia partnerGTM or Marketing PartnerFeatured on BBC News as one of Britain's most recognized broadcasters covering The Sikh Games.
• Mr Singh'ssponsorGTM or Marketing PartnerBrand sponsor backing The Sikh Games 2026 and The Sikh Sports Awards 2026.
• Morson EdgesponsorGTM or Marketing PartnerBrand sponsor backing The Sikh Games 2026 and The Sikh Sports Awards 2026.
• Hillingdon Chamber of Commercelocal partnerStrategic or Co-development PartnerLocal business organization supporting The Sikh Games 2026 held at venues in the Hillingdon area including Brunel University London and Hillingdon Cycling Circuit.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Activity Alliance: UK organization supporting disabled people in sport. Comparable through The Sikh Games' explicit disability-as-largest-diversity-strand positioning, though Activity Alliance focuses on inclusion policy and Paralympic pathways rather than competitive events.
• UK Deaf Sport: National body coordinating deaf and hearing-impaired competitive sport across the UK. Comparable to The Sikh Games' disability inclusion focus and multi-sport competitive format, though serving a different community.

Broad incumbents

• Sporting Equals: UK national body for ethnic diversity in sport, funded to increase BAME participation and influence sport policy. Comparable in diversity mission, though operating as a policy/advocacy organization rather than a competitive events organizer.
• Sport England: UK national sports funding body with diversity and participation objectives that overlap The Sikh Games' mission. Operates at much greater scale as a policy and funding organization rather than as an event deliverer.

Direct peers

• Maccabi GB: UK Jewish community sports organization running competitive leagues, events, and a flagship multi-sport gathering. Highly comparable in mission (ethno-religious sports participation), volunteer-led delivery, and partnership model with mainstream UK sporting bodies.
• British Muslim Games: The most direct comparable — a UK-based community-organized multi-sport event for British Muslims, offering an annual multi-sport games format with similar faith-community, regional participation, and inclusion objectives. Both share event-driven, volunteer-supported operating models.

Others

• Asian Sports Network UK: UK informal networks promoting South Asian participation in sport. Adjacent in community focus and diversity-in-sport mission, but lacks the formal annual multi-sport event structure that defines The Sikh Games.
• British Sikh Report / Sikh Professionals Network: UK Sikh community organizations that aggregate Sikh demographic and professional data. Adjacent through shared community focus, useful as ecosystem context rather than as a direct competitive comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-sikh-games

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sikh Games