Asian Sports

What Asian Sports does

Asian Sports is a privately held, family-owned multi-category sports equipment retailer founded in 1976 and headquartered at 45 Hazra Road, Kolkata, India. The company operates an owned Shopify-based e-commerce storefront at asiansports.in alongside a bricks-and-mortar flagship store, and self-describes as India's largest golf equipment store. It has no external institutional investors, no funding history, no parent company, no subsidiaries, and does not disclose financial information. Ownership references (Mr. Vikas and Mrs. Madhu) suggest a closely held family business now approaching its fifth decade of continuous operation.

The product portfolio spans six primary categories: golf equipment (clubs, balls, bags, trolleys, gloves, shoes, training aids, clubmaking components); badminton gear (rackets, shuttlecocks, kit bags, strings, grips); swimming equipment (caps, goggles, swimwear across men's, women's, girls', and boys' ranges); sports apparel; footwear; and eyewear. Catalog depth includes 437+ golf SKUs and 59+ golf-ball variants under 21+ premium and mid-tier brand partnerships including Titleist, TaylorMade, Callaway, FootJoy, Cobra, Srixon, Puma, Adidas, Skechers, Oakley, Speedo, Li-Ning, and others. The company also distributes an own-brand line called GolfBasic covering trolleys, gloves, apparel, and accessories. Junior and Ladies Golf verticals are structured as distinct collection trees, with brands such as Callaway XJ, TaylorMade Kalea Gold, Cobra Air-X2, and XXIO addressing those demographics. The technology stack is a standard Shopify storefront with Judge.me-powered reviews (415+ recorded), email newsletter capture, and social channels (Facebook, Twitter, Instagram, Threads); no proprietary technology, no public API, and no developer integrations are documented.

The revenue model is straightforward transactional retail: one-time product sales at unit-level pricing ranging from roughly Rs. 250 (entry-level accessories) to over Rs. 170,000 (premium complete golf sets), with most SKUs priced between Rs. 1,000 and Rs. 20,000. The company runs 5–50% markdowns, advertises a Price Match Guarantee, offers cashback on orders, and provides free shipping above Rs. 699 to drive basket size. Distribution is omnichannel within India — nationwide courier shipping plus a physical Kolkata flagship. Customer acquisition is driven by organic SEO, social media presence, content marketing through a golf blog, and email. No mobile app is offered. Reported scale metrics are brand-reputation-led (50-year operating history) rather than commercial; product-level value is created primarily through multi-brand curation and breadth rather than proprietary capability.

Name

Asian Sports

Legal name

Asian Sports

Website

https://asiansports.in

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Asian Sports is a family-owned multi-category sports retailer founded in 1976 in Kolkata, India. Claiming to be India's largest golf equipment store, it sells golf, badminton, swimming, apparel, and eyewear products via e-commerce and a physical flagship, serving individual consumers across India.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Golf Footwear & Apparel Retail (CRAMACAH), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Balls Retail (CRAMAGAB)

Keywords

• Golf equipment retail
• Sports goods store
• Badminton equipment
• Swimming gear
• Sports apparel

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: One-time product sales across golf equipment, badminton, swimming, apparel, and footwear categories. Revenue generated through direct consumer purchases with per-transaction pricing. Upsell opportunities through complementary products (e.g., gloves with clubs, bags with sets).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Asian Sports operates a multi-category sports equipment retail business, primarily focused on golf equipment, with additional offerings in badminton, swimming gear, sports apparel, footwear, and eyewear. The company sells branded and own-brand (GolfBasic) products directly to consumers through its e-commerce storefront and a physical retail location in Kolkata, India.

Product overview

Asian Sports is a multi-category sports equipment e-commerce retailer founded in 1976, operating as India's largest golf equipment store. The platform offers a comprehensive portfolio organized into distinct product lines: (1) Golf Equipment - the core category encompassing clubs (drivers, woods, hybrids, irons, wedges, putters), golf balls, bags, trolleys, training aids, and clubmaking components; (2) Badminton Equipment - rackets, shuttlecocks, strings, kit bags, and accessories; (3) Swimming Gear - caps, goggles, and swimwear; (4) Golf Apparels - polo shirts, trousers, outerwear, headwear, and socks; (5) Junior and Ladies Golf - age/size-specific golf equipment and apparel; (6) Eyewear and Footwear - Oakley smart glasses and athletic footwear. The store also features own-brand GolfBasic products alongside major vendor brands including Callaway, TaylorMade, Titleist, FootJoy, PUMA, and others. The e-commerce platform enables direct consumer purchasing with free shipping thresholds and cashback programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Equipment Comprehensive range of golf equipment including clubs (drivers, fairway woods, hybrids, irons, wedges, putters), golf balls, golf bags (stand bags, cart bags, traveling bags), trolleys, and accessories for golfers of all skill levels.
• Badminton Equipment Badminton rackets, kit bags, shuttlecocks, strings, grips, and accessories from brands including Carlton, Apacs, and Li-Ning for casual and serious badminton players.
• Swimming Gear Swimming equipment including swimming caps, swim goggles, ladies/mens/girls/boys swimwear, and slides/slippers, featuring the Speedo Endurane line, for swimmers of all ages and genders.
• Golf Accessories Supporting golf accessories including tees, ball markers, hat clips, golf umbrellas, head covers, ball pouches, trophies, and mementos.
• Golf Balls Extensive selection of golf balls from major brands including Titleist (Pro V1, Pro V1x, AVX, Velocity), TaylorMade (TP5, TP5x, RBZ), Callaway (Chrome Tour, ERC Soft), Srixon (Z-Star, Q-Star), Bridgestone (Tour B), and others.
• Golf Gloves All-weather golf gloves for men and women from brands including Callaway, FootJoy, Fit39EX, TaylorMade, Nike, Jack Nicklaus, Greg Norman, Volvik, Penguin, and GolfBasic.
• Golf Shoes Waterproof and spikeless golf shoes from brands including FootJoy, Adidas, ECCO, Puma, Skechers, and GolfBasic for golfers.
• Golf Trolleys Golf push carts and trolleys including 3-wheel, 4-wheel, and 2-wheel options from brands like GolfBasic, BAG BOY, CaddyTek, Big Max, and Incontro.
• Golf Apparels Golf-specific clothing including t-shirts, shorts, trousers, winter wear, head wear, belts, arm sleeves, and socks from brands such as FootJoy, Callaway, Greg Norman, Jack Nicklaus, and GolfBasic.
• Junior Golf Equipment Junior golf clubs and packages including Callaway XJ1, XJ2, XJ3 series, Golf Gear ultralight sets, Cobra King Jr sets, plus junior golf gloves, caps, and accessories for young golfers.
• Ladies Golf Equipment Ladies-specific golf clubs including TaylorMade RBZ Women's Complete Set, TaylorMade Kalea Gold, Cobra Women's Air-X2, XXIO 14 Ladies series, plus ladies golf wear, headwear, accessories, and shoes.
• Eyewear Sports eyewear including Oakley Meta Vanguard AI Smart Performance Glasses with Meta AI and Prizm lenses, plus performance sunglasses.
• Golf Training Aids Game improvement and training tools including range finders, putting mats and cups, practice nets and hitting mats, swing practice and correction tools, and practice accessories.
• Clubmaking Components Custom clubmaking supplies including golf grips (Golf Pride, Karma), shafts (Project X Cypher, KBS Tour, Aldila NV, True Temper), ferrules, and shaft adapters.
• GolfBasic Brand Products Own-brand GolfBasic products including golf trolleys (Cruiser 2.0, Prime 4 Wheel, Vintage Aluminium), apparel, gloves, headwear, ball markers, club components, and accessories.

Quantifiable outcome

• Regular discounts ranging from 5% to 75% off on various products
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• TitleistcoreChannel Partner/ Reseller/ DistributorTitleist products (golf balls, clubs, apparel) are sold through Asian Sports' retail channels. Major brand in the golf equipment category with premium positioning.
• TaylorMadecoreChannel Partner/ Reseller/ DistributorTaylorMade golf equipment including drivers, irons, putters, balls, and accessories are distributed through Asian Sports. Featured brand with dedicated collection page.
• CallawaycoreChannel Partner/ Reseller/ DistributorCallaway golf clubs, balls, gloves, bags, and apparel distributed through Asian Sports. Multiple Callaway products featured in new arrivals section.
• FootJoycoreChannel Partner/ Reseller/ DistributorFootJoy golf footwear, apparel, gloves, and accessories sold through Asian Sports. Major golf footwear brand with extensive product range.
• CobraminorChannel Partner/ Reseller/ DistributorCobra golf equipment including clubs and junior sets distributed through Asian Sports.
• SrixonminorChannel Partner/ Reseller/ DistributorSrixon golf balls, clubs, and accessories sold through Asian Sports.
• PumaminorChannel Partner/ Reseller/ DistributorPuma golf and sports footwear and apparel distributed through Asian Sports.
• AdidasminorChannel Partner/ Reseller/ DistributorAdidas golf shoes, apparel, and sportswear products sold through Asian Sports.
• SkechersminorChannel Partner/ Reseller/ DistributorSkechers golf footwear including spikeless and spiked shoes distributed through Asian Sports.
• OakleyminorChannel Partner/ Reseller/ DistributorOakley eyewear including Meta Vanguard AI smart glasses and performance sunglasses sold through Asian Sports.
• Cleveland GolfminorChannel Partner/ Reseller/ DistributorCleveland Golf wedges, putters, and umbrellas distributed through Asian Sports.
• Greg NormanminorChannel Partner/ Reseller/ DistributorGreg Norman golf apparel including polo shirts, pants, and accessories sold through Asian Sports.
• Jack NicklausminorChannel Partner/ Reseller/ DistributorJack Nicklaus golf apparel, caps, and gloves distributed through Asian Sports.
• Fit39EXminorChannel Partner/ Reseller/ DistributorFit39EX Japan golf gloves and accessories sold through Asian Sports.
• GolfBasicminorChannel Partner/ Reseller/ DistributorGolfBasic brand trolleys, balls, gloves, bags, and apparel distributed through Asian Sports.
• PXG (Parsons Xtreme Golf)minorChannel Partner/ Reseller/ DistributorPXG golf equipment and apparel sold through Asian Sports.
• LeonminorChannel Partner/ Reseller/ DistributorLeon golf gloves distributed through Asian Sports.
• XXIOminorChannel Partner/ Reseller/ DistributorXXIO premium golf clubs for ladies sold through Asian Sports.
• CarltonminorChannel Partner/ Reseller/ DistributorCarlton badminton rackets and shuttlecocks distributed through Asian Sports.
• ApacsminorChannel Partner/ Reseller/ DistributorApacs badminton equipment including rackets and shuttlecocks distributed through Asian Sports.
• Li-NingminorChannel Partner/ Reseller/ DistributorLi-Ning badminton kit bags distributed through Asian Sports.
• SpeedominorChannel Partner/ Reseller/ DistributorSpeedo swimwear including Endurane line and kids swimwear sold through Asian Sports.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decathlon: Global multi-sport retailer with a strong India footprint selling golf, badminton, swimming, apparel and footwear at value price points. Direct competitor to Asian Sports across nearly every category on the site, with much larger physical store count and private-label depth.
• PGA Tour Superstore: US-based specialty golf and tennis retailer with deep assortment across clubs, balls, apparel, and fittings. Closest functional analog to Asian Sports' specialist golf proposition, useful as a global comparable for retail format and unit economics.
• 2nd Swing Golf: US-based golf specialist retailer (new and used equipment) with strong online catalog and trade-in program. Comparable to Asian Sports as a multi-brand golf e-commerce specialist serving enthusiast and entry-level golfers.
• Global Golf: US-based online golf retailer offering new, used, and custom-fit equipment from major brands. Highly comparable to Asian Sports' core golf e-commerce model, including clubmaking components and trade-in-style assortment.

Broad incumbents

• Amazon India (Sports, Fitness & Outdoors): Largest horizontal e-commerce platform in India, carrying the same premium golf and sports brands as Asian Sports (Titleist, TaylorMade, Callaway, FootJoy, etc.). Competes on logistics speed, breadth, and marketing spend rather than specialist expertise.
• Flipkart: Major Indian horizontal e-commerce marketplace with a sizable sporting goods assortment including golf, badminton, and swimming. Overlaps with Asian Sports' product mix and competes for the same online sports shopper.
• Tata CLiQ: Premium-positioned Indian multi-category e-commerce platform. Sells branded sports and lifestyle products including golf-adjacent apparel and footwear, competing with Asian Sports for affluent Indian consumers.
• Myntra: India's leading fashion and sports apparel e-commerce platform. Overlaps with Asian Sports' golf apparel, sportswear, and footwear categories (Puma, Adidas, Skechers), competing for sportswear share of wallet.
• Golf Galaxy: Specialty golf retail banner of Dick's Sporting Goods, combining e-commerce with physical stores. Comparable as a scaled specialist golf retailer carrying the same premium brands (Titleist, TaylorMade, Callaway, FootJoy).
• Sports Direct (Frasers Group): Global multi-sport discount retailer with a strong online store covering golf, racquet sports, swimming, and apparel. Comparable to Asian Sports' category breadth and discount-led positioning, though operating primarily outside India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/JulkaVikas
• Facebookfacebook.com/AsianSports
• Instagraminstagram.com/asiansportsonline
• LinkedInlinkedin.com/company/asiansportsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Sports