The Skinstore

What The Skinstore does

The Skinstore is an independent beauty salon (schoonheidssalon) located in Breda, Netherlands, specializing in result-oriented skin improvement, anti-aging and natural skin rejuvenation for individual consumers. Service offerings are structured as multi-level treatments (Level 1–3 intensiveness) and span skin needling, resurfacings and peelings, connective tissue massage, IPL permanent hair removal, cryotherapy blemish removal, Venus Freeze/Versa collagen stimulation, and newer regenerative protocols including exosome therapy, polynucleotides and biomicroneedling with freshwater sponge spicules. Diagnostic capability centers on the Observ skin scan, which uses multiple light technologies to assess sun damage, pigment, wrinkles, sebum, moisture and skin structure, and which feeds personalized treatment plans that combine in-salon protocols (marketed as delivering 40% of result) with prescribed home-product regimens (40%) under a 20% genetic baseline.

Revenue is generated through per-treatment pricing (€45–€399), multi-session treatment courses, retail of partner-brand skincare (Forlle'd, pHformula, Me Line, Nimue, Cellics, AMC, INNO-Aesthetics, Dr. K), online gift vouchers (€10–€100 denominations) and digital bookings through the Salonized platform. The business operates two physical locations — the main salon at Roskam 2, Breda and The Brow Bar in the Princenhage district — is founder/owner-operated by Nanouk with a team of approximately five specialists (including a senior specialist with 29+ years of experience), and exhibits no external funding, no parent company, and no public listing. Distributing partner-brand products and multiple advanced services positions the operation as a premium clinical skincare destination within its regional Dutch market rather than a generalist beauty salon.

Name

The Skinstore

Legal name

The Skin Store

Website

https://theskinstore.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Skinstore is an independent, founder-operated beauty salon in Breda, Netherlands offering result-oriented skin improvement, anti-aging and regenerative treatments (needling, IPL, exosome, polynucleotides) to individual consumers, combining in-salon protocols with personalized home-care regimens.

Ownership category

akta.pro rank

Product category

Professional Beauty Salon & Skin Care Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Professional skin treatments
• Beauty salon services
• Anti-aging treatments
• Skin rejuvenation services
• IPL hair removal

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Skin Treatments: Revenue from professional skin improvement and anti-aging treatments including skin needling, resurfacing/peelings, IPL hair removal, Venus Freeze collagen treatments, and skin blemish removal. Treatments are offered at multiple intensity levels and can be purchased as courses/kuren for optimal results.
2. Gift Cards (Cadeaubonnen): Online gift cards sold in denominations of €10, €25, €50, €75, and €100. Gift cards can be used for all treatments and products at the salon.
3. Skincare Products: Sale of professional skincare products from partnered brands (Forlle'd, pHformula, Nimue, Me Line, Cellics, AMC) for home use, recommended as part of personalized treatment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Skin Store is a beauty salon in Breda, Netherlands offering professional skin improvement and natural skin rejuvenation treatments including skin needling, pHformula resurfacings/peelings, ME Line pigmentation treatments, Venus Freeze collagen boost, IPL permanent hair removal, T-Away blemish removal, biomicroneedling, exosome therapy, and polynucleotides treatments. Each customer journey begins with an Observ skin scan used to build a personalized treatment plan, and the salon complements in-clinic treatments (positioned as 40% of results) with prescribed home care products from partnered professional skincare brands (Forlle'd, pHformula, Me Line, Nimue, Cellics, AMC, INNO-Aesthetics, Dr. K) accounting for the remaining 40% of outcomes.

Product overview

The Skin Store is a beauty salon in Breda, Netherlands offering a unified service portfolio centered on professional skin improvement and natural skin rejuvenation. The core offering combines in-salon treatments (Short & Strong Resurfacing, Skin Treatment, ME Line, Venus Freeze/Collagen Boost, Skin/Nano Needling, IPL hair removal, T-Away blemish removal, Biomicroneedling, Exosome Therapy, and Polynucleotides Treatment) with personalized home product recommendations and internal supplementation. Key diagnostic equipment includes the Observ Skin Scan for comprehensive skin analysis. The salon also operates The Brow Bar for eyebrow services and offers online booking via Salonized and digital gift vouchers. Supported by professional cosmetic sub-brands including pHformula, Nimue, Me Line, Cellics, Forlle'd, AMC, INNO-Aesthetics, and Dr. K, which provide both in-salon treatment products and home care products.

Differentiator

Problem solved

Functional benefit

Brands

• The Brow Bar: A sub-brand offering brow and facial treatments located in Princenhage. Services include brow shape wax/tweezer, brow tint, lash tint, and facial wax treatments. Operating hours: Wednesday, Thursday, and Friday from 09:00 to 18:00.

Products and services

• Introduction Treatment (Introductiebehandeling) A 75-minute entry-level service that combines an intake, Observ skin scan, customized skin-improving treatment, and a personalized skin plan; designed as the on-ramp treatment for new clients at €95.
• Short & Strong Resurfacing A 45-minute treatment using pHformula peeling/resurfacing at three intensity levels (Level 1–3), increasing in strength of active ingredients; bookable individually or as a course.
• Skin Treatment (Huidbehandeling) A 60-minute multi-level treatment (Level 1–3) combining cleansing, connective tissue massage with hyaluronic acid boost, peeling/resurfacing, mask, and shoulder/neck massage, with intensity of actives, pre-treatment, and mask type scaling by level.
• ME Line Pigmentation Treatment Specialized pigmentation treatment using ME Line products — including ME Line Peeling (60 min), ME Line ID skin needling (45 min), and ME Line spot treatment (30 min) — delivered as a 3-treatment course with mandatory home products for all phototypes and pigment types.
• Venus Freeze / Venus Versa Collagen Boost Skin tightening and collagen stimulation treatment using multi-polar radiofrequency and EMS magnetic pulses (MP2 technology) applied to face, neck, and body for firming, wrinkle reduction, contour improvement, double chin reduction, and body contouring; CE and FDA cleared; offered as single treatments or courses of 8–12 sessions.
• Skin Needling Collagen induction therapy using fine needles to create micro-channels that stimulate natural repair and collagen production; reduces fine lines and scars and improves skin volume and texture; courses of 3–5 sessions typically every 3 weeks.
• Nano Needling A milder needling technique with ultra-fine needles that create superficial openings, enhancing absorption of serums and creams and stimulating collagen and elastine for refined texture and a healthy glow; suitable for all skin types, including in summer.
• IPL Permanent Hair Removal (Definitief Ontharen) Intense Pulsed Light hair removal using Venus Versa with SmartPulse technology; light is absorbed by the hair pigment to destroy the follicle for long-lasting or permanent hair reduction on face and body; typically requires 10–15 treatments at 10-week intervals.
• T-Away Skin Blemish Removal (Huidoneffenheden Verwijderen) Skin blemish removal treatment using USHF (Ultra Short High Frequency) and cryotherapy to remove couperose, spider naevi, blood blisters, skin tags, pigment spots, age spots, and milia through targeted thermal impulses without damaging surrounding tissue.
• Biomicroneedling Needle-free skin rejuvenation using natural spicules from freshwater sponges (Spongilla) massaged into the skin to create millions of micro-channels lasting 48 hours; stimulates regeneration, accelerates cell renewal, and improves ingredient absorption without piercing the skin, bleeding, or downtime.
• Exosome Therapy Advanced anti-aging treatment combining exosomes (microscopic cell messenger particles) with skin needling; exosomes penetrate deep skin layers delivering growth factors and proteins that activate fibroblasts, with claimed outcomes of up to 600% more collagen and 300% more elastine; delivered as a minimum 3-treatment course at 3-week intervals.
• Polynucleotides Treatment Regenerative skin treatment using polynucleotides (DNA fragments from salmon/trout) delivered via skin needling, using Inno Cosmetics DNA-PEPT-HA serum with PDRN, peptide complex, glutathione, and hyaluronic acid to stimulate cell renewal, microcirculation, and collagen/elastine production; typically a course of 2–4 sessions with maintenance every 4–6 months and results lasting 6–12 months.
• Permanent Make-up Permanent makeup application service at The Skin Store; the salon is currently not accepting new clients for this service and is operating a waitlist only.
• The Brow Bar (Sub-brand) A sub-brand of The Skin Store located in the Princenhage district of Breda, offering brow shape wax/tweezer, brow tint, lash tint, and facial wax treatments using Lycon wax with natural, gentle ingredients, plus an AMC mineral-powder touch-up; open Wednesday, Thursday, and Friday from 09:00 to 18:00.
• Online Gift Vouchers (Cadeaubonnen) Digital gift vouchers sold online via theskinstore.nl/cadeaubon in fixed denominations of €10, €25, €50, €75, and €100; delivered by email and redeemable for all treatments and products at the salon.

Quantifiable outcome

• Skin condition is 20% genetically determined, 40% determined by salon treatments, and 40% achieved through proper home care
• +3 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Forlle'dcoreTechnology or IntegrationExclusive use of Forlle'd skincare products - the only brand worldwide whose products can penetrate to the dermis layer of the skin, using Nobel Prize-winning technology for miniaturized hyaluronic acid and ionized essential minerals for deep skin penetration.
• pHformulacoreTechnology or IntegrationFirst pharma-cosmeceutical brand combining medical ingredients with cosmetic results. Offers skin resurfacing treatments and home products for various skin conditions including aging, acne, hyperpigmentation, and rosacea.
• Me LinecoreTechnology or IntegrationFirst and only product line specialized in all types of hyperpigmentation, suitable for any phototype, pigment type, or body area. Used for comprehensive pigmentation treatment courses.
• NimuemajorTechnology or IntegrationDerma-cosmeceutical brand from South Africa known for Triple AHA-complex (glycolic acid, lactic acid, citric acid) that stimulates maximum skin renewal with minimal irritation.
• CellicsmajorTechnology or IntegrationPremium skin supplement brand offering Cell Elixer for comprehensive skin rejuvenation, vitality, and health. Products support collagen production from within when combined with salon treatments.
• INNO-AestheticsmajorTechnology or IntegrationBrand combining aesthetics with medical knowledge, using patented SMART GPS technology for targeted delivery of active ingredients to specific skin layers. Used for polynucleotiden treatments.
• SalonizedcoreTechnology or IntegrationOnline booking platform integrated into their website allowing customers to book appointments directly. Enables easy scheduling for introduction treatments and all other services.
• Venus Concepts (Venus Versa, Venus Freeze Plus)coreTechnology or IntegrationEquipment partnership for advanced aesthetic devices including Venus Versa (IPL for hair removal) and Venus Freeze Plus (radiofrequency and magnetic pulse technology for skin tightening and collagen stimulation). Both devices have CE and FDA certification.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Body Clinic: Amsterdam-based beauty and skin clinic combining skin improvement treatments with skincare retail, mirroring The Skin Store's combined treatment-plus-product model in a comparable Dutch urban market.
• Velthuis Kliniek: Established Dutch aesthetic clinic chain offering skin improvement treatments, injectables and device-based skin therapies to a similar premium Dutch consumer. Closely comparable in scope of advanced aesthetic services and target customer segment.
• Faceland: Dutch chain of skin clinics offering injectables, skin improvement treatments and aesthetic procedures at price points broadly overlapping The Skin Store's premium positioning across the Netherlands.
• De Huidkliniek: Dutch skin clinic chain specializing in skin improvement and problem-skin treatments across multiple locations. Directly comparable service mix (facials, peels, pigmentation, anti-aging) delivered through a multi-site Dutch clinic model.

Broad incumbents

• SkinCeuticals: Global medical-grade skincare brand (L'Oréal) widely sold through professional skin clinics and med-spas; operates at a larger scale in the same professional skincare category as The Skin Store's dispensed product lines.

Regional players

• Cosmetique Totale: Dutch laser hair removal and skin treatment provider operating across the Netherlands with a similar device-driven service menu (IPL, laser, skin therapies), serving a comparable mainstream consumer segment.

Others

• Venus Concepts: Manufacturer of Venus Versa, Venus Freeze Plus and IPL platforms — the primary device vendor for The Skin Store. Comparable as an enabling/ecosystem supplier around which the salon's premium service menu is constructed.
• pHformula: Pharma-cosmeceutical skincare brand that is a core partner of The Skin Store; comparable as an ecosystem participant because the salon's resurfacing offering is built around pHformula's professional product system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-skinstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Skinstore