The Social Practice
The Social Practice is a privately held, ideologically aligned political and advocacy consultancy founded in 2016 by Bernie Sanders 2016 veterans, serving progressive campaigns, advocacy organizations, and philanthropies in the US and Europe with strategy, organizing, campaign management, digital, direct mail, and organizational change services.
- Company typePrivate
- Founded2016
- HeadquartersEurope, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Social Practice does
The Social Practice is a privately held, ideologically-aligned political and advocacy consultancy founded in 2016 by Becky Bond and Zack Malitz, both veterans of the Bernie Sanders 2016 presidential campaign. The firm delivers six professional service lines — Strategy, Organizing, Campaign Management, Digital, Direct Mail, and Organizational Change — to progressive electoral campaigns, advocacy organizations, philanthropies, and movement-building institutions in the United States and, through Social Practice Europe, in the United Kingdom and the EU. Select clients include the Bernie Sanders 2016 presidential campaign, the Beto O'Rourke 2018 Senate campaign, ACLU's People Power program, Real Justice PAC, Momentum UK, the Women's March, the Sierra Club, and National Nurses United. The firm's core methodology is a distributed organizing playbook that has been documented to scale to tens of thousands of volunteers and to millions of doors, calls, and text messages within a single campaign cycle, and the experimental approach is reinforced by the founders' book 'Rules for Revolutionaries: How Big Organizing Can Change Everything.'
The Social Practice operates as a senior-practitioner consulting firm rather than a software vendor. Its 'technology' consists of methodologies, organizing playbooks, and integration of external campaign tools (including Action Kit, peer-to-peer texting platforms, and the workers' cooperative Common Knowledge) rather than proprietary platforms. The firm generates professional services revenue through direct consulting engagements, with no public pricing, no SaaS or productized offerings, and no disclosed financials. Customer acquisition is driven primarily by reputation, progressive-movement network referrals, and thought leadership — including the 'Rules for Revolutionaries' book and team speaking engagements at progressive conferences.
The firm is small (approximately 9 employees, including co-founders, partners, senior advisors, and directors), privately held with no institutional investors, parent company, or public listing, and no funding rounds have been disclosed. Geographic operations span San Francisco (US headquarters) and Europe through Social Practice Europe. No mergers, acquisitions, restructuring, or leadership changes have been disclosed in the available source material.
The Social Practice firmographics
Firmographics- Name
- The Social Practice
- Legal name
- The Social Practice
- Website
- https://thesocialpractice.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Social Practice is a privately held, ideologically aligned political and advocacy consultancy founded in 2016 by Bernie Sanders 2016 veterans, serving progressive campaigns, advocacy organizations, and philanthropies in the US and Europe with strategy, organizing, campaign management, digital, direct mail, and organizational change services.
- Ownership category
- akta.pro rank
The Social Practice industry classification
Industry- Product category
- Political Campaign Consulting
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Public Affairs, Government Relations & Lobbying (BPAFADAB)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Media Relations & Press Office Services (MPAAADAI), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where The Social Practice is headquartered
LocationHeadquarters
- HQ city
- Europe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Social Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting and Campaign Services: Professional services revenue from providing strategy, organizing, campaign management, digital, direct mail, and organizational change consulting to progressive campaigns and organizations. Services delivered through direct client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Social Practice product offering
Product offeringCore offering
The Social Practice is a progressive political consultancy that provides strategy, organizing, campaign management, digital, direct mail, and organizational change services to campaigns, advocacy groups, philanthropies, and companies. Services are delivered through direct consulting engagements by senior team members, leveraging distributed organizing methods and experiment-backed campaign tactics refined on high-profile U.S. and U.K. progressive campaigns.
Product overview
The Social Practice is a consultancy firm — not a software product company — offering six distinct consulting service lines: Strategy, Organizing, Campaign Management, Digital, Direct Mail, and Organizational Change. All offerings are professional services delivered by consultants, with no software-as-a-product, platform, or named software modules. Services are provided to campaigns, advocacy groups, philanthropies, and organizations working for progressive change.
Differentiator
Problem solved
Functional benefit
Brands
- Social Practice Europe: European operations entity for The Social Practice, serving clients in Europe with the same progressive campaign consulting services.
Products and services
- Strategy Consulting Services Consulting services helping campaigns, advocacy groups, philanthropies, and companies design effective plans to win change in shifting political landscapes.
- Organizing Consulting Services Engagement of volunteers at scale using distributed organizing strategies and on-the-ground field operations for progressive campaigns and organizations.
- Campaign Management Services Full-service management of campaigns for elected office and policy change at the federal, state, and local level, building teams around principled platforms.
- Digital Consulting Services Digital services spanning advertising, creative, and email that turn clicks and views into actions — recruiting supporters, winning votes, driving donations, and changing policy.
- Direct Mail Consulting Services Creation of attention-grabbing direct mail creative based on experimentally-proven principles, targeted to drive action with precisely selected strategic audiences.
- Organizational Change Consulting Services Advisory services helping clients make organizational change necessary to win in today's political environment as people adapt faster than elected officials and institutions.
Quantifiable outcome
- 3+ million doors knocked, 20+ million calls made, 56+ million text messages sent in single Senate campaign
- +3 more outcomes
Companies that use The Social Practice
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
The Social Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Social Practice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship, notable and minor.
- Social Practice EuropecoreEuropean arm of the consultancy based at eu.socialpractice.org. Brings together team from Momentum and Jeremy Corbyn campaigns in UK. Key EU advisors include Adam Klug, Emma Rees, Joe Todd, and Jo Beardsmore - all co-founders or early leaders of Momentum.
- Real Justice PACflagshipCo-founded by Zack Malitz; Jin Ding serves as Director of Technology and Operations; Becky Bond serves as advisor. PAC fights to end mass incarceration by electing reform-minded District Attorneys. Multiple campaign successes including Jason Williams in New Orleans DA race.
- Momentum (UK)coreUK political organization built by EU advisors Adam Klug and Emma Rees (co-founders) and Joe Todd (Head of Communications). Grew from nothing to 42,000+ dues-paying members, mobilizing tens of thousands of volunteers in Labour campaigns.
- ACLU People PowernotableACLU's grassroots organizing program launched and managed by Zack Malitz and Alexandria Sousa. The Social Practice team helped design and launch this nationwide distributed organizing initiative.
- The World TransformedminorEurope's largest festival of political education. Founding members include Adam Klug, Emma Rees, and Joe Todd. Represents progressive political education and movement building ecosystem.
- CREDO Mobile/SuperPACnotableProgressive phone company and SuperPAC. Becky Bond served as Political Director; Elijah Zarlin led climate campaigns; Zack Malitz managed NextGen Climate's campus program. Jin Ding was Director of Technology for CREDO SuperPAC.
Scale indicators6 records
Recent moves6 records
Expansion highlights8 records
The Social Practice competitors and assessment
Company assessmentDirect peers
- M+R: Nonprofit and progressive advocacy fundraising, digital, and direct mail agency — directly comparable on the digital advertising, email fundraising, and direct mail service lines.
- Blue State: Digital fundraising, organizing, and creative agency built for Democratic campaigns and progressive nonprofits; direct competitor for digital and direct-mail engagements that anchor The Social Practice's service lines.
- 270 Strategies: Progressive field organizing and campaign consulting firm founded by Obama 2008 alumni; directly comparable on distributed organizing, volunteer mobilization, and campaign management services.
- New Partners Consulting: Progressive political consulting firm serving Democratic campaigns, labor, and advocacy organizations with strategy, fundraising, and field operations — comparable on campaign management and progressive client base.
- GMMB: One of the largest U.S. progressive political media and consulting firms, providing advertising, direct mail, digital, and campaign strategy to Democratic campaigns and progressive nonprofits — the same full-service progressive offering The Social Practice delivers, but at much greater scale.
- BerlinRosen: Progressive public relations and strategic communications firm serving political campaigns, advocacy organizations, and labor unions — a direct competitor for public-affairs and earned-media engagements.
- Hilltop Public Solutions: Democratic political consulting firm offering campaign management, fundraising, and strategic guidance to candidates and progressive causes — overlapping with The Social Practice's campaign management and strategy offerings.
- Authentic Campaigns: Progressive digital agency specializing in advertising, creative, and online organizing for Democratic campaigns and advocacy groups — a direct competitor for digital and online organizing engagements.
- SKDKnickerbocker: Top-tier Democratic political consulting and public affairs firm offering strategy, advertising, and crisis communications to campaigns, corporations, and nonprofits — overlapping with The Social Practice's strategy and campaign management lines.
Others
- Catalist: Progressive data and analytics platform serving Democratic campaigns and progressive organizations with voter file, targeting, and modeling infrastructure — adjacent/enabling to The Social Practice's organizing work, though focused on data rather than consulting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Social Practice social profiles
Digital presenceThe Social Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Social Practice leadership team
Management profileNumber of profiles
Profiles11 records
The Social Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Social Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Social Practice
What does The Social Practice do?
The Social Practice is a progressive political consultancy that provides strategy, organizing, campaign management, digital, direct mail, and organizational change services to campaigns, advocacy groups, philanthropies, and companies. Services are delivered through direct consulting engagements by senior team members, leveraging distributed organizing methods and experiment-backed campaign tactics refined on high-profile U.S. and U.K. progressive campaigns.
Is The Social Practice a public or private company?
The Social Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Social Practice founded?
The Social Practice was founded in 2016. It employs 1 to 10 people.
Where is The Social Practice based?
The Social Practice is headquartered in Europe, United Kingdom, in the Europe region.
How does The Social Practice make money?
One revenue line is on record: consulting and Campaign Services.
Who are The Social Practice's main competitors?
Direct peers on record are M+R, Blue State, 270 Strategies, New Partners Consulting, GMMB, BerlinRosen, Hilltop Public Solutions, Authentic Campaigns and SKDKnickerbocker. Catalist is listed as an others.
Does The Social Practice have an API?
No public API is recorded for The Social Practice.
What industry is The Social Practice in?
The Social Practice's product category is Political Campaign Consulting. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 541820 and its SIC code is 8742.