The Southerner
- Company typePrivate
- Founded-
- HeadquartersSaugatuck, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Southerner firmographics
Firmographics- Name
- The Southerner
- Legal name
- The Southerner
- Website
- https://thesouthernermi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Southerner industry classification
Industry- Product category
- Full-service Southern restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where The Southerner is headquartered
LocationHeadquarters
- HQ city
- Saugatuck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Southerner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from serving food and beverages to dine-in customers at the restaurant location. Menu includes lunch, dinner, and beverage offerings that change seasonally.
- Online Ordering/Takeout: Revenue from takeout orders placed through ToastTab online ordering platform.
- Catering and Private Dining: Revenue from catering services and private dining room reservations for larger parties.
- Gift Cards: Revenue from sale of gift cards through ToastTab e-gift card platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
The Southerner product offering
Product offeringCore offering
The Southerner is a single-location full-service restaurant in Saugatuck, Michigan that serves Southern and Appalachian cuisine, with menu roots in New Orleans and low country family cooking traditions. It provides lunch and dinner dine-in service supported by online ordering, gift card sales, reservations, a digital waitlist, catering, and private dining events.
Product overview
The Southerner is a single-location Southern/Appalachian restaurant operated by Chef/Owner Matt Millar and partner Amy Millar in Saugatuck, Michigan. The restaurant's core offering is its lunch and dinner menu featuring family recipes rooted in Appalachian and Southern cooking traditions. It operates as a unified restaurant experience with supplementary services including a beverage program, catering and private dining capabilities, online ordering via Toast Tab, gift card sales, and a reservations/waitlist system. All menu offerings change seasonally.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunch and Dinner Dining Service
Companies that use The Southerner
Customer profileSegments2 records
Ideal customer profiles2 records
The Southerner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Southerner partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
The Southerner competitors and assessment
Company assessmentDirect peers
- Biscuit Love: Nashville-based Southern comfort food full-service restaurant group known for heritage recipes and brunch culture. Comparable to The Southerner in its Appalachian/Southern heritage story and family-driven culinary identity.
- The Grey: Southern fine dining destination in Savannah, Georgia, set in a restored 1938 Greyhound bus terminal. Comparable to The Southerner in its emphasis on regional Southern cuisine, heritage setting, and full-service dining model with cocktail/beverage program.
- Sweetie Pie's: St. Louis-based Southern soul food restaurant operation. Comparable as a Southern heritage-driven full-service restaurant group with strong family-recipe narrative and group/event dining offerings.
- Husk Restaurant: Chef Sean Brock's upscale Southern-focused full-service restaurants in Nashville and Charleston. Highly comparable to The Southerner as both anchor on regional Southern culinary traditions, family/heritage storytelling, and elevated-but-uncomplicated execution.
- Empire State South: Chef Hugh Acheson's Southern-influenced full-service restaurant in Atlanta, Georgia. Comparable in combining regional Southern cooking, farm-sourced ingredients, and a craft beverage program in an upscale-casual setting.
- Commander's Palace: Iconic New Orleans Creole/Southern fine dining institution operating for over a century. Comparable as a benchmark Southern full-service destination with strong brand storytelling and seasonal menus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Southerner social profiles
Digital presenceThe Southerner financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Southerner leadership team
Management profileNumber of profiles
Profiles2 records
The Southerner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Southerner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Southerner
What does The Southerner do?
The Southerner is a single-location full-service restaurant in Saugatuck, Michigan that serves Southern and Appalachian cuisine, with menu roots in New Orleans and low country family cooking traditions. It provides lunch and dinner dine-in service supported by online ordering, gift card sales, reservations, a digital waitlist, catering, and private dining events.
Is The Southerner a public or private company?
The Southerner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Southerner founded?
The Southerner was founded in -1. It employs 1 to 10 people.
Where is The Southerner based?
The Southerner is headquartered in Saugatuck, United States, in the North America region.
How does The Southerner make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering/Takeout, catering and Private Dining and gift Cards.
Who are The Southerner's main competitors?
Direct peers on record are Biscuit Love, The Grey, Sweetie Pie's, Husk Restaurant, Empire State South and Commander's Palace.
Does The Southerner have an API?
No public API is recorded for The Southerner.
What industry is The Southerner in?
The Southerner's product category is Full-service Southern restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.