The Sudsy Puppy, LLC

What The Sudsy Puppy, LLC does

The Sudsy Puppy, LLC is a privately held, locally focused pet grooming company operating three salon locations in Anne Arundel County, Maryland: Severna Park (836 Ritchie Highway, Suite 10), Crofton (2137 Defense Highway, Suite 8), and Odenton/Piney Orchard (8771 Piney Orchard Parkway). The company employs approximately 9 people and serves individual pet owners across Severna Park, Crofton, Odenton, Annapolis, Arnold, Millersville, Pasadena, and the broader Anne Arundel County area. Its service portfolio spans full-service dog and cat grooming, breed-specific programs (Puppy Program, Doodle Program), bath and deshedding services, spa treatments, self-serve wash stations, a Nail Care Club with monthly maintenance, and a mobile grooming unit that brings services to customers' homes in Severna Park and Crofton.

The business is operationally a service company, not a technology company. Core infrastructure consists of three physical retail salons, a mobile grooming vehicle, and standard consumer-facing digital channels including a WordPress/WP Engine website, a Moego-powered online booking integration, and active Facebook, Instagram, and YouTube profiles. There is no proprietary technology stack, no API, no AI/ML capability, and no patents or trademarks on file. Booking, marketing content, and customer communications run through off-the-shelf tools.

The revenue model is predominantly transactional professional services — pay-per-visit grooming, bathing, and nail care — with two lightweight recurring/subscription mechanisms layered on top: a structured Puppy Program requiring a one-time enrollment fee of $259 (under 45 lbs) or $299 (35+ lbs or expected over 45 lbs) plus ongoing monthly appointments at a 20% discount off regular pricing, and a Nail Care Club recommending monthly maintenance visits. Standard grooming, bath, nail trim, and self-wash pricing is not publicly disclosed and is quote-based, with a 50% deposit required for early-morning appointments. The company is independent, owner-operated, and has no disclosed institutional investors, parent entity, or funding history.

Name

The Sudsy Puppy, LLC

Legal name

The Sudsy Puppy, LLC

Website

https://thesudsypuppy.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sudsy Puppy, LLC is a private, locally focused pet grooming company operating three salons and a mobile grooming unit in Anne Arundel County, Maryland, serving individual dog and cat owners with grooming, bathing, breed-specific programs, and subscription-style maintenance services.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Standard Full-Service Dog Grooming (HSANAAAA)

akta.pro secondary industries

Bath & Brush Packages (HSANAAAC), Nail Care (Trim/Grind/Paw Care) (HSANAAAF), Anti-Shed Bath & Conditioning (HSANALAC), Exotic Pet Nail/Beak/Claw Trimming & Basic Hygiene (HSANAKAJ)

Keywords

• Pet grooming services
• Dog grooming
• Cat grooming
• Mobile pet grooming
• Pet spa treatments

Headquarters

HQ city

Severna Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Grooming Services: Full-service grooming and bathing for dogs and cats of all sizes, including puppy cuts, breed-specific grooming, and full body trims.
2. Bath Services: Bathing and deshedding services, spa treatments, and nail care club subscriptions.
3. Puppy Grooming Program: Structured puppy program with one-time enrollment fees ($259-$299 depending on puppy size) plus ongoing monthly appointments at 20% discounted rates. Requires commitment of minimum three months and first appointment before six months of age.
4. Self-Wash: Self-serve dog wash facilities where customers use provided equipment for DIY bathing.
5. Mobile Grooming: Mobile grooming services bringing professional grooming directly to customers' homes in Severna Park and Crofton areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Sudsy Puppy is a local pet grooming company that provides full-service grooming, bathing, and nail care for dogs and cats of all sizes and breeds across three salon locations in Anne Arundel County, Maryland (Severna Park, Crofton, and Odenton/Piney Orchard). Its service portfolio includes specialized programs (Puppy Program and Doodle Program), bath and deshedding services, spa treatments, self-serve dog wash stations, a Nail Care Club, and mobile grooming that brings services directly to customers' homes.

Product overview

The Sudsy Puppy offers a comprehensive pet grooming service portfolio centered around its core dog and cat grooming operations across three salon locations (Severna Park, Crofton, and Odenton/Piney Orchard) and mobile services. The product lineup includes full-service grooming and bathing for dogs and cats of all sizes, complemented by specialized programs like the Puppy Program (introducing puppies to grooming starting at 10 weeks) and the Doodle Program (coat care for doodle breeds). Additional offerings include bath and deshedding services, spa treatments, self-serve dog wash stations, a Nail Care Club for monthly maintenance, and mobile grooming that brings services directly to customers' homes. The company operates as a traditional service business rather than a software platform, with no API offerings or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Grooming Full-service grooming for dogs of all sizes and breeds, including puppy cuts and breed-specific requests. All-inclusive service covers bathing, nail trimming, and styling. Available at three salon locations.
• Cat Grooming Full-service grooming and bathing for cats in a safe, quiet environment, including haircuts and bathing services. Designed to handle anxious or difficult cats.
• Puppy Program Structured program that introduces puppies starting at 10 weeks to professional grooming through gentle, step-by-step sessions. Includes one-time enrollment of $259 (puppies under 45 lbs) or $299 (35+ lbs or over 45 lbs adult), with 20% discount off regular pricing on monthly appointments. Requires minimum three-month commitment and first appointment before six months of age.
• Doodle Program Specialized coat care program for doodle breeds, addressing the essential grooming needs to maintain their distinctive coat appearance and prevent matting.
• Bathing & Deshedding Professional bathing and deshedding services that reduce shedding, remove dirt and odors, and maintain coat health. Includes nail trimming.
• Spa Treatments A variety of spa treatments for pets offering enhanced pampering beyond standard grooming services.
• Self-Wash
• Nail Care Club
• Mobile Grooming Professional grooming services delivered directly to the customer's home in Severna Park and Crofton areas, reducing puppy anxiety and providing convenience for pet owners.

Quantifiable outcome

• Puppies introduced to grooming program every 4 weeks show improved comfort and reduced anxiety with grooming tools and processes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Woof Gang Bakery: Franchised neighborhood pet store and grooming concept. Comparable as a multi-unit pet grooming brand serving similar local pet owners, though it combines grooming with retail bakery product sales.
• Dogtopia: Franchised dog daycare, boarding, and spa operator. Comparable as a multi-unit pet services brand targeting similar urban/suburban pet owners, with spa/grooming offerings that overlap with Sudsy Puppy's service mix.
• Camp Bow Wow: Franchised dog daycare and boarding operator that often layers on spa/grooming add-ons. Comparable because it competes for the same premium pet owner customer and offers overlapping grooming services alongside other pet care.

Broad incumbents

• Petco: National pet retailer with in-store grooming salons and wellness services. Comparable to Sudsy Puppy in offering full-service grooming and bathing, but as a non-specialized, broad-line incumbent rather than a dedicated grooming brand.
• PetSmart: National pet superstore offering in-store grooming salons as part of a much broader retail and services portfolio. Comparable because it provides professional dog and cat grooming services to a similar end customer, but at much greater scale and as a side offering rather than a specialized local brand.

Direct peers

• Scenthound: Multi-unit walk-in grooming and wellness concept focused on routine dog care. Comparable as a dedicated grooming brand expanding via a multi-location model, serving similar pet-owner customers with subscription-style recurring service.
• Aussie Pet Mobile: Franchised mobile pet grooming service delivering grooming in custom vans at customer homes. Directly comparable to Sudsy Puppy's mobile grooming offering, with the same convenience and anxious-pet value proposition, but operating through a franchise model at national scale.

Others

• Rover: Online marketplace connecting pet owners with independent pet care providers, including mobile groomers. Comparable as an adjacent channel that competes for the same customer's pet care spend, though it does not operate salons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thesudsypuppysevernapark
• Instagraminstagram.com/thesudsypuppy
• LinkedInlinkedin.com/company/the-sudsy-puppy-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sudsy Puppy, LLC