The Travel Brokers

What The Travel Brokers does

The Travel Brokers is a New Zealand-based network of more than 60 independent owner-operated travel brokers serving individual consumers and families seeking personalized holiday planning. Founded in 2002 and headquartered in Auckland at 5th Floor, 66 Wyndham Street, the company operates as a division of Helloworld Limited, one of the largest travel companies in Australasia. The network spans cities across New Zealand including Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, and New Plymouth, with brokers operating flexibly outside traditional shop hours to meet customers at convenient times and locations. The Travel Brokers is TAANZ-approved and IATA-accredited, providing consumer protection and access to airline ticketing infrastructure.

The company's core offering is personal travel consulting through its broker network, supported by a structured product portfolio that includes package holidays, guided tours, cruises, sports and events travel, and travel insurance. Destination coverage spans Australia (multi-state), the South Pacific (Fiji, Cook Islands, Vanuatu, Samoa, Tahiti, New Caledonia, Niue, Norfolk Island), the United States (including California, Hawaii, and Disneyland packages), and broader international markets. Package pricing starts from approximately NZD $342 per person for short breaks and extends beyond NZD $12,000 per person for luxury lodge experiences. Operational technology is built on Amadeus GDS for reservations and booking, with Tramada providing back-office accounting and operational management.

Revenue is generated through commissions on travel bookings made by independent broker agents, who earn on flights, accommodation packages, tours, cruises, and travel insurance sold to end customers via supplier relationships accessed through the Helloworld network. The internal team of approximately 75 employees supports the broker network with management (National Manager Jackie Bell), IT, accounts, and operational functions. Marketing is concentrated on the company website (broker search, holiday packages, deals), email newsletters, and broker personal networks and referrals. The Travel Brokers has been recognized with consecutive TAANZ Best Broker Brand awards in 2018 and 2019 and won NTIA Best Broker Brand in 2018 and 2019, having previously been an NTIA finalist in 2014, 2016, and 2017.

Name

The Travel Brokers

Legal name

The Travel Brokers (A division of helloworld Limited)

Website

https://thetravelbrokers.co.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Travel Brokers is a New Zealand network of 60+ independent owner-operated travel brokers serving individuals and families with personalized holiday packages, tours, cruises, and travel insurance as a division of Helloworld Limited.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industries

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Luxury Travel Agencies (THAKAFAA), Cruise Planning & Booking (HSACAKAE)

Keywords

• Travel brokerage services
• Packaged holiday deals
• Cruise bookings
• Travel insurance
• Independent travel agents

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Booking Commissions: Revenue is generated through commissions on travel bookings made by the network of independent broker agents. Brokers have access to GDS systems and supplier relationships through the Helloworld network, earning commissions on flights, accommodation packages, tours, cruises, and travel insurance products sold to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Travel Brokers is a network of 60+ independent owner-operated travel brokers throughout New Zealand who provide personalized travel consulting and booking services to individual consumers. The brokers sell packaged holidays, tours, cruises, sports and events travel, and travel insurance, leveraging the Helloworld group's supplier relationships and the Amadeus GDS platform for reservations.

Product overview

The Travel Brokers operates as a network of independent personal travel professionals (brokers) offering a unified travel consulting service. The core offering is the Travel Broker Services platform, supported by specialized product lines including Holidays & Deals packages, Tours, Sports & Events travel, Cruises, and Travel Insurance. Destination-focused sub-brands include Australia Holidays and South Pacific Holidays packages. The company is part of the Helloworld group of travel companies and uses GDS (Global Distribution System) technology and Tramada accounting software for operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Broker Services
• Holidays & Deals

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Helloworld LimitedcoreStrategic or Co-development PartnerThe Travel Brokers is a division of Helloworld Limited, one of the biggest travel companies in Australasia. Being part of Helloworld gives brokers access to strong supplier relationships and the best deals. Helloworld provides the brand, infrastructure, and network backbone for The Travel Brokers network.
• TAANZ (Travel Agents Association of New Zealand)coreStrategic or Co-development PartnerThe Travel Brokers are TAANZ approved sales professionals. TAANZ approval provides consumer protection for travel investments booked through The Travel Brokers network.
• IATA (International Air Transport Association)minorStrategic or Co-development PartnerThe Travel Brokers displays IATA accreditation, indicating access to airline ticketing and international travel industry standards.
• AmadeuscoreTechnology or IntegrationAmadeus GDS (Global Distribution System) is used by The Travel Brokers network for reservations and booking of flights, hotels, and other travel products.
• TramadacoreTechnology or IntegrationTramada is the back-office accounting and operational management system used by The Travel Brokers network.
• GO HolidayscoreGTM or Marketing PartnerGO Holidays is the trade enquiries contact for The Travel Brokers holiday packages. The company acts as a supplier/wholesale partner providing package content that The Travel Brokers brokers sell to end customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Flight Centre Travel Group: ASX-listed Australasian travel retail giant operating multiple brands (Flight Centre, Travel Associates, StudentUniverse). Directly competes in NZ leisure travel retail and is the most established incumbent in the personal-travel-advisor category.
• helloworld Travel (other divisions): Other retail and franchise travel brands operated under the same Helloworld Limited parent as The Travel Brokers. Sister divisions (helloworld Travel retail stores, ATS Pacific) overlap on product mix and customer base, and the parent regularly repositions these brands.
• Expedia Group: Global online travel agency and metasearch giant. Represents the structural OTA competitor that pressures traditional retail agency commissions and is the principal alternative channel for NZ consumers researching and booking leisure travel.

Direct peers

• House of Travel: One of New Zealand's largest retail travel agency chains, with a national network of franchised stores. Directly comparable to The Travel Brokers in serving NZ consumers for leisure travel, with overlapping product mix (holidays, tours, cruises) and similar brand positioning around expert advice.
• MTA Travel (Mobile Travel Agents): Australian home-based travel advisor network that has expanded into New Zealand, using an independent-agent model closely paralleling The Travel Brokers. Comparable on distribution model (independent owner-operators, no shop) and product mix (leisure packages, cruises, tours).
• Travel Counsellors: UK-founded global home-based travel advisor network with presence in Australia/NZ. Operates a very similar independent personal-travel-professional model with technology, supplier relationships, and 24/7 support for self-employed agents.
• YOU Travel: New Zealand home-based personal travel professional network operating a model very similar to The Travel Brokers — independent owner-operators selling packaged holidays, tours, and cruises to NZ consumers. Most direct comparable on GTM motion and customer segment.

Regional players

• Orion Travel: New Zealand travel agency group focused on corporate and leisure travel, with multiple retail locations. Comparable in product categories and NZ market focus, though operates a more traditional shop-based model rather than owner-operated brokers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-travel-brokers

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Travel Brokers