Valley Suns
- Company typePrivate
- Founded2024
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Valley Suns firmographics
Firmographics- Name
- Valley Suns
- Legal name
- Valley Suns
- Website
- https://thevalleysuns.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Valley Suns industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Regional Multi-Sport Games & Festival Organizers (MPAKADAK)
- akta.pro secondary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
Keywords
Where Valley Suns is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Valley Suns business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue from single game tickets, season memberships, flex plans, and group experiences sold directly to consumers through Ticketmaster and team-owned platforms.
- Premium Seating: Courtside memberships, luxury suites, loge boxes, and premium ticket packages offering complimentary food, beverages, and exclusive amenities.
- Promotional Packages: Bundled ticket packages with food and beverage items such as Buckets & Burgers packages and special event promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Courtside Memberships |
| Unit Pricing | Pay-as-you-go | Student Rush Tickets |
| Unit Pricing | Pay-as-you-go | Buckets & Burgers Package |
| Unit Pricing | Pay-as-you-go | Ray Plush Ticket Package |
| Unit Pricing | Pay-as-you-go | Valley Ties Ticket Package |
| Unit Pricing | Pay-as-you-go | Upper Level Student Rush |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Valley Suns product offering
Product offeringCore offering
Valley Suns operates as the NBA G League developmental affiliate of the Phoenix Suns, fielding a professional basketball team that plays a 50-game home schedule at Mullett Arena in Tempe, Arizona. The team sells live game entertainment through single game tickets, season memberships (courtside), flex plans, group experiences, student rush discounts, themed group nights, and premium seating (suites, loge boxes). It also operates community programs including Field Trip Day (STEM-focused educational games) and a Community Tickets Program for Arizona 501(c)(3) nonprofits and Title 1 schools.
Product overview
Valley Suns operates as the NBA G League developmental affiliate of the Phoenix Suns, offering a portfolio of sports entertainment products centered around basketball games at Mullett Arena in Tempe, AZ. The core product is game attendance via single game tickets and season memberships (Courtside Memberships), supplemented by flexible partial-season plans (Flex Plans) and group ticketing options. The product portfolio includes group experience add-ons (Anthem Buddies, National Anthem performances, HI-5 Line, Court of Dreams), themed group nights (First Responders, Teachers, Healthcare Workers), student rush discounts, community outreach programs (Community Tickets, Field Trip Day), and food-and-beverage packages (Buckets & Burgers). All tickets are distributed via Ticketmaster with mobile delivery through Account Manager.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game tickets for Valley Suns home games at Mullett Arena in Tempe, Arizona, distributed through Ticketmaster. Sold directly to individual consumers and families.
- Season Memberships (Courtside)
- Group Experiences
- Group Nights
- Student Rush
- Community Tickets Program
- Field Trip Day
- Theme Nights
- Premium Tickets (Luxury Seating)
- Buckets & Burgers Package
- Promotional Ticketing Packages
Quantifiable outcome
- Collin Gillespie averaged 21.2 points, 10.8 rebounds, and 7.5 rebounds in 10 games for Valley Suns during inaugural season, which helped him earn minutes at NBA level and become a top-10 three-point shooter in the NBA
- +2 more outcomes
Companies that use Valley Suns
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Valley Suns technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Valley Suns partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Rip City RemixminorG League trade partner. Valley Suns acquired Kalib Boone in exchange for returning player rights for Charles Matthews, a 2026 second-round pick from Capital City Go-Go, and a 2027 second-round pick.
- Raptors 905minorG League trade partner. Valley Suns acquired a first-round pick in the 2027 NBA G League Draft in exchange for forward Tyrese Samuel.
- Windy City Bulls & Long Island NetsminorG League trade partners. Acquired Ruben Nembhard Jr. from Windy City Bulls and Jordan Schakel from Long Island Nets through separate trades.
- Memphis HustleminorG League trade partner. Valley Suns acquired returning player rights to Charles Matthews and a second-round pick in exchange for Paul Watson.
- Phoenix SunscoreValley Suns are the official NBA G League affiliate of the Phoenix Suns, providing a developmental pathway for NBA players. The close proximity (9 miles) between Mullett Arena and the Phoenix Suns practice facility enables seamless player movement and consistent coaching methodology between both organizations.
- Mountain America Performance Centercore$100 million, 58,000-square-foot practice facility located three blocks from Mullett Arena, privately funded by owner Mat Ishbia. Home to Phoenix Mercury and Valley Suns. Includes state-of-the-art practice resources, nutrition facilities with chefs, weight rooms, and medical treatment facilities.
- Arizona Science CentercoreEducational partnership for Field Trip Day program, presenting STEM facts, videos and activities throughout games. The Arizona Science Center's Blue Crew provides live demonstrations including science experiments during halftime shows and timeouts.
- TicketmastercoreOfficial ticketing partner for all Valley Suns tickets including single game tickets, season memberships, and premium seating. All tickets are digital/mobile through Ticketmaster Account Manager.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Valley Suns competitors and assessment
Company assessmentDirect peers
- Santa Cruz Warriors: NBA G League affiliate of the Golden State Warriors; comparable in ticketing, season memberships, and community programming; serves as a benchmark for digital/marketing execution in the league.
- South Bay Lakers: NBA G League affiliate of the Los Angeles Lakers; directly comparable in operating model, ticket pricing structure, and parent-team integration, competing for similar developmental talent and entertainment dollars.
- Wisconsin Herd: NBA G League affiliate of the Milwaukee Bucks; directly comparable in operating model, community programming, and developmental mandate within the same NBA G League structure.
- Salt Lake City Stars: NBA G League affiliate of the Utah Jazz; comparable G League team with similar ticketing programs, group/community nights, and developmental focus in a comparable mid-size market.
- Austin Spurs: NBA G League affiliate of the San Antonio Spurs; operates on the same league structure, revenue model (ticket sales, memberships, group experiences), and developmental mandate as Valley Suns, making it the closest peer in the same league and tier.
- Memphis Hustle: NBA G League affiliate of the Memphis Grizzlies; same league, similar revenue mix (single-game tickets, season memberships, group nights), and identical 50-game schedule structure as Valley Suns.
- Rio Grande Valley Vipers: NBA G League affiliate of the Houston Rockets; operates on identical league structure and revenue model as Valley Suns, with longer operating history as one of the league's original franchises.
- Cleveland Charge: NBA G League affiliate of the Cleveland Cavaliers; same league structure, comparable ticket offerings and community programming, and similar reliance on NBA parent for player talent and operational integration.
- Capital City Go-Go: NBA G League affiliate of the Washington Wizards; directly comparable G League team with similar revenue mix, ticketing programs, and developmental mandate within the same league.
- Long Island Nets: NBA G League affiliate of the Brooklyn Nets; operates with the same ticket, sponsorship, and group-experience revenue streams and developmental mandate as Valley Suns.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Valley Suns social profiles
Digital presenceValley Suns financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Suns leadership team
Management profileNumber of profiles
Profiles9 records
Valley Suns funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Suns M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Suns
What does Valley Suns do?
Valley Suns operates as the NBA G League developmental affiliate of the Phoenix Suns, fielding a professional basketball team that plays a 50-game home schedule at Mullett Arena in Tempe, Arizona. The team sells live game entertainment through single game tickets, season memberships (courtside), flex plans, group experiences, student rush discounts, themed group nights, and premium seating (suites, loge boxes). It also operates community programs including Field Trip Day (STEM-focused educational games) and a Community Tickets Program for Arizona 501(c)(3) nonprofits and Title 1 schools.
Is Valley Suns a public or private company?
Valley Suns is a private company. It is classified as corporate owned and is currently operating.
When was Valley Suns founded?
Valley Suns was founded in 2024. It employs 11 to 50 people.
Where is Valley Suns based?
Valley Suns is headquartered in Phoenix, United States, in the North America region.
How does Valley Suns make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are premium Seating and promotional Packages.
Who are Valley Suns's main competitors?
Direct peers on record are Santa Cruz Warriors, South Bay Lakers, Wisconsin Herd, Salt Lake City Stars, Austin Spurs, Memphis Hustle, Rio Grande Valley Vipers, Cleveland Charge, Capital City Go-Go and Long Island Nets.
Does Valley Suns have an API?
No public API is recorded for Valley Suns.
What industry is Valley Suns in?
Valley Suns's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAKADAK, Regional Multi-Sport Games & Festival Organizers, with a secondary code of MPAKAEAH, Multi-Sport Complexes & Community Sports Parks. Its NAICS code is 71121 and its SIC code is 7990.