The Viper Rooms
The Viper Rooms is a single-location nightclub and cocktail bar in Sheffield, UK, operated by PK Bars. It serves students, general nightlife consumers, and private event organisers through weekly student nights, weekend DJ events, VIP table service, and venue hire for up to 800 guests.
- Company typePrivate
- Founded-
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Viper Rooms does
The Viper Rooms is a single-location nightclub and cocktail bar based in Sheffield, UK, owned and operated by the parent entity PK Bars. The venue operates across two distinct physical spaces — the Main Club upstairs (capacity 450) and Lolas X Viper Rooms downstairs (capacity 350) — and can be hired in its entirety for events of up to 800 guests. Its core product offering combines regular weekday student nights (Monday-Thursday), weekend events with resident DJs, and a private-hire and VIP table service on a deposit-plus-minimum-spend basis (for example, a £300 minimum-spend table secured with a £50 deposit). The company is privately held, does not disclose revenue, and lists 31 employees. It has been operating since 2007 under self-described award-winning positioning and targets two primary customer groups: the Sheffield student population seeking affordable midweek nights out, and general nightlife consumers seeking weekend VIP and event experiences, alongside a third private-hire segment for birthdays, corporate events, graduations and society socials.
The business earns revenue through four interlocking streams: door entry / admission charges (varying between student and weekend events), table reservations on a minimum-spend basis where the spend is redeemed against champagne, wine and spirits by the bottle, beverage sales from the on-site bar, and private venue hire structured around deposits and minimum spends rather than room hire fees. Customer acquisition is event-driven, relying on organic social media (Facebook, Twitter, Instagram), paid retargeting through Google and Facebook, MailChimp email campaigns, and the Fatsoma event-ticketing platform which also serves as a push-notification channel. The underlying technology stack is light and predominantly off-the-shelf: WordPress-based website with GDPR cookie compliance, Fatsoma for ticketing, Fourvenues for venue operations, and standard retargeting ad infrastructure. There is no proprietary technology, no proprietary AI/ML capability, no mobile application, and no disclosed patents, certifications, or regulatory actions.
Operationally, The Viper Rooms is a mature, single-asset entertainment business with a defined local footprint. There are no disclosed funding rounds, M&A activity, leadership changes, or geographic expansions. Marketing partnerships (Fatsoma, Fourvenues) and product extensions (Lolas X Viper Rooms, Christmas party packages) constitute the principal observable strategic activity. Brand and reputational claims (e.g., "Sheffield's most popular nightspot," "award-winning") are self-reported with low independent validation in the source material.
The Viper Rooms firmographics
Firmographics- Name
- The Viper Rooms
- Legal name
- PK Bars
- Website
- https://theviperrooms.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Viper Rooms is a single-location nightclub and cocktail bar in Sheffield, UK, operated by PK Bars. It serves students, general nightlife consumers, and private event organisers through weekly student nights, weekend DJ events, VIP table service, and venue hire for up to 800 guests.
- Ownership category
- akta.pro rank
The Viper Rooms industry classification
Industry- Product category
- Nightclub and Cocktail Bar Services
- NAICS
- Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Nightclubs & Dance Clubs (THAFAEAC)
- akta.pro secondary industry
- Nightclubs & Dance Clubs (CRANACAG)
Keywords
Where The Viper Rooms is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Viper Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Door Entry/Admission: Cover charges for general admission to nightclub events, with varying prices for student nights versus weekend events.
- Table Reservations: VIP table bookings on minimum spend basis - customers pay £50 deposit and additional amount on arrival to meet minimum spend (e.g., £300 table = £50 deposit + £250 on arrival). Spend goes towards drinks from Champagne, Wine and Spirits by the Bottle Menu.
- Private Hire/Venue Rental: Venue hire without room fees - customers pay deposit and minimum spend which can be used as bar tab. Full venue hire accommodates up to 800 guests, or individual rooms available.
- Beverage Sales: Full bar service including cocktails, spirits, champagne and wine. Complimentary mixers served with spirit bottles. Bespoke drinks packages available for private events and Christmas parties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Table (£300 minimum spend) |
| Transaction based/ take rate | Pay-as-you-go | Main Club Upstairs (up to 450 capacity) |
| Transaction based/ take rate | Pay-as-you-go | Lolas X Viper Rooms (downstairs, up to 350 capacity) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Viper Rooms product offering
Product offeringCore offering
The Viper Rooms operates a multi-room nightclub and cocktail bar in Sheffield city centre, offering general admission entry to scheduled club nights (student nights Monday-Thursday and weekend events with resident DJs), VIP table reservations with bottle service on a minimum-spend basis, and full or partial venue private hire for celebrations, corporate events, weddings and group parties for up to 800 guests. The offering combines live DJ entertainment, full cocktail and spirits bar service, and bespoke event packages.
Product overview
The Viper Rooms is Sheffield's award-winning nightclub and cocktail bar offering a multi-room venue experience. The core offering consists of two distinct spaces: the Main Club upstairs (capacity 450) featuring resident DJs and dance floor, and Lolas X Viper Rooms downstairs (capacity 350) serving as a private self-contained VIP area. The venue operates on a private hire model with no room hire fees, instead requiring deposits and minimum spends. Additional services include table reservations/bottle service with VIP treatment, weekly student nights (Monday-Thursday), weekend DJ events, and specialized Christmas party packages. The venue can accommodate up to 800 guests for full venue hire.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Club (Upstairs)
Companies that use The Viper Rooms
Customer profileSegments3 records
Ideal customer profiles3 records
The Viper Rooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Viper Rooms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FatsomacoreFatsoma is the primary event ticketing platform used by The Viper Rooms for online ticket sales. The platform handles transactions, passes customer data to the venue, and enables push notifications to app users about events. This is a critical GTM partnership for driving ticket sales and customer acquisition.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Viper Rooms competitors and assessment
Company assessmentBroad incumbents
- Stonegate Pub Company: Stonegate is one of the UK's largest managed pub and bar operators, with late-night venues competing for the same customer pool. Broader portfolio and not nightclub-specialist, but overlapping target demographic and overlapping regulatory/licensing exposure.
- Mitchells & Butlers: Mitchells & Butlers operates a large UK estate of pubs, bars and restaurant venues including late-night formats. It is a broad incumbent in the same regulated drinking-place category rather than a direct nightclub competitor, but useful for benchmarking operating costs and licensing risk in UK on-premise alcohol venues.
Direct peers
- Revolution Bars Group: Revolution Bars Group operates a UK chain of cocktail-led late-night bars targeting a similar 18-30 demographic, with shared revenue streams around table reservations, bottle service and themed events. Listed entity makes it a clear comparable for benchmarking revenue per venue in the UK late-night segment.
- Luminar Group (now The Luminar Group / pre-administration): Luminar was a major UK nightclub operator running brands such as Liquid and Atik. While Luminar itself entered administration, the brands and venue operating model are directly comparable to The Viper Rooms in student and city-centre nightclub economics.
- The Pure Group: The Pure Group operates cocktail bars and late-night venues in UK cities, with a model that combines bar service, private hire and event programming. Highly comparable to The Viper Rooms' cocktail bar plus club format and target demographic.
- Tokyo Industries: Tokyo Industries is a Manchester-headquartered operator of bars, clubs and late-night venues, including private hire and event-led formats. Comparable to The Viper Rooms in combining a multi-room venue, resident DJ programming, and student/young adult audience.
- Rekom UK: Rekom UK operates a national portfolio of late-night bars and nightclubs across UK city centres. It is the most directly comparable large-scale nightclub operator to The Viper Rooms, sharing the same multi-venue, 18-30 customer base and event-driven operating model.
Emerging players
- Loungers plc: Loungers operates a growing UK café-bar estate with a late-afternoon to evening trading model. Different format (café-bar vs nightclub) but overlapping 18-35 customer pool and comparable on-premise alcohol economics, making it a useful adjacent comparable.
- Box Soho / Box London group: Box operates premium late-night venues in London combining club, table service and event hire. While London-based and more upscale, the model of high-spend table reservations, VIP booths and event-driven programming mirrors The Viper Rooms' positioning on premium table and bottle revenue.
Regional players
- Provenance Inns / regional Sheffield venue operators: Regional South Yorkshire operators run competing bar and late-night venues in Sheffield and surrounding cities. They compete directly for the same student and pre-club audience on the same geography but are typically smaller, hospitality-led rather than nightclub-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Viper Rooms social profiles
Digital presenceThe Viper Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Viper Rooms leadership team
Management profileNumber of profiles
The Viper Rooms subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Viper Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Viper Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Viper Rooms
What does The Viper Rooms do?
The Viper Rooms operates a multi-room nightclub and cocktail bar in Sheffield city centre, offering general admission entry to scheduled club nights (student nights Monday-Thursday and weekend events with resident DJs), VIP table reservations with bottle service on a minimum-spend basis, and full or partial venue private hire for celebrations, corporate events, weddings and group parties for up to 800 guests. The offering combines live DJ entertainment, full cocktail and spirits bar service, and bespoke event packages.
Is The Viper Rooms a public or private company?
The Viper Rooms is a private company. It is classified as unknown and is currently operating.
When was The Viper Rooms founded?
The Viper Rooms was founded in -1. It employs 11 to 50 people.
Where is The Viper Rooms based?
The Viper Rooms is headquartered in Sheffield, United Kingdom, in the Europe region.
How does The Viper Rooms make money?
Four revenue lines are on record. Door Entry/Admission is the primary driver. The others are table Reservations, private Hire/Venue Rental and beverage Sales.
Who are The Viper Rooms's main competitors?
Broad incumbents on record are Stonegate Pub Company and Mitchells & Butlers. Direct peers are Revolution Bars Group, Luminar Group (now The Luminar Group / pre-administration), The Pure Group, Tokyo Industries and Rekom UK. Emerging players are Loungers plc and Box Soho / Box London group. Provenance Inns / regional Sheffield venue operators is listed as a regional player.
Does The Viper Rooms have an API?
No public API is recorded for The Viper Rooms.
What industry is The Viper Rooms in?
The Viper Rooms's product category is Nightclub and Cocktail Bar Services. Its primary akta.pro industry code is THAFAEAC, Nightclubs & Dance Clubs, with a secondary code of CRANACAG, Nightclubs & Dance Clubs. Its NAICS code is 72241 and its SIC code is 5810.