Ape

What Ape does

Ape Studios is a UK-based boutique sustainability and innovation studio founded in 2012 by Mark Shayler, operating as a professional services firm that combines environmental consulting, insight and innovation agency work, and business consultancy into integrated engagements for enterprise clients. The firm structures its offering around five service pillars: Environmental stuff (carbon footprint assessment across scopes 1-3, eco-design, sustainability strategy, life-cycle assessment, greenwashing risk review), Purpose stuff (purpose workshops based on Simon Sinek's methodology and culture alignment), Innovation stuff (ideation, product development, startup advisory), Brand stuff (sustainable brand development, tone of voice, brand audit), and Coaching and Workshops (executive and team coaching delivered primarily by the founder). The team comprises four named professionals — environmental scientists, business experts, and creatives — and is positioned as a multidisciplinary alternative to single-discipline consultancies.

Name

Ape

Legal name

Ape Studios

Website

https://thisisape.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Ape Studios is a UK-based boutique sustainability and innovation studio combining environmental consulting, innovation workshops, and purpose coaching for enterprise clients. Founded by Mark Shayler in 2012, its four-person team serves major global brands including Nike, Coca-Cola, Patagonia, and Unilever.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sustainability and Innovation Consulting: Professional services engagements delivering environmental strategy, carbon assessment, sustainability strategy, and innovation consulting to corporate clients. Engagements are bespoke and project-based.
2. Workshops and Training: Environmental workshops, innovation workshops, team building workshops, and sustainability training delivered to corporate teams. Sold directly to enterprise clients.
3. Executive and Team Coaching: One-to-one and one-to-many coaching services for executives and teams, focusing on leadership, removing behavioral blockers, and team alignment. Delivered by founder Mark Shayler.
4. Book Sales and Publishing: Revenue from book sales through publishers (Kogan Page for 'You Can't Make Money from a Dead Planet', Do Book Co. for 'Do Disrupt' and 'Do Present') and the team's own publishing venture 'Reasons to be Cheerful'.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ape Studios is a UK-based sustainability and innovation studio that delivers bespoke consulting services to enterprise clients across five integrated pillars: environmental strategy and carbon assessment, purpose discovery workshops, innovation facilitation, sustainable brand development, and executive coaching. The studio combines environmental scientists, business experts, and creatives to help large organizations reduce environmental impact while improving commercial performance. It also generates revenue from published books and a small publishing sub-brand.

Product overview

Ape Studios is a sustainability and innovation studio offering five integrated service pillars: Environmental stuff (carbon assessment, eco-design, sustainability strategy), Purpose stuff (purpose workshops, culture alignment), Innovation stuff (ideation, product development, startup support), Brand stuff (brand development, sustainable branding), and Coaching and Workshops (executive coaching, team development). The studio also publishes books through its sub-brand Reasons to be Cheerful, including titles on sustainability, disruption, and presentation skills. The offering is structured as a consultancy with service modules that can be engaged individually or as a integrated program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Sales increased by 8000% for RS Components through circular economy business model
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carbon Trust: Established carbon and sustainability advisory with broader service portfolio including certification and standards. Comparable on carbon-assessment and eco-design offerings.
• frog (Capgemini Invent): Design and innovation consultancy that integrates sustainability into product and brand work. Comparable on the design-led, multidisciplinary innovation-plus-purpose positioning.
• Accenture Sustainability Services: Global consultancy with a large sustainability practice serving the same enterprise clients. Represents the broader competitive threat Ape faces from incumbent consultancies.

Direct peers

• SustainAbility: Strategy consultancy focused on sustainability and corporate responsibility programmes for global enterprises. Direct overlap with Ape's environmental strategy and purpose work.
• Futerra: London-based sustainability communications and brand strategy agency serving major consumer brands. Closely comparable to Ape on the brand-plus-sustainability intersection and similar enterprise client base.
• EcoAct: Carbon footprint, climate strategy consultancy with offices in Europe. Direct competitor for scope 1-3 assessments and science-based target-setting work.
• BBMG: Brand and sustainability strategy consultancy that helps companies grow through purpose-led positioning. Direct competitor in purpose-discovery and sustainable brand-building services.
• Forum for the Future: International sustainability non-profit and consultancy running innovation programmes with major corporates. Comparable on sustainability-strategy-plus-innovation methodologies and large enterprise engagements.
• The Future Laboratory: Trends, foresight and innovation consultancy running workshops and events for enterprise clients. Closely comparable on the innovation-workshop, trends-research and event-driven GTM mechanics.
• Anthesis Group: Boutique-to-mid-market sustainability consultancy offering carbon assessments, eco-design and sustainability strategy — directly competitive on Ape's core service pillars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenape?lang=en
• LinkedInlinkedin.com/company/apestudios
• Instagraminstagram.com/markshayler/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ape