BBMG
- Company typePrivate
- Founded2003
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
BBMG firmographics
Firmographics- Name
- BBMG
- Legal name
- BBMG
- Website
- https://bbmg.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BBMG industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where BBMG is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BBMG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brand Consultancy Services: BBMG generates revenue through professional brand consultancy engagements with nonprofits and mission-driven organizations, including brand strategy, creative design, campaign development, and rebranding services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
BBMG product offering
Product offeringCore offering
BBMG is an independent brand consultancy that provides brand strategy, creative design, audience research, campaign development, rebranding, and sustainability platform services for nonprofits and mission-driven organizations. Its work is anchored in a proprietary Regenerative Branding framework focused on creating net positive social and environmental impact. Deliverables span brand positioning, identity systems, purpose platforms, integrated campaigns, naming, and content strategy executed through project-based engagements.
Product overview
BBMG is an independent brand consultancy that helps leaders build regenerative brands for nonprofits and mission-driven organizations. The company offers brand strategy and consulting services centered on their Regenerative Branding framework, which focuses on making a net positive impact on people and the planet. Their offerings include thought leadership through the 'The Future We Want' podcast series and research reports on generational trends and regenerative branding. Their client work spans diverse sectors including sustainable food (Just Salad, Hungry Harvest), outdoor recreation (Burton, The North Face), higher education (Cengage), ocean conservation (OceanX, Marine Stewardship Council), civic engagement (iCivics), and social impact (ASPCA, Giffords, RiseBoro). The company specializes in brand strategy, sustainability platforms, audience research, campaign design, and purpose-driven brand transformations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy and Consulting
Quantifiable outcome
- RiseBoro saw 35% increase in employment applicants following rebrand
- +3 more outcomes
Companies that use BBMG
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles3 records
BBMG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BBMG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SGS AgencyminorSGS Agency served as growth and performance marketing partner supporting the Marine Stewardship Council campaign, optimizing digital assets in-market and iterating throughout the campaign duration to maximize impact and budget.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
BBMG competitors and assessment
Company assessmentDirect peers
- Futerra: Futerra is a change agency focused on sustainability and purpose-led brand communications — directly comparable to BBMG's regenerative branding positioning, target clients (mission-driven brands, nonprofits), and creative-strategy hybrid offering.
Broad incumbents
- Landor & Fitch: Landor & Fitch is a global brand consultancy operating across strategy, design and experience — overlapping with BBMG's brand-strategy core but at vastly larger scale and broader industry coverage.
- Lippincott: Lippincott is a brand strategy and design firm known for purpose-led corporate identity work — comparable to BBMG's strategic brand positioning work for mission-driven enterprise clients like Macy's and Kiehl's.
- Pentagram: Pentagram is an independently-owned design firm with partner-led brand and identity work — directly comparable to BBMG on independent positioning and creative-led brand engagements, though much larger.
- Siegel+Gale: Siegel+Gale is a global brand strategy and design firm operating in the same strategic-brand-services category as BBMG, with particular depth in purpose and simplicity positioning.
- Edelman (Purpose practice): Edelman operates a dedicated Purpose and sustainability practice serving many of the same nonprofit and corporate-purpose clients as BBMG — a much larger incumbent offering integrated communications alongside brand work.
- FutureBrand: FutureBrand is a global brand consultancy with purpose-led and sustainability offerings that overlap with BBMG's regenerative branding engagements, particularly with consumer-facing enterprise clients.
- Prophet: Prophet is a brand and experience consultancy that competes for strategic brand-transformation engagements — comparable to BBMG's strategic rebrand work (e.g., Cengage, Just Salad) but with broader transformation services.
Others
- Interbrand: Interbrand is a global brand consultancy delivering brand strategy, naming, and design — competing for the same enterprise brand engagements as BBMG but with broader portfolio and global footprint.
Emerging players
- Eco-Age: Eco-Age is a sustainability consultancy and creative agency focused on ethical and regenerative brand work — highly comparable to BBMG's regenerative methodology, with a similar niche/specialist positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BBMG social profiles
Digital presenceBBMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBMG leadership team
Management profileNumber of profiles
Profiles2 records
BBMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBMG
What does BBMG do?
BBMG is an independent brand consultancy that provides brand strategy, creative design, audience research, campaign development, rebranding, and sustainability platform services for nonprofits and mission-driven organizations. Its work is anchored in a proprietary Regenerative Branding framework focused on creating net positive social and environmental impact. Deliverables span brand positioning, identity systems, purpose platforms, integrated campaigns, naming, and content strategy executed through project-based engagements.
Is BBMG a public or private company?
BBMG is a private company. It is classified as management employee owned and is currently operating.
When was BBMG founded?
BBMG was founded in 2003. It employs 11 to 50 people.
Where is BBMG based?
BBMG is headquartered in Brooklyn, United States, in the North America region.
How does BBMG make money?
One revenue line is on record: brand Consultancy Services.
Who are BBMG's main competitors?
Futerra is listed as a direct peer. Broad incumbents are Landor & Fitch, Lippincott, Pentagram, Siegel+Gale, Edelman (Purpose practice), FutureBrand and Prophet. Interbrand is listed as an others. Eco-Age is listed as an emerging player.
Does BBMG have an API?
No public API is recorded for BBMG.
What industry is BBMG in?
BBMG's product category is Brand Consulting Services. Its primary akta.pro industry code is MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810.