This Is It Designs Pvt. Ltd.

What This Is It Designs Pvt. Ltd. does

This Is It Designs Pvt. Ltd. is a New Delhi-based interior design firm founded in 2004 by Saheba Singh, operating as a bootstrapped, founder-owned private limited company. The firm delivers project-based interior design services across five verticals: hospitality (restaurants, hotels, bars, lounges, skybars), retail (luxury and boutique), residential (apartments, farmhouses, villas), offices, and a forthcoming furniture/product design line. Its portfolio spans 100+ completed projects across 13+ Indian cities and international markets including Dubai, Tokyo, the U.S., and Canada, with a London studio run by associate Neha Malhotra.

The firm's offering is anchored in Saheba Singh's reported spatial-design methodology, supported by an in-house team of architects, interior designers, and 3D visualizers — including an IGBC Accredited Professional for sustainable design. There is no proprietary technology platform; the firm relies on standard interior design tools, 3D visualization and rendering, and direct client engagement rather than a productized SaaS or marketplace model.

Revenue is generated through quote-based professional services fees tied to project scope, with no publicly disclosed pricing, recurring revenue model, or financial figures. Go-to-market is sales-led and relationship-driven, with marquee hospitality clients including Farzi Cafe, Punjab Grill, Lord of the Drinks, ITC Maurya, Taj Mahal Hotel Mumbai, Hilton, and DLF Emporio. The firm's primary customer segment is enterprise hospitality, complemented by high-net-worth residential and select luxury retail and corporate office engagements. Distribution is direct, with international hospitality chain tie-ups representing a key strategic growth channel.

Name

This Is It Designs Pvt. Ltd.

Legal name

This Is It Designs Pvt Ltd.

Website

https://thisisit.net.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

This Is It Designs is a New Delhi-based interior design firm founded in 2004 by Saheba Singh, delivering hospitality, retail, residential, and commercial design projects across India, Dubai, Tokyo, the U.S., and Canada for enterprise clients including Farzi Cafe, ITC Maurya, Taj, and Hilton.

Ownership category

akta.pro rank

NAICS

Interior Design Services (541410), Interior Design Services (54141), Industrial Design Services (54142)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior design services
• Hospitality interior design
• Restaurant interior design
• Residential interior design
• Space planning

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Interior Design Services: Project-based professional services for hospitality (restaurants, hotels), residences, retail, and office spaces. First independent project was a 2,500 sq.ft. lounge in 2004. Has completed hospitality projects, residences, and boutique retail projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

This Is It Designs provides full-service interior design and space planning for hospitality, retail, residential, and commercial clients across India and international markets. Services cover concept development, space planning, aesthetic design, and project execution with 3D visualization. The firm delivers projects for hotels, restaurants, luxury retail stores, corporate offices, and high-end residences.

Product overview

This Is It Designs Pvt. Ltd. is an interior design firm offering comprehensive spatial design services across five core verticals: Hospitality Interior Design (restaurants, hotels, bars), Retail Space Design, Residential Interior Design, and Office Interior Design. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio includes projects across India (Delhi, Mumbai, Pune, Bangalore, Gurgaon, Indore, Lucknow, Ahmedabad, Hyderabad, Dehradun, Chandigarh) and internationally (Dubai, Tokyo, USA, Canada). The firm is expanding into furniture and product design through a dedicated design lab in Delhi.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100+ completed projects across hospitality, retail, residential, and office segments
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Hospitality ChainscoreStrategic or Co-development PartnerThe firm is doing tie-ups with International Hospitality chains that are coming to India. Working on new and innovative concepts for the Indian market. This represents a key strategic growth area for the firm.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Studio Lotus: India-based multi-disciplinary design firm with strong hospitality and cultural interior projects. Comparable to TIID in design-led hospitality interiors, brand storytelling and pan-India project delivery.
• Sanjay Puri Architects: Award-winning Indian architecture and interior design practice with hospitality and residential projects. Comparable as a leading India-based boutique design firm targeting the same high-end hospitality and luxury residential clientele.
• Morphogenesis: Top Indian architecture practice with hospitality, commercial and residential work. Comparable to TIID in serving premium Indian hospitality clients and executing design-led projects across India and internationally.

Direct peers

• AvroKO: Design firm known for restaurant and hotel interior concepts that build distinctive brand identities (e.g., Farzi Cafe, Social, Masala Library-style venues). Strong overlap with TIID's primary hospitality F&B segment and thematic restaurant design approach.
• Rockwell Group: Cross-disciplinary design firm with deep hospitality, restaurant and entertainment interior work. Comparable to TIID in experiential interior design, brand-driven spatial storytelling, and high-profile client roster across global cities.
• Hirsch Bedner Associates (HBA): World-leading hospitality interior design specialist serving Hilton, Taj, ITC and other global hotel brands. Closest direct peer — same customer base (hotel chains), same geography (India + international), same deliverable (multi-outlet interior rollouts).
• Yabu Pushelberg: Globally recognized hospitality and luxury interior design firm with a strong hotel, restaurant and retail portfolio. Directly comparable to TIID's hospitality-led, brand-aligned interior design practice and international project model.
• Wilson Associates: International luxury hospitality interior design firm with hotel, restaurant and residential expertise. Comparable to TIID in serving premium hospitality chains and executing multi-country rollouts.

Broad incumbents

• Gensler: Global architecture and design firm with a significant hospitality, retail and workplace interiors practice. Competes with TIID for the same premium enterprise clients but at vastly larger scale and broader service scope.

Emerging players

• Lotus Hospitality Services (Bloch Design): Hospitality-focused interior design specialists serving Indian hotel and restaurant brands. Comparable to TIID in the boutique Indian hospitality F&B interior design niche, though smaller in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/this-is-it-designs-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Is It Designs Pvt. Ltd.