TiME • This is My Earth

What TiME • This is My Earth does

TiME (This is My Earth) is a US-based 501(c)(3) nonprofit organization that operates a crowdfunding platform for biodiversity conservation. Founded in 2014 and headquartered in New York with a mailing address in Cherry Hill, NJ, TiME enables individual donors, schools, and organizations to contribute funds that are directed (per the organization, 100%) toward the purchase of threatened habitats in global biodiversity hotspots, with each U.S. dollar protecting approximately 20–24 m² of land. Donors and members receive voting rights to nominate and select which candidate habitats — vetted by TiME's Scientific Advisory Committee — are ultimately purchased and then transferred to local conservation partners for long-term stewardship. As of the latest available figures, the organization reports 7,241 supporters, $727,572 in cumulative donations, and 14,746,125 m² of land protected in perpetuity.

The platform's three currently active projects are the IKIAM Reserve and Río Roberto in Ecuador (managed with Fundación Visión Amazónica, the Shuar Indigenous Community, and Nuestra Tierra Aldea Creativa) and the Rocha Bros site in Brazil's Atlantic Forest (managed with Amigos de Iracambi and adjacent to Serra do Brigadeiro State Park). TiME monetizes through one-time donations ($1–$1,000 tiers), recurring monthly donations ($10–$50/month), annual memberships conferring voting rights, and group donations (minimum $1 per member) for schools and organizations. Pricing models are publicly disclosed and donations are tax-deductible under 501(c)(3) status; the organization also asserts COPPA and GDPR alignment for data handling.

Beyond the core donation and voting platform, TiME has built a substantial educational product line, including a Middle School climate and biodiversity curriculum, an updated High School curriculum, a College/University course syllabus, a Teacher's Guide, and a "TiME Day" event program designed to drive classroom engagement. Distribution combines a self-serve global donation website, mail-in contributions, and educational institution partnerships, with social channels (LinkedIn, YouTube, Facebook, Instagram) and a monthly newsletter supporting awareness. The organization operates with approximately 10 employees, no disclosed parent company, no venture capital ownership, and no subsidiaries; partnerships with local NGOs and Indigenous communities in Ecuador and Brazil are independent collaborators rather than owned entities.

Name

TiME • This is My Earth

Legal name

This Is My Earth (TiME), Inc.

Website

https://this-is-my-earth.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TiME (This is My Earth) is a US-based 501(c)(3) nonprofit that runs a global crowdfunding platform enabling donors to vote on and fund the purchase of threatened biodiverse habitats, supported by K-12 and university conservation curricula and local NGO partners in Ecuador and Brazil.

Ownership category

akta.pro rank

Product category

Habitat Conservation Crowdfunding

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Conservation & Species Protection (BPAGAGAB), Environmental Education & Outreach (BPAGAGAH), Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Biodiversity Conservation & Habitat Banking (AFAMAMAC)

Keywords

• Biodiversity conservation
• Habitat protection
• Conservation crowdfunding
• Environmental education
• Land conservation

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Each dollar donated protects 20-24 m² of biodiverse land. 100% of donations directed to land purchase and protection.
2. Membership Fees: Annual membership fees that provide voting rights to members who can vote for preferred conservation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TiME runs a web-based crowdfunding platform that lets individuals donate money to purchase and permanently protect threatened biodiversity habitats, with each donor receiving one annual vote to nominate the habitat they wish to fund. 100% of donations are directed to land acquisition in biodiversity hotspots, after which ownership is transferred to local conservation partners (such as Amigos de Iracambi in Brazil and Fundación Visión Amazónica in Ecuador) for long-term stewardship.

Product overview

TiME (This is My Earth) is a crowdfunding platform for biodiversity conservation that allows supporters to donate money to protect threatened habitats in biodiversity hotspots worldwide. The organization operates a core donation and voting platform where 100% of donations are directed to land purchase and protection. TiME also offers a suite of educational programs including curriculum materials for middle school, high school, and college/university levels, along with a Group Donation Program that enables classrooms and organizations to participate collectively, and TiME Day events for hosting conservation awareness activities in educational settings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Every $1 donated protects 20-24 m² of biodiverse land
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Amigos de IracambicoreStrategic or Co-development PartnerLocal partner NGO in Brazil's Atlantic Forest. Works on community-based conservation, restoration, education, and research since 2000. Runs four programs: Ecological Restoration (Forests 4 Water), Education for Sustainability (Young EcoLeaders), Research and Forest Monitoring (Smart Forest), and volunteer programs. Responsible for land management and conservation at Rocha Bros site.
• Nuestra Tierra Aldea Creativa (NTAC)coreStrategic or Co-development PartnerLocal NGO in Ecuador's Chocó Andino Cloudforest. Committed to conserving biodiversity through integrated approach recognizing connection between human and ecological wellbeing. Manages Río Roberto conservation project, including land protection, ranger monitoring, and community engagement.
• Fundación Visión Amazónica (IKIAM Foundation)coreStrategic or Co-development PartnerNonprofit dedicated to conservation of Indigenous lands, biodiversity protection, and sustainable management of Ecuadorian Amazon ecosystem. Part of IKIAM Ecosystem together with IKIAM Foundation and IKIAM Flourish. Manages IKIAM Reserve expansion in collaboration with the Shuar people, ensuring Indigenous-led land protection and conservation.
• Shuar CommunitycoreStrategic or Co-development PartnerIndigenous community that has traditionally stewarded land in Ecuador's Amazon through sustainable practices including harvesting medicinal plants, small-scale agroforestry, and cultural rituals. Leads forest protection, habitat restoration, and sustainable land management at IKIAM Reserve.
• Serra do Brigadeiro State ParksupportingOthersAdjacent protected area in Brazil that Rocha Bros ecological corridor connects to. Site of significant endemic and endangered species populations, including largest population of Critically Endangered Northern Muriqui.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Tree Planted: Nonprofit using a $1-per-unit (tree) crowdfunding model for reforestation and habitat restoration. Comparable simple unit-of-impact donation mechanic and education-driven donor engagement.
• WLT (World Land Trust): UK-based conservation charity that uses donations to purchase and protect threatened habitats worldwide, transferring land to local partner NGOs. Closely analogous model of donor-funded land purchase with local partner stewardship.
• Cool Earth: Nonprofit that crowdsources small donations to protect rainforest and biodiversity hotspots alongside Indigenous communities. Directly comparable crowdfunding-for-habitat-protection model and global biodiversity focus.
• Rainforest Trust: Nonprofit that uses donations to purchase and protect threatened habitats, particularly rainforests, with a similar model of transferring acquired land to local partners for permanent stewardship. Highly comparable mission and donation-funded land acquisition approach.

Emerging players

• Land Life Company: Commercial reforestation company that enables businesses and individuals to fund tree planting and habitat restoration projects globally. Adjacent donation-funded restoration model with corporate/ESG angle.
• Re:wild: Conservation organization co-founded with IUCN that protects and restores biodiversity and rewilding areas globally. Comparable habitat-protection focus but with broader rewilding mission and institutional partner base.

Broad incumbents

• The Nature Conservancy: One of the largest global conservation nonprofits, using donations and grants to acquire and steward land for biodiversity. Significantly larger scale but comparable mission of permanent land protection in ecologically critical areas.
• Conservation International: Large established environmental NGO focused on biodiversity hotspots, nature conservation, and sustainable development globally. Overlaps in mission and beneficiary regions but operates at much larger scale and with broader programmatic portfolio.
• Fauna & Flora International: Long-standing international conservation NGO focused on threatened species and habitats through partnerships and project funding. Similar biodiversity hotspot focus and partner-driven model.
• World Wildlife Fund (WWF): Global conservation NGO with donor membership programs and species/habitat protection campaigns. Overlaps in donor-membership-driven biodiversity protection, though at vastly larger scale and broader scope.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCC8JefDgUOPoN8fkcFXMEUg
• Facebookfacebook.com/ThisIsMyEarth1
• LinkedInlinkedin.com/company/time-this-is-my-earth-
• Instagraminstagram.com/timethisismyearth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TiME • This is My Earth