Time for Art
Time for Art (Painting4Real) is a bootstrapped US-based DTC company that sells 50+ beginner-friendly acrylic painting kits bundled with step-by-step video tutorials. Founded in 2020, it serves hobbyists, beginners, and gift-buyers primarily through the Amazon marketplace.
- Company typePrivate
- Founded2020
- HeadquartersSchererville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Time for Art does
Time for Art (legal entity Painting4Real) is a US-based, direct-to-consumer art education company that designs, sources, and sells beginner-friendly acrylic painting kits paired with step-by-step video tutorials. Founded in 2020 in Schererville, Indiana, by sisters Allison Crary (a professional BFA artist who creates every kit design and personally leads all video instruction) and Melissa Crary, the company targets adult beginners, hobbyists, gift-buyers, and small groups seeking structured creative activities. Its core product is an all-in-one kit containing an 8x10 inch pre-primed canvas, pre-measured acrylic paints, brushes, graphite paper, an outline, and a reference image, each tied to a specific real-time video tutorial accessible via the company's website, with pause-and-replay functionality for self-paced learning.
The company has built a catalog of more than 50 painting kits organized into six themed collections — Landscape (6 products), Animal (9 products), Botanical (4 products), Holiday (33+ products), Classic (5 products), and Baby Animals (1 product) — with most kits priced at $29.99 and select items discounted to $19.99. The technology layer is intentionally lightweight: no mobile app, no API, no AI/ML components, and no proprietary platform beyond a Shopify storefront and a library of hosted video tutorials. The business is not protected by patents, has no disclosed awards or regulatory actions, and is operated by approximately 6 employees.
Time for Art generates revenue exclusively through one-time kit sales (no subscription), with the Amazon marketplace serving as the primary transaction and fulfillment channel and a Shopify-powered website functioning as a catalog, content, and blog hub that redirects purchases to Amazon. Orders are processed on the 15th of each month and ship via USPS to the contiguous United States only (Alaska, Hawaii, US territories, and international are excluded). Customer acquisition is supplemented by content marketing (educational blog, YouTube, Instagram, TikTok), an email newsletter, and an affiliate program offering up to 20% commission. The company is privately held, bootstrapped, and has no external institutional investors, no parent company, and no M&A activity.
Time for Art firmographics
Firmographics- Name
- Time for Art
- Legal name
- Painting4Real
- Website
- https://timeforartlive.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Time for Art (Painting4Real) is a bootstrapped US-based DTC company that sells 50+ beginner-friendly acrylic painting kits bundled with step-by-step video tutorials. Founded in 2020, it serves hobbyists, beginners, and gift-buyers primarily through the Amazon marketplace.
- Ownership category
- akta.pro rank
Time for Art industry classification
Industry- Product category
- Art and Craft Kits
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- DIY Craft Kits & Project Kits Retail (CRALACAH)
- akta.pro secondary industry
- Art & Drafting Supplies Retail (CRALABAG)
Keywords
Where Time for Art is headquartered
LocationHeadquarters
- HQ city
- Schererville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Time for Art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Painting Kit Sales: One-time sale of all-in-one acrylic painting kits containing supplies and video tutorial access. Kits are sold individually through Amazon marketplace at approximately $29.99 per kit. No subscription model.
- Amazon Marketplace Sales: Sales processed through Amazon marketplace with transaction fees paid to Amazon. Orders shipped via USPS to contiguous United States only, processed on the 15th of each month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Painting Kit - Atlantic Coast |
| One time/ perpetual license | Pay-as-you-go | Standard Painting Kit (General) |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Time for Art product offering
Product offeringCore offering
Time for Art (Painting4Real) designs, curates, and sells themed beginner-friendly acrylic painting kits that bundle all physical supplies needed (8x10 inch pre-primed canvas, acrylic paints, brushes, graphite paper, outlines, reference image) with step-by-step real-time video tutorials taught by professional artist and founder Allison Crary. The 50+ kit catalog is organized into landscape, animal, botanical, holiday, classic, and baby animal collections, each priced at approximately $29.99 and shipped via Amazon to the contiguous United States.
Product overview
Painting4Real (also referred to as Time For Art) offers a portfolio of beginner-friendly acrylic painting kits, each sold as a distinct physical product. The core offering consists of individual themed painting kits containing all necessary supplies (canvas, acrylic paints, brushes, graphite paper, outlines) plus access to step-by-step video tutorials taught by professional artist Allison Crary. The kits are organized into themed collections including Landscape Painting Kits, Animal Painting Kits, Botanical Painting Kits, Holiday Painting Kits, Baby Animals Painting Kits, and Classic Painting Kits. All kits produce 8x10 inch finished artwork and are sold through Amazon for secure checkout. Each kit includes real-time video tutorials that users can pause and replay at their own pace, teaching techniques such as brushwork, color mixing, shading, and layering.
Differentiator
Problem solved
Functional benefit
Products and services
- Painting4Real Acrylic Painting Kits (full collection) Beginner-friendly themed acrylic painting kits containing canvas, acrylic paints, brushes, graphite paper, outlines, reference image, and step-by-step video tutorial access for completing 8x10 inch artwork at home.
- Atlantic Coast Painting Kit Beginner-friendly coastal-themed acrylic painting kit with supplies and step-by-step video guidance to complete an 8x10 inch calm Atlantic Coast artwork at home.
- Rocky Coastline Sunset Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a scenic 8x10 inch rocky coastline sunset artwork at home.
- Sunflower and Bees Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a cheerful 8x10 inch sunflower and bees floral artwork at home.
- Santa Pup Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a festive 8x10 inch holiday pet artwork featuring Santa Pup at home.
- Red Poppy Flowers Field Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete an 8x10 inch floral field artwork with red poppies at home.
- Moon River Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a peaceful 8x10 inch night landscape artwork featuring a moonlit river at home.
- Alpine Morning Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a scenic 8x10 inch mountain landscape artwork at home.
- Christmas Woods Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a festive 8x10 inch holiday woodland artwork at home.
- Mystic Woods Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a peaceful 8x10 inch woodland artwork at home.
- Black Cat and Bats Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete an 8x10 inch Halloween-themed artwork featuring a black cat and bats at home.
- Baby Animals Painting Kits (collection) Collection of beginner-friendly acrylic painting kits featuring cute baby animal themes including whales, with bundled supplies and step-by-step video tutorials.
- Holiday Painting Kits (collection) Collection of festive acrylic painting kits including Winter Birds, Snowman Glow, Christmas Reindeer, and seasonal themes with bundled supplies and video tutorials.
- Botanical Painting Kits (collection) Collection of floral acrylic painting kits including Monstera Plant, Water Lilies Abstract, Golden Spring Flowers, and Moth themes with bundled supplies and video tutorials.
- Animal Painting Kits (collection) Collection of wildlife acrylic painting kits featuring animals including Enchanted Winter Owl, Majestic Blue Butterfly, Highland Cow, and Mighty Moose with bundled supplies and video tutorials.
- Landscape Painting Kits (collection) Collection of scenic acrylic painting kits including Palm Paradise, Winter Pinecone, Tropical Sunset, and Beach Starfish themes with bundled supplies and video tutorials.
- Enchanted Winter Owl Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a beautiful 8x10 inch winter owl artwork at home.
- Highland Cow Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance teaching brushwork, color mixing, shading, and lighting techniques to complete an 8x10 inch highland cow artwork.
- Mighty Moose of Alaska Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a bold 8x10 inch wildlife artwork featuring a moose in Alaska.
- Peonies Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a soft 8x10 inch floral peonies artwork at home.
- Lemon Bowl Painting Kit Still life acrylic painting kit with supplies and video tutorials teaching brushwork, shading, and color mixing techniques for creating a lemon bowl artwork.
- Beach Starfish Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to learn brush techniques, color mixing, and shading for creating a beach starfish artwork.
- Tropical Sunset Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a warm 8x10 inch beach sunset artwork at home.
- Winter Pinecone Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a cozy 8x10 inch winter-themed pinecone artwork at home.
- Palm Paradise Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a peaceful 8x10 inch tropical palm paradise artwork at home.
- Amber Lake Painting Kit Still life acrylic painting kit with supplies and video tutorials teaching realistic water reflections and glowing horizon techniques for creating an amber lake sunset scene.
- Hamptons Shore Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a peaceful 8x10 inch coastal Hamptons shoreline artwork at home.
- Nesting Birds Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a peaceful 8x10 inch nature-inspired nesting birds artwork at home.
- Meadow Bunny Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a sweet 8x10 inch meadow bunny animal artwork at home.
- Wildflower Twilight Painting Kit Beginner-friendly acrylic painting kit with supplies and video guidance to complete a soft 8x10 inch wildflower twilight floral artwork at home.
- Classic Painting Kits (collection) Collection of timeless acrylic painting kits including Kissing in the Rain, Patriotic Sailboat, Autumn Pumpkins, Flag Floral, and Lemon Bowl themes with bundled supplies and video tutorials.
- Step-by-Step Video Tutorials Library Real-time video tutorials taught by professional artist Allison Crary that guide users through the painting process with pause and replay capabilities, included with each painting kit purchase.
Quantifiable outcome
- Kits save approximately 40% compared to buying equivalent supplies individually (estimated $60+ vs $29.99)
Companies that use Time for Art
Customer profileSegments2 records
Ideal customer profiles2 records
Time for Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Time for Art partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify provides the e-commerce platform powering the painting4real.com website, including website hosting, shopping cart functionality, and payment processing infrastructure.
- AmazoncoreAmazon serves as the primary sales channel and marketplace, handling customer checkout, payment processing, and order fulfillment for all painting kit products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Time for Art competitors and assessment
Company assessmentDirect peers
- Arteza: Arteza is an online-first art supplies retailer selling paints, brushes, canvases, and curated DIY art kits directly to hobbyist consumers. Closely comparable in business model (DTC + Amazon) and customer base (beginner/intermediate hobbyist painters), with a similar curated-kit offering.
- Dick Blick Art Materials: Dick Blick is one of the largest art supplies retailers in the US, offering paints, brushes, canvases, and instructional materials to hobbyist and professional artists. Comparable as a destination for beginner painters seeking supplies, though broader in assortment and lacking Time for Art's bundled tutorial-kit format.
- Bob Ross Inc. Bob Ross Inc. sells official painting supplies, brushes, and instructional content tied to the Bob Ross brand — a directly analogous talent-led, tutorial-anchored art products business. The model of selling curated supplies paired with video instruction is structurally identical to Time for Art.
- Plaid Enterprises (FolkArt): Plaid is a leading manufacturer of craft paints and DIY craft kits under brands like FolkArt, producing project-based all-in-one craft kits sold through retail and online channels. Directly comparable to Time for Art as a maker of curated, beginner-friendly craft kits containing pre-selected supplies.
Others
- MasterClass: MasterClass is an online video education platform featuring world-class instructors teaching creative disciplines including painting. Comparable on the talent-led video tutorial axis of Time for Art's offering, but distributes content via subscription streaming rather than paired with physical supply kits.
- Skillshare: Skillshare is an online learning community with thousands of video classes on illustration, painting, and creative disciplines taught by working artists. Comparable as a video-tutorial destination for aspiring painters, though Skillshare is subscription-only and does not bundle physical supplies.
Broad incumbents
- Michaels Companies: Michaels is the largest specialty arts and crafts retailer in North America, selling paints, canvases, brushes, kits, and craft project supplies across ~1,300 stores. Overlaps with Time for Art in the hobby painter and craft kit category, but operates at vastly greater scale with a much broader assortment.
- Winsor & Newton: Winsor & Newton is a global, established manufacturer of professional and hobbyist artist paints and materials. Comparable on the artist-materials side of Time for Art's value proposition, though Winsor & Newton focuses on the input product rather than the curated-kit-plus-tutorial bundle.
- Hobby Lobby: Hobby Lobby is a large US arts, crafts, and home decor retailer with 900+ stores stocking paints, canvases, brushes, and craft kits. Comparable as a destination where beginner painters source supplies, though its assortment spans many hobby categories beyond painting.
Emerging players
- KiwiCo: KiwiCo is a subscription-based DIY activity kit company targeting kids and families with monthly craft, STEM, and creative projects delivered to subscribers. Comparable as a curated DIY kit model with subscription mechanics, though KiwiCo's audience skews younger and its products span multiple craft categories beyond painting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights7 records
Customer concentration
Time for Art social profiles
Digital presenceTime for Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time for Art leadership team
Management profileNumber of profiles
Profiles2 records
Time for Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time for Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time for Art
What does Time for Art do?
Time for Art (Painting4Real) designs, curates, and sells themed beginner-friendly acrylic painting kits that bundle all physical supplies needed (8x10 inch pre-primed canvas, acrylic paints, brushes, graphite paper, outlines, reference image) with step-by-step real-time video tutorials taught by professional artist and founder Allison Crary. The 50+ kit catalog is organized into landscape, animal, botanical, holiday, classic, and baby animal collections, each priced at approximately $29.99 and shipped via Amazon to the contiguous United States.
Is Time for Art a public or private company?
Time for Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Time for Art founded?
Time for Art was founded in 2020. It employs 1 to 10 people.
Where is Time for Art based?
Time for Art is headquartered in Schererville, United States, in the North America region.
How does Time for Art make money?
Two revenue lines are on record. Painting Kit Sales are the primary driver. The others are amazon Marketplace Sales.
Who are Time for Art's main competitors?
Direct peers on record are Arteza, Dick Blick Art Materials, Bob Ross Inc. and Plaid Enterprises (FolkArt). Others are MasterClass and Skillshare. Broad incumbents are Michaels Companies, Winsor & Newton and Hobby Lobby. KiwiCo is listed as an emerging player.
Does Time for Art have an API?
No public API is recorded for Time for Art.
What industry is Time for Art in?
Time for Art's product category is Art and Craft Kits. Its primary akta.pro industry code is CRALACAH, DIY Craft Kits & Project Kits Retail, with a secondary code of CRALABAG, Art & Drafting Supplies Retail. Its NAICS code is 459 and its SIC code is 3950.