TIME for SPORTS GmbH

What TIME for SPORTS GmbH does

TIME for SPORTS GmbH is a privately held, Leipzig-based full-service sports event management and timing company founded in 1999 and currently operating with 9 employees under co-managing directors Henrik Wahlstadt and Friedemann Trepte. The company serves sports event organizers and corporate clients in Germany with four integrated offerings: Zeitmessung (precision time measurement), Sport-Projektmanagement (end-to-end event project management), Helfer-Pakete (volunteer and supervisor coordination through sportfreundwerden.de), and Agentur (sports marketing and sponsorship services). It claims approximately 20 years of operating history covering roughly 120 events and hundreds of thousands of participants.

Its technical stack combines dedicated sports timing hardware with software-delivered event infrastructure: custom registration portals that support individual and team sign-up, automated invoice and parking-ticket generation, integrated payment processing, on-site local networks for live timing data transmission, real-time result tracking, on-site result printing, and online certificate download. The firm also designs and prints its own start numbers (with and without transponders), winner and participant certificates, and produces personalized finisher video clips. The technology is delivered as a per-event service rather than a packaged SaaS product, and no AI/ML capabilities are evident in the source material.

Commercially, TIME for SPORTS runs a sales-led go-to-market with a community-led overlay for labor: enterprise and event-organizer clients are acquired through the website contact form, direct outreach, referrals, and Google AdWords, while volunteers are sourced via the sportfreundwerden.de helper database. Pricing is per event and scales with participant count, with a Komplettpaket (complete package) bundling registration, timing, bibs, certificates, results, and finisher clips. Revenue derives entirely from professional services — time measurement, project management, and standalone individual services — rather than licensing, subscriptions, or platform fees. The company holds no identified patents, trademarks, awards, partnerships, subsidiaries, or external funding.

Name

TIME for SPORTS GmbH

Legal name

TIME for SPORTS GmbH

Website

https://time-for-sports.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TIME for SPORTS GmbH is a Leipzig-based, privately held sports event agency founded in 1999 that provides precision time measurement, end-to-end event project management, volunteer coordination, and sports marketing services to event organizers and corporate clients across Germany.

Ownership category

akta.pro rank

Product category

Sports Event Management and Timing Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Sports Officiating & Competition Management (MPAGAMAK)

Keywords

• Sports event management
• Time measurement services
• Event timing technology
• Sports marketing agency
• Volunteer event coordination

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Time Measurement Services: Complete timing services for sports events, including equipment setup, on-site timing, and result processing. Prices are based on event participant count.
2. Event Project Management: Full-service sports event management from concept to execution, including idea development, graphics and printing, permits, participant management, event execution, marketing campaigns, and project controlling.
3. Individual Services: Standalone services including registration portal setup, start numbers and certificates printing, and result evaluation that can be booked independently.
4. Volunteer/Supervisor Program: Organization of volunteer and supervisor staff for events, with compensation paid to supervisors up to 840 EUR per year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TIME for SPORTS GmbH provides precision time measurement services, full-service sports event project management, and volunteer/staff coordination for sports events in Germany. Its bundled Komplettpaket combines registration portals, on-site timing, start number and certificate printing, result evaluation, and personalized finisher video clips into a single deliverable priced per participant. The agency works with event organizers and corporate clients, executing roughly 120 events and serving hundreds of thousands of participants over nearly twenty years.

Product overview

TIME for SPORTS GmbH is a full-service sports event management company offering a comprehensive portfolio of integrated services. The core offerings consist of Zeitmessung (time measurement technology) providing precision timing, registration systems, bibs, certificates, and results management for sports events; Sport-Projektmanagement encompassing concept development, graphics, permits, participant management, event execution, marketing, and project controlling; and Helfer-Pakete (volunteer packages) for recruiting and managing event volunteers and supervisors. As a unified agency, these services work together to deliver complete sports event solutions from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeitmessung (Time Measurement) Precision time measurement technology and services for sports events, including a complete Komplettpaket covering registration portals, bib design and printing, result evaluation, and finisher clips. Also available as individual services for time measurement, start numbers/certificates, and result evaluation. Priced per event based on participant count.
• Sport-Projektmanagement (Sports Project Management) Full-service sports event project management covering idea and concept development, graphics and printing, permit acquisition, participant management, event execution, marketing and campaign management, and project controlling. Delivered for corporate clients and event organizers as a turnkey engagement.
• Helfer-Pakete (Volunteer and Supervisor Packages) Volunteer and supervisor recruitment, coordination, and on-site deployment for sports events. Volunteer packages cover bib distribution, wardrobe, medal handoff, and refreshments; supervisor packages cover on-site organization and team leadership. Helpers are recruited through the sportfreundwerden.de helper database, with supervisors compensated up to 840 EUR per year.
• Agentur (Sports Marketing Agency) Full-service sports marketing and event agency bundling qualifications, competencies, and experience in event organization and sports marketing. Serves as a strategic partner for unforgettable sports experiences and offers sponsorship opportunities for brands seeking placement around sports events.

Quantifiable outcome

• Nearly 20 years of experience in sports event management
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alge Timing: Austrian manufacturer of sports timing equipment and provider of timing services for mass-participation and track events across Europe. Direct competitor in precision timing technology for running and endurance events.
• ChronoTrack: US-based sports timing technology and services company offering chip-based timing systems and event management software for endurance events. Comparable technology stack and target customer (race directors/event organizers).
• SPORTident: German manufacturer of sports timing and identification systems widely used in orienteering, trail running, and other endurance sports. Direct comparable in the DACH sports timing market with similar transponder-based technology.
• RACE RESULT: German-headquartered provider of sports timing systems, transponders, and event software widely used for running, cycling, and triathlon events. Directly comparable to TIME for SPORTS' Zeitmessung offering, though RACE RESULT focuses more on technology licensing while TIME for SPORTS bundles timing with full-service event management.
• Mika Timing: Swedish-based global sports timing and results-service provider for major marathons, triathlons, and mass-participation events. Comparable end-to-end timing plus results services, though Mika operates at a much larger scale.

Others

• DUV (Deutscher Ultramarathon Verband): German ultramarathon association that organizes, sanctions, and ranks ultra-endurance events in Germany. Industry-adjacent peer relevant to TIME for SPORTS' mass-participation endurance event business, though DUV is an association rather than a competing service vendor.

Regional players

• German Road Races e.V. German industry association for road running organizers, representing ~300 race organizers and serving as a networking/marketing platform for the German running market. Indirect comparable — relevant as TIME for SPORTS' customer ecosystem, though GRR is an association rather than a service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/time-for-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIME for SPORTS GmbH