Nio
Nio Fibra is a Brazilian fiber optic internet service provider serving over 3 million residential and business customers across approximately 300 cities with FTTH broadband, bundled Wi-Fi 6, and streaming services, formed via Oi's 2024-2025 bankruptcy restructuring.
- Company typePrivate
- Founded2025
- HeadquartersShanghai, China
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Nio does
Nio Fibra is a Brazilian fiber optic internet service provider that emerged from the bankruptcy restructuring of Oi S.A. As part of Oi's judicial recovery process in 2024-2025, over 3 million Oi Fibra residential and business customers were transferred to a newly created independent entity operating under the legal name Client Co Servicos de Rede Nordeste S.A., headquartered in Maceio, Alagoas. Nio now serves as one of the larger fiber ISPs in Brazil by subscriber count, operating across approximately 300 cities with a multi-channel distribution model spanning website, WhatsApp, 0800 sales lines, and a self-service iOS/Android mobile app. The company is led by CEO Marcio Fabbris and employs 501-1,000 staff.
Nio's product portfolio is structured around a three-tier residential FTTH offering — Essencial (500 Mbps down / 250 Mbps up at R$100/month), Super (700/350 Mbps at R$130/month), and Ultra (1 Gbps/500 Mbps at R$160/month) — with a fixed-price guarantee through January 2028. Plans are bundled with Wi-Fi 5 (Essencial) or Wi-Fi 6 (Super/Ultra) routers, a Wi-Fi 6 Mesh point on Ultra, and 12 months of Globoplay streaming on Super and Ultra. Add-on streaming partnerships include HBO Max, Telecine, and Premiere, with digital reading benefits via Skeelo and AYA Books. A parallel business plans portfolio targets SMBs with dedicated support and a PagBank payment terminal bundle. Nio holds ANATEL telecommunications authorization, is LGPD-compliant with a designated DPO, and was recognized by Opensignal as Brazil's "Most Reliable Fixed Internet" in its October 2025 FBBE report.
The business model is subscription-based recurring revenue from monthly broadband fees, augmented by upsell pathways through Wi-Fi upgrades, streaming add-ons, and business plan migration. Customer acquisition is driven by digital and telesales channels supported by promotional offers such as the "Oferta Relampago" half-price campaign. The competitive position rests on scale (3M+ subscribers), a wide FTTH footprint, and value-added content bundling rather than AI or technology differentiation.
Nio firmographics
Firmographics- Name
- Nio
- Legal name
- Client Co Servicos de Rede Nordeste S.A.
- Website
- https://niointernet.com.br
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nio Fibra is a Brazilian fiber optic internet service provider serving over 3 million residential and business customers across approximately 300 cities with FTTH broadband, bundled Wi-Fi 6, and streaming services, formed via Oi's 2024-2025 bankruptcy restructuring.
- Ownership category
- akta.pro rank
Nio industry classification
Industry- Product category
- Fiber Optic Internet Services
- NAICS
- All Other Telecommunications (5178)
- akta.pro primary industry
- Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)
Keywords
Where Nio is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Nio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Vehicle Sales: Nio generates primary revenue from selling electric vehicles across multiple segments including premium (ET9, ES9) and mass-market (Onvo L80, L90) SUVs. Vehicle gross margins reached 18.1% driven by premium product mix.
- Battery as a Service (BaaS) / Battery Swapping: Nio offers battery swapping subscription services where customers can purchase vehicles without the battery and subscribe to battery swapping services, enabling lower upfront vehicle costs and continuous revenue from battery infrastructure usage.
- Battery Technology Services: New battery technology subsidiary Weilai Battery Technology (Shanghai) Co Ltd expanding into battery sales, R&D, and related technology services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time | Onvo L80 five-seat electric SUV - affordable sub-brand targeting mass market |
| One time/ perpetual license | One time | ES9 three-row flagship SUV with advanced HDPL headlight system |
| One time/ perpetual license | One time | ET9 luxury electric sedan with steer-by-wire and advanced features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Nio product offering
Product offeringCore offering
Nio is a Brazilian fiber optic internet service provider offering residential broadband plans ranging from 500 Mbps to 1 Gbps, along with dedicated business internet plans. The service is delivered over fiber-to-the-home infrastructure with Wi-Fi 6 routers, streaming bundles, and a mobile app for account management. Nio serves over 3 million customers across approximately 300 cities in Brazil, having inherited the customer base of Oi Fibra following Oi's bankruptcy reorganization.
Product overview
Nio is a Brazilian fiber optic internet service provider offering three residential plans (Essencial, Super, Ultra) and business plans, all built on fiber-to-the-home technology. The product portfolio centers on Nio Fibra internet service with speeds ranging from 500 Mbps to 1 Gbps, complemented by the Nio App for customer self-service. Plans include various combinations of Wi-Fi 6 technology, Wi-Fi Mesh coverage, and streaming service subscriptions (Globoplay, HBO Max, Telecine, Premiere). Business customers additionally receive PagBank payment terminals. The company resulted from the transfer of Oi Fibra's 3+ million customers to a new brand following Oi's bankruptcy proceedings.
Differentiator
Problem solved
Functional benefit
Products and services
- Nio Fibra Essencial Entry-level residential fiber optic internet plan offering 500 Mbps download and 250 Mbps upload speeds with a Wi-Fi 5 router included. Targeted at price-sensitive Brazilian households seeking affordable, reliable home internet. Priced at R$ 100/month (or R$ 90/month on card).
- Nio Fibra Super Mid-tier residential fiber optic internet plan offering 700 Mbps download and 350 Mbps upload speeds with a Wi-Fi 6 router and 12 months of Globoplay streaming service included. Targeted at Brazilian households with multiple connected devices. Priced at R$ 130/month (or R$ 120/month on card).
- Nio Fibra Ultra Premium residential fiber optic internet plan offering 1 Gbps (1000 Mbps) download and 500 Mbps upload speeds, Wi-Fi 6 router, an extra Wi-Fi 6 Mesh point for extended coverage, and 12 months of Globoplay streaming service included. Targeted at Brazilian households requiring maximum speed and coverage. Priced at R$ 160/month (or R$ 150/month on card).
- Nio Fibra Business Plans Fiber optic internet plans designed for small and medium businesses in Brazil, available in Essencial, Super, and Ultra tiers with dedicated business support, specialized service, and a free PagBank payment terminal with special rates. Targeted at Brazilian SMBs requiring reliable connectivity and integrated payment processing.
Quantifiable outcome
- 98.3% year-over-year vehicle delivery growth to 83,465 units in Q1 2026
- +3 more outcomes
Companies that use Nio
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Nio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Nio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CATL (Contemporary Amperex Technology)coreNio deepened its strategic partnership with CATL, the world's largest battery manufacturer, signing a five-year cooperation agreement in early 2026. Nio is consolidating battery supply by shifting procurement from BYD's FinDreams Battery and CALB to CATL. Nio also registered new battery subsidiary Weilai Battery Technology (Shanghai) Co Ltd, wholly owned through Shanghai Nio Automobile Co Ltd, expanding into battery R&D and sales.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Nio competitors and assessment
Company assessmentRegional players
- Algar Telecom: Regional telecom group serving interior Brazil with fiber broadband, mobile, and B2B services. Comparable fiber ISP model but concentrated in Midwest/Southeast rather than nationwide.
Direct peers
- Vivo (Telefônica Brasil): Largest fixed broadband operator in Brazil with nationwide fiber coverage and bundled mobile/TV offerings. Direct competitor to Nio across all plan tiers and geographies Nio serves.
- TIM Brasil: National telecom operator with growing fixed broadband (TIM Live) and strong mobile cross-sell. Directly comparable fiber ISP offering competing for the same residential and SMB segments.
- Claro Brasil (América Móvil): Major Brazilian fiber broadband and pay-TV provider with extensive residential footprint. Competes head-to-head with Nio on speed, price, and bundled content.
- Brisanet Telecomunicações: Brazilian regional fiber ISP with multi-million subscriber base focused on Northeast Brazil. Closely comparable scale and regional concentration; Nio inherited Northeast-heavy Oi Fibra footprint.
- Desktop (formerly Unifique): Brazilian fiber ISP serving residential and SMB customers with similar FTTH plan structures. Comparable business model, target market, and product tiers.
Emerging players
- America Net: SMB-focused Brazilian internet provider offering fiber and dedicated connectivity. Comparable in the business-plan segment where Nio sells PagBank-bundled SMB plans.
- Vero Internet: Brazilian fiber ISP formed via consolidation of regional providers, targeting residential customers with gigabit plans. Comparable go-to-market and product positioning to Nio.
Broad incumbents
- Oi (Oi Fibra): Predecessor entity whose FiBRA operations were transferred to Nio during judicial recovery. Continues to operate fixed broadband in adjacent markets and remains the closest operational reference for inherited infrastructure.
Others
- HughesNet Brasil: Satellite broadband provider serving rural Brazil where fiber is unavailable. Adjacent competitor for customers outside Nio's fiber footprint and useful peer for fixed-wireless/substitute broadband dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nio social profiles
Digital presenceNio compliance and trust
Trust signalCompliance2 records
Nio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nio leadership team
Management profileNumber of profiles
Profiles4 records
Nio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nio
What does Nio do?
Nio is a Brazilian fiber optic internet service provider offering residential broadband plans ranging from 500 Mbps to 1 Gbps, along with dedicated business internet plans. The service is delivered over fiber-to-the-home infrastructure with Wi-Fi 6 routers, streaming bundles, and a mobile app for account management. Nio serves over 3 million customers across approximately 300 cities in Brazil, having inherited the customer base of Oi Fibra following Oi's bankruptcy reorganization.
Is Nio a public or private company?
Nio is a private company. It is classified as unknown and is currently operating.
When was Nio founded?
Nio was founded in 2025. It employs 501 to 1,000 people.
Where is Nio based?
Nio is headquartered in Shanghai, China, in the Asia region.
How does Nio make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are battery as a Service (BaaS) / Battery Swapping and battery Technology Services.
Who are Nio's main competitors?
Algar Telecom is listed as a regional player. Direct peers are Vivo (Telefônica Brasil), TIM Brasil, Claro Brasil (América Móvil), Brisanet Telecomunicações and Desktop (formerly Unifique). Emerging players are America Net and Vero Internet. Oi (Oi Fibra) is listed as a broad incumbent. HughesNet Brasil is listed as an others.
Does Nio have an API?
No public API is recorded for Nio.
What industry is Nio in?
Nio's product category is Fiber Optic Internet Services. Its primary akta.pro industry code is HDAIADAB, Business/Enterprise ISPs (Dedicated Internet Access). Its NAICS code is 5178.