Timely

What Timely does

Timely Schools is an AI-powered K-12 master scheduling platform that combines constraint-based optimization with hands-on educator support. Founded in 2023 by former Camden City School District superintendent Paymon Rouhanifard, former Boston Public Schools CFO Eleanor Laurans, and former teacher/engineer Faisal Anwar (previously Head of Engineering at Teachers Pay Teachers), the company targets public school districts and charter management organizations across 22 U.S. states, serving over 90 districts and impacting 500,000 students.

The platform integrates with 20+ Student Information Systems (including PowerSchool, Aeries, Synergy, eSchoolPlus, and Focus SIS) via nightly automated data syncs, then uses an AI optimization engine to evaluate millions of scheduling combinations and simultaneously generate complete student and staff schedules. Core capabilities include scheduling optimization, inclusion planning for IEP/504/EL students, scenario testing, and direct push-back to the SIS without manual re-entry. The engine is paired with bundled educator support services (former K-12 practitioners) that guide districts through implementation and scheduling season. The platform is SOC 2 Type II compliant and is the preferred scheduling solution for Frontline Education.

Timely operates as a privately held SaaS business using an enterprise field sales motion with quote-based annual subscriptions sized to district scope. GTM is supplemented by event-driven lead generation (notably the AASA AI Super Summit), content marketing, and partnerships with Frontline Education, New Solutions K12, and Stanford/Brown research. The company is remote-first with approximately 27 employees, ~80% of whom are former educators.

Name

Timely

Legal name

Timely Schools

Website

https://timelyschools.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Timely Schools is an AI-powered K-12 master scheduling platform that integrates with 20+ Student Information Systems to optimize student and staff schedules for U.S. public school districts and charter networks, serving over 90 districts across 22 states.

Ownership category

akta.pro rank

Product category

K-12 Education Technology

NAICS

Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Attendance, Scheduling, Timetabling & Calendar Management (EDAFAEAF)

akta.pro secondary industries

Course Registration & Scheduling Services (EDALAAAG), Scheduling, Timetabling & Academic Calendar Management (EDAJAHAB), Staffing, HR, Credentialing & Substitute Management (EDAJAHAH), K–12 SIS & District Administration Platforms (EDAFAEAA)

Keywords

• K-12 master scheduling
• AI scheduling optimization
• Student information system integration
• Education technology platform
• School district staffing

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Timely operates as a subscription-based SaaS platform for K-12 school districts. Districts pay for access to the AI-powered scheduling platform with hands-on educator support. The platform is sold as an annual subscription with district-level pricing based on size and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Timely Schools is an AI-optimized, web-based master scheduling platform built specifically for K-12 school districts. The platform syncs with over 20 student information systems, allows users to define scheduling priorities and constraints (IEP, EL, class size, co-teaching), uses an optimization engine to evaluate millions of scheduling combinations, and pushes finalized student and staff schedules directly back to the district SIS. The product is offered as an annual subscription bundled with hands-on support from former educators.

Product overview

Timely offers a single, unified AI-optimized scheduling platform purpose-built for K-12 districts. The core Timely Schools Platform integrates with district SIS systems to pull student, staff, course, and room data, then uses an AI optimization engine to evaluate millions of scheduling combinations and generate complete, student-first master schedules. The platform's key capabilities include Scheduling Optimization, Inclusion Planning (IEP/504/EL), and Scenario Testing. These are supplemented by Data Integration — a built-in capability connecting to over 20 SIS platforms via automated nightly syncs. Hands-on Educator Support Services (from former K-12 practitioners) are bundled alongside the technology to guide districts through implementation and scheduling strategy. Together, the platform and support services enable districts to align staffing with academic priorities, achieve IEP compliance at scale, maximize student course access, and identify budget efficiencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Timely Schools Platform AI-optimized, web-based master scheduling platform built specifically for K-12 school districts. The platform syncs with district SIS systems, allows users to define scheduling priorities and constraints (IEP, EL, class size, co-teaching), runs AI optimization across millions of combinations to generate complete student and staff schedules, and pushes finalized schedules back to the SIS with no manual re-entry.
• Educator Support Services Hands-on support from former educators (teachers, principals, counselors, district leaders) who guide districts through scheduling, providing implementation coaching, weekly scheduling season sessions, and strategic scheduling expertise alongside the technology platform.

Quantifiable outcome

• $2.2M in savings reinvested for Lubbock ISD through staffing optimization
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature13 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• Frontline EducationcoreTechnology or IntegrationTimely is the preferred scheduling solution for Frontline Education, a leading provider of K-12 administrative software including HR, specials, and analytics solutions. This partnership provides mutual customers seamless integration between Timely's scheduling platform and Frontline's broader administrative suite.
• Student Information System PartnerscoreTechnology or IntegrationTimely integrates with over 20 different student information systems including PowerSchool, Aeries SIS, Synergy, eSchoolPlus, Focus SIS, and others. Nightly automated data syncs pull course requests, students, staff, and scheduling data into the Timely platform.
• New Solutions K12strategicImplementation/ SI/ Consulting PartnerStrategic consulting partnership for strategic school schedule design, best practice academic interventions, special education supports, and strategic budgeting practices. New Solutions K12 provides foundational frameworks to guide strategic scheduling decisions that Timely's technology then operationalizes.
• Advantage PartnersminorOthersAuditing firm used for SOC 2 compliance certification. Reviewed systems, processes, people practices, and policies to verify Timely's data security practices.
• VantaminorOthersCompliance platform used by Timely during SOC 2 certification process to track and manage security controls and compliance requirements.
• Stanford University / Brown University Research PartnershipstrategicStrategic or Co-development PartnerAcademic research partnership producing a research brief on 'Master Schedules and Effective Allocation of Students and Educators' highlighting the critical role of master scheduling in K-12 schools. Research identifies AI-driven tools as capable of cutting scheduling time by up to 100 hours.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Frontline Education: Large K-12 administrative software provider covering HR, special education management, and analytics. Timely is its preferred scheduling partner, and Frontline serves many of the same district buyers with adjacent administrative capabilities.
• Tyler Technologies (Tyler SIS): Public-sector software company with a K-12 SIS offering used by districts seeking unified ERP and student records. Comparable as a broader administrative platform that competes with Timely for district IT budget and operational mindshare.
• Renaissance Learning: Large K-12 EdTech company focused on assessment, literacy, and instructional practice with deep district relationships. Comparable as a broad incumbent that competes for district EdTech budget and attention, though focused on instruction rather than operations.
• PowerSchool: Dominant K-12 student information system with embedded scheduling functionality and a much larger installed base across US districts. Comparable as the incumbent Timely must displace or coexist with; PowerSchool controls the SIS layer that Timely integrates with.
• Aeries Software: Widely adopted K-12 SIS vendor in California and other western US districts with embedded scheduling features. Comparable as a SIS layer Timely integrates with, and as an incumbent competitor for scheduling workflow ownership.
• Infinite Campus: Major K-12 student information system used by a large share of US districts with its own scheduling module. Comparable as both an integration partner and an incumbent whose scheduling roadmap Timely must compete against.

Emerging players

• Otus: K-12 EdTech platform combining assessment, gradebook, and student information capabilities for districts. Comparable as an emerging integrated alternative that bundles SIS-adjacent functionality into a single platform for the same district buyer.
• Allovue: K-12 budgeting and resource allocation platform that addresses the same district-level budget optimization problem Timely touches through scheduling. Comparable as an adjacent point solution targeting district CFOs and budget officers.

Direct peers

• Whetstone Education: K-12 scheduling and observation software serving schools and districts with master schedule building, teacher observation, and PD workflows. Directly comparable product category (master scheduling) targeting the same K-12 buyer.
• Eduphoria: K-12 software vendor offering master scheduling and professional development tools to school districts. Most directly comparable to Timely as a scheduling-focused platform for the same buyer, though typically less differentiated on AI optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/timelyschools

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timely