Tiramisù World Cup

What Tiramisù World Cup does

Tiramisù World Cup is an annual international culinary competition dedicated exclusively to tiramisù, organized by TWISSEN - The Independent Tourism Company Srls (an Italian private limited company based in Quinto di Treviso, TV). Founded in 2016/2017, the event positions itself as the first and only global competition for non-professional tiramisù makers, with the Grand Final held in Treviso — the symbolic birthplace of the dessert. Each year, approximately 600 amateur competitors advance through roughly 15 international selection events to a three-day Grand Final that attracts 40,000+ attendees from over 60 countries, supported by a 12-month communication campaign across social media, earned media, radio, and email reaching more than 15 million people.

The organization's product portfolio centers on the annual competition, supplemented by ancillary offerings including an international Tiramisù Tour, a published cookbook, and experiential events such as "The Longest Tiramisù Experience." Distribution is event-driven (physical selections and Grand Final) layered with digital channels (website localized in four languages, Instagram with 46,000+ followers, Facebook, YouTube, TikTok, LinkedIn, and a 30,000+ subscriber mailing list). The company maintains no proprietary software platform, app, API, or technology stack beyond standard marketing infrastructure.

Revenue is generated primarily through custom sponsorship and partnership packages sold to a curated roster of Italian and international food, beverage, equipment, media, and travel-retail brands — including Matilde Vicenzi, Hausbrandt, Lattebusche, Amadori, Pernigotti, KitchenAid, and Avolta — typically on multi-year contracts. The organization is privately held with no disclosed external funding and operates with a small core team of approximately nine employees, relying on institutional partners (Comune di Treviso, Camera di Commercio di Treviso, Veneto Land of Venice, FIPE) for regional backing.

Name

Tiramisù World Cup

Legal name

The Independent Tourism Company Srls

Website

https://tiramisuworldcup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tiramisù World Cup is an annual international culinary competition for amateur tiramisù makers, organized by TWISSEN Srls in Quinto di Treviso, Italy. Founded in 2016/2017, it draws 600+ competitors and 40,000+ attendees from 60+ countries to a Grand Final in Treviso, funded by brand sponsorships.

Ownership category

akta.pro rank

Product category

Culinary Competition & Food Events

NAICS

Chocolate and Confectionery Manufacturing (31135)

SIC

Bakery Products (2050)

akta.pro primary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

Keywords

• Culinary competition events
• Food experience marketing
• Tiramisù dessert industry
• Culinary tourism events
• Sponsored food competitions

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sponsorship & Partnership Revenue: The Tiramisù World Cup generates revenue through sponsorship packages that offer brands dedicated editorial plans, social engagement, website visibility, marketing during competitions, competitor kits, video content, team access and focus groups, networking with commercial players, and corporate events and team building activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Tiramisù World Cup is the world's first and only international culinary competition dedicated exclusively to tiramisù, where approximately 600 non-professional amateur cooks compete in selection events held across 15 international locations, with winners advancing to a three-day Grand Final in Treviso, Italy. The competition is supported by a portfolio of complementary consumer experiences including the Tiramisù Tour of international selection events, a published cookbook featuring competition recipes, and immersive food experiences such as The Longest Tiramisù Experience.

Product overview

Tiramisù World Cup is a talent competition for amateur tiramisù makers, not a technology product. The core offering is the annual Tiramisù World Cup competition with selections held worldwide and a grand final in Treviso. The portfolio includes related experiences (Tiramisù Tour international events, The Longest Tiramisù Experience), a Cookbook, and partnership programs. The organization operates primarily as a culinary event and media brand rather than a software platform with products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiramisù World Cup Competition The flagship annual international culinary talent competition for non-professional tiramisù makers, featuring approximately 600 amateur competitors who advance through 15 international selection events to a three-day Grand Final in Treviso, Italy. Open to amateur home cooks, food enthusiasts, and semi-professional chefs globally.
• Tiramisù Tour
• Tiramisù World Cup Cookbook
• Tiramisù Experiences

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Matilde VicenzicoreGTM or Marketing PartnerPremium partner and sponsor providing pastry products for the competition. Matilde Vicenzi is a renowned Italian pastry brand known for traditional Italian baked goods.
• HausbrandtcoreGTM or Marketing PartnerCoffee partner providing Hausbrandt products for the competition. Hausbrandt is an established Italian coffee brand.
• LattebuschecoreGTM or Marketing PartnerDairy partner supplying mascarpone and other dairy products for the tiramisù competition.
• AmadoricoreGTM or Marketing PartnerEgg products supplier for the competition. Amadori is a major Italian food company specializing in egg products and prepared foods.
• PernigotticoreGTM or Marketing PartnerCocoa and chocolate products partner. Pernigotti is a historic Italian confectionery brand.
• KitchenAidcoreGTM or Marketing PartnerKitchen appliance partner providing professional-grade equipment for competition participants.
• AvoltacoreGTM or Marketing PartnerGlobal travel retail and duty-free company partner.
• Dolcefreddo MoralberticoreGTM or Marketing PartnerGelato and dessert equipment manufacturer partner.
• La Cucina ItalianacoreGTM or Marketing PartnerMedia partner providing editorial coverage and content through Italy's prestigious culinary magazine.
• Le BeccheriecoreGTM or Marketing PartnerHistoric restaurant and culinary institution partner in Treviso.
• Veneto Land of VeniceflagshipStrategic or Co-development PartnerRegional tourism promotion body supporting the event as part of Veneto region's culinary and cultural tourism strategy.
• Comune di TrevisoflagshipStrategic or Co-development PartnerMunicipal government of Treviso providing institutional support and hosting the Grand Final event.
• Camera di Commercio di TrevisocoreStrategic or Co-development PartnerTreviso Chamber of Commerce providing institutional backing for the competition.
• BCC Pordenonese e MonsilecoreStrategic or Co-development PartnerRegional banking cooperative supporting the competition.
• Confcommercio Unione Provinciale di TrevisocoreStrategic or Co-development PartnerChamber of commerce and business association for Treviso province.
• FIPEcoreStrategic or Co-development PartnerItalian Federation of Public Establishments (foodservice industry association).
• POC (Treviso)minorStrategic or Co-development PartnerTourism and territorial promotion organization for Treviso.
• TWISSEN - The Independent Tourism CompanyflagshipOthersThe organizing company behind Tiramisù World Cup. TWISSEN Srls (VAT 04819380264) is 'The Independent Tourism Company' based in Quinto di Treviso.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Identità Golose: Italy's premier culinary congress and content platform held annually in Milan. Comparable as a high-profile Italian food media/event platform with sponsorship, content production, and an international audience — though broader in scope (full cuisine vs. single product).
• Terra Madre Salone del Gusto: Biennial Slow Food event in Turin, Italy, gathering producers, chefs, and food enthusiasts. Comparable as a major Italian food event with institutional backing, sponsor partnerships, and global media coverage — though much broader in scope than a single-product competition.

Direct peers

• Campionato Mondiale della Pizza: International pizza-making competition held annually in Parma, Italy. Directly comparable as a single-product Italian culinary competition with international selections, food-brand sponsors, and a Grand Final in Italy — following a similar event-driven, sponsorship-funded model.
• Bocuse d'Or: Prestigious biennial international culinary competition held in Lyon, France. Directly comparable as a global culinary competition with national selections leading to a Grand Final, premium sponsors, and major international media coverage — though targeting professional chefs rather than amateurs.
• Gelato Festival: Traveling Italian gelato competition and festival with multiple international stops culminating in a Grand Final. Directly comparable as an Italian dessert-category competition with parallel event-driven, sponsorship-funded business model and broad public engagement.
• Coupe du Monde de la Pâtisserie: Biennial international pastry competition held in Lyon, France. Directly comparable as a world-class pastry/dessert competition targeting skilled teams, with a similar multi-stage format, sponsorship structure, premium brand partners, and global media coverage model.
• World Cheese Awards: International cheese competition held annually, judging entries from dozens of countries. Comparable as a single-category food competition with international participation, expert judging panels, and B2B sponsorship model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TiramisuWorldCupIt
• LinkedInlinkedin.com/company/tiramisuworldcup
• Instagraminstagram.com/tiramisuworldcup
• TikToktiktok.com/@tiramisuworldcup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiramisù World Cup