Hilse

What Hilse does

Tischlerei Hilse is a German sole proprietorship (Einzelunternehmen) carpentry and joinery firm headquartered in Osterholz-Scharmbeck, Lower Saxony. Founded in 1985 by Gisela and Heinz-Hermann Hilse, the company is currently operated by Heiko Hilse, who assumed sole proprietorship in 2008, with third-generation family member Noah Hilse joining in 2020. The firm runs on a small staff of approximately eight employees split between installation craft and office/administration functions, including Birgit Hilse in administration and marketing.

The company sells, customizes, and installs residential fenestration and door products — windows in plastic, wood, aluminum, and wood-aluminum constructions; entrance and interior doors; lift-and-slide doors; roller shutters; awnings; and insect screens — with explicit emphasis on thermal performance (Ug values down to 0.5) and RC2 security hardware. Production relies on premium third-party profile systems including Siems Premium82, Schüco LivIng LI82, IV88 Holz, DUO86/96 Holz-Alu, and Weinor aluminium systems, indicating a high-spec, low-volume installation model rather than in-house extrusion or fabrication.

The business operates on a project-based quotation model with on-site consultation, supported by a custom door designer web tool (tueren-designer.com) and direct customer engagement channels including WhatsApp, phone, email, the company website, and local SEO. Revenue is generated through one-time payments per installation project for residential homeowners in the Osterholz-Scharmbeck region; no public pricing, project volumes, or revenue figures are disclosed.

Name

Hilse

Legal name

Tischlerei Hilse

Website

https://tischlerei-hilse.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Tischlerei Hilse is a family-owned German carpentry firm in Osterholz-Scharmbeck that sells, customizes, and installs premium residential windows, doors, and shading products directly to homeowners in the surrounding region.

Ownership category

akta.pro rank

Product category

Residential Window and Door Installation

NAICS

Glass and Glazing Contractors (238150)

SIC

General Bldg Contractors - Residential Bldgs (1520), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industries

Interior Door Replacement (Slab/Prehung) (HSAPAJAC), Door & Door Frame Repair (Interior/Exterior, Jambs, Thresholds) (HSAGABAC)

Keywords

• Custom window installation
• Entrance door design
• Roller shutter fitting
• Insect screen installation
• Carpentry services

Headquarters

HQ city

Osterholz-Scharmbeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Windows, Doors and Architectural Element Sales & Installation: Primary revenue stream from the sale and professional installation of custom-configured windows (plastic, wood, aluminium), entrance doors, interior doors, and lift-and-slide doors. Products are sold as complete units including hardware, glazing, and locking systems. Revenue is generated per project, combining product margin with installation services. Custom colour, material, and configuration options allow for premium pricing.
2. Accessory and Retrofit Products: Secondary revenue from roller shutters, awnings, sun protection, insect screens, and energy efficiency upgrades. These are sold both as standalone retrofits and as add-ons to new window/door installations, providing recurring accessory revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tischlerei Hilse is a regional German carpentry business that sells and professionally installs custom windows (plastic, wood, aluminium, and wood-aluminium), entrance doors, interior doors, roller shutters, terrace awnings/coverings, and insect screens for private homeowners. Each project combines a configured physical product (sourced from premium profile manufacturers) with on-site measurement, installation, and after-sales support delivered by the company's own team of four installers. Pricing is quote-based per project, supported by an online door designer tool that lets customers pre-configure their entrance doors before consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Haustüren (Entrance Doors)
• Innentüren (Interior Doors)
• Fenster (Windows) Custom windows in plastic, wood, aluminium, and wood-aluminium constructions, sourced from premium profile systems (Siems Premium82, Schüco LivIng LI82, IV88 Holz, DUO86/96 Holz-Alu, Deceuninck Elegant Grando 84). Available with triple glazing up to passive-house-suitable thermal performance (Uw 0.78), RC2-rated security hardware, and a range of colour and configuration options. Sold with full on-site measurement and installation.
• Rollläden (Roller Shutters) Roller shutters sold as both standalone retrofits and add-ons to new window/door installations, providing noise reduction, weather protection, and additional security for residential properties. Installed by Tischlerei Hilse's own installers.
• Überdachungen (Terrace Awnings and Coverings) Terrace awnings, overhead covers, and aluminium terrace roof systems (e.g., Weinor Terrazza Pure in all RAL colours, Bella Plaza) supplied and installed for residential customers to extend outdoor living space and provide weather/sun protection.

Quantifiable outcome

• Up to 570 litres of heating oil savings per year for a house with 30 sqm of window area when replacing standard double-glazed windows (Uw 2.7) with the company's Premium82 triple-glazed windows

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• REHAU Industries SE & Co. KG: German polymer solutions manufacturer with extensive window and door profile systems (e.g., SYNEGO) and a partner installer network. Competes with Tischlerei Hilse in residential window replacement and increasingly sells direct to end customers through certified partners.
• Schüco International KG: Leading German window and door systems manufacturer with a nationwide installer network. Schüco offers premium polymer, wood, and aluminium systems that overlap with the product range Tischlerei Hilse sells and installs, plus operates direct sales channels that compete for the same residential renovation projects.
• Velux Group: Global skylight and roof window manufacturer with German operations and a strong installer network. While more specialized in roof windows, Velux pursues the same residential renovation customer and often competes for premium facade upgrade projects including sun protection.
• OBI GmbH & Co. Deutschland KG: Major German DIY chain with installation services for windows, doors, and sun protection. Targets similar residential customers for renovation projects, providing price-based competition to local carpenters like Tischlerei Hilse.
• BAUHAUS AG: Large German DIY/home improvement chain offering windows, doors, and installation services. Competes for entry-level and mid-market residential renovation projects that overlap with Tischlerei Hilse's addressable market, typically at lower price points.
• Hornbach Baumarkt AG: German DIY/home improvement chain with significant windows, doors, and construction services offering. Competes in the same residential renovation market with combined product and installation packages.
• profine GmbH: Manufacturer of KBE, Kömmerling, and Trocal window profile brands with a national partner network. Profine competes for premium residential renovation projects via trade partners, addressing the same energy-efficient window/door replacement demand as Tischlerei Hilse.

Regional players

• WIRUS Fenster GmbH & Co. KG: Established German window manufacturer based in North Rhine-Westphalia, serving Germany-wide through specialist dealers. WIRUS produces premium wood and wood-aluminium windows comparable to those installed by Tischlerei Hilse, targeting the same energy-efficient renovation segment.
• WIEMANN Türensysteme GmbH & Co. KG: German manufacturer of premium entrance doors with regional and national specialist dealer coverage. Directly competes with Tischlerei Hilse's custom entrance door offering, providing comparable quality and customization to the same residential renovation customer.

Emerging players

• Fenster24 / fensterversand.com: Online-first window and door retailer in Germany offering online configurators with direct shipping and installer matching. Represents the digital disruption to traditional carpentry retailers like Tischlerei Hilse, using web-based configuration to capture the same custom window/door demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hilse

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilse