Titan Flooring & Interior Design Ltd.

What Titan Flooring & Interior Design Ltd. does

Titan Flooring & Interior Design Ltd. is a privately held, locally owned flooring retailer and installer headquartered in Edmonton, Alberta. Founded in 1996, the company operates a single 20,000 sq ft showroom on Edmonton's west side and serves the Edmonton Metro and Capital Region, including St. Albert, Sherwood Park, Leduc, and Beaumont. The business sells and installs flooring across three customer segments: residential homeowners, commercial clients, and trade/contractor accounts, with a named anchor relationship with Sterling Homes formalized in 2024.

The product portfolio spans major national flooring brands including Shaw, Mohawk, Karastan, Anderson Tuftex, COREtec, and Stanton, covering hard surface, carpet, and luxury vinyl categories. Technology footprint is modest: the company has integrated the RoomVo room visualizer to support pre-purchase design decisions, but the differentiator is physical showroom scale combined with certified installation labor, with the company citing over 200 years of collective experience across its team. The single-location model concentrates all retail browsing, trade counter activity, and design consultation in one site.

The business model combines product sale margin with installation services revenue, monetized through showroom foot traffic, trade counter activity, and commercial contracts. In March 2024, a total-loss fire destroyed the original location; the company sustained operations from temporary space provided by Buckwold Western and reported 25%+ growth over the following 14 months. Leadership transitioned in 2024 with Peter Moritz retiring and Mark Lutz and Devin Cartwright joining as managing partners. The business reopened in 2025 in a new state-of-the-art facility.

Name

Titan Flooring & Interior Design Ltd.

Legal name

Titan Flooring & Interior Design Ltd.

Website

https://titanflooring.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Titan Flooring & Interior Design Ltd. is an Edmonton-based flooring retailer and installer founded in 1996, operating a 20,000 sq ft showroom serving residential, commercial, and trade customers across the Edmonton Metro and Capital Region.

Ownership category

akta.pro rank

Product category

Flooring Retail & Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Tile & Stone Specialty Retail (CRAIAGAA), Laminate Flooring Retail (CRAIAGAC), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail services
• Hardwood installation services
• Carpet and luxury vinyl
• Commercial flooring installation
• In-home flooring estimates

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Product Sales: Retail sale of flooring products including hardwood, luxury vinyl, laminate, carpet, tile, and area rugs. Products sourced from multiple suppliers including Shaw, Mohawk, Karastan, Anderson Tuftex, COREtec, and others.
2. Installation Services: Professional installation services including subfloor preparation, glue-down, float, and nail-down installations, tile setting and grouting, stair nosing and transitions. Both supply-only and supply-and-install arrangements available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Titan Flooring & Interior Design Ltd. retails premium flooring products — hardwood, carpet, luxury vinyl, laminate, ceramic and porcelain tile, natural stone, and area rugs — from its 20,000 sq ft Edmonton showroom. It also provides professional installation services including subfloor preparation, glue-down/float/nail-down methods, tile setting and grouting, and stair finishing, offering both supply-only and full supply-and-install arrangements to residential homeowners, commercial clients, and trade customers.

Product overview

Titan Flooring & Interior Design Ltd. is a flooring retail and installation company based in Edmonton, Alberta, operating since 1996. The company offers a curated selection of premium flooring products organized into core categories: Hardwood (solid and engineered), Carpet & Broadloom, Luxury Vinyl (LVP and LVT including COREtec brand), Laminate, Tile & Stone (ceramic, porcelain, natural stone), and Area Rugs. They carry numerous supplier brands including Shaw Flooring, Mohawk, Karastan, Anderson Tuftex, Stanton, Daltile, Lauzon, Mercier, and others. Their service portfolio spans the entire customer journey from in-home measuring and product consultation through written quotes and professional installation (including subfloor preparation, glue-down, float, nail-down methods, tile setting, and stair finishing). Additional services include a RoomVo-powered room visualizer for digital previewing, flexible financing options, and specialized commercial flooring services for office, retail, and multi-unit properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Premium hardwood flooring including solid and engineered options in various wood species, finishes, and plank formats for residential and commercial spaces.
• Carpet & Broadloom Carpet and broadloom collection featuring various textures, pile heights, patterns, and fibers including nylon and polyester for residential and commercial applications.
• Luxury Vinyl Flooring (LVP & LVT) Waterproof luxury vinyl plank and tile flooring with rigid core construction, available in click-lock and glue-down options, featuring realistic wood and stone visuals; includes COREtec brand lines.
• Laminate Flooring Durable laminate flooring with protective wear layers offering realistic wood and stone aesthetics at competitive price points with click-lock installation.
• Ceramic & Porcelain Tile Ceramic and porcelain tile collection for floors and walls, including large-format tiles, natural stone looks, and various surface finishes including matte and satin.
• Natural Stone Tile Natural stone tile options including slate, limestone, concrete, and travertine-inspired designs for premium installations.
• Area Rugs Curated selection of area rugs in various sizes, styles, and materials, with accompanying rug pads available.
• Cork & Bamboo Flooring Sustainable flooring options including cork and bamboo materials for environmentally conscious consumers.
• Professional Installation Licensed and insured professional installation services including glue-down, float, and nail-down methods for various flooring types; includes subfloor preparation, tile setting and grouting, and stair nosing and transitions.
• Commercial Flooring Services Specialized flooring services for commercial properties including office, retail, multi-unit, and strata properties with tailored solutions for business environments; delivered through a dedicated commercial services division.
• Free In-Home Estimates Complimentary in-home estimates where Titan Flooring brings flooring samples directly to the customer's home for evaluation in their space and lighting, with detailed written quotes typically delivered within one business day.
• Room Visualizer Digital room visualization tool powered by RoomVo allowing customers to upload photos of their space and preview how different flooring styles, colours, and patterns will look before purchasing.
• Flooring Financing Flexible financing options available to help customers manage payment for their flooring purchases, subject to credit approval.

Quantifiable outcome

• Over 25% growth in 14 months following fire disaster recovery
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Buckwold WesternminorOthers · 1 January 2024Buckwold Western provided temporary office space during Titan Flooring's transition period following the March 2024 fire that destroyed their original location. This support helped the company continue operations during the rebuilding phase.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Flooring Canada: Canadian retail flooring banner network operated by distribution group that combines showroom retail with installation services. Comparable multi-product flooring retailer structure to Titan.
• End of the Roll: Canadian franchise flooring retailer offering carpet, hardwood, laminate, vinyl, and tile with in-store and installation services across multiple provinces. Closest direct comparable to Titan's multi-category retail-plus-install model in the Canadian market.
• Carpet Superstore: Canadian discount flooring retailer with multiple locations selling carpet, hardwood, laminate, vinyl and area rugs with installation services. Comparable to Titan in product breadth and supply-and-install offering.
• Floorings Direct: Canadian flooring retailer offering broad product assortments including hardwood, vinyl, laminate, carpet and tile with installation services. Directly comparable to Titan's full-service retail model.

Broad incumbents

• Lowe's Canada (RONA): Canadian home improvement chain operating RONA and Lowe's banners selling flooring as part of a broader building materials assortment. Overlaps with Titan on residential flooring SKUs and installation referrals.
• Home Depot Canada: National big-box home improvement retailer carrying flooring products alongside broader home improvement categories. Competes with Titan on price, convenience, and brand breadth but does not offer the same white-glove showroom-plus-installation experience.
• IKEA Edmonton: Large-format home furnishings retailer selling flooring (laminate, vinyl) and area rugs as part of a broader home category assortment. Competes for Edmonton consumers' renovation and home update budgets.

Others

• Mohawk Industries: Major flooring manufacturer whose products Titan retails. Supplier relationship plus broader industry benchmark for product mix, pricing, and category trends relevant to Titan's merchandising decisions.
• Shaw Industries: Largest North American carpet manufacturer and flooring supplier whose brands (Shaw Floors, COREtec, Anderson Tuftex) are carried by Titan. A key supplier partner but also a potential competitive threat through direct-to-consumer channels.

Regional players

• Home Hardware (Building Centre): Canadian hardware and building supply retailer with dealer-owned locations across Alberta that carry flooring alongside other categories. Partial overlap with Titan on residential flooring, with broader rural and small-town reach across Western Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/titan-flooring-&-interior-design-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Flooring & Interior Design Ltd.