What Titanic The Exhibition does

Titanic The Exhibition (DBA: Titanic. The Human Story) is a touring immersive historical exhibition created by Spanish exhibition company Musealia in collaboration with Titanic historian Claes-Göran Wetterholm. The experience features over 300 original artifacts, personal items, and photographs from the RMS Titanic and its passengers/crew, alongside life-size recreations of the ship's interiors spanning first-class to third-class accommodations. An included audio guide in English and Spanish narrates passenger testimonies with music and sound effects, guiding visitors through an 80–90 minute experience. The exhibition is currently operating in Austin, Texas, with previous runs completed in New York, Washington DC, and Seattle, and an Auckland, New Zealand waitlist indicating future expansion.

The business model is direct-to-consumer ticket sales, with admission starting at $33 USD per person. All ticketing is distributed exclusively through the Fever platform (mobile app and website), which also manages group bookings for educational institutions, large groups, and private/corporate events, as well as press, influencer, and affiliate programs. Ancillary revenue comes from on-site merchandise sales. The company itself is small (approximately 5 employees) and appears to function as the venue-operating licensee, while Musealia retains ownership of the exhibition content and Fever handles distribution and audience acquisition.

The target audience spans families, history enthusiasts, school and senior groups, and corporate event clients. Marketing is driven primarily through Fever's discovery features and app-based promotion, supplemented by earned media coverage, influencer programs, regional media partnerships (e.g., Secret Media), and organic social media (Instagram). The company is privately held with no disclosed funding, revenue, or ownership changes.

Name

Titanic The Exhibition

Legal name

Musealia

Website

https://titanic.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Titanic The Exhibition operates a touring immersive historical exhibition built on 300+ authentic Titanic artifacts, co-created by Musealia and historian Claes-Göran Wetterholm. It serves families, educational groups, and corporate clients via Fever's ticketing platform, with current operations in Austin, Texas.

Ownership category

akta.pro rank

Product category

Immersive Historical Exhibition Services

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Immersive museum exhibitions
• Historical artifact displays
• Narrative audio guides
• Group event venues
• Traveling history exhibits

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Individual Ticket Sales: Direct ticket sales to individual consumers at $33+ per person, with free admission for children under 3 years. Tickets sold exclusively through Fever platform (app and website).
2. Group Bookings: Discounted tickets for groups of 10+ people, including educational groups, senior groups, and large groups. Separate booking portals for corporate/private events.
3. Merchandise Sales: On-site merchandise shop selling Titanic-themed products to visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Titanic The Exhibition ("Titanic. The Human Story") is a self-guided, traveling immersive historical exhibition that lets visitors physically walk through life-size recreations of the RMS Titanic's interiors while listening to an included multilingual audio guide narrating the real stories of passengers and crew. The experience is anchored by 300+ original artifacts from the ship and its occupants, and is sold primarily through per-person ticket admissions to consumers, with adjacent group and corporate/private event bookings for parties of 10 or more.

Product overview

Titanic The Exhibition offers a single unified product: Titanic. The Human Story, an immersive historical exhibition created by Musealia and Titanic historian Claes-Göran Wetterholm. The core experience features over 300 original artifacts, life-size interior recreations of the ship, and an included audio guide in English and Spanish that narrates real passenger testimonies. Additional services include group booking modules for educational visits, large groups, and private/corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Titanic. The Human Story (The Exhibition)
• Private and Corporate Event Hire
• Educational and Senior Group Bookings
• Large Group Bookings

Quantifiable outcome

• 90-minute average visit duration indicating high engagement

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MusealiacoreStrategic or Co-development PartnerOriginal creator of the Titanic: The Human Story exhibition. Co-developed the experience with Titanic historian Claes-Göran Wetterholm. Provides the photographic archive and curatorial expertise.
• FEVERcoreChannel Partner/ Reseller/ DistributorPrimary ticketing and distribution platform for the exhibition. Manages ticket sales through app and website, group bookings, press inquiries, influencer and affiliate programs. Described as 'Media Partner' and official ticketing platform.
• Secret MediaminorGTM or Marketing PartnerMedia partner for specific city locations (Austin, Seattle). Assists with marketing and promotion in regional markets.
• Harland and WolffminorOthersShipbuilders of the original RMS Titanic. Their photographic archive is included in the exhibition's licensed content.
• Claes-Göran WetterholmcoreStrategic or Co-development PartnerTitanic historian and expert who co-created the exhibition with Musealia. Provides authoritative historical narrative, curatorial direction, and access to personal archive of Titanic imagery and research.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Atelier des Lumières (Culturespaces): Immersive digital-art exhibition operator with sites across Europe. Comparable on the immersive, narrative-driven group experience format and ticketed timed-entry model, though digital rather than artifact-based.
• Meow Wolf: Operator of large-scale immersive art and storytelling experiences in multiple US cities. Comparable on the immersive narrative experience model and multi-format storytelling approach, though without historical artifacts.

Others

• Fever: Primary ticketing, distribution, and marketing partner for Titanic The Exhibition. Included as an ecosystem peer — same experiences marketplace category, dependency relationship, and target consumer.

Broad incumbents

• Madame Tussauds: Global chain of themed figure-based attractions with ticketed entry, group bookings, and corporate events. Comparable as a large-scale themed visitor attraction business with similar ticketing, group, and private-event revenue streams.
• Disney Experiences: Disney's themed attraction and touring exhibition division. Comparable on branded touring exhibitions with strong IP-driven consumer appeal and integrated retail operations.

Direct peers

• Titanic Belfast: Permanent award-winning Titanic museum located at the original shipyard in Belfast. Direct subject peer — same RMS Titanic narrative, same artifact-and-recreation approach, though permanent rather than touring.
• Body Worlds (Institute for Plastination): Globally touring anatomical exhibition featuring preserved specimens. Highly comparable as a high-engagement, single-narrative touring museum experience with included audio guides and 60–90+ minute visit durations.
• Imagine Exhibitions: Producer of touring museum exhibitions (e.g., Tutankhamun, Jurassic World, Real Bodies). Comparable because both operate the touring-exhibition model — moving curated artifact collections through cities on limited runs.
• Titanic: The Artifact Exhibition: Premier Exhibitions' long-running touring Titanic artifact exhibition featuring 300+ recovered artifacts. Most directly comparable: same subject (RMS Titanic), same touring museum format, same authentic artifact storytelling approach.
• Titanic Museum Attraction: Permanent Titanic museums in Branson, Missouri and Pigeon Forge, Tennessee holding 400+ artifacts. Directly comparable on subject (Titanic), artifact scale, and immersive recreation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/titanic-the-exhibition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titanic The Exhibition