What Secret Media does

Secret Media Co. is a privately held, founder-owned boutique social media marketing agency headquartered in Concord, Ontario (Greater Toronto Area), Canada, founded in 2012 by CEO Liraz Jacoby. The company operates as a full-service creative services firm, offering a portfolio of 15 professional service lines spanning social media management, branding and strategy, content creation, paid social campaigns, DM marketing, professional photography and videography (including in-studio hair and makeup), influencer marketing and events, newsletter services, web design and ongoing site maintenance, SEO, billboard design, and signage and marketing materials. Services are delivered both as customizable monthly packages and on an a la carte basis, with pricing not publicly disclosed and contracts closed via free discovery calls. The agency's core technology stack is described in general terms as standard social media management tools, content creation platforms, and photography/videography equipment; no proprietary software, AI/ML capabilities, patents, trademarks, or integrations are disclosed.

The company is sales-led, acquiring customers through direct outreach, discovery calls, and referrals, and markets itself via a content-led funnel that includes the 'Behind The Secret' educational blog, an email newsletter, and an active organic presence on Instagram and TikTok. Its customer base is concentrated in small to medium-sized businesses and solopreneurs, with visible over-indexing in the beauty and fashion verticals (e.g., Aria Beauty, Jama Face Beauty, Makeup by LIRAZ, Papion, Select, Luxe and Lit) plus a few non-vertical engagements (e.g., Mortgage Savvy). The firm is self-funded, with no institutional investors, no parent company, no subsidiaries, no M&A activity, and no disclosed funding rounds. The operating footprint is domestic (Canada) only, and the headcount sits in the 11–50 range.

Name

Secret Media

Legal name

Secret Media Co.

Website

https://secretmediaco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Secret Media Co. is a privately held, founder-owned boutique social media marketing agency in the Toronto area, founded in 2012. It provides social media management, branding, content creation, photography, influencer marketing, and web/SEO services to small and medium-sized businesses, primarily in beauty and fashion.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Social media management
• Digital marketing services
• Content creation agency
• Influencer marketing services
• Branding and strategy

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Marketing Services: The company generates revenue through various service offerings including social media management, content creation, branding services, influencer marketing, photography/video services, web design, and advertising campaigns. Services are offered as both packaged solutions and a la carte, with pricing provided upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Secret Media Co. is a boutique full-service social media marketing agency that delivers strategy, content creation, branding, social media management, influencer marketing, professional photography and videography, web design, SEO, and advertising services. Services are offered individually (a la carte) or as bundled packages, acquired by clients through direct consultation and free discovery calls. The agency operates with an in-house creative team and studio environment supporting SMBs and solopreneurs primarily in Canada.

Product overview

Secret Media is a full-service boutique social media marketing agency, not a unified software product. The company offers a portfolio of professional services organized around social media marketing and brand development. Core services include Social Media Management, Branding Development & Strategy, Content Creation Planning & Strategy, and Social Media Ad Campaigns. These are supported by complementary services including DM Marketing, Professional Photography and Video, Influencer Marketing, Influencer Events, Newsletter Services, Graphics & Web Design Development, Ongoing Website Maintenance, SEO Services, Billboard Design, and Signage & Marketing Materials. Services are available individually (a la carte) or as bundled Service Packages. The agency also publishes educational content through its 'Behind The Secret' blog covering social media tips, marketing strategies, and platform guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Management of client social media accounts including copywriting, visuals, posting, engagement, and follower growth across platforms.
• Branding Development & Strategy Creation of logos, mood boards, and brand value with extensive research to help clients draw in audiences and remain memorable.
• Content Creation Planning & Strategy Development of educational, memorable, and shareable content with packages including community management, social listening, strategic copywriting, and scheduling.
• Social Media Ad Campaigns Creation and management of advertisement campaigns to promote clients' brands online through clustered ads and boosted posts.
• DM Marketing Direct messaging outreach to potential clients on behalf of brands to grow following and promote products and services.
• Professional Photography and Video Access to professional photographers and videographers offering brand photoshoots, filming, hair and makeup services, and editing.
• Influencer Marketing Collaboration with influencers of various audience sizes to create brand partnerships, social collaborations, and sponsored posts.
• Influencer Events Hosting of masterclasses, educational events, and parties for influencers to share experiences with their audiences and expand brand relationships.
• Newsletter Services Newsletter creation and management using authorized emails to reach consumers' inboxes with non-automated, brand-aligned content.
• Graphics & Web Design Development Design and development of high-quality graphics, logos, visuals, and brand websites by skilled web developers.
• Ongoing Website Maintenance Website updates including content changes, font updates, and web design modifications to keep client sites current.
• SEO Services Search engine optimization to simplify webpage content relevance and link with popularity for higher search rankings.
• Billboard Design Design of tangible and online billboard advertisements with high-quality beauty editing and resolution, including location finding services.
• Signage & Marketing Materials Production of print materials including business cards, pamphlets, and outdoor signage from photography and design through physical copy.
• Service Packages Pre-configured service bundles combining copywriting, social media management, photography/video, and content creation at varying price points.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Social Media 55: Boutique social media management and advertising agency working with SMB and mid-market brands. Closely overlaps with Secret Media's service mix of management, content, and paid social.
• Tilt Metrics: Boutique social media marketing agency providing management, paid advertising, and content services to growth-oriented SMBs. Direct overlap with Secret Media's core offerings and customer profile.
• Ignite Social Media: Long-standing social media marketing agency offering strategy, content creation, community management, and paid social. Comparable in service breadth but at a larger and more enterprise-leaning scale.
• Sculpt: B2B social media marketing agency focused on LinkedIn and content-driven social strategy. Useful peer for the brand development and content strategy components of Secret Media's offering.
• Lyfe Marketing: Boutique social media marketing agency serving small and mid-sized businesses with content, ads, and influencer services. Highly comparable to Secret Media's SMB-focused, full-service model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering social media, SEO, web design, and content marketing. Mirrors Secret Media's full-service positioning but at significantly larger scale.
• Disruptive Advertising: Digital marketing agency with strong paid social and social media management capabilities. Overlaps with Secret Media's campaign and ad-buying services for SMBs.

Broad incumbents

• WebFX: Large, full-service digital marketing agency offering SEO, web design, social media, and content marketing. Comparable service portfolio but at materially larger scale than Secret Media.

Others

• Buffer: Consumer and SMB-focused social media management software platform. An adjacent/ecosystem participant as DIY tools that compete with agency services for smaller clients.
• Hootsuite: Social media management SaaS platform rather than an agency; not a direct competitor but increasingly competes for the workflow portion of social media management work that agencies like Secret Media perform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/secretmediaco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secret Media