Titos Tacos

What Titos Tacos does

Tito's Tacos is a single-unit, independent Mexican restaurant founded in 1959 and operating from 11222 Washington Place in Culver City, California, under the legal entity Tito's Tacos Mexican Restaurant, Inc. The restaurant serves made-to-order Mexican food prepared daily from original recipes, with a menu centered on hard-shell tacos, burrito combinations (bean, beef, and chicken varieties with optional cheese and rice), tamales, enchiladas, and side dishes such as chili, refried beans, rice, tortilla chips, and salsas. Individual menu items are priced between $4.80 and $17.45, and the restaurant also offers a catering line of Fiesta party pans serving 12–30 people for $56–$403, plus branded merchandise (hats and t-shirts $25–$35). The restaurant operates dine-in service daily from 11:00 a.m. to 8:00 p.m., closed only on Thanksgiving Day, Christmas Eve, and Christmas Day.

The business carries no proprietary technology stack. Digital ordering, payments, and delivery logistics are handled through the SpotOn platform, which also designed the company website. Ordering is offered via dine-in, a dedicated Express Takeout Window, and third-party-managed delivery from the restaurant's own kitchen. The company has 14 employees and is privately held, with no venture capital, private equity, or parent company ownership indicated; the operating entity appears to be founder- or family-owned.

The go-to-market model is direct-to-consumer and entirely local to the greater Los Angeles area, with no franchise system, no additional locations, and no wholesale or packaged-goods distribution. Revenue is generated exclusively through point-of-sale transactions at a single site, with marketing driven primarily by earned media in outlets such as LA Times, Food Network, SF Gate, and Daily Meal, supplemented by organic social media presence on Facebook, Instagram, X, Tumblr, and YouTube. The business has been recognized for its Bean & Cheese Burrito (named #1 Burrito in America by the Daily Meal in 2015) and its deep-fried hard-shell tacos.

Name

Titos Tacos

Legal name

Tito's Tacos Mexican Restaurant, Inc.

Website

https://titostacos.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Tito's Tacos is a single-unit Mexican restaurant founded in 1959 in Culver City, California, serving made-to-order tacos, burritos, tamales, and sides to walk-in, takeout, and delivery consumers in the greater Los Angeles area.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican food restaurant
• Casual dining
• Tacos and burritos
• Food takeout
• Catering services

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and beverage sales: Point-of-sale transactions for Mexican food items including tacos, burritos, tamales, enchiladas, sides, and beverages consumed on-premises or taken out. Additional revenue from merchandise (hats, t-shirts).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Tito's Tacos is a single-location Mexican restaurant in Culver City, California, founded in 1959, that serves made-to-order traditional Mexican cuisine including hard-shell tacos, burritos, tamales, enchiladas, tostadas, sides, salsas, beverages, and desserts for dine-in, takeout, delivery, and catering. The restaurant also sells branded merchandise (trucker hats, classic caps, and t-shirts) and accepts online orders through the SpotOn digital ordering platform.

Product overview

Tito's Tacos is a single-unit Mexican restaurant established in 1959, offering a traditional menu of Mexican food prepared fresh daily. The restaurant's product portfolio consists of made-to-order food items including tacos (with and without cheese), various burrito combinations (bean, beef, and chicken varieties with optional cheese and rice), tamales, enchiladas, tostad as, and side dishes such as chili, rice, beans, tortilla chips, and salsas. The menu also features beverages (soft drinks, traditional Mexican drinks like Horchata, Pina, and Jamaica, plus coffee and water) and desserts (Flan). The restaurant sells branded merchandise including hats and t-shirts. Ordering is facilitated through an online platform for delivery and takeout, with complimentary tortilla chips and salsa provided with most menu items.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard-Shell Tacos Traditional deep-fried hard-shell tacos with shredded beef, cheddar cheese, and iceberg lettuce in a freshly cooked corn tortilla shell, available with or without cheese. Served with free tortilla chips and salsa. Targeted at walk-in, takeout, and delivery customers in the greater Los Angeles area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpotOncoreTechnology or IntegrationSpotOn provides the digital ordering and payment platform for Tito's Tacos, enabling online ordering for both delivery and takeout. The platform handles the website ordering system and manages the pickup and delivery fulfillment process. SpotOn is also credited with website design.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• El Cholo: Historic LA Mexican restaurant founded in 1923, comparable to Tito's as a heritage single-brand Mexican operator in LA with strong brand equity, multiple locations, and a focus on traditional recipes.
• Casa Vega: Sherman Oaks Mexican restaurant founded in 1956, directly comparable to Tito's as an LA heritage Mexican brand with traditional recipes, celebrity following, and a similar full-menu counter-service format.
• La Taqueria: Single-unit San Francisco Mexican restaurant repeatedly named among the best tacos in America; comparable to Tito's as an iconic, location-dependent burrito/taco specialist with national media recognition.
• King Taco: LA-founded Mexican chain with multiple locations across Southern California; comparable to Tito's on cuisine and LA heritage but operates at much greater scale via multi-unit expansion.
• El Tepeyac: Iconic Boyle Heights Mexican restaurant famous for its Hollenbeck Burrito, similar to Tito's as a long-running, single-unit LA Mexican institution with cult following and national media recognition.

Broad incumbents

• Taco Bell: Largest Mexican-inspired QSR chain in the US; competes with Tito's for value-oriented taco customers in LA but operates thousands of franchised and corporate locations nationwide.
• Del Taco: Multi-unit Mexican QSR chain with strong California presence; overlaps with Tito's on menu category (tacos, burritos) and LA customer base but competes primarily on price and convenience.
• Chipotle Mexican Grill: National Mexican fast-casual chain serving burritos, tacos, and bowls at scale; competes with Tito's for the same LA Mexican-eating customer but with a fundamentally different asset-light, multi-unit model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TitosTacos
• Facebookfacebook.com/titostacosUSA
• Instagraminstagram.com/titostacosusa
• LinkedInlinkedin.com/company/titos-tacos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titos Tacos