TLeclerc - Make up & Care💄🌱

What TLeclerc - Make up & Care💄🌱 does

TLeclerc (legal entity Maison Théophile LeClerc, SAS, RCS Paris 881 637 656) is a privately held French heritage cosmetics brand founded in 1881 by pharmacist Théophile Leclerc in the Madeleine district of Paris. The company manufactures and sells a skincare-makeup hybrid ("dermophile") line built on rice starch (amidon de riz) technology, spanning loose and compact rice powders, foundations with SPF, concealer, eyes and lips color, nail care, brushes and accessories, and more recently powdered Eau de Parfum and a hybrid tinted anti-aging serum. Formulations follow a strict ingredient blacklist excluding silicones, phthalates and parabens, with active skincare ingredients such as hyaluronic acid, vitamin E, blueflower water, BIOYOUTH-BRICE brown rice ferment and encapsulated pigments; products are dermatologically and/or ophthalmologically tested.

The brand was acquired by entrepreneurs Laetitia and Frédéric Poux on March 1, 2020 and is run as a family-owned independent business with approximately 20 employees based at its Paris headquarters (24 rue Erlanger, 75016 Paris). Its go-to-market is direct-to-consumer e-commerce via a Shopify storefront, with unit pricing in the €7.90-€65 range (typical SKUs €22-€46), free shipping from €60 in France and Belgium, and payment options including credit card, PayPal, Alma 3x instalments, check and bank transfer. The company serves two primary customer segments — skincare-conscious general consumers and professional makeup artists working in film, TV and fashion — and distributes to 35 countries, supported by Instagram, TikTok, a blog/Conseils content channel, color shade guides and press coverage in Vogue, Elle, Marie France and other European titles.

Name

TLeclerc - Make up & Care💄🌱

Legal name

Maison Theophile LeClerc

Website

https://t-leclerc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TLeclerc (Maison Théophile LeClerc) is a privately held French heritage cosmetics brand founded in 1881, selling dermophile skincare-makeup hybrid products — led by rice-starch powders, foundations and a hybrid tinted serum — direct-to-consumer across 35 countries to general beauty consumers and professional makeup artists.

Ownership category

akta.pro rank

Product category

Heritage French Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Makeup Primers & Setting (Face/Eye Primer, Setting Spray, Setting Powder, Fixers) (CRABACAE), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Makeup Brushes & Brush Sets (CRABAKAA)

Keywords

• Heritage French cosmetics
• Skincare makeup hybrid
• Rice starch face powder
• Color cosmetics manufacturer
• Powdered fragrance perfumes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through own Shopify e-commerce platform. Products shipped directly to consumers in France, Belgium and 33 other countries.
2. Professional Makeup Artist Sales: Sales to professional makeup artists who use T.LeClerc products on film, TV and fashion sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

TLeclerc designs, manufactures and sells a heritage French cosmetics line anchored on its 1881 dermophilic rice starch powder (Poudre Libre de Riz) and extended into foundations, concealers, blushes, eyeshadows, eyeliners, mascaras, lipsticks, lip liners, nail polishes, brushes and accessories, plus a powdered-fragrance range (Le Poudré). Products are formulated as skincare-makeup hybrids and sold direct-to-consumer online, with the brand also used by professional makeup artists on film, TV and fashion sets.

Differentiator

Problem solved

Functional benefit

Products and services

• Poudre Libre de Riz - Formule Soin (Loose Rice Powder)

Quantifiable outcome

• 100% of women find texture light and blends into skin without clogging pores (Poudre Libre)
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nuxe: Established French dermo-cosmetic brand with a broader skincare-dominant portfolio that also includes color cosmetics and body oils. Comparable French heritage, pharmacy-style positioning, and international reach.
• L'Occitane en Provence: Large French natural beauty group with global retail and DTC presence. Comparable natural/heritage positioning but at much larger scale and broader product portfolio.
• Caudalie: French beauty brand with natural/clean positioning, broader skincare portfolio, and international DTC plus retail presence. Comparable French heritage and ingredient-led brand story.
• Avène: French dermo-cosmetic brand with a pharmaceutical heritage and sensitive-skin positioning. Overlaps with T.Leclerc's dermophile claim and sensitive-skin target consumer, though Avène is skincare-dominant.

Direct peers

• rms Beauty: Clean, skincare-makeup hybrid color cosmetics brand with a strong DTC and Sephora wholesale model. Comparable "makeup as skincare" positioning and indie scale, but a more digital-native origin.
• Bourjois: Heritage French color cosmetics brand founded in 1863 with iconic face powders and a Paris heritage. Direct overlap in face makeup, lip, and eye categories with a comparable French boutique-brand positioning.
• ILIA Beauty: Clean color cosmetics brand with a skincare-makeup hybrid proposition and DTC plus prestige retail distribution. Comparable positioning in face, lip, and eye with active skincare ingredients.
• Embryolisse: French pharmacy-origin beauty brand with a similar dermo-cosmetic positioning and DTC international model. Comparable heritage positioning, small/medium scale, and skincare-makeup hybrid product ethos.

Emerging players

• Kosas: Clean color cosmetics brand with a skincare-makeup hybrid claim and a digital-native, social-first go-to-market. Comparable category overlap but stronger Gen-Z and US presence.
• Pat McGrath Labs: Prestige color cosmetics brand built on professional makeup artist authority with a luxury DTC and selective retail model. Comparable reliance on professional artist endorsement as a credibility anchor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/t.leclercparis/?hl=fr
• LinkedInlinkedin.com/company/tleclerc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLeclerc - Make up & Care💄🌱