True North Recovery

What True North Recovery does

True North Recovery is a 501(c)(3) nonprofit behavioral health and addiction treatment organization founded in 2014 and headquartered in Wasilla, Alaska, operating three physical hubs in Wasilla, Fairbanks, and Ketchikan with 54 ASAM-credentialed residential treatment beds (Levels 3.5 and 3.1) and a fully virtual telehealth program serving patients statewide. The organization delivers a full continuum of care — crisis services, assessments, medically managed withdrawal (Level 4.0/3.7), inpatient residential treatment, day treatment (Level 2.5), intensive outpatient (Level 2.1), standard outpatient (Level 1.0), recovery residences, and re-entry case management — with over 90% of its staff in active recovery and more than 20% being graduates of its own programs, embedding peer-based support into every clinical interaction. Its core technology is an evidence-based addiction treatment curriculum delivered across in-person and telehealth modalities, supported by an OpusBehavioral patient portal for intake and registration; no proprietary AI/ML or developer-facing APIs are in use.

True North generates revenue through three streams: insurance reimbursement from Alaska Medicaid and private payors for clinical services, self-pay and sliding-scale fees for uninsured clients, and donations including Alaska PFD contributions (EIN 82-3666636). Its go-to-market blends direct-to-consumer intake (phone, walk-in, online portal with same-day access) with community- and government-led referral channels including 988 Lifeline, ASAP, the Office of Child Services, Therapeutic Courts, the Alaska Court System, and the Alaska Division of Behavioral Health. The organization reports providing roughly 80% of Alaska's peer support and peer crisis services, establishing a near-monopoly position in that niche. A wholly-owned subsidiary, the TNR Training Academy (NAADAC Approved Education Provider #209711), extends the brand into professional continuing education for addiction counselors and peer support specialists.

The leadership team consists of six C-suite executives — Founder/CEO Karl Soderstrom, COO Nick Kraska, CFO Lola Foss, CRO Erin Kraus, CAO Chloe Sylvester, and CCO Caitlin Hegwood — operating across clinical, administrative, and revenue functions. True North has received multiple regional awards, including the 2024 Bert Hall Award for Crisis Services, 2024 Innovative Program of the Year, consecutive 2024 and 2025 Best Workplaces Alaska, and 2025 Best of the Valley. The organization is private, discloses no funding rounds, and reports no audited financials in the available data.

Name

True North Recovery

Legal name

True North Recovery, Inc.

Website

https://tnrak.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

True North Recovery is a Wasilla, Alaska-based 501(c)(3) nonprofit operating the state's dominant peer-led addiction treatment platform, delivering a full continuum from crisis services through residential, outpatient, telehealth, and recovery residence across three hubs to Medicaid, private-pay, and government-referred clients.

Ownership category

akta.pro rank

Product category

Behavioral Health and Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Addiction treatment services
• Substance use disorder care
• Behavioral health treatment
• Peer support services
• Residential recovery programs

Headquarters

HQ city

Wasilla, Alaska

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Insurance Reimbursement: Revenue from Medicaid and private insurance reimbursement for substance use disorder treatment, mental health services, withdrawal management, residential treatment, and outpatient services.
2. Self-Pay/Out-of-Pocket: Direct payment from clients without insurance coverage, with financial assistance options available.
3. Donations and Charitable Contributions: Registered 501(c)(3) nonprofit relying on charitable donations from the community. EIN 82-3666636. Accepts Alaska PFD donations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

True North Recovery operates a full continuum of behavioral health and addiction treatment services in Alaska, including crisis intervention, assessments, medically managed withdrawal, residential inpatient treatment, outpatient programs, sober living recovery residences, re-entry support, and telehealth services. The organization combines evidence-based curriculum with peer-based interactions delivered by staff largely in active recovery, serving Alaskans through three physical hubs in Wasilla, Fairbanks, and Ketchikan plus statewide telehealth.

Product overview

True North Recovery operates a unified behavioral health and addiction treatment platform offering a full continuum of care with multiple interconnected service lines. The core offerings include Crisis Services, Assessments, Withdrawal Management, Inpatient Residential Treatment (at Wasilla Vita Nova, Fairbanks House of Hope, and Ketchikan Kara House), Outpatient Treatment (Day Treatment, IOP, Standard OP), Recovery Residence sober living, Re-Entry case management, and Telehealth Services. All services are grounded in lived experience and evidence-based practices, with over 90% of staff in active recovery. The organization also operates the TNR Training Academy as a continuing education arm for the behavioral health professional community. Services range from Level 1.0 (standard outpatient) to Level 4.0 (medically managed withdrawal), with levels determined by individual assessment and treatment planning.

Differentiator

Problem solved

Functional benefit

Brands

• TNR Training Academy: Professional development and continuing education provider for addiction counselors, peer support specialists, and behavioral health professionals, approved by NAADAC.

Products and services

• Crisis Services Immediate crisis support connecting clients to care including housing assistance, Medicaid enrollment, health assessments, and wraparound services through community partnerships. Available via walk-in at Wasilla Day One Center daily 9am-5pm and via phone 907-313-1333, with 24/7 crisis line at 907-982-HOPE.
• Assessments Substance use and mental health assessments provided telephonically or via secure video at Wasilla, Fairbanks, and Ketchikan locations. Serves as the roadmap for determining appropriate level of care and treatment planning. Same-day appointments available.
• Withdrawal Management Medically Managed Withdrawal (Level 4.0 LOC) and Outpatient Ambulatory Withdrawal Management services at the Day One Center in Wasilla, a coed facility for adults 18+. Staffed by a compassionate medical team.
• Inpatient Residential Treatment Dual diagnosis Substance Use Disorder treatment combining evidence-based curriculum with peer-based interactions. Includes individual counseling, group therapy, peer support, case management, and community activities. Three locations: Wasilla Vita Nova (Level 3.5, 23 beds), Fairbanks House of Hope (Level 3.1, 16 beds), and Ketchikan Kara House (Level 3.1, 15 beds). Average length of stay 3-5 months.
• Outpatient Treatment Includes Day Treatment Program (Level 2.5, minimum 20 hours weekly in Wasilla), Intensive Outpatient (Level 2.1), and Standard Outpatient (Level 1.0). Offers group and individual therapy, peer support, case management, and re-entry services. Treatment duration typically 3-9 months depending on individual progress.
• Recovery Residence Substance-free sober living housing in Wasilla and Fairbanks for men and women in active recovery. Residents must participate in treatment, peer support, and case management. No minimum or maximum length of stay. Available for couples (not housed together).
• Re-Entry Services Wraparound case management in Fairbanks for men and women returning from incarceration. Connects clients with transportation, housing, behavioral health services, clothing, and other needs to facilitate smooth transition, with accommodation for electronic monitoring requirements.
• Telehealth Services Fully virtual program providing substance use and mental health outpatient services via secure video platform. Includes Telehealth Substance Use Outpatient (Level 2.1, 1.0) and Intensive Outpatient treatment. Flexible, accessible option for individuals unable to visit physical locations. Treatment typically 3-9 months.
• TNR Training Academy Professional development and continuing education for addiction counselors, peer support specialists, and behavioral health professionals. Courses approved in partial fulfillment of CDC-I certification requirements through Alaska Commission for Behavioral Health Certification (ACBHC). NAADAC Approved Education Provider #209711.

Quantifiable outcome

• Average inpatient residential treatment length of stay: 3-5 months
• +2 more outcomes

Named customers6 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mat-Su Health FoundationcoreOthersCommunity health foundation supporting behavioral health services in the Mat-Su region. Logo displayed on True North Recovery website as a partner organization.
• 988 LifelinecoreOthersNational suicide prevention and crisis line. True North provides peer crisis support services connected to the 988 system.
• ASAP (Alcohol Safety Action Program)coreImplementation/ SI/ Consulting PartnerTrue North works closely with ASAP to coordinate care for clients referred through the program, providing peer support and case management.
• OCS (Office of Child Services)coreImplementation/ SI/ Consulting PartnerPartnership with Alaska Office of Child Services for family reunification and treatment coordination. Staff join clients in OCS sessions and provide support.
• Therapeutic CourtscoreImplementation/ SI/ Consulting PartnerPartnership with Alaska Therapeutic Courts to provide treatment support for individuals in court programs, including peer support and case management.
• Alaska Court SystemminorImplementation/ SI/ Consulting PartnerFormal relationship with Alaska Court System for justice-involved client referrals and treatment coordination.
• The TrustminorOthersCommunity partner organization. Logo displayed on True North Recovery website as a partner.
• Rural FrontminorOthersRural behavioral health partner. Logo displayed on True North Recovery website as a partner.
• David Dillon FoundationminorOthersFoundation supporting recovery programs. Logo displayed on True North Recovery website as a partner.
• CWHOH (Cooperative_Wildlife_Habitat_Organization_of_Wholesomeness or similar)minorOthersPartner organization. Logo displayed on True North Recovery website as a partner.
• DBH (Alaska Division of Behavioral Health)coreOthersAlaska state division supporting behavioral health services. Logo displayed on True North Recovery website as a partner.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Regional players

• Southcentral Foundation: Alaska Native health system providing integrated primary and behavioral health care including addiction treatment. Comparable as a large, mission-driven Alaska provider operating in the same payer ecosystem (Medicaid, tribal health, state contracts) and competing for similar clinical staff in the state.
• Fairbanks Native Association: Alaska-based behavioral health and substance use services provider operating in Fairbanks with residential, outpatient, and prevention programs. Comparable as a regional Alaska SUD continuum-of-care peer competing for similar Medicaid and tribal/government funding streams.
• Cook Inlet Tribal Council: Alaska Native nonprofit providing behavioral health, recovery, and re-entry services across Southcentral Alaska. Comparable to True North because it delivers a similar continuum of SUD and recovery support to overlapping populations in Alaska and shares reliance on government and tribal funding.

Emerging players

• BrightView Health: Outpatient-focused addiction treatment provider with medication-assisted treatment, telehealth, and intensive outpatient programs across multiple states. Comparable as an evidence-based SUD outpatient peer that overlaps with True North's outpatient and telehealth service lines.
• Workit Health: Telehealth-first substance use disorder treatment provider offering virtual MAT, counseling, and peer support. Comparable as an emerging telehealth SUD peer whose virtual delivery model intersects with True North's Telehealth Substance Use Outpatient services.

Broad incumbents

• Caron Treatment Centers: National nonprofit addiction treatment provider offering residential, outpatient, and recovery support programs. Comparable as a peer-based, full-continuum SUD treatment organization serving insured and Medicaid populations with a similar mission-driven operating model.
• Bradford Health Services: Multi-state addiction treatment operator providing residential, outpatient, and recovery services across the Southeast and beyond. Comparable because it operates a similarly structured SUD continuum (detox, residential, IOP, OP) with heavy reliance on insurance reimbursement and government referrals.
• Hazelden Betty Ford Foundation: National nonprofit operating residential and outpatient substance use disorder treatment programs with a strong peer-support and recovery philosophy. Comparable to True North because both deliver a full continuum of SUD care (residential, outpatient, recovery housing) grounded in the 12-step/peer-support tradition.
• Phoenix House: Large nonprofit operating residential and outpatient substance use and behavioral health programs in multiple states. Comparable as a multi-site nonprofit SUD continuum provider with similar reliance on Medicaid reimbursement and government contracts.
• Alaska Native Tribal Health Consortium: Statewide tribal health organization providing behavioral health, substance use, and crisis services across Alaska. Comparable as a larger incumbent in the same Alaska SUD and behavioral health market with overlapping telehealth and community-based delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOOKnSHBrxZuWOUBBWcarzA
• Facebookfacebook.com/TrueNorthRecovery
• LinkedInlinkedin.com/company/true-north-recovery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True North Recovery