Toasted Life
Toasted Life is a community-based entertainment and hospitality company that curates social experiences and cultural events for multicultural professionals and creators, while producing branded activations and bespoke programming for enterprise partners.
- Company typePrivate
- Founded2013
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Toasted Life does
Toasted Life is a community-based entertainment, recreation, and hospitality company founded in 2013 in Oakland, California by Matt Tuffuor and Warren Jones, both of whom maintain day roles at Apple and YouTube respectively. The company curates and produces social experiences — day parties, nightlife events, live music, travel experiences (TLXD), and community service activities — for multicultural audiences, with a primary community of ambitious professionals, entrepreneurs, creators, and influencers. Its product portfolio is organized under three reinforcing sub-brands: Toasted Life Events (the consumer-facing experience portfolio), Toasted Life Labs (a B2B experiential production vertical delivering white-label and co-branded activations for enterprise partners), and Hustle + Leisure (a lifestyle-design editorial content series launched in 2023).
The business operates a hybrid revenue model. On the consumer side, Toasted Life monetizes through event ticket sales distributed primarily via Eventbrite and direct channels, and grows an owned email newsletter audience of 'ambitious achievers' for future membership or sponsorship monetization. On the enterprise side, Toasted Life Labs sells custom-quoted brand partnership packages — including experiential activations, sponsorships, marketing integrations, ERG and talent engagement events, premier after parties, mixers, private dinners, and bespoke programming — directly to corporate brands and employee resource groups. Marquee enterprise partners include Hennessy, Google, Airbnb, Meta, Under Armour, Perkins Coie, Eventbrite, Splunk, and Afrotech.
The technology stack is intentionally light: there is no disclosed proprietary platform, no API, no mobile app, and no AI/ML capability surfaced. Distribution is event-led and content-led, leveraging organic social (Instagram, Facebook), earned media in Forbes, Highsnobiety, TheSource.com, Blavity, and Chicago Tribune, and a direct-to-consumer newsletter. The company is privately held with no disclosed institutional funding, parent company, or subsidiaries, and operates with a small team (9 employees) across a multi-city footprint spanning the Bay Area, Los Angeles, Chicago, and New York.
Toasted Life firmographics
Firmographics- Name
- Toasted Life
- Legal name
- Toasted Life LLC
- Website
- https://toastedlife.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toasted Life is a community-based entertainment and hospitality company that curates social experiences and cultural events for multicultural professionals and creators, while producing branded activations and bespoke programming for enterprise partners.
- Ownership category
- akta.pro rank
Toasted Life industry classification
Industry- Product category
- Experiential Events & Community Hospitality
- NAICS
- Caterers (72232), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising (7310)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industry
- Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)
Keywords
Where Toasted Life is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toasted Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Event Tickets and Experiences: Revenue generated from ticket sales to curated social experiences including day parties, nightlife events, live music concerts, travel experiences, and community service events. The company produces bespoke experiences for multicultural audiences across various formats.
- Brand Partnerships and Sponsorships: Corporate brands engage Toasted Life for experiential activations, sponsorships, marketing campaigns, ERG events, after parties, mixers, and bespoke programming. This includes white-label or co-branded events through their Toasted Life Labs vertical.
- Newsletter and Community Access: The company builds an email list of ambitious achievers who receive curated lifestyle recommendations and access to special events, suggesting potential for future monetization through exclusive content or premium memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Community membership - free newsletter with lifestyle recommendations and special event access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Toasted Life product offering
Product offeringCore offering
Toasted Life produces curated, culturally authentic social experiences — including day parties, nightlife events, live music concerts, travel experiences (TLXD), and community service events — for a multicultural community of ambitious professionals, entrepreneurs, and creators. Through its Toasted Life Labs vertical and dedicated Event Services practice, it also designs and executes white-label, co-branded, and bespoke experiential activations, ERG programming, after parties, mixers, and private dinners for enterprise brand partners such as Hennessy, Airbnb, Google, Under Armour, Meta, and Perkins Coie.
Product overview
Toasted Life is a community-based entertainment, recreation, and hospitality company that offers a portfolio of experience-driven products. The core offering is Toasted Life Events — curated socially charged experiences spanning day parties, nightlife, travel experiences (TLXD), live music, and community service. The company operates Toasted Life Labs, an experiential production vertical for white-label and co-branded activations with partners. Additionally, the company publishes Hustle + Leisure, a lifestyle design content series featuring tastemakers and visionaries. The company also offers Event Services for ERG engagement, after parties, mixers, private dinners, and bespoke programming.
Differentiator
Problem solved
Functional benefit
Brands
- Hustle + Leisure: A lifestyle design series featuring individuals who embody the Toasted Life – tastemakers and visionaries living life boldly in their pursuits and passions.
- Toasted Life Labs
- TLXD (Toasted Life XD)
Products and services
- Toasted Life Events The company's primary offering: curated socially charged experiences including day parties, nightlife events, travel experiences, live music events, community service activities, and social gatherings for multicultural audiences.
- Toasted Life Labs An experiential production vertical that creates unique white-label or co-branded bespoke events and activations for brand partners.
- TLXD (Toasted Life XD) Travel and leisure trip experiences branded as TLXD, inviting guests to experience new destinations, new people, and new versions of themselves.
- Event Services Event planning and production services for ERG and talent engagement, premier after parties, mixers, private dinners, and bespoke programming, marketed to corporate clients.
Companies that use Toasted Life
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Toasted Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toasted Life partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered notable, core and minor.
- AirbnbnotableBrand partnership connecting Toasted Life's community with Airbnb experiences and hospitality offerings. Represents Toasted Life's ability to attract major technology and lifestyle brands seeking access to their engaged multicultural professional audience.
- GooglenotableTechnology partnership for brand marketing integration. Google has worked with Toasted Life on reaching diverse audiences through culturally authentic content and events.
- Under ArmournotableAthletic apparel brand sponsorship and marketing partnership targeting active, ambitious professionals in Toasted Life's community.
- HennessycorePremium cognac brand partnered with Toasted Life for the 'Never Stop Never Settle Society' program celebrating extraordinary Black entrepreneurs. Represents a flagship cultural partnership.
- Perkins CoienotableLaw firm partnership providing ERG and talent engagement event services, demonstrating Toasted Life's ability to serve professional services firms seeking diverse talent engagement.
- Meta (Facebook)notableSocial media and technology platform partnership for brand marketing and community engagement initiatives.
- EventbritecorePrimary ticketing and event platform partner for distributing Toasted Life events. Eventbrite co-sponsored the 'Freedomful Virtual: A Joyful Juneteenth Commemoration' virtual event.
- AfrotechnotableTechnology and culture media brand partnership connecting Toasted Life with Black tech professionals and innovators.
- SplunkminorEnterprise software company partnership for brand marketing and community engagement.
- San Francisco SymphonyminorCultural institution partnership for arts and music programming collaborations.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Toasted Life competitors and assessment
Company assessmentDirect peers
- Blavity: Media and events company for Black millennials and culture, including the Afrotech conference (a Toasted Life partner). Shares audience and operating model with Toasted Life's curated multicultural professional events and content series.
- The Shade Room: Digital media brand serving Black audiences with cultural commentary and lifestyle content. Comparable to Toasted Life in the multicultural media and community engagement space, with overlapping brand partner categories.
- ESSENCE: Iconic cultural media brand producing the ESSENCE Festival and editorial content for Black audiences. Closely comparable to Toasted Life in the cultural event production and lifestyle media space for multicultural audiences.
- The Gathering Spot: Members club and curated events platform for Black professionals and entrepreneurs. Directly comparable to Toasted Life's community-based event model targeting multicultural professionals, with overlapping programming in networking, mixers, and lifestyle experiences.
- ADCOLOR: Industry organization producing events and awards for multicultural professionals in advertising, media, and entertainment. Comparable to Toasted Life in creating connection-building experiences for multicultural professionals and brand partners.
- Black Joy Parade: Community-driven cultural celebration event for Black and brown communities. Featured in Toasted Life's Hustle + Leisure series and shares a community-curated events model centered on identity and representation.
Broad incumbents
- Soho House: Global members club and hospitality brand offering curated events, dining, and programming. Comparable to Toasted Life's members-based event model and hospitality offerings, though targeting a broader and more affluent mainstream audience.
- Eventbrite: Ticketing and event platform that is a Toasted Life distribution partner. Overlaps in the event ticketing and event discovery space but operates as a horizontal platform rather than a curated brand.
- Live Nation: Global live entertainment and event production company. Overlaps with Toasted Life's event production and brand activation capabilities, though Live Nation operates at vastly larger scale across mainstream music and live events.
- C3 Presents: Large-scale event production and brand activation company (Austin City Limits, Lollapalooza). Comparable to Toasted Life Labs in the brand activation and music event production space, but at considerably larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Toasted Life social profiles
Digital presenceToasted Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toasted Life leadership team
Management profileNumber of profiles
Profiles2 records
Toasted Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toasted Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toasted Life
What does Toasted Life do?
Toasted Life produces curated, culturally authentic social experiences — including day parties, nightlife events, live music concerts, travel experiences (TLXD), and community service events — for a multicultural community of ambitious professionals, entrepreneurs, and creators. Through its Toasted Life Labs vertical and dedicated Event Services practice, it also designs and executes white-label, co-branded, and bespoke experiential activations, ERG programming, after parties, mixers, and private dinners for enterprise brand partners such as Hennessy, Airbnb, Google, Under Armour, Meta, and Perkins Coie.
Is Toasted Life a public or private company?
Toasted Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toasted Life founded?
Toasted Life was founded in 2013. It employs 1 to 10 people.
Where is Toasted Life based?
Toasted Life is headquartered in Oakland, United States, in the North America region.
How does Toasted Life make money?
Three revenue lines are on record. Event Tickets and Experiences are the primary driver. The others are brand Partnerships and Sponsorships and newsletter and Community Access.
Who are Toasted Life's main competitors?
Direct peers on record are Blavity, The Shade Room, ESSENCE, The Gathering Spot, ADCOLOR and Black Joy Parade. Broad incumbents are Soho House, Eventbrite, Live Nation and C3 Presents.
Does Toasted Life have an API?
No public API is recorded for Toasted Life.
What industry is Toasted Life in?
Toasted Life's product category is Experiential Events & Community Hospitality. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of MPAGAHAM, Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers). Its NAICS code is 72232 and its SIC code is 7900.