Camping Les Chardons Bleus

What Camping Les Chardons Bleus does

Camping Les Chardons Bleus is a small (6-employee) campsite located in La Turballe, in the Pays de la Loire region of France. It is listed and commercially distributed through the Tohapi booking platform, a brand of Homair Vacances SAS and part of European Camping Group (ECG), the self-described European leader in camping and outdoor services. The property sits within Tohapi's portfolio of 400+ camping destinations across France (including major coastal and inland regions such as Brittany, Dordogne, Vendée, Hérault, and Corsica) and additional European countries (Italy, Spain, Croatia, Germany, Portugal, Netherlands). Tohapi's product surface relevant to the property spans four mobil-home tiers (Classic, Comfort, Premium, Ultimate), equipped tents (Lodge and Safari), and traditional camping pitches with optional electricity, water, and sanitation connections. Distribution for the platform is omnichannel: direct-to-consumer online booking (tohapi.fr), phone reservations, group/event sales teams, a CSE (Comité Social et Économique) channel for employee-benefit programs, and a content and social presence (Facebook, Twitter, YouTube, Pinterest, Instagram, blog, newsletter). Payment infrastructure supports credit card, checks, Chèques Vacances (ANCV), and Oney Bank installment plans (3x or 4x without fees, TAEG 0%) for French customers.

Name

Camping Les Chardons Bleus

Legal name

Tohapi by Homair (marque de Homair Vacances SAS)

Website

https://tohapi.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Camping Les Chardons Bleus is a small (6-employee) campsite in La Turballe, Pays de la Loire, France, distributed through the Tohapi booking platform (a Homair Vacances SAS brand within European Camping Group) serving French and European family and couple travelers.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF)

Keywords

• Camping accommodations
• Mobil-home rentals
• Outdoor hospitality
• Vacation rentals
• Campsite bookings

Headquarters

HQ city

Not explicitly stated in sources

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation rentals: Revenue generated from renting mobil-homes, equipped tents, chalets, and camping pitches to vacationers. Pricing varies by season, location, and accommodation type. Mobil-homes available in Classic, Comfort, Premium, and Ultimate tiers.
2. Group and event bookings: Revenue from group travel bookings for seminars, anniversaries, weddings, and corporate events. Services include bespoke event planning with accommodation, transport, catering, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Camping Les Chardons Bleus is a campsite located in La Turballe, Pays de la Loire, France, that rents mobil-homes, equipped tents, and camping pitches to vacationers. It is listed and distributed via the Tohapi booking platform (a brand of Homair Vacances SAS, part of European Camping Group), offering accommodation tiers ranging from Classic to Ultimate and family-friendly amenities including kids clubs, aquaparks, and entertainment.

Product overview

Tohapi is a camping booking platform operated by Homair Vacances SAS, part of the European Camping Group (ECG). The platform offers a portfolio of over 400 campsites across France and Europe. Its accommodation portfolio consists of four mobil-home tiers (Classic, Comfort, Premium, and Ultimate), two tent types (Lodge and Safari), and traditional camping pitches. The platform also provides ancillary services including cancellation insurance and installment payment options via Oney Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobil-home Classic Entry-level mobil-home accommodation offering essential amenities for camping holidays, featuring kitchen, bathroom, separate bedrooms, and terrace.
• Mobil-home Comfort Mid-range mobil-home with enhanced amenities compared to Classic, offering more comfort for family camping stays.
• Mobil-home Premium High-end mobil-home accommodation with superior amenities, larger living spaces, and premium features for a luxurious camping experience.
• Mobil-home Ultimate Top-tier mobil-home offering the highest level of comfort and luxury amenities within the Tohapi camping portfolio.
• Tente Lodge Equipped tent accommodation providing a nature-immersive experience with interior furnishings, minimum 16m2 space.
• Tente Safari Safari-style equipped tent offering a unique glamping experience with spacious interior and amenities for outdoor comfort.
• Camping Pitches (Emplacements) Pitch rentals for tents, caravans, and motorhomes with options for electricity, water, private sanitation, and kitchen facilities depending on the campsite.
• Group Events and Seminars Tailored event organization service for professionals, groups, families, associations, or school groups. Includes accommodation for 10 to 2,000 people, catering options (half-board or full-board), activities, and venue privatization options.
• Cancellation Insurance Insurance product offered by Tohapi to protect bookings and allow stress-free trip organization with reimbursement guarantees.
• Payment in Installments (Oney Bank) Flexible payment solution allowing customers to spread payments over 2 to 4 installments without fees, available for French residents booking 4+ days in advance.

Quantifiable outcome

• Up to 30% discount available on last-minute bookings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• European Camping Group (ECG)coreStrategic or Co-development PartnerTohapi is a brand of Homair Vacances SAS, which is part of European Camping Group (ECG) - the European leader in camping and outdoor services. ECG also includes brands such as Homair and Marvilla Parks.
• HomaircoreStrategic or Co-development PartnerTohapi is a brand of Homair Vacances SAS. Homair is a major player in the European camping holiday market.
• Marvilla ParksminorStrategic or Co-development PartnerMarvilla Parks is part of the same ECG group as Tohapi, along with Homair brands.
• ANCV (Chèques Vacances)Channel Partner/ Reseller/ DistributorTohapi accepts ANCV holiday vouchers as a payment method for bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camping Capfun: Large French operator of 200+ campgrounds primarily serving French families on coastal and countryside sites. Comparable on family-targeted mobil-home and pitch product, scale of network aggregation, and competitive overlap with Tohapi-listed properties.
• Flower Campings: French network of 3- to 5-star family campgrounds operating on a cooperative/affiliate model. Comparable on independent-operator aggregation, family positioning, and tiered accommodation offerings across French coastal and inland destinations.
• Les Castels: French cooperative of independent 3- to 5-star campgrounds with strong focus on nature, family camping, and quality charter. Direct comparable to Les Chardons Bleus on independent-operator affiliation model, French footprint, and premium family positioning.
• Vacanceselect: European camping booking platform aggregating hundreds of independent campsites with mobil-homes and pitches. Comparable as both distribution platform peer to Tohapi and as a channel through which properties like Les Chardons Bleus compete for French and cross-border family bookings.
• Sandaya: French operator of upscale family campgrounds (Camping Le Domaine de Kemmes, Domaine de Soleil Plage, etc.) with strong aquapark/water-park focus. Direct peer given French footprint, premium family positioning, and 4-5 star mobil-home and chalet inventory.
• Huttopia: Operator of French and European campgrounds and glamping sites with canvas chalets, tents, and pitches in nature-immersive settings. Comparable to Les Chardons Bleus across target family/active traveler segment, multi-country footprint, and tiered accommodation model.
• Yelloh! Village: French network of independently-owned 4- and 5-star campgrounds offering mobil-homes, chalets, and pitches with family-oriented amenities. Most direct comparable to Les Chardons Bleus on product mix, target customer (families), and France-centric distribution.
• Camping Sunêlia: Cooperative-style French camping network of premium family campgrounds. Comparable on accommodation tiers (mobil-homes, chalets, pitches), family segment focus, and reliance on a central booking platform aggregating independent operator properties.
• Domaine de la Yole: Sister property in the Tohapi/ECG network located in Languedoc (winner of Tripadvisor Travellers' Choice 2024). Highly comparable as a co-listed French 5-star campground with mobil-home tiers, group/event capacity, and shared access to Tohapi distribution and Homair marketing infrastructure.

Regional players

• EuroParcs: Dutch-based operator of holiday parks across the Netherlands, Belgium, and Germany with comparable mobil-home, chalet, and pitch product. Relevant as a regional peer to ECG/Tohapi's Northern European footprint though it does not directly compete with Les Chardons Bleus in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CampingTohapi
• YouTubeyoutube.com/channel/UCNSkdc6wAZFH8WINhr3DcFQ
• Facebookfacebook.com/camping.tohapi
• Instagraminstagram.com/campingtohapi
• Pinterestfr.pinterest.com/campingtohapi
• LinkedInlinkedin.com/company/camping-les-chardons-bleus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camping Les Chardons Bleus