CHM Montalivet

What CHM Montalivet does

CHM Montalivet (Centre Hélio Marin de Montalivet), operated by SA SOCNAT, is a French naturist vacation resort founded in 1950 by Albert and Christiane Lecocq in Vendays-Montalivet, Gironde. It is the first naturist vacation village in Europe and consists of a 220-hectare pine forest site with over 3,000 pitches, 2 km of private naturist beach, 27 on-site shops and restaurants, an aquatic park, children's clubs, and a cultural program running from April through All Saints' Day. The seasonal operation runs roughly late March to late September, with peak occupancy in July and August.

The company generates revenue through four primary streams: rental of fully-equipped accommodations (mobil-homes, bungalows, chalets, tents, studios, unusual lodgings such as yurts), traditional camping pitch rentals, optional services (pet fees, TV rental, linen, cleaning, special placement), and day-visitor fees. Pricing varies by season (high season 04/07–30/08; low season otherwise), with holiday cancellation insurance offered through partner Gritchen Affinity. Distribution is direct-to-consumer via telephone, email, website, and on-site booking, supplemented by the Homair Vacances / European Camping Group platform. SOCNAT also owns two partner naturist campsites — La Genèse in Gard (river-side, Natura 2000) and Le Clapotis in Aude (Mediterranean lagoon, water sports focus, acquired 2014) — and is itself a wholly-owned subsidiary of Homair Vacances SAS.

The underlying technology stack is conventional: a multi-language booking website (French, English, Dutch, German) integrated with Homair Vacances group systems, supported by standard marketing analytics (Google Analytics, DoubleClick, Meta Pixel) and social channels (YouTube, TikTok, X). No proprietary AI, data platform, or developer-facing API is disclosed. The company is presently operating, with the 2026 season confirmed (opening March 28, closing September 27).

Name

CHM Montalivet

Legal name

SA SOCNAT

Website

https://tohapi-naturiste.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

CHM Montalivet (SA SOCNAT) is a French naturist vacation resort group operating Europe's first naturist village (founded 1950) in Gironde, serving family naturist vacationers with camping pitches, mobil-homes, on-site amenities, and partner campsites in Gard and Aude under Homair Vacances.

Ownership category

akta.pro rank

Product category

Naturist Camping Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAOAA

Campgrounds & RV Parks (Developed Sites)

Travel & Hospitality/Lodging & Accommodation/Camping & Glamping Facilities

SECONDARYTHAMAJAB

Traditional Campgrounds (Tent & Mixed-Use)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

SECONDARYTHAMAJAF

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Campgrounds, Glamping & RV Parks

Keywords

• Naturist camping resorts
• Mobile home rentals
• Family holiday villages
• Outdoor hospitality
• Beach camping France

Headquarters

HQ city

Vendays-Montalivet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Accommodation Rental: Rental of fully-equipped accommodations including mobil-homes, bungalows, chalets, tents, studios, and unusual accommodations. Revenue based on nightly/weekly rates varying by season (high season July-August, low season otherwise).
2. Camping Pitch Rental: Rental of traditional camping pitches for tents, caravans, and campervans. Includes parking for one vehicle per reservation.
3. Optional Services and Add-ons: Additional revenue from optional services including pet fees (€5/day), television rental (€6/day), air conditioning, bed linen rental, end-of-stay cleaning fees (€70-90), and special placement fees.
4. Visitor Fees: Day visitor fees charged for non-residents visiting the campsite, collected upon arrival.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

CHM Montalivet operates naturist camping resorts across three French sites (Gironde, Gard, Aude), renting traditional camping pitches and fully-equipped accommodations such as mobil-homes, bungalows, chalets, tents, studios, and unusual lodgings. The resorts provide on-site amenities including an aquapark, covered pool, 2 km of naturist beach, 27 shops and restaurants, sports facilities, children's clubs, and seasonal entertainment programs. Bookings are processed directly through the company's websites, telephone, email, and on-site reception, integrated with the Homair Vacances/European Camping Group platform.

Product overview

CHM Montalivet operates a portfolio of naturist camping resorts across France under the SOCNAT company. The primary offering is the CHM Montalivet (Centre Hélio Marin) resort in Gironde, established in 1950 as Europe's first naturist holiday village, featuring over 3000 pitches across 220 hectares with direct beach access, aquapark, and 27 on-site shops and restaurants. The company also manages two partner campsites — La Genèse in Gard (river-side, Natura 2000 protected) and Le Clapotis in Aude (lagoon-side, water sports focus). Accommodation types span bungalows, mobil-homes (including Privilège premium tier), tents, studios, unusual lodgings (yurts), and traditional camping pitches. On-site services include children's clubs, aquatic facilities, sports, cultural activities, EV charging, and optional cancellation insurance via partner Gritchen Affinity. Booking is available through the company's websites integrated within the Homair Vacances platform ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• CHM Montalivet Naturist Resort (Centre Hélio Marin) Main naturist camping resort in Vendays-Montalivet, Gironde, offering over 3000 pitches across 220 hectares of pine forest with 2 km of naturist beach, aquapark, 27 shops and restaurants, sports facilities, and children's clubs. Open March 28, 2026 to September 27, 2026.
• La Genèse Naturist Camping Partner naturist campsite in Méjannes-le-Clap, Gard, situated in the Gorges de la Cèze near a Natura 2000 protected area. Offers shaded pitches, mobil-homes, and chalets in a family-friendly, tranquil setting with kayaking, hiking, yoga, and cultural evenings.
• Le Clapotis Naturist Camping Partner naturist campsite in La Palme, Aude, beside Étang de La Palme, offering water sports including kitesurfing and windsurfing with proximity to the Mediterranean Sea. Targets families and sporty naturists.
• Mobil-homes (including Privilège premium range) Fully-equipped rental accommodation available across CHM campsites, ranging from standard to Privilège (premium) categories. Privilège range includes TV and bed linen at no extra charge. Subject to maximum occupancy limits.
• Bungalows Fully-equipped rental bungalows with kitchen facilities subject to maximum occupancy limits. Linen and towels not included except in Privilège range.
• Tents (Tentes) Equipped tent rental accommodations for guests without their own camping equipment, offered across CHM campsites.
• Studios Studio-style rental accommodation units available at campsites.
• Unusual Accommodations (Hébergements insolites) Non-standard rental accommodations such as yurts, offering unique lodging experiences at campsites.
• Camping Pitches (Emplacements de camping) Traditional camping pitches for tents, caravans, and campervans with one vehicle per pitch included. Includes water, gas, and electricity consumption. Arrival from 12h, departure before 12h.
• Children's Clubs Free children's activity clubs at CHM Montalivet with mandatory registration at the animation desk every Sunday. Organized activities for children during the season.
• Aquatic Facilities Water facilities including an outdoor aquapark with paddling pool and a covered pool. Not all pools are heated; bathing access conditions and opening dates vary by facility.
• Cancellation Insurance Optional travel insurance offered through partner Gritchen Affinity, covering cancellation, late arrival, and trip interruption. Premium non-refundable except within the 14-day cooling-off period.
• Electric Vehicle Charging Two electric vehicle charging stations installed near the small pool at CHM Montalivet. Usage is paid; details available at reception.
• Resident Services Services for long-term residents at CHM Montalivet, including resident updates via residents-chm.com and a property sales agency.

Quantifiable outcome

• First naturist vacation village created in Europe in 1950
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Le ClapotiscoreStrategic or Co-development Partner · 1 January 2014Naturist campsite acquired in 2014, located in La Palme, Aude (11). Offers direct access to Étang de La Palme, a renowned spot for water sports. Family and sports-oriented naturist camping with kitesurfing and windsurfing facilities.
• La GenèsecoreStrategic or Co-development PartnerSecond naturist campsite created by SOCNAT, located near the Cèze river in Gard (30). Set within the Gorges de la Cèze in the Cévennes, near Natura 2000 protected area. Family-oriented with focus on nature, kayaking, and peaceful relaxation.
• Gritchen AffinityminorOthersInsurance partner providing cancellation and interruption insurance for camping reservations. Policy covers cancellation, late arrival, and early departure scenarios with deductible and coverage limits as specified in general terms.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Sandaya: Sandaya operates a network of premium 4- and 5-star campsites across France and Europe with extensive aquatic facilities, comparable in scale and family-resort positioning to CHM Montalivet, though non-naturist.
• Yelloh! Village: Yelloh! Village is a leading French premium camping chain with 100+ upscale campsites across Europe, competing with CHM in the family upscale camping segment though without naturist specialization.
• Capfun (formerly Vacances Campings): Capfun operates one of the largest networks of family campsites in Europe with hundreds of sites; it overlaps with CHM's family camping target market and distribution scale, though it is not naturist-focused.
• Marvilla Parks: Marvilla Parks is a major European upscale camping operator offering family-oriented campsites with aquatic parks; comparable to CHM in target market, scale, and amenity breadth, though non-naturist.
• Tohapi: Tohapi is a major European camping operator within the Homair/ECG ecosystem; it shares parent-company infrastructure and booking systems with CHM and offers comparable family camping products across Europe.

Direct peers

• Riva Bella Naturiste: Riva Bella is a naturist resort in Corsica offering pitches, chalets, and spa facilities, competing directly with CHM for naturist travelers seeking beach vacations in France.
• Euronat: Euronat is a major naturist resort on France's Atlantic coast in Grayan-et-l'Hôpital, directly competing with CHM Montalivet for naturist family vacationers with similar beachfront emplacements and rental accommodations.
• Origan Village Naturiste: Origan is a long-established naturist campsite in Provence offering pitches and rentals in a natural setting, comparable to CHM's La Genèse as a nature-focused naturist destination in southern France.
• Domaine Naturiste de Bélézy: Bélézy is a naturist domaine in Provence offering pitches, chalets, and rentals on a wooded hillside; directly comparable to CHM Montalivet and La Genèse as a developed naturist resort experience.
• Domaine de la Sablière: Domaine de la Sablière is a naturist village in Saint-Privat-de-Vallongue (Cévennes) offering pitches, chalets, and mobil-homes on a river-side site, directly comparable to CHM's La Genèse property in the Cévennes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/official
• Facebookfacebook.com/27079309118401312
• LinkedInlinkedin.com/company/chm-montalivet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHM Montalivet