The Tomorrow Project

What The Tomorrow Project does

The Tomorrow Project is a suicide prevention and bereavement support service operated as an associated project of Harmless CIC, a UK-registered Community Interest Company (no. 7150904) headquartered in Nottingham. The organization delivers free therapeutic and crisis intervention services to individuals affected by self-harm and suicidality, suicide bereavement support to those who have lost someone to suicide, and specialized trauma recovery via its Fearless service. It operates from three regional offices covering Nottinghamshire, Leicestershire, Rutland, and Derbyshire, with service delivery via self-referral, professional referral, and the newly launched OASIS drop-in model that eliminates appointment requirements.

The service portfolio combines clinical therapy (stabilisation therapy, integrative therapy, person-centred trauma work), community programmes (Choir for Hope, Henry's Match fundraiser), and professional training delivered through The Academy at Harmless. The Academy is the primary revenue-generating arm, offering in-person, online, and e-learning courses on self-harm prevention, mental health awareness, suicide prevention, and suicide bereavement, alongside the annual Suicide Bereavement Conference and Self Harm Awareness Day. Core services are explicitly free to end users, funded through charitable donations, grants, fundraising events, corporate sponsorship (excluding the gambling industry), and the Academy's training fees.

The business model is a hybrid non-profit structure: direct client services are provided on a freemium basis (free to users, funded by donations and grants), while a professional services revenue stream is generated through B2B training, CPD-accredited conferences, and corporate sponsorships. The organization maintains a referral partnership with the NHS, listed as an NHS service provider, and operates within an ecosystem of grassroots partners including Notts Trans Hub, Gendered Intelligence, and The Pastel Project to serve specialized populations such as trans and gender-diverse individuals. A small 9-person team delivered over 4,367 service interactions in the latest reporting period, indicating high specialist productivity at modest scale.

Name

The Tomorrow Project

Legal name

Harmless CIC

Website

https://tomorrowproject.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tomorrow Project, operated under Harmless CIC, is a UK non-profit suicide prevention and bereavement support service delivering free crisis intervention, therapy, and trauma recovery across the East Midlands, funded by donations, grants, and a paid training academy.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Suicide prevention services
• Self-harm support therapy
• Suicide bereavement counselling
• Crisis intervention services
• Mental health training

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Client Services (Free): All direct client-facing services (therapy, crisis support, suicide bereavement support) are provided completely free to service users. Funded through charitable donations, grants, and fundraising.
2. Training and Education: The Academy at Harmless delivers paid training courses around self-harm prevention, mental health awareness, suicide prevention and suicide bereavement. Courses are delivered in-person, online or via self-directed e-learning.
3. Donations and Fundraising: Charitable donations from individuals, corporate sponsors, and fundraising events including the Robin Hood Half Marathon, Celebration Event, and various community initiatives.
4. Sponsorship: Corporate and organizational sponsorship of events such as the Celebration Event and conferences, providing visibility and alignment with mental health causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Tomorrow Project is a non-profit suicide prevention and bereavement support service operated by Harmless CIC. It delivers free therapeutic intervention, crisis support and suicide bereavement counselling to individuals affected by self-harm and suicide across the East Midlands, alongside paid professional training through The Academy at Harmless. Programmes include Suicide Crisis Work, Self-Harm Support, Suicide Bereavement Support, OASIS drop-in support, the Fearless trauma recovery service, Choir for Hope community choir and the No One Left Behind outreach service.

Product overview

The Tomorrow Project is a suicide prevention and bereavement support service operated by Harmless CIC, a community interest company. Rather than a traditional technology product, it offers a portfolio of support services including crisis intervention, therapy, community programs, and professional training. The service portfolio includes OASIS (drop-in support), Fearless (trauma recovery), Choir for Hope (community connection), and The Academy (professional training), along with direct support services for self-harm, suicide crisis, and bereavement care. The organization also hosts an annual Suicide Bereavement Conference and publishes academic research.

Differentiator

Problem solved

Functional benefit

Brands

• The Academy at Harmless: Training department of Harmless delivering courses on self harm prevention, mental health awareness, suicide prevention and suicide bereavement.
• The Hope Project
• OASIS (Open Access Support and Information Service)
• Fearless

Products and services

• OASIS (Open Access Support and Information Service) Open-access drop-in support service providing immediate connection, guidance and practical support to people awaiting specialist services, without appointments, referrals or formal bookings. Geared towards individuals affected by self-harm or suicide in Nottingham, Nottinghamshire, Leicester and Derbyshire.
• Fearless Trauma Recovery Service Evidence-based trauma recovery service offering person-centred therapy informed by the mind-body connection, designed for individuals whose trauma underlies self-harm, suicidal distress or other mental health difficulties. Targeted at adults living with trauma who have not identified it as their primary presenting need.
• Choir for Hope Fortnightly community choir offering an inclusive, supportive environment for anyone affected by mental distress, lived experience or loss, delivered in partnership with The Liberty Singers under Kari Olsen-Porthouse. Aimed at community members across the East Midlands seeking connection and peer support.
• The Academy at Harmless Paid, bespoke CPD-accredited training department offering courses in self-harm prevention, mental health awareness, suicide prevention and suicide bereavement, delivered in-person, online or via self-directed e-learning. Targeted at healthcare, social-care, education, police and other professionals and organisations across the UK.
• Self Harm Support Services Specialist self-harm support service offering therapy, crisis intervention and ongoing support sessions delivered by a dedicated self-harm team, including stabilising and integrative therapy. Targeted at individuals who engage in self-harm behaviours and, where appropriate, their families and professionals.
• Suicide Crisis Services Crisis support service providing immediate intervention and ongoing therapeutic support for individuals experiencing suicidal thoughts, plans or behaviour, delivered by a specialist suicide crisis team. Targeted at adults in acute suicidal distress across the East Midlands.
• Suicide Bereavement Support Specialist suicide bereavement support service providing individual counselling, group support and memory work for people bereaved by suicide, including family members, partners and friends. Delivered across Derbyshire, Nottinghamshire, Leicestershire and Rutland.
• No One Left Behind Outreach and support service providing additional follow-up and engagement to people bereaved by suicide and other affected groups, ensuring that everyone can access mental health support, including trans and gender-diverse service users and other under-served communities.

Quantifiable outcome

• 542 referrals and 780 crisis sessions in 2025
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Nottingham CollegecoreStrategic or Co-development Partner · 21 May 2026Co-creation of a brand-new series of films dedicated to youth mental health. A powerhouse collaboration bringing together local services, creative minds and young people to develop engaging, authentic materials designed by young people for young people.
• NHScoreStrategic or Co-development PartnerHarmless and The Tomorrow Project operate in partnership with the NHS, providing specialist self-harm and suicide prevention services within the healthcare ecosystem. The organization is listed as an NHS service provider.
• Notts Trans HubminorGTM or Marketing PartnerReferral partnership with local grassroots resource offering social activities, support groups, and network of trans and non-binary community spaces in Nottinghamshire for mutual client support.
• Gendered IntelligenceminorGTM or Marketing PartnerReferral partnership for confidential support line run by trans and non-binary people, providing additional specialist support resources for trans clients.
• The Pastel ProjectminorGTM or Marketing PartnerNottingham-based trans-led volunteer organization. The organization holds Your Spaces Too (YS2) accreditation, demonstrating commitment to inclusive spaces for trans and non-binary individuals.
• Henry's MatchminorGTM or Marketing PartnerAnnual fundraising football fixture played in memory of Henry James Campbell, held at Bingham Town FC. Community partnership for fundraising and awareness.
• The Liberty Singers / Choir for HopeminorStrategic or Co-development PartnerPartnership with renowned choirmaster Kari Olsen-Porthouse from The Liberty Singers to deliver Choir for Hope, a supportive choir for anyone affected by mental distress, lived experience or loss.
• Support After Suicide PartnershipcoreStrategic or Co-development PartnerCollaboration for Suicide Bereavement Conference 2026, with Michelle Stebbings presenting on experiences of suicide bereavement among children and young people.
• Childhood Bereavement NetworkcoreStrategic or Co-development PartnerCollaboration for conference content with Alison Penny presenting on suicide bereavement among children and young people.
• Co-op FuneralcareminorStrategic or Co-development PartnerPanel participation in Suicide Bereavement Conference 2026 discussing timeline of support following suicide bereavement.
• Nottinghamshire PoliceminorStrategic or Co-development PartnerPanel participation in conference addressing postvention support and law enforcement's role in suicide bereavement.
• The Hope ProjectcoreStrategic or Co-development PartnerAssociated project alongside Harmless CIC and The Tomorrow Project, sharing resources and expertise within the organizational ecosystem.
• University of Glasgow - Suicidal Behaviour Research LabminorStrategic or Co-development PartnerParticipation in the 10th National Self-Harm and Suicide Early & Mid-Career Researchers Forum, organized by the University's research laboratory.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Mind: The UK's largest mental health charity, providing information, support and campaigning across a much broader mental health remit. Comparable as a charity-sector competitor for donations, NHS contracts, and trained clinicians, though less specialised in self-harm/suicide.
• Rethink Mental Illness: Major UK mental health charity offering services, information and training across a broad range of conditions. Comparable as a larger charity-sector competitor for grants, NHS commissioning and professional training contracts.
• NHS Talking Therapies (Improving Access to Psychological Therapies): Statutory NHS service providing free talking therapies including CBT and counselling for depression and anxiety. Comparable as a publicly commissioned alternative for some of the same client base, and a key NHS partnership and commissioning counterpart.

Direct peers

• Zero Suicide Alliance: NHS-affiliated collaboration focused on suicide prevention training and awareness. Directly comparable as a provider of free suicide prevention training to professionals and the public, operating in the same training market as The Academy at Harmless.
• PAPYRUS Prevention of Young Suicide: UK charity focused on suicide prevention among young people, operating HOPELINEUK. Directly comparable to The Tomorrow Project's self-harm services where 37% of referrals are under 18, and competes for similar youth-focused grant funding.
• Samaritans: The UK's largest suicide prevention charity, operating a 24/7 helpline and postvention services. Directly comparable as a free, donation-funded provider of suicide crisis support across the UK, with a much broader national footprint than The Tomorrow Project.
• Campaign Against Living Miserably (CALM): UK suicide prevention charity with a particular focus on men. Directly comparable given that almost half of The Tomorrow Project's suicide crisis referrals are men, and CALM operates a parallel helpline and awareness model funded through donations and partnerships.
• Grassroots Suicide Prevention: UK charity focused on suicide prevention training and intervention. Closely comparable through its training delivery model, which parallels The Academy at Harmless's professional training offerings in suicide prevention and postvention.
• Survivors of Bereavement by Suicide (SOBS): UK charity providing peer-led support groups for those bereaved by suicide. Directly comparable as a dedicated suicide bereavement support provider overlapping with The Tomorrow Project's bereavement service line (581 referrals, 2,109 sessions).

Emerging players

• Child Bereavement UK: UK charity supporting bereaved children, young people and their families. Partially comparable through bereavement support service lines and partnerships (Tomorrow Project's bereavement conference involves Childhood Bereavement Network), though broader in scope beyond suicide bereavement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HarmlessUK
• Facebookfacebook.com/HarmlessUK
• LinkedInlinkedin.com/company/the-tomorrow-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tomorrow Project