Toms River Kia

What Toms River Kia does

Matt Blatt Kia of Toms River (DBA: Toms River Kia) is a privately held, franchised Kia automobile dealership headquartered at 1070 Rte 37 W, Toms River, New Jersey, founded around 1990. The firm operates as part of a group representing 3 high-volume Kia stores across the region and has earned Kia Motors America's President's Club Award multiple times — an award given to only ~50 of nearly 800 Kia dealers nationwide for top sales volume and customer satisfaction. The Toms River location serves consumers across Toms River, Brick, Jackson, Manchester, and Bayville, NJ.

The core product is retail vehicle sales: new Kia sedans, SUVs, minivans, and an expanding EV/hybrid lineup (EV6, EV9, Niro EV, Niro Hybrid, Sportage Hybrid, Sorento Hybrid, Carnival Hybrid, Telluride Hybrid); Kia Certified Pre-Owned vehicles (5 years or newer, under 60,000 miles, passing a 164-point inspection); and multi-make pre-owned inventory. Supporting revenue streams include a finance center working with 30+ lenders, a service center staffed by factory-trained technicians using genuine Kia parts, a parts and accessories counter, and vehicle protection products (extended service contracts, GAP, tire/wheel). The dealership also operates a LOYALTY+ Rewards program paying 20% back on service/parts and $250 in points on vehicle purchases, a 4-day/300-mile 'Love It Or Leave It' return guarantee, and a 100% online purchase workflow with home delivery or curbside pickup plus live video sales consultation.

The business model is standard franchised auto retail: gross profit on new and used vehicle unit sales, F&I reserve and product commissions on financing and protection products, and recurring service-and-parts revenue from the captive customer base. Vehicle pricing and financing rates are negotiated and not publicly disclosed; trade-in offers are positioned to outbid Carvana and CarMax. Technology is a standard DealerOn-based dealer website platform with online financing applications and service scheduling. There is no disclosed AI/ML capability, no external funding, and no parent company; ownership appears to remain with the Matt Blatt group.

Name

Toms River Kia

Legal name

Matt Blatt Kia of Toms River

Website

https://tomsriverkia.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Matt Blatt Kia of Toms River is a privately held Kia automobile dealership in Toms River, New Jersey. It sells new, used, and certified pre-owned Kia vehicles, provides financing, service, and parts, and operates as part of a three-store Kia franchise network.

Ownership category

akta.pro rank

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Kia vehicles, pre-owned vehicles, and Kia Certified Pre-Owned (CPO) vehicles. CPO vehicles must be 5 years or newer with less than 60,000 miles and pass 164-point inspection.
2. Service & Parts: Vehicle maintenance and repair services using genuine Kia parts. Members of LOYALTY+ Rewards earn 20% back on every service, parts, or accessories purchase.
3. Financing: Finance center works with over 30 lenders to offer competitive financing rates. Online financing application available.
4. Vehicle Protection Products: Extended service contracts, GAP protection, tire/wheel protection, and other vehicle protection products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Toms River Kia is a franchised Kia automobile dealership that sells new Kia vehicles, Kia-certified pre-owned (CPO) vehicles, and pre-owned vehicles to retail customers. The dealership also provides in-house vehicle financing through a network of approximately 30 lending partners, alongside a manufacturer-certified service and parts department for maintenance and repairs. Customers can complete purchases online with home delivery or curbside pickup.

Product overview

Matt Blatt Kia of Toms River is a multi-location Kia automobile dealership offering a comprehensive automotive sales and service experience. The core offering centers on new Kia vehicle sales spanning sedans (K4, K5), SUVs (Sportage, Sorento, Telluride, Seltos), minivans (Carnival), and electric/hybrid models (EV6, EV9, Niro, Sportage Hybrid, Sorento Hybrid, Telluride Hybrid). Supporting the vehicle sales are a certified pre-owned program with 164-point inspections, comprehensive service and parts operations using genuine Kia components, flexible financing through 30+ lenders, trade-in appraisals, an online purchasing option with home delivery, and a LOYALTY+ rewards program. The dealership represents three high-volume Kia stores in the region and has earned Kia's President's Club Award as a Top 50 Dealer Nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kia vehicles

Quantifiable outcome

• 20% cash back on service, parts, and accessories purchases for LOYALTY+ members
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• Kia Motors AmericacoreOEM/ Whitelabel/ Licensing PartnerOfficial Kia franchise dealership representing the Kia brand. Has access to full Kia vehicle lineup including new models, EV/hybrid vehicles, and certified pre-owned program. Subject to Kia's quality standards and authorized to sell genuine Kia parts and accessories.
• 30+ Lending PartnerscoreChannel Partner/ Reseller/ DistributorFinance center works with over 30 lenders to provide competitive financing rates for vehicle purchases, including traditional banks, credit unions, and captive financing options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery. Direct competitor on the used vehicle and trade-in side that the subject explicitly benchmarks against for trade-in offers.
• CarMax: Largest US used vehicle retailer with omnichannel model. Strongly comparable on the used vehicle and trade-in side, where the subject explicitly competes against CarMax on trade-in appraisals.

Direct peers

• Penske Automotive Group: Major global franchised dealer group with premium-brand concentration. Same franchise retail chassis (sales, F&I, service, parts) but skews luxury and premium import; a relevant comparable for the import franchised model.
• Group 1 Automotive: Top 5 US franchised auto retailer with ~200 dealerships across the US and UK. Operates the same franchise new and used vehicle, F&I, service, and parts model with similar revenue stream composition.
• AutoNation: Largest US automotive retailer with hundreds of franchised dealerships across multiple OEM brands. Comparable as a multi-store new vehicle dealer with full service, F&I, and parts operations, but at vastly greater scale and publicly traded.
• Sonic Automotive: Public franchised dealer group with ~140 stores plus EchoPark used vehicle operations. Direct overlap in franchised new vehicle retail and added layer of competition in used vehicles via the EchoPark brand.
• Asbury Automotive Group: Large publicly traded dealer group with ~150+ franchises across multiple brands including imports. Same franchise retail revenue model with F&I, service, and parts; represents the scaled competitive threat to independent dealer groups.
• Lithia Motors: One of the largest US franchised dealer groups, aggressively consolidating independent stores including Kia franchises. Directly comparable franchised retail model with omnichannel digital retail (Driveway) similar to the subject's online buying flow.
• Holman: Large privately held automotive services group with franchised dealerships, fleet services, and parts distribution. Comparable as a private multi-brand dealer operator with both retail and B2B vehicle operations, particularly relevant given its strong Northeast presence.

Broad incumbents

• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating a large network of franchised dealerships. Same franchise retail model with capital backing; represents the private, scaled-incumbent competitor type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toms-river-kia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toms River Kia