Tongue & Groove

What Tongue & Groove does

Tongue & Groove is an Australian manufacturer of premium engineered timber flooring, founded in 2008 and headquartered in Sydney with company-owned showrooms in Sydney, Melbourne, and Brisbane. The company's core product is three-layered solid European oak engineered boards, offered across an 800+ SKU range; the multi-layer solid construction is the underlying technical proposition, contrasting with the more common plywood-backed or HDF-cored engineered products on the market. The business distributes through a mix of owned retail and independent channel partners in Adelaide, New Zealand, and New York, indicating a hybrid direct-and-channel go-to-market model.

Name

Tongue & Groove

Legal name

Tongue & Groove

Website

https://tongueandgroove.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tongue & Groove is an Australian premium engineered timber flooring manufacturer founded in 2008, producing three-layered solid European oak boards across 800+ SKUs from Sydney showrooms for architects, designers, and commercial clients.

Ownership category

akta.pro rank

Product category

Engineered Timber Flooring

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Engineered Wood Member Manufacturing (321215)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

akta.pro secondary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Engineered timber flooring
• European oak floorboards
• Three-layered solid oak
• Sustainable timber manufacturing
• Designer collaboration flooring

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Engineered Timber Flooring Products: Three-layered solid European oak floorboards sold in various formats (Piccolo, Grande, Massivo 300, Massivo 400), colours (16 options), grades (Prime, Classic, Natural), and finishes (textured, hand-scraped, lacquered, oiled). Products include standard sizes and custom orders.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tongue & Groove designs, manufactures, and sells premium three-layered solid European oak engineered timber boards for use on floors, stairs, walls, and ceilings. The range spans over 800 products across 17 formats, 16 colours, three grades, and two finishes, complemented by the Co.Lab collaborative collections with internationally recognised designers. Products are sold through company-owned showrooms, distributor relationships, and a design portal for trade professionals.

Product overview

Tongue & Groove is a premium Australian engineered timber flooring company offering three-layered solid European oak boards as their core product. The product line includes the main Engineered Timber Oak Flooring for floors, stairs, walls, and ceilings, supplemented by the Co.Lab collaborative design collection (featuring The Bosco Collection with Greg Natale), and an innovative Flooring Visualiser tool. Products are available in 17 formats (from 5-metre lengths to parquetry), 16 colours (including Nueve, Argento, Otta, Bistre, Graupa, Freado), three grades (Prime, Classic, Natural), and two finishes (textured, hand-scraped). The Co.Lab collections feature custom-made designs with 16-week lead times.

Differentiator

Problem solved

Functional benefit

Brands

• Co.Lab: Collaborative design initiative uniting globally renowned design icons with Tongue & Groove's craftsmanship to reimagine luxury flooring as a canvas for artistic expression.
• The Bosco Collection

Products and services

• Engineered Timber Oak Flooring Three-layered solid European oak engineered timber boards for residential and commercial flooring, stairs, walls, and ceiling applications. Available in Piccolo, Grande, Massivo 300, and Massivo 400 formats, 16 colours, three grades (Prime, Classic, Natural), and two finishes.
• Co.Lab Collection Collaborative design collections uniting internationally renowned designers with Tongue & Groove's craftsmanship to create exclusive pattern and parquetry flooring. Includes collaborations with Greg Natale, Raw Edges, Catherine Martin Designs, and YSG Studio.
• The Bosco Collection Designer collaboration flooring collection in partnership with Greg Natale, featuring three bold geometric patterns (Ada, Piero, Albini, Asti, Andreani) reinterpreted from European modernism and mid-century tile designs. Available in classic grade and 16 colours with 16-week lead time.

Quantifiable outcome

• Minimises unnecessary waste by up to 70% while maximising strength, durability, stability, quality, and character

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Greg NatalecoreStrategic or Co-development PartnerMulti-award-winning Australian designer collaborating on Co.Lab program. The Bosco Collection features bold pattern designs inspired by European modernism and mid-century tiles, reinterpreted with solid European oak. Features three designs including Ada, Piero, Albini, Asti, and Andreani patterns available in 16 colours.
• Raw Edges (Shay Alkalay & Yael Mer)coreStrategic or Co-development PartnerIsraeli designers behind London-based studio Raw Edges, renowned for innovative furniture, installations, and products combining function with artistic expression. Collaborated with Established & Sons on GridWork and Wall to Wall pattern collections.
• Catherine Martin DesignscoreStrategic or Co-development PartnerAustralian costume designer, set designer, and producer. Has earned four Oscars, six BAFTAs, and a Tony Award through collaborations with husband Baz Luhrmann. Co.Lab collaboration launching soon.
• Yasmine Ghoniem / YSG StudiocoreStrategic or Co-development PartnerFounder and director of award-winning multi-disciplinary architecture and interiors practice. Sydney-based studio recognised globally for visionary design, artistic collaborations, and adventurous use of colour.
• Tobias PartnerscoreStrategic or Co-development PartnerAward-winning Australian architecture studio that designed Tongue & Groove's Sydney, Melbourne, and Brisbane showrooms. Creates immersive experiences showcasing full potential of timber boards as flooring and beyond.
• European Oak SupplierscoreOthersResponsible sourcing from plantations across Europe. Oak is a precious natural resource carefully sourced to maintain sustainable manufacturing standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kährs: Swedish manufacturer of engineered wood flooring with a global multi-layer parquet construction. Closely comparable to Tongue & Groove on engineered timber technology, designer collaborations, and premium specifier channel.
• Havwoods: UK-headquartered global distributor of premium engineered timber flooring with strong ANZ presence. Directly comparable as a premium wooden flooring brand targeting architects, designers, and high-end residential/commercial projects with a broad multi-format portfolio.
• BOEN: Norwegian-engineered European hardwood flooring manufacturer with multi-layer construction and global distribution. Comparable on engineered timber technology, premium positioning, and broad format/finish range.
• Hurford's: Australian family-owned manufacturer and supplier of solid and engineered hardwood flooring with national distribution. Comparable as a domestic premium engineered timber producer targeting architectural and residential segments.
• Woodpecker Flooring: UK-based premium solid and engineered wood flooring brand with multi-format ranges and design-led collections. Comparable on solid-oak engineered construction, premium specifier channel, and extensive format/colour portfolios.
• Preference Floors: Australian premium hardwood and engineered timber flooring manufacturer/distributor with extensive showroom and trade-specifier presence. Most direct domestic peer to Tongue & Groove in terms of product, customer base, and channel.

Broad incumbents

• Quick-Step (Unilin/Mohawk): Global laminate and engineered flooring brand owned by Mohawk Industries with significant Australian retail distribution. Comparable category competitor but at a broader, more mass-market price point than T&G's premium niche.
• Boral Timber: Large Australian building materials manufacturer with timber product lines including engineered flooring. Comparable in the wood products category but operates at a much broader, more commodity-leaning scale than T&G's premium niche.

Regional players

• Royal Oak Floors: Australian boutique engineered oak flooring brand with showroom-based sales. Comparable in mid-premium positioning and oak-focused product line, though with a smaller product range and less designer-led brand positioning.

Emerging players

• Messmer's Hardwood Flooring: US-based manufacturer of premium engineered and solid hardwood flooring with focus on architectural and commercial projects. Partially comparable in premium engineered timber positioning but with a more limited designer-collab footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEQwfsoIycKm0UIm8KnZ9gg/playlists
• LinkedInlinkedin.com/company/tongue-n-groove-flooring
• Instagraminstagram.com/tonguengrooveau
• Pinterestpinterest.com.au/tngflooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tongue & Groove