TONY LEWIS CONSULTING LIMITED

What TONY LEWIS CONSULTING LIMITED does

Tony Lewis Consulting Limited (TLC) is a privately held New Zealand-registered security training, security operations, and consultancy firm founded in 2010 by Tony Lewis, a former 18-year New Zealand Defence Forces instructor with a subsequent 12 years in the private security industry. The company is headquartered in the Rodney/Auckland area and operates with a team of approximately five, including trainer Bryan Fitzpatrick who joined in 2011 to bolster self-defence and advanced security procedure offerings.

TLC delivers three primary service lines: (1) security training programs covering armed robbery safety, personal safety and awareness, conflict resolution, self-defence, loss prevention, customer service, disability awareness, and asset protection; (2) security consultancy and operational management for organizations; and (3) tailored security personnel provision for apartment complexes in central Auckland, with a stated value proposition that generic security providers struggle to serve large residential buildings effectively. The company also serves as the New Zealand representative of the UK-based Professional Bodyguard Association, delivering SIA-accredited BTEC Level 3 in Close Protection courses (priced at $4,950 NZD per participant) that are recognized in more than 70 countries.

The business model is professional services and sales-led, relying on direct engagements, founder relationships, and referral-based demand. There is no disclosed revenue, no external funding, and limited digital footprint activity since a July 2018 blog post recruiting apartment security contractors. TLC has no software, API, or AI components; its competitive position rests on the founder's credentials as an NZQA Workplace Assessor, brand recognition within the New Zealand security industry, and partnerships with DiversityNZ and the Professional Bodyguard Association.

Name

TONY LEWIS CONSULTING LIMITED

Legal name

Tony Lewis Consulting Limited

Website

https://tonylewis.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tony Lewis Consulting Limited is a New Zealand-based, founder-owned firm of about five people delivering security training, security consultancy, and apartment complex security operations in the Auckland region, including SIA-accredited BTEC Close Protection courses delivered under partnership with the Professional Bodyguard Association.

Ownership category

akta.pro rank

Product category

Security Training and Consultancy

NAICS

Security Guards and Patrol Services (561612), Investigation and Security Services (5616)

SIC

Services-Management Consulting Services (8742), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Security Consulting, Risk Assessment & Security Program Design (BPABAMAE)

Keywords

• Security training services
• Close protection courses
• Apartment security operations
• Safety consultancy services
• Conflict resolution training

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Security Training Programs: Provides various training programs including Armed Robbery Safety, Personal Safety and Awareness, Conflict Resolution, Self Defence, Loss Prevention, Customer Service, Disability Awareness, Security Consultancy and Asset Protection. Courses include BTEC-accredited Close Protection training.
2. Security Consultancy: Consultancy services for organizations requiring safety and security expertise, operational management, and tailored security solutions.
3. Apartment Security Operations: Provides security personnel and services specific to apartment complexes, including part-time/casual security contractor services in central Auckland area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tony Lewis Consulting Limited (TLC) provides professional safety and security training, security consultancy, and operational security services to organizations in New Zealand. The core offerings include specialized apartment complex security solutions (with part-time/casual security contractors in Auckland) and a portfolio of training programmes covering armed robbery safety, personal safety, conflict resolution, self defence, loss prevention, customer service, disability awareness, and asset protection. The firm also delivers the internationally recognized BTEC Level 3 Close Protection course in partnership with the Professional Bodyguard Association.

Product overview

Tony Lewis Consulting Limited (TLC) is a privately owned New Zealand registered Security Training, Security Operations and Consultancy Company offering a portfolio of safety and security services. The core offerings include specialized apartment complex security services and professional training programmes. Training services encompass Armed Robbery Safety, Personal Safety and Awareness, Conflict Resolution, Self Defence, Loss Prevention, Customer Service, Disability Awareness, Security Consultancy, and Asset Protection. The company also delivers internationally recognized BTEC Level 3 in Close Protection courses in partnership with the Professional Bodyguard Association, leading to SIA license eligibility. Services are delivered by experienced security professionals with backgrounds in New Zealand Defence Forces and the security industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Security Services Specialized security personnel and services tailored specifically for apartment complexes, addressing the unique challenges of large residential buildings through bespoke security solutions and experienced apartment security experts. The service is targeted at building owners, building managers, and tenants in the central Auckland area.
• Security Training and Consultancy Professional safety and security training and consultancy covering Armed Robbery Safety, Personal Safety and Awareness, Conflict Resolution, Self Defence, Loss Prevention, Customer Service, Disability Awareness, Security Consultancy, and Asset Protection. Targeted at organizations requiring realistic and relevant safety and security training.
• NZQA Workplace Assessor Services Tony Lewis serves as an NZQA Workplace Assessor for the New Zealand Security Industry, providing qualified assessment services for security professionals.
• BTEC Level 3 in Close Protection Course SIA-sanctioned 15-day intensive close protection training course leading to internationally recognized qualifications accredited by Pearson, recognized in more than 70 countries. Includes BTEC L2 IHCD/FPOSi certification and eligibility for SIA license application. Course fee: $4,950 NZD, including all course material and certificates, free Close Protection book, and free first-year Professional Bodyguard Association membership. Shared accommodation available at $59 NZD incl. GST per night including breakfast. Delivered at The Surrey Hotel, Grey Lynn, Auckland.
• Self Defence Training Self defence training focusing on raising awareness, understanding warning signs of physical attack, legalities of self defence and use of force, and basic techniques for stopping an attack to facilitate escape.
• Armed Robbery Safety Programme Training programme teaching actions, skills and behaviours to enhance safety during an aggravated robbery. Covers how the body responds to robbery situations and precautions to reduce robbery risk.
• Safety Awareness and Conflict De-Escalation Programmes Training programmes covering safety awareness and conflict de-escalation techniques designed to prevent physical confrontation and enhance personal safety.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Professional Bodyguard Association (PBA)coreTechnology or Integration · 5 June 2014TLC acts as local representative for PBA in New Zealand. PBA is SIA accredited and delivers BTEC Level 3 Close Protection courses internationally. TLC facilitated delivery of SIA-approved training programmes in Auckland, with successful graduates qualifying for SIA License recognized internationally.
• DiversityNZ (Diversityworks Trust)coreStrategic or Co-development Partner · 25 September 2010Partnership with Philip Patston from DiversityNZ to run Disaster Response workshops for disabled and vulnerable people. TLC provided security and safety expertise while DiversityNZ contributed expertise in disability sector. Joint workshop held 25 September 2010 at Grey Lynn Community Centre focusing on disaster planning unique considerations for people with disabilities.
• AKTS NZ LTDminorChannel Partner/ Reseller/ DistributorAKTS NZ LTD served as local representative alongside TLC for PBA course registrations in New Zealand, with Karl Plas as contact.
• Leader InternationalminorStrategic or Co-development PartnerPartnered with Leader International for armed robbery seminar featured on Seven Sharp TV programme in June 2013. Leader International provided support for the seminar event.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• Professional Bodyguard Association (PBA): International bodyguard and close-protection association that accredits BTEC Level 3 training through partner representatives including TLC. Ecosystem partner rather than direct competitor — PBA enables TLC's internationally recognized course delivery in New Zealand.

Broad incumbents

• Wilson Security: Trans-Tasman security services provider (Australia/NZ) offering guarding, mobile patrols and training. Operates as a broader incumbent than TLC's niche apartment focus but competes for the same enterprise and property-management clients.
• ISS Security (NZ): NZ arm of ISS A/S, providing integrated facility services including security guarding and training for large enterprise and public-sector clients. Comparable training and guard services, though not specialized in apartment complexes.
• Pinkerton: International investigative and security consultancy providing risk advisory, protective services and security training. Comparable consultancy and protective-services expertise, though with a much larger international footprint than TLC.
• Securitas New Zealand: Global security services firm with NZ operations providing manned guarding, mobile patrols and specialized security training. Comparable training and consultancy offerings, though delivered as part of a much larger portfolio.
• Control Risks: Global security and risk consultancy offering close-protection, training and risk advisory services to corporate clients. Comparable to TLC's security consultancy and close-protection training offerings, but at enterprise scale.

Direct peers

• Armourguard Security: New Zealand security company providing trained security personnel, cash-in-transit and patrol services. Overlaps with TLC's security operations and loss-prevention training lines.
• First Security: One of New Zealand's largest dedicated security services firms, offering manned guarding, patrol and security training across the country. Closest direct competitor to TLC's apartment security and corporate training work in the Auckland market.
• Red Badge Group: NZ-based security services provider delivering guarding, patrol and event security, with a national footprint. Comparable to TLC's apartment security and consultancy offering, but operating at significantly larger scale.

Emerging players

• ADT Security (New Zealand): NZ provider of electronic security solutions and monitored alarms, with some overlap into commercial security advisory for small and mid-market clients. Tangentially comparable to TLC's loss-prevention training given the shared customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/118534558240759
• LinkedInlinkedin.com/company/tony-lewis-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONY LEWIS CONSULTING LIMITED