TOOLKiT

What TOOLKiT does

TOOLKiT Online is a UK-based e-commerce retailer headquartered in Hazel Grove, Manchester, operating a self-serve online marketplace at toolkitonline.co.uk that sells professional-grade tools, hand tools, equipment, and consumables to both trade professionals and DIY consumers. The company was founded in 1993 and currently operates with 1-10 employees, distributing over 600 SKUs across categories including Power Tools (243 products), Hand Tools (72), Consumables (95), Equipment (159), Automotive (33), and Best Sellers. The business is structured as an authorized retailer/distributor of more than 15 major tool brands, including Bosch, DeWalt, Milwaukee, Makita, Festool, Metabo, HiKOKI, JCB, Knipex, Draper, Flex, Wera, Spear & Jackson, Senco, and Snickers Workwear, with dedicated brand storefronts and category pages.

The platform is built on a standard e-commerce architecture supporting direct online purchasing with no sales-team intermediation, offering unit-priced products ranging from budget consumables (e.g., cutting discs from £5.90, drill bits from £16.96) up to professional-grade equipment (e.g., DeWalt combo kits up to £817, Festool dust extractors at £475). The company complements its transactional storefront with a content marketing layer — a YouTube reviews channel (TOOLKiT Reviews), a features/news blog covering tool industry developments and product launches, an email newsletter, and corporate pages on LinkedIn and Facebook — designed to support product-led growth and organic customer acquisition within the UK market only.

Revenue is generated entirely through one-time transactional product sales at listed retail prices, with occasional promotional discounts (original prices crossed out to show savings). The pricing model is unit-based pay-as-you-go. The company does not disclose revenue figures, has not raised external funding, has no disclosed management team, and operates exclusively within the United Kingdom with no indication of international expansion, enterprise contracts, or B2B/wholesale channels beyond individual consumer purchases.

Name

TOOLKiT

Legal name

TOOLKiT Online

Website

https://toolkitonline.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

TOOLKiT Online is a UK-based e-commerce retailer founded in 1993 that sells professional-grade tools, hand tools, equipment, and consumables from 15+ premium brands directly to trade professionals and DIY consumers through its owned online marketplace.

Ownership category

akta.pro rank

Product category

Online Tools and Equipment Retail

NAICS

Saw Blade and Handtool Manufacturing (332216), Power-Driven Handtool Manufacturing (333991)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Professional power tools
• Hand tools retail
• Tool e-commerce store
• Automotive workshop equipment
• Construction tool supplies

Headquarters

HQ city

Hazel Grove, Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time transaction-based revenue from selling tools, power tools, hand tools, equipment, consumables, and accessories directly to customers through the e-commerce platform. Products are sold at listed retail prices with occasional discounts and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TOOLKiT is a UK-based online tools and consumables store that retails 600+ products across power tools, hand tools, consumables, equipment, and automotive categories from 15+ professional brands including Bosch, DeWalt, Milwaukee, Makita, Festool, and Knipex. Customers self-serve browse and purchase directly through the e-commerce website, with industry news, video reviews, and buying guides supporting their decisions.

Product overview

TOOLKiT is a UK-based e-commerce marketplace and tools & consumables store offering a comprehensive portfolio of professional power tools, hand tools, equipment, and consumables. The platform operates as a multi-brand marketplace featuring major tool manufacturers including Bosch Tools, DeWalt, Draper Tools, Festool, HiKOKI, JCB, Knipex, Makita, Metabo, Milwaukee, and others. The product range is organized into distinct categories: Power Tools (243 products including angle grinders, hammer drills, impact drivers, sanders, saws), Hand Tools (72 products including chisels, hammers, pliers, screwdrivers), Consumables (95 products including batteries, cutting discs, drill bits, jigsaw blades), Equipment (159 products including clothing, PPE, welding, workshop items), Automotive (33 products), and Best Sellers (15 products). TOOLKiT also distributes branded product lines across these categories, serving both professional tradespeople and consumers through its online marketplace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Tools Corded and cordless power tools including angle grinders, hammer drills, impact drivers, sanders, and saws from major brands such as Bosch, DeWalt, Milwaukee, Makita, Festool, Metabo, and HiKOKI, stocked as a category of 243 products.
• Hand Tools Manual tools including chisels, hammers, pliers, screwdrivers, spanners, spirit levels, trowels, and wrenches for professional and DIY use, with 72 products across the category.
• Consumables Consumable items including batteries, cutting discs, drill bits, jigsaw blades, and oscillating blades for power tools, with 95 products across the category.
• Equipment Professional equipment including clothing, electrical tools, personal protective equipment, portable power stations, security items, welding equipment, and workshop supplies, with 159 products across the category.
• Automotive Automotive tools and equipment including diagnostic scanners, battery testers, trolley jacks, and workshop equipment for vehicle maintenance and repair, with 33 products across the category.
• Automotive Parts and Accessories Replacement parts and accessories for automotive applications.
• Best Sellers Top-selling tools and products including oscillating blades, power tool combo kits, reciprocating saws, and popular tool accessories, curated as 15 featured products.
• Home Improvement Tools and supplies for home improvement projects.
• Miscellaneous Tools Gift items and specialty tools for gadget enthusiasts and unique tool products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Bosch ToolscoreChannel Partner/ Reseller/ DistributorTOOLKiT is an authorized retailer of Bosch power tools, accessories, and equipment. The store carries over 36 Bosch products including professional jigsaw blades, rotary hammer drills, and accessories.
• DeWaltcoreChannel Partner/ Reseller/ DistributorTOOLKiT stocks DeWalt industrial power tools and hand tools for construction, manufacturing, and woodworking industries. DeWalt is a registered trademark of Black & Decker Inc., subsidiary of Stanley Black & Decker. Over 31 DeWalt products available.
• Draper ToolscoreChannel Partner/ Reseller/ DistributorDraper Tools is a British distributor of tools for professional and consumer use, based at a 37,000m² site in Chandler's Ford in Hampshire, England. TOOLKiT carries Draper's full range including power tools, batteries, chargers, and workshop equipment.
• FestoolcoreChannel Partner/ Reseller/ DistributorFestool is a German brand of power tools known for its system-based approach and dust extraction focus. Festool Group GmbH & Co. KG is based in Wendlingen, Germany, and is a subsidiary of TTS Tooltechnic Systems. TOOLKiT offers Festool products including hammer drills, dust extractors, and accessories.
• HiKOKI Power ToolscoreChannel Partner/ Reseller/ DistributorHiKOKI (formerly Hitachi Koki) is a global leader in professional power tools headquartered in Japan, with 70+ years of innovation since 1948. The brand was renamed from Hitachi in 2018. TOOLKiT carries HiKOKI framing nailers, mitre saws, batteries, and rotary hammers.
• JCB ToolscoreChannel Partner/ Reseller/ DistributorJCB is a world-renowned construction and agricultural equipment manufacturer founded in 1945, known for heavy investment in R&D. TOOLKiT offers JCB power tools that carry the same engineering heritage and quality as JCB machines.
• KNIPEXcoreChannel Partner/ Reseller/ DistributorKNIPEX is a German manufacturer of pliers for professional use, headquartered in Wuppertal-Cronenberg. A four-generation family company, KNIPEX produces high-quality pliers, cutters, and installation tools. TOOLKiT stocks over 20 KNIPEX products.
• MakitacoreChannel Partner/ Reseller/ DistributorMakita is a major Japanese manufacturer of power tools. TOOLKiT carries Makita products including circular saws, impact drivers, drill bits, and LXT cordless tool systems.
• MetabocoreChannel Partner/ Reseller/ DistributorMetabowerke GmbH is headquartered in Nürtingen, Germany, and was founded in the 1920s. The company name derives from a hand drill called the 'Metallbohrdreher'. TOOLKiT offers Metabo power tools including mitre saws, sanders, and hammer drills.
• MilwaukeecoreChannel Partner/ Reseller/ DistributorMilwaukee Electric Tool Corporation is an American company developing and manufacturing power tools. It is a brand and subsidiary of Techtronic Industries (TTI), a Chinese company that also owns AEG, Ryobi, Hoover, and other brands. TOOLKiT offers over 32 Milwaukee products including M18 cordless tools, hand tools, and accessories.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Toolstation: UK trade tools and hardware retailer (Travis Perkins subsidiary) competing for the same professional tradesperson customer with the same brand portfolio (Bosch, DeWalt, Milwaukee, Makita). Closely aligned business model (multi-brand trade retailer), differentiated only by larger branch network and parent-group scale.
• Toolstop: UK-based online power tools specialist retailer carrying the same Bosch, DeWalt, Milwaukee, Makita, and Festool lines. Closely comparable pure-play e-commerce model targeting professional and DIY buyers in the UK, at a similar independent/specialist scale.
• Screwfix: The UK's largest trade-focused tools and hardware retailer (Kingfisher subsidiary), selling the same premium power tool and hand tool brands to tradespeople and DIYers. Closest comparable by customer (professional trades), brand mix (Bosch, DeWalt, Milwaukee, Makita), and UK-only footprint, though at vastly greater scale and with a 800+ branch network.
• Cromwell Tools: UK arm of Cromwell International, a major industrial and hand-tool distributor selling professional brands online to tradespeople and industrial buyers. Comparable by product breadth, premium brand authorization (Bahco, Knipex, RS Pro etc.), and B2B orientation, though with stronger industrial rather than DIY mix.
• Power Tool Centre: Independent UK-based online specialist in power tools and accessories, carrying the same major brands (DeWalt, Makita, Bosch, Milwaukee). Closely comparable small/lean e-commerce positioning targeting tradespeople and serious DIYers in the UK.
• Buck & Hickman: Long-running UK industrial and professional tools distributor (now part of Cromwell/Grainger group) selling hand tools, power tools, and consumables to trade and industrial customers. Highly comparable multi-brand professional positioning, with stronger industrial and less DIY focus.
• ITS (Industrial Tooling Solutions): UK industrial tooling and power tool supplier selling professional brands (Makita, Bosch, DeWalt, Milwaukee) into trade and industrial accounts. Overlapping product mix and customer base (professional tradespeople, workshops), positioned more B2B-heavy.
• Machine Mart: Long-established UK specialist retailer of power tools, machinery, and workshop equipment (founded 1955), carrying overlapping premium brands (DeWalt, Bosch, Makita, Festool, etc.). Highly comparable specialist positioning, though operating primarily via high-street showrooms rather than pure e-commerce.

Broad incumbents

• Wickes: UK home-improvement retailer (Travis Perkins spin-out) selling tools alongside kitchens, bathrooms, and building materials. Overlaps on DIY/hand tool categories and the same customer base, but competes primarily in-store and on broader home-improvement projects rather than professional-grade power tools.
• Travis Perkins: UK's largest builders' merchant and parent of Toolstation, offering tools alongside heavy-side building materials. Overlaps on power tools and hand tools but extends well beyond TOOLKiT's scope; comparable as an incumbent channel partner/shopper rather than direct one-brand competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/TOOLKiTMag
• Facebookfacebook.com/TOOLKiTMag
• LinkedInlinkedin.com/company/toolkit-news-and-reviews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOOLKiT