Toolstop
Toolstop (ITS.co.uk) is a UK-based multi-brand tool retailer and distributor serving trade professionals and DIY consumers across power tools, hand tools, workwear, garden, and accessories, operating online via BigCommerce and through multiple UK superstores as official superstore for DeWalt, Makita, and Milwaukee.
- Company typePrivate
- Founded1965
- HeadquartersGlasgow, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Toolstop does
Toolstop is the legacy trade name now operated as ITS.co.uk by Industrial Tool Supplies Ltd, a UK-incorporated private limited company founded in 1965 and headquartered in Glasgow. The business is a specialist multi-brand tool retailer and distributor serving UK trade professionals and DIY consumers across the power tool, hand tool, workwear, PPE, garden, electrical, and fixings categories. The operating company holds official UK superstore status for DeWalt, Makita, and Milwaukee, and is an authorized distributor for more than twenty additional brands including Bosch, Festool, Stihl, Ryobi, Hikoki, Metabo, Einhell, Stanley, Paslode, Snickers, Knipex, STABILA, and Trend.
Revenue is generated almost entirely through third-party branded hardware sales — both online and in physical superstores — with no proprietary products in the assortment. The go-to-market model is direct-to-consumer, mediated through a BigCommerce-powered e-commerce storefront at its.co.uk (which absorbs traffic from the legacy toolstop.co.uk domain) and a network of UK physical superstores with staffed Power Zones. Differentiating commercial features include a Kit Builder configurator for cross-brand custom kit assembly, the ITS Hub editorial platform authored by working tradespeople, click-and-collect with what3words store location, next-day and one-hour delivery slots, a Price Match Promise, and 0% finance options via PayPal Credit and PayPal Pay in 3. Brand-partnered promotional campaigns (Black Label event, DeWalt x McLaren F1, Bosch Pro Deal, Milwaukee Red Hot Weekender, Makita summer blitz) drive concentrated traffic spikes and acquisition events.
Customer segmentation is two-tiered: the primary segment is trade professionals (builders, plumbers, electricians, carpenters, contractors) requiring reliable, durable professional-grade tools with expert advice, account support, and fast replacement availability; the secondary segment is DIY enthusiasts and homeowners undertaking home improvement, garden, and decorating projects. Pricing is not publicly disclosed at the category level and is governed by competitive positioning against the UK's well-funded scale tool retailers. Operational marketing is content-led — SEO-optimized ITS Hub articles, YouTube product tests, and an active presence on Facebook, Instagram, X, TikTok — with live chat as a mid-funnel conversion tool and Trustpilot reviews (5-star rating) deployed as bottom-of-funnel social proof.
Toolstop firmographics
Firmographics- Name
- Toolstop
- Legal name
- Industrial Tool Supplies Ltd
- Website
- https://toolstop.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toolstop (ITS.co.uk) is a UK-based multi-brand tool retailer and distributor serving trade professionals and DIY consumers across power tools, hand tools, workwear, garden, and accessories, operating online via BigCommerce and through multiple UK superstores as official superstore for DeWalt, Makita, and Milwaukee.
- Ownership category
- akta.pro rank
Toolstop industry classification
Industry- Product category
- Power Tools Retail
- NAICS
- Home Centers (444110)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIAIAE)
Keywords
Where Toolstop is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Toolstop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales (E-commerce): Online sales of power tools, hand tools, accessories, workwear, garden equipment, and related products through its.co.uk website. Products include items from major brands like DeWalt, Makita, Milwaukee, Bosch, Festool, Ryobi, and many others.
- Retail Product Sales (Physical Stores): In-person sales at multiple UK superstore locations. Customers can visit stores to see products, get expert advice from staff who use the kit daily, and make purchases.
- Trade/Professional Services: Services catering to trade professionals and contractors, including volume purchasing, trade accounts, and specialized product knowledge support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Toolstop product offering
Product offeringCore offering
Toolstop (operating as ITS - Industrial Tool Supplies Ltd) is a UK-based retailer that sells power tools, hand tools, accessories, workwear, PPE, tool storage, garden equipment, and decorating supplies from over 25 professional brands including Milwaukee, DeWalt, Makita, Bosch, Festool, Ryobi, and Stihl. The company serves trade professionals and DIY customers through its BigCommerce-powered its.co.uk e-commerce site, multiple UK superstores, and a click-and-collect service.
Product overview
Toolstop (operated by ITS - Industrial Tool Supplies Ltd) is a UK-based e-commerce superstore for professional tools and equipment. The offering is organized as a broad retail catalog spanning multiple product categories (power tools, hand tools, accessories, workwear, PPE, tool storage, garden equipment, and more) alongside a portfolio of 25+ professional tool brands including Milwaukee, DeWalt, Makita, Bosch, Festool, Ryobi, Stihl, and others. The platform operates as a single unified e-commerce storefront with supporting services including a Kit Builder for custom tool kits, an ITS Hub blog for buying advice, and promotional events like the Black Label annual sale. Products are primarily third-party branded tools rather than proprietary products, with the company acting as a distributor and retailer for professional tradespeople.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Tools Extensive range of corded and cordless power tools including drills, saws, grinders, and impact drivers from major brands such as DeWalt, Makita, Milwaukee, Bosch, and Festool, sold to trade professionals and DIY customers.
- Hand Tools Manual tools including screwdrivers, wrenches, pliers, and measuring instruments from professional tool brands such as Stanley, Knipex, Wera, and Trend.
- Workwear Workwear clothing including trousers, t-shirts, shorts, and boots from brands like Makita, Snickers, and Timberland, intended for trade professionals.
- PPE (Personal Protective Equipment) Safety equipment and protective gear for professional use, sold alongside tools to trade and consumer buyers.
- Tool Storage Tool boxes, cases, bags, and storage solutions for organizing and transporting tools, offered across multiple brands.
- Garden and Outdoor Tools Garden power tools including lawnmowers, hedge trimmers, grass trimmers, and outdoor equipment from brands such as Stihl, Bosch, Ryobi, and DeWalt.
- Decorating Supplies
Companies that use Toolstop
Customer profileSegments2 records
Ideal customer profiles2 records
Toolstop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Toolstop partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, supporting and minor.
- DeWaltcoreITS.co.uk is the official UK superstore for DeWalt, selling the full range of DeWalt power tools, accessories, and garden equipment. Multiple promotional campaigns and redemption offers feature DeWalt products including the DeWalt x McLaren F1 promotion and DeWalt garden redemption programs.
- MakitacoreITS.co.uk is the official UK superstore for Makita, featuring extensive Makita product lines including 18V LXT and 40V XGT ranges. Makita promotional campaigns include summer blitz events, battery redemption programs, and workwear collaborations.
- MilwaukeecoreITS.co.uk is the official UK superstore for Milwaukee tools. Featured prominently with Red Hot Weekender promotions and garden tool redemption offers.
- BoschmajorITS.co.uk carries Bosch Professional and Bosch Garden product lines. Promotional activities include Bosch Pro Deal gift offers, Bosch Green redemption programs, and cashback offers.
- FestoolmajorITS.co.uk stocks Festool power tools and accessories with promotional activities including cashback offers and redemption programs.
- RyobimajorITS.co.uk offers Ryobi 18V power tools and garden equipment with early access web launches and promotional pricing.
- StihlmajorITS.co.uk stocks Stihl outdoor power equipment with cashback promotional offers available.
- MetabomajorITS.co.uk carries Metabo power tools with reward redemption promotional programs available.
- HikokisupportingITS.co.uk stocks Hikoki (formerly Hitachi) power tools with promotional overall redemption offers.
- EinhellsupportingITS.co.uk carries Einhell garden and power tools. Promotional activities include Silverstone fan experience events and garden battery redemption programs.
- Stanley / Stanley FatMaxsupportingITS.co.uk stocks Stanley and Stanley FatMax hand tools and power tools with promotional redemption offers including backpack gifts.
- PaslodesupportingITS.co.uk carries Paslode fastening tools with promotional cross-brand offers such as Paslode x Greggs redemption programs.
- TrustpilotsupportingTrustpilot provides independent customer review platform. ITS.co.uk displays their 5-star Trustpilot rating to build customer trust and credibility.
- PayPalsupportingITS.co.uk accepts PayPal, PayPal Credit, and PayPal Pay in 3 as payment options, enabling flexible financing for customers.
- McLaren RacingminorDeWalt x McLaren F1 promotional campaign featured on ITS.co.uk, highlighting DeWalt's partnership with the Formula 1 racing team.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Toolstop competitors and assessment
Company assessmentBroad incumbents
- Wickes: UK home improvement retailer with stores and e-commerce offering tools, fixtures, and DIY supplies. Overlaps with ITS in the DIY tools and accessories category while serving a broader home improvement need set.
- Travis Perkins: UK's largest builders' merchant with 1,000+ branches offering building materials, tools, and landscaping supplies to trade professionals. Broader portfolio than ITS but with substantial overlap in the trade tools and accessories category.
- B&Q: UK's largest home improvement retailer (Kingfisher Group), with broad DIY tool and hardware offering across physical stores and online. Overlaps with ITS in DIY tools but operates at much larger scale and broader category scope.
Emerging players
- Axminster Tools: UK specialist retailer focused on woodworking tools and machinery, with both e-commerce and a destination superstore. Comparable in multichannel model and brand portfolio approach, though more concentrated on the woodworking trade segment.
- Amazon UK: Dominant UK e-commerce marketplace carrying the full range of major power tool brands with Prime next-day delivery. Functions as both a competitor (on selection and price) and an indirect channel for some brands Toolstop also stocks.
Direct peers
- Screwfix: UK's largest direct tool and hardware retailer (part of Kingfisher Group), with 800+ stores, click & collect, and a comparable multi-brand professional and DIY catalogue. Most direct competitor to ITS in the UK trade and DIY tools market.
- Toolstation: UK tool and building supplies retailer (Travis Perkins subsidiary) operating 500+ branches plus e-commerce, focused on trade and DIY customers with similar brand portfolios (DeWalt, Makita, etc.). Direct competitor across both physical and online channels.
- Buck & Hickman (Grafton Group): UK industrial and trade tools supplier (part of Grafton Group) serving professional customers with power tools, hand tools, and consumables. Comparable B2B-leaning tool distribution model with overlap in trade professional customer base.
- Machine Mart: UK retailer specialising in power tools, machinery, and workshop equipment, with both superstores and online presence. Closely comparable in product mix and customer base to ITS, particularly for professional buyers.
- Cromwell Tools: UK-based industrial and trade tools supplier with extensive catalogue of cutting tools, hand tools, and power tools serving professional and industrial customers. Operates in an overlapping segment of the UK tool market with a similar multi-channel distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Toolstop social profiles
Digital presenceToolstop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toolstop leadership team
Management profileNumber of profiles
Toolstop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toolstop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toolstop
What does Toolstop do?
Toolstop (operating as ITS - Industrial Tool Supplies Ltd) is a UK-based retailer that sells power tools, hand tools, accessories, workwear, PPE, tool storage, garden equipment, and decorating supplies from over 25 professional brands including Milwaukee, DeWalt, Makita, Bosch, Festool, Ryobi, and Stihl. The company serves trade professionals and DIY customers through its BigCommerce-powered its.co.uk e-commerce site, multiple UK superstores, and a click-and-collect service.
Is Toolstop a public or private company?
Toolstop is a private company. It is classified as unknown and is currently operating.
When was Toolstop founded?
Toolstop was founded in 1965. It employs 101 to 250 people.
Where is Toolstop based?
Toolstop is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Toolstop make money?
Three revenue lines are on record. Retail Product Sales (E-commerce) is the primary driver. The others are retail Product Sales (Physical Stores) and trade/Professional Services.
Who are Toolstop's main competitors?
Broad incumbents on record are Wickes, Travis Perkins and B&Q. Emerging players are Axminster Tools and Amazon UK. Direct peers are Screwfix, Toolstation, Buck & Hickman (Grafton Group), Machine Mart and Cromwell Tools.
Does Toolstop have an API?
No public API is recorded for Toolstop.
What industry is Toolstop in?
Toolstop's product category is Power Tools Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRAIAIAE, Outdoor Power Equipment Parts & Service Retail. Its NAICS code is 444110 and its SIC code is 3420.