Top Gear Mobility

What Top Gear Mobility does

Top Gear Mobility (legal entity: Alicante Airport Car S.L., CIF B-04933107) is a privately held Spanish airport car rental company founded in 2014 and headquartered in Torrellano, Alicante. The business operates a direct-to-consumer rental model with airport counter presence and Meet and Greet service at Alicante Airport and Palma de Mallorca Airport, serving primarily international tourists and family/group travelers. The fleet is renewed annually and partially equipped with GPS tracking units that the company accesses only when alerted about disconnection/disabling of the system or non-return of vehicles, used for safety and asset-protection purposes. Underlying technology is lightweight: GPS fleet tracking, a third-party online pre-check-in system (s7.renteon.com), Stripe as the payment processor, and a WordPress website with multilingual support (English, Spanish, Dutch, German, Czech). Core products are short-term vehicle rentals with unlimited mileage, full insurance with zero excess, two included drivers, no deposit, and a same/same fuel policy; ancillaries include child seat rentals (EUR 6.95-10.95/day), additional drivers (EUR 50 each), young driver surcharges (EUR 9.95/day), out-of-hours pickup/drop-off fees (EUR 40-50), and special cleaning charges (EUR 30-180). Distribution is direct-to-consumer via the company website, supplemented by a parking subdomain and a content-marketing travel blog targeting destination search traffic. Ownership sits with a small private group comprising four Spanish SL entities (Alicante Airport Car S.L., Annablanca S.L., Iberlantec S.L., Shuker-Haynes S.L.), with no disclosed venture or institutional capital, and the company operates with a lean team of approximately 6 employees.

Name

Top Gear Mobility

Legal name

Alicante Airport Car S.L.

Website

https://topgearmobility.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Top Gear Mobility is a privately held Spanish airport car rental company operating direct-to-consumer rentals with Meet and Greet service at Alicante and Palma de Mallorca airports, serving international tourists and family travelers with all-inclusive, no-deposit, zero-excess pricing.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Airport car rental
• Car rental services
• Vehicle rental
• Airport transfers
• Leisure car rental

Headquarters

HQ city

Torrellano, Alicante

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental: Core revenue from short-term vehicle rentals at Alicante and Palma de Mallorca airports. Includes unlimited kilometers, full insurance with zero excess, and two drivers in the base price.
2. Ancillary Services: Additional revenue from child seat rentals (10.95 EUR/day), extra drivers (50 EUR), young driver fees (9.95 EUR/day), out-of-hours fees (40-50 EUR), and special cleaning charges (30-180 EUR).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Top Gear Mobility provides short-term car rentals at Alicante Airport and Palma de Mallorca Airport under an all-inclusive pricing model with no deposit and no hidden fees. The company offers a compact, modern fleet with 24/7 customer service, English-speaking staff, and free extras such as additional driver and child seats, targeting international leisure travelers arriving in Spain.

Product overview

Top Gear Mobility is a car rental company operating at Alicante Airport and Palma de Mallorca Airport in Spain, offering all-inclusive airport car rental services. The core product consists of car rental services at two airport locations, with a fleet renewed annually. The service portfolio includes the base car rental product with unlimited mileage and full insurance, bundled with premium add-ons such as Meet and Greet service (Alicante Airport), Full Coverage Insurance with zero excess, Online Check-in, Child Seat Rental, and Parking Services. The company also provides a Travel Blog for travel content. Key differentiators include no deposit requirement, guaranteed final price with no hidden fees, same-same fuel policy, 24/7 availability, and staff speaking multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental at Alicante Airport Short-term car rental services available at Alicante Airport, targeting international leisure travelers with all-inclusive pricing, no deposit, and 24/7 customer service.
• Car Rental at Palma de Mallorca Airport Short-term car rental services at Palma de Mallorca Airport, extending the same all-inclusive, no-deposit model to Mallorca-based leisure travelers.
• Child Seat Rental Child seat rental add-on service for families traveling with young children, ensuring compliance with Spanish child safety regulations during car rentals.
• Parking Services Pre-bookable airport parking service operating alongside the car rental business, providing convenience for travelers before and after their rental period.

Quantifiable outcome

• Pickup and drop-off completed within 10 minutes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sixt: Premium European and global car rental incumbent with a strong Spanish airport footprint. Competes with Top Gear on premium positioning but operates at much greater scale across many geographies and vehicle classes.
• Avis Budget Group: Global rental car incumbent (Avis, Budget brands) with established presence at major Spanish airports. Comparable customer overlap (airport tourists) but operates at materially larger scale and broader fleet mix.
• Hertz: Global car rental incumbent with Spanish airport locations. Overlaps with Top Gear at Alicante and Mallorca but operates a much broader portfolio across geographies and customer segments.
• Europcar: One of Europe's largest car rental groups, operating both premium (Europcar) and value (Goldcar) brands at Spanish airports. Direct competitive overlap through its Goldcar subsidiary and broader incumbent positioning.

Direct peers

• Record Go: Spanish airport car rental operator with locations including Alicante and Mallorca. Directly competes with Top Gear for the same inbound tourist segment at the same airports, with comparable all-inclusive pricing structures.
• Goldcar: Spanish airport-focused value car rental brand, owned by Europcar Group. Most direct peer to Top Gear Mobility — both serve inbound tourists at Spanish airports with self-drive short-term rentals, differentiated by Goldcar's budget positioning and Top Gear's all-inclusive premium positioning.
• Centauro Rent a Car: Spain-based car rental company specializing in airport locations across southern Europe. Closely comparable to Top Gear in target customer (tourists at Spanish airports), fleet-renewal cadence, and direct-to-consumer online booking model.
• OK Mobility: Spanish-headquartered car rental and mobility brand with strong airport presence across Spain and Portugal. Comparable business model and target customer; expanding rapidly via acquisitions and is a likely consolidator of smaller regional operators like Top Gear.
• Drivalia: Car rental and mobility company operating across Italy, Spain, and other European markets with airport locations. Comparable in airport-tourist focus and online-direct distribution model.

Others

• Hiberus / Localiza (Spain exposure): Global car rental group with growing European/Spanish exposure. Adjacent rather than directly competitive in Spain today, but representative of the kind of cross-border consolidator that could pursue Top Gear as a regional bolt-on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/topgearmobility
• LinkedInlinkedin.com/company/topgearmobility
• Instagraminstagram.com/topgearmobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Gear Mobility