TopWire Hop Project

What TopWire Hop Project does

TopWire Hop Project, operating as Lupulo, LLC, is a single-site craft beer garden located at the Crosby Hop Farm in Woodburn, Oregon. Founded in 2020, the venue is set among active, fifth-generation hop bines in Oregon's Willamette Valley and operates seasonally from April through October. The core offering is an ever-changing draft beer program built around Crosby Hop Farm's estate-grown hops and proprietary hop varieties (including Deep Cut Cascade), supplemented by a rotating roster of 20+ partner craft breweries and cideries (Russian River, Deschutes, Baerlic, Silver Falls, 2 Towns Ciderhouse, Swift Cider, etc.), rotating food trucks, and a recurring event calendar (the Oregon Hop Festival, Funky Fridays, live music, yoga, brewery showcases).

The product surface comprises the physical beer garden, an annual TopWire Beer Club membership ($70/yr with quarterly exclusive allocations), a merchandise storefront (via Crosby Hops), gift cards (via Toast Tab), private event rentals in The Backyard, and the annual Oregon Hop Festival. Revenue mechanics are diversified across transactional on-site beverage and food sales, recurring subscription revenue from Beer Club memberships, one-time merchandise and gift card purchases, and private venue rental fees. Primary customer segments are craft beer enthusiasts and hop-curious adults, families and social groups seeking dog-friendly outdoor space, food and culinary visitors drawn by rotating food trucks, and agritourism visitors to the Willamette Valley.

The business is privately held and family-affiliated with Crosby Hops, with no disclosed venture, private equity, or institutional funding. Awards include Best Beer Garden in America from USA Today 10 Best Readers' Choice, America's Best Beer Gardens (Food & Wine), and Oregon Beer Awards Best Beer Bar or Taphouse. The technology footprint is limited to e-commerce (Squarespace, Obtain Wine, Toast Tab) — no proprietary platform, software product, or AI/ML capability is described.

Name

TopWire Hop Project

Legal name

Lupulo, LLC

Website

https://topwirehp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

TopWire Hop Project (Lupulo, LLC) operates a seasonal craft beer garden on the Crosby Hop Farm in Woodburn, Oregon, serving craft beer enthusiasts, families, and agritourism visitors with exclusive estate-grown beers, rotating food trucks, and a recurring event program.

Ownership category

akta.pro rank

Product category

Craft Beer Garden

NAICS

Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Hop Farming (AFAGAGAB)

Keywords

• Craft beer garden
• Agritourism experiences
• Craft beverage retail
• Beer club membership
• Event venue rental

Headquarters

HQ city

Woodburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. On-site beverage and food sales: Draft beer, cider, wine, and non-alcoholic beverages sold directly to visitors at the beer garden. Revenue is transactional and walk-in driven, peaking during the April-October season and on event weekends.
2. TopWire Beer Club Membership: Annual membership at $70 providing quarterly allocations of exclusive beers from partner breweries, plus member discounts (10% off pints, 20% off merchandise, 20% off private event space), Hoppy Hour perks, and priority access to events. Automatic renewal with recurring billing on a quarterly cadence.
3. Merchandise and gift card sales: Branded merchandise (apparel, accessories) sold through the online store. Gift cards sold via Toast Tab platform for on-site redemption.
4. Private event space rental (The Backyard): The Backyard outdoor event space is available for private rentals, with 20% discount for Beer Club members. Catering flexibility allows guests to bring food trucks or their own food.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TopWire Hop Project operates a craft beer garden set within Crosby Hop Farm in Woodburn, Oregon, offering a rotating tap list of craft beers brewed with estate-grown Crosby Hops and partner brewery selections. The venue runs seasonally from April through October and is supported by an annual Beer Club membership program with quarterly beer allocations, the annual Oregon Hop Festival, private event space rentals, a rotating food truck program, and branded merchandise and gift cards.

Product overview

TopWire Hop Project is a single-site craft beer garden venue operating seasonally (April–October) on an active hop farm in Woodburn, Oregon. The core offering is the beer garden experience featuring an ever-changing tap list of craft beers made from Crosby Hops, complemented by rotating food trucks and event programming. The product portfolio includes: the main beer garden venue, the TopWire Beer Club (annual membership with quarterly beer allocations), draft beer sales, the Oregon Hop Festival (annual event), private event rentals, a food truck program, and merchandise. The venue is not a software platform but rather a hospitality/retail establishment.

Differentiator

Problem solved

Functional benefit

Products and services

• TopWire Hop Project (Craft Beer Garden) Seasonal outdoor craft beer garden set within Crosby Hop Farm in Woodburn, Oregon, offering a rotating tap list of craft beers made from Crosby Hops, food trucks, sweeping mountain views, and a family- and dog-friendly environment. Open April through October.
• TopWire Beer Club Annual membership program at $70/year providing quarterly allocations of exclusive seasonal beers made with Crosby Hops, 10% off pints and to-go beer, 20% off merchandise, 20% off private event space, members-only Hoppy Hour events at $5 tap pour, priority event access, and a complimentary pint and welcome sticker. Automatic renewal on annual cadence.
• Tap List / Draft Beers Rotating selection of craft beers on tap including house beers (TopWire Pilsner, TopWire Hazy, TopWire West Coast IPA) and partner brewery selections such as Double or Nothing, Provocative Whisper, The Labrinth, Cantina Especial, Cascade Berry Lager, Run Don't Walk, Pinball Wizard, and Dark And Stormy. Priced $8.00–$8.50 per pour. Available for on-site consumption.
• Oregon Hop Festival Annual two-day celebration of Oregon's hop harvest held in September, featuring guided hop farm tours, curated beer list from 20+ breweries, live music, local food vendors, farm hayride tours, and a commemorative glass with four 4 oz sample pours. General admission $25 per person; free entry for guests under 21.
• Private Events / The Backyard Private event space rental set among Cascade hop bines and green lawns for weddings, corporate events, and private gatherings. Features rotating tap list of craft beer, cider, sparkling hop water, wine, and non-alcoholic options. Catering flexibility allows outside food trucks or self-catering; Beer Club members receive 20% discount.
• Food Truck Program Rotating multi-cultural food truck lineup on select weekends featuring Lively Station (smash burgers), Curry Bai Indian Food, Gina's Taqueria, Spice of Africa, Cascadia Pizza, Lobster Dogs PNW, plus the TopWire on-site snack store and Luis's Taqueria delivery service.
• Merchandise Store Online merchandise store featuring TopWire branded apparel and accessories, sold through the Crosby Hops merch platform.
• Gift Cards Digital and physical gift cards available for purchase via the Toast Tab platform, redeemable for craft beer, food, and merchandise at TopWire Hop Project.

Quantifiable outcome

• Voted #1 Best Beer Garden in America (USA Today 10 Best Readers' Choice)
• +2 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• Crosby Hop FarmcoreStrategic or Co-development PartnerCrosby Hop Farm is the host and operator of TopWire Hop Project. It is a fifth-generation, family-owned hop grower and global leader in hop agriculture. The farm provides estate-grown hops (including proprietary varieties like Deep Cut Cascade) for exclusive TopWire beers and collaborates on hop breeding programs with partner breweries. The farm also supplies hops to breweries worldwide.
• Russian River Brewing CompanycoreStrategic or Co-development PartnerVinnie Cilurzo of Russian River Brewing Company shared the recipe for TopWire West Coast IPA as part of the Growers Series collaboration. This West Coast IPA, brewed with estate-grown Crosby Hops (Amarillo, Comet, Chinook, Deep Cut Cascade), is available exclusively at TopWire.
• Deschutes BrewerycoreStrategic or Co-development PartnerDeschutes Brewery collaborated with TopWire for the 6th Anniversary Party (July 25, 2026), creating three exclusive experimental versions of Mirror Pond Pale Ale showcasing different Crosby hop expressions, available only at TopWire for side-by-side tasting.
• Baerlic BeerminorStrategic or Co-development PartnerBaerlic Beer is a regular partner featured at TopWire Beer Club Launch events and brewery showcase events. Supplier of Punk Rock Time West Coast IPA on TopWire's Beer Club allocation.
• Silver Falls Brewing Co.minorStrategic or Co-development PartnerSilver Falls Brewing Co. is a regular partner featured at TopWire Beer Club pick-up events and brewery showcase events. Supplier of Lookout IPA on the Beer Club allocation. Also collaborated on experimental beers developed with the Crosby Hops hop breeding program.
• Dirt Road Brewing Co.minorStrategic or Co-development PartnerDirt Road Brewing Co. was featured at the TopWire Beer Club Launch (March 21). Supplier of NorthWest IPA on the Beer Club allocation.
• Vice BeerminorStrategic or Co-development PartnerVice Beer was featured at the TopWire Beer Club Launch. Supplier of Oh, Hi Mark West Coast IPA on the Beer Club allocation.
• Bauman's Cider CompanyminorStrategic or Co-development PartnerBauman's Cider Company, a century farm in Gervais, OR near TopWire, was featured at a Summer Showcase. They created a cider with Pacific Sunrise hops from a New Zealand partner grower.
• Larrabee Lager Co.minorStrategic or Co-development PartnerLarrabee Lager Co. from Bellingham, WA was featured at a Summer Showcase with five draft options. Showcases lager brewing tradition.
• Athletic Brewing Co.minorOthersAthletic Brewing Co. supplies non-alcoholic craft beers (Free Wave Hazy, Run Wild IPA, Upside Dawn Golden Ale) featured in the non-alcoholic beverage section at TopWire.
• Lively StationminorGTM or Marketing PartnerLively Station food truck provides on-site SmashBurgers, Kids' SmashBurgers, Chicken Strips, Chicken Caesar Wraps, Falafel Smash, and A La Carte Fries at TopWire on select weekends throughout the season.
• Curry Bai Indian FoodminorGTM or Marketing PartnerCurry Bai Indian Food provides bold Indian cuisine (chicken tikka naan tacos, paneer tikka, loaded garlic naan, chicken curry, spicy masala fries) on-site at TopWire on select weekends.
• Gina's TaqueriaminorGTM or Marketing PartnerGina's Taqueria provides authentic Mexican food with handmade tortillas and fresh aguas frescas on-site at TopWire on select weekends.
• Spice of AfricaminorGTM or Marketing PartnerSpice of Africa pop-up truck appears on select weekends at TopWire (June 19-21, July 24-26, Aug 14-16, Sept 11-13, Sept 25-27). Special Kenyan goat roast event on September 26th.
• Cascadia PizzaminorGTM or Marketing PartnerCascadia Pizza provides artisan pizzas on-site at TopWire during opening weekend and select weekends throughout the season (April 17-19, May 8-10, June 12-14, Aug 8-9).
• Lobster Dogs PNWminorGTM or Marketing PartnerLobster Dogs PNW serves lobster rolls, crab rolls, shrimp rolls, and soups on select weekends at TopWire (May 30-31, June 5-7, July 3-5, July 12, July 31-Aug 2, Sept 12-13, Sept 18-20).
• Luis's TaqueriaminorGTM or Marketing PartnerLuis's Taqueria provides Michoacan-style Mexican food delivery to TopWire. Delivery costs $8 with 30-minute estimated delivery time.
• Swift CiderminorStrategic or Co-development PartnerSwift Cider supplies Dark And Stormy (Fortified Cider, 8.5% ABV) on tap at TopWire. Featured at Summer Showcase events with whole fruit fermentations and heirloom apples.
• Oregon Homegrown CollaborationminorStrategic or Co-development PartnerStatewide Oregon collaboration featuring breweries, Crosby Hops, and Imperial Yeast. Takes over TopWire taps with 7 featured beers brewed with Crosby's Deep Cut Cascade hops (June 5).
• Imperial YeastminorStrategic or Co-development PartnerImperial Yeast is a partner in the Oregon Homegrown statewide collaboration alongside Crosby Hops and Oregon breweries, providing yeast strains for beers brewed with Crosby's Deep Cut Cascade hops.
• Funky FaunaminorStrategic or Co-development PartnerFunky Fauna from Central Oregon specializes in hyper-local ingredient funky beers. Featured at Funky Friday events with beers like Skeletal Petal using Crosby Estate Grown Comet, PNW strawberries, fresh ginger, and Makrut lime sea salt.
• Buoy BeerminorStrategic or Co-development PartnerBuoy Beer was featured at a Summer Showcase event at TopWire (June 13).
• Wild Ride BrewingminorStrategic or Co-development PartnerWild Ride Brewing was featured at a Summer Showcase at TopWire (July 11).
• 2 Towns CiderminorStrategic or Co-development Partner2 Towns Ciderhouse was featured at a Cider Showcase event at TopWire (July 10), showcasing craft ciders made with Northwest apples and real fruit.
• Brujos BrewingminorStrategic or Co-development PartnerBrujos Brewing was featured at a Summer Showcase at TopWire (Aug 8) with their 'liquid spells' craft beers.
• 19 Acres Cider Co.minorStrategic or Co-development Partner19 Acres Cider Co. was showcased at TopWire (Aug 7), focusing on premium hard ciders using extensive apple growing and pressing knowledge.
• Alesong Brewing & BlendingminorStrategic or Co-development PartnerAlesong Brewing & Blending's Farmhouse Fusion was tapped at Funky Friday (July 24), featuring a saison with citrus, vibrant hop aroma, and complex brett and oak character.
• Fonta FloraminorStrategic or Co-development PartnerFonta Flora's '25 Three Year Blend from North Carolina was tapped at TopWire (June 26), an Appalachian gueuze-inspired blend of spontaneously fermented ales from winters 2021-2023.
• Recluse Brew WorksminorStrategic or Co-development PartnerRecluse Brew Works was featured alongside Swift Cider at a Summer Showcase at TopWire (June 5), celebrating artful fermentation and thoughtfully crafted beverages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crux Fermentation Project: Bend, Oregon taproom and brewery with a strong outdoor/festival identity and similar seasonal event programming. Comparable to TopWire as a PNW craft taproom destination built around rotating releases and on-premise experiences.
• Burnside Brewing Company: Portland brewpub with a sizable outdoor beer garden and food-truck-friendly format. Operates in the same competitive set as TopWire for PNW craft drinkers seeking outdoor on-premise experiences.
• Hopworks Urban Brewery: Sustainability-focused Portland brewpub with an established beer garden and family-friendly outdoor seating. Closest structural analog to TopWire's family-and-dog-friendly outdoor beer garden positioning within the same metro-adjacent trade area.
• Bale Breaker Brewing Company: Family-run brewery operating on a fourth-generation hop farm in Yakima, WA — the closest analog to TopWire's farm-to-glass positioning in the Pacific Northwest. Like TopWire, its identity is built around estate-grown hops, and it runs a taproom plus seasonal outdoor/Harvest events.
• Russian River Brewing Company: Highly regarded California brewpub and one of TopWire's marquee Growers Series collaborators. Operates destination taprooms with limited-release/collaboration pours, mirroring TopWire's exclusive-beer programming and emphasis on seasonal, draft-only experiences.
• Alesong Brewing & Blending: Oregon craft brewery featured at TopWire's Funky Friday programming (Farmhouse Fusion tap). Comparable as a PNW craft producer with tasting-room-forward, event-driven release strategy and limited distribution through on-premise partners like TopWire.

Broad incumbents

• Deschutes Brewery: Major Oregon craft brewery with a flagship Bend pub and Portland presence. A TopWire collaboration partner for the 6th Anniversary event, Deschutes represents the broader Oregon brewery incumbents with established taprooms and distribution that shape the regional craft landscape TopWire competes in.
• Sierra Nevada Brewing Co. Large national craft brewer with a destination taproom/campus experience including food and outdoor seating. A broader incumbent demonstrating the scale-up path for beer-garden destination venues and a useful comparable for taproom/onsite revenue mix.
• Stone Brewing: Large-scale craft brewer with an iconic destination brewery campus, outdoor beer garden, and on-premise food program. Comparable as a regional destination concept combining brewery tourism, garden seating, and food/beverage programming.

Emerging players

• Athletic Brewing Company: Fast-growing non-alcoholic craft brewer supplying TopWire's NA beverage lineup (Free Wave, Run Wild, Upside Dawn). Relevant as both a commercial partner and a comparable craft brand expanding taproom/direct-to-consumer distribution in similar premium craft channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/topwire-hop-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TopWire Hop Project