Alesong Brewing & Blending

What Alesong Brewing & Blending does

Alesong Brewing & Blending is an artisan beverage producer founded in 2015 in Eugene, Oregon, operating at the intersection of craft brewing, winemaking, and cidermaking. The company was established by Matt Van Wyk, Brian Coombs, and Doug Coombs in the Southern Willamette Valley wine country and applies a blending methodology drawn from old-world Lambic blenders and artisan winemakers. All output is 100% oak barrel-aged and includes wild and sour ales, spirits-barrel-aged beers (bourbon, tequila, gin, rum), a wine portfolio (Pinot Gris, Pinot Noir, Sparkling Rosé), and cider.

The company operates a multi-channel go-to-market. Direct-to-consumer revenue is anchored by the Blender's Circle membership program, which ships four seasonal selections per year at roughly $114 per six-bottle shipment (approximately $19 per bottle implied average). Wholesale distribution extends across seven US states (Arizona, California, Colorado, Montana, Washington, Hawaii, and DC/Virginia) via regional distributors, with international exports to Japan, Korea, China, and Denmark. A single countryside tasting room near Eugene handles on-premise sales and tourism.

Alesong pursues a deliberately small-batch, artisan positioning rather than scaling production, with a headcount estimated at 1–10 employees. Industry recognition includes the 2024 Great American Beer Festival (GABF) Brewery of the Year award, the 2021 Oregon Beer Awards Brewery of the Year designation, and eight consecutive years of GABF medals. The company also participates in collaborative projects with other craft producers, including Xicha Brewing, New Image, and Beergarden.

Name

Alesong Brewing & Blending

Legal name

Alesong Brewing & Blending

Website

https://alesongbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Alesong Brewing & Blending is an Oregon-based artisan beverage producer founded in 2015 that makes oak barrel-aged beer, wine, and cider, selling through a membership program, regional distributors across seven US states, and international markets.

Ownership category

akta.pro rank

Product category

Craft Beverage (Barrel-Aged Beer, Wine, and Cider)

NAICS

Breweries (31212), Wineries (312130), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Oak barrel aging
• Craft barrel-aged beer
• Wild and sour beers
• Artisan brewery winery
• Beer club membership

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tasting Room On-Premise Sales: Direct sales of draft and bottled beer, wine, and cider at the Countryside Brewery tasting room in Eugene, Oregon. The from-scratch kitchen provides food pairings. Open Thursday–Sunday 1–8pm.
2. E-commerce Direct-to-Consumer: Online store sales of bottled beer (Oregon shipping only), wine and cider (OR, WA, CA, DC), bottle bundles, gift memberships, and tasting room gift cards shipped directly to consumers.
3. Wholesale Distribution: Sale of bottled beer to retailers and restaurants through distribution partners in Arizona, California, Colorado, Montana, Washington, DC/Virginia, and international markets (Japan, Korea, China, Denmark, Hawaii).
4. Blender's Circle Membership: Recurring subscription model delivering 4 seasonal shipments of 6 or 12 bottles of barrel-aged beers per year. Members receive complimentary flights at the tasting room, discounts on additional purchases, and access to release parties and pairing dinners.
5. Wine Production: Alesong launched a wine program in 2023, producing Pinot Gris, Pinot Noir, and Sparkling Rosé of Pinot Noir from Dundee Hills AVA fruit, aged in French oak barrels. Sold through the tasting room and online store.
6. Private Events and Experiences: Revenue from hosting private events in the tasting room, barrel cellar, and countryside brewery. Guided tasting experiences sold as gifts. Corporate events, gifting programs, and catering.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Alesong Brewing & Blending is an intentionally small artisan brewery, winery, and cidery that produces 100% oak-aged beer, wine, and cider in the Southern Willamette Valley near Eugene, Oregon. Its portfolio centers on barrel-blended wild and sour beers, spirits-barrel-aged stouts and strong ales, a small wine program sourced from Dundee Hills AVA, and artisanal ciders, sold through a countryside tasting room, an online store, the Blender's Circle quarterly membership, and wholesale distribution across the US and internationally.

Product overview

Alesong Brewing & Blending is an intentionally small artisan brewery, winery, and cidery specializing in 100% oak-aged beverages located in Southern Willamette Valley wine country near Eugene, Oregon. Founded in 2015, the company operates a core portfolio of wild and sour beers fermented in French oak barrels with mixed cultures, spirits-barrel-aged stouts and strong ales (featuring flagship Rhino Suit imperial milk stout), and an expanding wine program sourced from Dundee Hills AVA. The Blender's Circle membership offers quarterly shipments of 6 or 12 bottles of seasonally released barrel-aged beers with tasting room benefits. Products are sold at the Countryside Brewery tasting room, through distribution partners across the US and internationally, and via the online store with regional shipping restrictions.

Differentiator

Problem solved

Functional benefit

Brands

• Blender's Circle: The company's membership program offering seasonal barrel-aged beer releases, complimentary tastings, discounts, and access to exclusive events

Products and services

• Wild and Sour Beers Barrel-aged sour and wild beers fermented and matured in neutral French oak former wine barrels with mixed cultures of saccharomyces, brettanomyces, and lactobacillus, including yeast-driven saisons, farmhouse ales, and sour beers co-fermented with whole organic fruits like blueberries, peaches, nectarines, cherries, raspberries, blackberries, and wine grapes. Targeted at craft beer enthusiasts seeking complex, wine-like flavor profiles.
• Spirits-Barrel-Aged Beers Rich, malt-driven beers aged in bourbon barrels (Heaven Hill, George Dickel, Elijah Craig, Henry McKenna) and other spirits barrels including tequila, gin, rum, port, cognac, and maple syrup barrels. Flagship products include Rhino Suit imperial milk stout, Maestro barleywine, and Señor Rhino. Targeted at craft beer enthusiasts who prefer rich, bourbon-forward flavor profiles.
• Wine (Pinot Gris, Pinot Noir, Sparkling Rosé) Oak-aged wines sourced from Dundee Hills AVA and aged in French oak barrels, including Pinot Gris, Pinot Noir from the 2022 vintage, and Sparkling Rosé of Pinot Noir. Priced at $22-$30 per bottle. Targeted at wine enthusiasts and tasting room visitors in the Willamette Valley.
• Cider Artisanal ciders including Dry Farmhouse Cider and Farmhouse Cider, crafted with the same barrel-aging and blending philosophy as the beer program. Targeted at craft beverage enthusiasts seeking farmhouse-style cider.
• Blender's Circle Membership

Quantifiable outcome

• 2024 Great American Beer Festival Brewery of the Year (small brewing company category)
• +5 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• George's DistributingcoreChannel Partner/ Reseller/ Distributor · 1 December 2024In December 2024, Alesong began a new partnership with George's Distributing, a 50-year-old Montana company, to distribute their beers statewide in Montana. George's Distributing also carries other Oregon brands like Breakside and Hopworks. Alesong's Matt Van Wyk participated in the George's Great Tour trade show to introduce their products to Montana accounts.
• Arizona Beer and CidercoreChannel Partner/ Reseller/ DistributorArizona Beer and Cider serves as Alesong's distribution partner in Arizona, enabling retail availability of Alesong products in that state.
• Artisan Distributing (California)coreChannel Partner/ Reseller/ DistributorArtisan Distributing serves as Alesong's distribution partner in California, enabling retail availability of Alesong products throughout that state.
• CSA (Colorado)coreChannel Partner/ Reseller/ DistributorCSA is Alesong's distribution partner in Colorado, enabling retail availability of Alesong products in that state.
• River Barrel Distributing (Washington)coreChannel Partner/ Reseller/ DistributorRiver Barrel Distributing serves as Alesong's distribution partner in Washington state, enabling retail availability of Alesong products in that state.
• Allied Craft Distribution (DC/Virginia)coreChannel Partner/ Reseller/ DistributorAllied Craft Distribution serves as Alesong's distribution partner in Washington DC and Virginia, enabling retail availability of Alesong products in those markets.
• Oahu Drinks (Hawaii)minorChannel Partner/ Reseller/ DistributorOahu Drinks serves as Alesong's distribution partner in Hawaii, enabling retail availability of Alesong products in that state.
• Ezo Beer (Japan)coreChannel Partner/ Reseller/ DistributorEzo Beer is Alesong's distribution partner in Japan. Alesong's Matt traveled to Japan in April 2025 as part of market expansion efforts, connecting with accounts in that market.
• Crister Beer (Korea)coreChannel Partner/ Reseller/ DistributorCrister Beer is Alesong's distribution partner in Korea. Alesong's Matt traveled to South Korea in April 2025 as part of international market expansion.
• Ouci International Trading Co LTD (China)minorChannel Partner/ Reseller/ DistributorOuci International Trading Co LTD is Alesong's distribution partner in China, enabling international retail availability of Alesong products.
• DRIKKERIGET (Denmark)minorChannel Partner/ Reseller/ DistributorDRIKKERIGET is Alesong's distribution partner in Denmark. Doug Coombs attended the Stockholm Beer and Whiskey Festival in Sweden, representing Alesong internationally.
• King Estate WinerycoreStrategic or Co-development PartnerKing Estate is Alesong's next-door neighbor and a key ingredient supplier. Alesong sources biodynamically grown raspberries, Pinot Noir grapes, and other fruits from King Estate for use in co-fermentation. The estate's close proximity enables whole-cluster grape additions and foot-stomping techniques. King Estate's location adjacent to Alesong's countryside brewery makes them a key community partner.
• Firestone Walker — Terroir ProjectcoreStrategic or Co-development PartnerAlesong participates in Firestone Walker's multi-brewery Terroir Project collaboration, where each brewery makes a wine/beer hybrid beginning with the same base wort and co-ferments it with grapes grown within 100 miles of their brewery using only native microflora. Alesong sourced Pinot Gris grapes from King Estate for their entry.
• Xicha BrewingminorStrategic or Co-development PartnerA collaboration with Xicha Brewing to create a tequila-barrel-aged beer described as a 'spicy raspberry margarita beer.' Announced March 2026, expected release in 2026.
• New Image Brewing (Colorado)minorStrategic or Co-development PartnerCollaborated with New Image Brewing (Colorado, a barleywine specialist) to create '#life unplugged,' a barrel-aged barleywine. New Image typically brews at higher gravity than Alesong, and the collaboration combined their relative differences in approach.
• BeergardenminorStrategic or Co-development PartnerCollaborated with Beergarden to create 'Beergarden Bramble,' a beer inspired by a blackberry bramble cocktail, brewed with Oregon-grown blackberries and aged in Old Tom gin barrels from Oregon's Ransom Spirits. Created to celebrate Eugene Beer Week.
• Ransom SpiritsminorStrategic or Co-development PartnerOregon distiller whose Old Tom gin barrels are used by Alesong for aging beers like French 75 and Beergarden Bramble, creating a local spirits barrel partnership.
• Coffee Plant RoastersminorOthersLocal artisan coffee roaster that supplies Colombian coffee used in Mocha Rhino Suit, in combination with cocoa nibs from Chocolate Alchemy.
• Crosby HopsminorOthersHop supplier from Woodburn, Oregon used for beers like Stony Point Saison (from Goschie Farms malts, Camas Country Mill grains, and Queen's Bounty honey). Active in supporting Oregon-grown ingredient sourcing.
• Goschie FarmsminorOthersOregon hop and malt farmer in Silverton, Oregon. Supplies barley for collaborations like Stony Point Saison and Cheers to the Land.
• Camas Country MillminorOthersGrain supplier in Junction City, Oregon. Supplies grains for Oregon-grown ingredient beers like Stony Point Saison.
• Oakshire BrewingminorOthersEugene brewery where founders Brian Coombs (cellar quality program) and Matt Van Wyk (brewmaster for 7 years) previously worked before founding Alesong in 2015. A formative professional relationship that shaped their barrel-aging expertise.
• Uplay Disc GolfminorOthersEugene non-profit organization promoting disc golf in the community. May 2023 Engage with Alesong charity partner. Alesong donated 25% of Stonefruit Sonata sales and hosted demo events. Founded 2017, Uplay's programs have reached over 18,000 children ages 4-18.
• McKenzie River TrustminorOthersLocal nonprofit land trust (formed 1989) protecting critical habitats in the McKenzie Basin. June Engage with Alesong charity partner. Donations from Maestro sales support their land conservation work. Critical relationship given Alesong's reliance on clean water from the McKenzie basin.
• Oregon WildminorOthersStatewide nonprofit protecting Oregon's wildlands, wildlife, and waters. December Engage with Alesong charity partner. Donations from Silver Lining sales support their mission. Relevant given Alesong's reliance on natural water resources.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• The Lost Abbey: San Marcos, CA craft brewery focused on Belgian-inspired and barrel-aged sours. Closely matches Alesong's wild/sour barrel-aging and blending philosophy in a similarly small-batch format.
• Firestone Walker Brewing Company: Paso Robles, CA craft brewer whose Barrelworks division produces wild/sour barrel-aged beers. Alesong explicitly partners with Firestone Walker on the Terroir Project, and Barrelworks is the most direct industry parallel.
• Jester King Brewery: Austin, TX farmhouse brewery producing mixed-culture, barrel-aged, and spontaneously fermented beers on a rural Texas ranch. Shares Alesong's rural destination-brewery, wild/sour focus, and blending methodology.
• Hill Farmstead Brewery: Greensboro, VT farmhouse brewery widely regarded as one of the top craft producers in the US, with a deep barrel-aged and wild fermentation portfolio. Comparable to Alesong in small-batch, award-winning positioning.
• Allagash Brewing Company: Portland, ME craft brewery with a renowned coolship and barrel-aged wild ale program. Comparable to Alesong in barrel-aging craft focus, regional identity, and quality positioning.
• Russian River Brewing Company: Santa Rosa, CA craft brewery renowned for Pliny the Elder and an extensive barrel-aging and wild/sour program. Most directly comparable to Alesong in scale, positioning, and barrel-aged craft focus.
• Jolly Pumpkin Artisan Ales: Dexter, MI craft brewery pioneering American wild/sour oak-aged production with a brewpub and distribution model. Comparable mix of farmhouse, wild/sour, and barrel-aged products with regional distribution.

Emerging players

• Side Project Brewing: Maplewood, MO craft brewery focused on oak-aged wild/sour beer and bottle releases. Comparable small-batch, allocation-driven barrel-aged model, though slightly more emerging-stage.

Broad incumbents

• New Belgium Brewing: Fort Collins, CO major craft brewer with the Folklore barrel-aged wild/sour series and Lips of Faith program. Larger-scale incumbent that has invested in barrel-aged wild/sour as a competitive platform.

Others

• King Estate Winery: Eugene, OR winery neighbor of Alesong and key supplier of biodynamic grapes and fruit for Alesong's wine/beer hybrids. Adjacent enabler and ingredient partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alesongbrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alesong Brewing & Blending