TORONTO YACHT CLUB

What TORONTO YACHT CLUB does

Toronto Yacht Club is an Ontario-based marine detailing and repair company — not a membership yacht club — founded in 2017 by Javier Enrique and serving private boat owners across the Greater Toronto Area, Lake Simcoe, and Georgian Bay. The company operates from four service points: Krates Marina in Keswick, Driftwood Cove in Port Severn, Grand Harbour in Brechin, and a mobile unit covering the GTA, collectively providing over 100,000 sq/ft of workspace. Its core offerings include interior and exterior boat detailing (hull wash, multi-stage polish, marine-grade wax, and 3- and 5-year ceramic coatings), framed and vented shrink-wrap winterization, fiberglass and gel coat repair, custom marine canvas and upholstery using Sunbrella, Stamoid, and Phifertex fabrics, vinyl wrapping with 3M/Avery Dennison/PPF films, SeaDek flooring, bottom paint application, and spring launch preparation.

The business is built on a direct-to-consumer service model: customers book via website forms or phone, receive estimates within 24 hours from named contacts (Javier or Nick), and have work performed on-site at their marina, dock, or driveway or at a shop. Revenue is generated primarily through per-foot transactional pricing for detailing, shrink wrap, and repair services, custom quotes for canvas and upholstery, and a 10% seller-paid commission on boat brokerage transactions. A 2-year workmanship warranty on canvas and upholstery, manufacturer warranties on materials (up to 10 years on Sunbrella), and explicit emphasis on marine-grade (not repurposed auto or furniture) supplies anchor the value proposition. The company is privately held, bootstrapped, and operates with no disclosed institutional funding, acquisitions, or partnerships.

Name

TORONTO YACHT CLUB

Legal name

Toronto Yacht Club

Website

https://torontoyachtclub.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Toronto Yacht Club is a privately held Ontario marine detailing and repair company founded in 2017, serving private boat owners across the GTA, Lake Simcoe, and Georgian Bay from four locations with detailing, shrink wrap, canvas, fiberglass repair, and boat brokerage services.

Ownership category

akta.pro rank

Headquarters

HQ city

Keswick

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Marine Detailing Services: Per-foot pricing for hull cleaning, polishing, waxing, ceramic coatings, and interior detailing. Revenue generated per service appointment with pricing based on boat length.
2. Shrink Wrapping Services: Priced by the foot for shrink wrap services. Customers provide boat length and marina location for quote. Includes framed wrap, vents, heat-sealed seams.
3. Canvas and Upholstery: Custom marine canvas including bimini tops, boat covers, full enclosures, dodgers, and seat re-upholstery. Pricing based on custom fabrication and materials.
4. Boat Brokerage Commission: 10% commission on boat sales, paid by seller from proceeds at close. Lien searches, registration fees, and third-party reports passed through at cost.
5. Fiberglass and Gel Coat Repair: Labor starting from $120/ft plus materials for fiberglass and gel coat repairs.
6. Bottom Paint Services: Antifouling paint application with pricing varying by condition and paint choice. Includes removal of existing paint plus new application.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Toronto Yacht Club is a marine detailing and repair company that provides interior and exterior boat detailing, ceramic coatings, shrink wrap winterization, custom vinyl wrapping, fiberglass and gel coat repair, custom marine canvas and upholstery, SeaDek flooring, bottom paint, and full winterization services. It also operates a boat brokerage division for buying, selling, and valuing vessels, serving private boat owners across Ontario with three marina shop locations and mobile service.

Product overview

Toronto Yacht Club is a marine detailing and repair company offering a comprehensive suite of vessel care services. The core offerings include boat detailing (wash, polish, wax, ceramic coating, and interior deep cleaning), shrink wrapping for winter storage, custom vinyl wrapping using 3M/Avery Dennison/PPF Film materials, fiberglass and gel coat repair, and marine canvas and upholstery services (bimini tops, boat covers, full enclosures, dodgers, and seat re-upholstery using Sunbrella, Stamoid, and Phifertex fabrics). Additional services include SeaDek marine flooring installation, bottom paint application, winterization, and spring launch preparation. The company also operates a boat brokerage division for buying, selling, and valuation services. With four locations across the GTA and over 100,000 sq/ft of workspace, the company serves boat owners across Lake Simcoe, Georgian Bay, and the Toronto area.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Detailing Interior and exterior detailing for cockpit, cabin, deck, and hull including wash, multi-stage polish, marine-grade wax, ceramic coating (3-year and 5-year options), and interior deep cleaning with vinyl conditioning and carpet steam extraction. Priced per foot for individual boat owners.
• Shrink Wrap Winterization Framed, vented, and heat-sealed shrink wrap covers for winter storage to protect vessels from moisture, mold, and weather damage. Priced by the foot and delivered at marina shops or on-site at the customer's marina.
• Marine Canvas & Upholstery Custom marine canvas and upholstery including bimini tops, boat covers, full enclosures, dodgers, cockpit/helm seats, interior settees, V-berth cushions, and custom inserts. Uses marine-grade Sunbrella, Stamoid, Phifertex, and Sunbrella Horizon vinyl with a 2-year TYC workmanship warranty alongside manufacturer warranties.
• Vinyl Wrap Custom vinyl wrapping for hulls, accents, and full colour changes using 3M, Avery Dennison, and PPF Film products. Includes custom designs, printed graphics, and paint protection.
• Fiberglass & Gel Coat Repair Professional repair services for fiberglass and gel coat ranging from small scratches to major damage including oxidation removal, gelcoat compounding, and recovery of sun-bleached or chalky hulls with wet-sanding available for severe cases. Labour starting from $120/ft plus materials.
• SeaDek Flooring Custom-cut SeaDek marine flooring installation — non-slip, UV-resistant, and comfortable underfoot with a wide range of colours and trim options.
• Bottom Paint Professional hull preparation and antifouling bottom paint application using Interprotect 2000E coating to protect against marine growth.
• Winterization & Spring Launch Full winterization service to protect vessels through the off-season including shrink wrap and related services, plus spring launch preparation including shrink wrap removal and seasonal vessel preparation.
• Boat Brokerage Boat buying, selling, and valuation services operating from three Ontario marinas with 10% commission. Includes listing preparation, professional photography, drone video for select listings, and full transaction handling including lien searches, registration fees, and third-party reports.

Quantifiable outcome

• Ceramic coating lasts 6× to 10× longer than wax between reapplications
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YachtWorld: Boats Group-owned global yacht brokerage marketplace — directly comparable as a brokerage platform that connects local sellers/buyers and operates alongside service-oriented marine businesses.
• United Yacht Sales: Yacht brokerage franchise with a national network of brokers and offices across the U.S. — directly comparable to Toronto Yacht Club's 10% commission brokerage model and to the embedded marina/marketplace approach.
• Denison Yachting: Global yacht brokerage and service brand with offices across the U.S. and internationally — directly comparable to Toronto Yacht Club's brokerage commission model and to multi-location service positioning for yacht owners.

Broad incumbents

• West Marine: Largest U.S. specialty retailer of boating supplies, parts, and services with hundreds of stores — comparable as a broad incumbent in marine retail and adjacent services with overlapping customer base.
• MarineMax: Largest U.S. recreational boat dealer with integrated service, brokerage, and financing operations across dozens of locations — directly comparable on the boat brokerage and value-added marine service revenue streams.
• The Hinckley Company: Long-established yacht builder and full-service yacht operator with marina service yards across the U.S. East Coast offering detailing, canvas, refit, and brokerage — comparable as a multi-location premium marine services provider with brokerage attached.
• Boat Owners Association of The United States (BoatUS): Large membership-based boat owner services organization offering towing, insurance, and partner service referrals — comparable as a broad incumbent adjacent to the boat owner service economy.

Others

• Glen Raven (Sunbrella): Manufacturer of Sunbrella marine canvas and upholstery fabrics — comparable as a key upstream materials supplier whose product warranties (10-year canvas, 5-year vinyl) underpin Toronto Yacht Club's canvas offering.
• SeaDek Marine Flooring: Manufacturer and distributor of custom-cut EVA foam marine decking — comparable as the upstream product supplier for Toronto Yacht Club's SeaDek flooring installation service line.

Emerging players

• Boat Fix: Digital boat management and concierge service platform connecting owners to service providers — comparable as an emerging player shaping how boat owners access maintenance, brokerage, and care services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/toronto-yacht-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TORONTO YACHT CLUB