What Torrié does

Torrié is a Portuguese coffee brand operated by JMV-José Maria Vieira, S.A. (a private Portuguese société anonyme headquartered in Rio Tinto, Gondomar, in the Porto metropolitan area). The company roasts, blends, and packages coffee across multiple formats — whole beans, ground, pods, soluble, and capsules compatible with Nespresso®, Dolce Gusto®, and Lavazza Point® systems — as well as a range of complementary products including teas, infusions, sugar, sweeteners, hot chocolate, and concentrated juices for vending. Its portfolio is segmented across Food Service (hotels, restaurants, catering), Office, Vending, Home (B2C), Capsules, Live It Well (a functional sub-brand with high-caffeine, antioxidant-rich, and aromatherapy variants), and Experience (organic and home-compostable sustainable lines). The company claims to be the first Portuguese brand to launch an organic capsule coffee and has introduced home-compostable capsules certified by TÜV Austria as BIOBASED and HOME COMPOSTABLE.

Torrié's business model is a hybrid B2B/B2C distribution operation. B2B revenue is generated through 11 regional offices across mainland Portugal and the islands (Azores and Madeira) serving professional clients in Food Service, Office, and Vending channels. B2C revenue flows through the company's own online shop (lojaonline.jmv.pt), retail, and capsule sales into installed Nespresso®/Dolce Gusto®/Lavazza Point® hardware bases. International expansion is executed via wholly-owned subsidiaries JMV USA Corp (Newark, NJ) and JMV Food Service Canada, Ltd (Mississauga, ON), supplemented by local agents such as Macanás Café in the Dominican Republic. Marketing leverages sporting sponsorships (Estoril Open tennis, World Bike Tour, Runporto races), social media, lifestyle partnerships (BBDouro sailing academy), and industry events.

The brand is distinguished by sustained quality recognition, including three-star Superior Taste Award from the International Taste & Quality Institute (iTQi) in 2013, six consecutive years of Sabor do Ano (2007-2012), multiple Escolha do Consumidor awards, and a Nutrition Awards honourable mention (2011). Innovation is positioned as a core competency, with first-in-Portugal introductions of organic capsules, sensory characterization on packaging, and nutritional information disclosure. Revenue is not publicly disclosed; the company is privately held under the JMV Group structure.

Name

Torrié

Legal name

JMV-José Maria Vieira, S.A.

Website

https://torrie.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Torrié is a Portuguese coffee brand owned by JMV Group, producing roasted coffee, capsules, and complementary beverages for B2B (Food Service, Office, Vending) and B2C (Home, Online) segments across Portugal, the USA, Canada, and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio Tinto

HQ country

Portugal

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Coffee and Complementary Product Sales: Torrié generates revenue through the sale of coffee products across multiple formats (beans, ground, capsules, pods, soluble) and complementary products (teas, infusions, sugar, sweeteners, chocolate, concentrated juices). Products are sold through Food Service (Horeca), Office, Vending, Home, and Experience channels.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Torrié produces and sells roasted coffee blends (arabica and robusta) in multiple formats — beans, ground, pods, soluble, and capsules — through four go-to-market channels: Food Service (Horeca), Office, Vending, and Home/retail. Capsules are offered in Nespresso®, Dolce Gusto®, and Lavazza Point® compatible formats, including single-origin (Ethiopia, Brazil, Colombia, Peru, Angola, Cuba, Uganda), organic, and TÜV Austria-certified home compostable variants. The company also distributes a Live It Well functional sub-range (Energy, Silver Skin, Bio Active, Wellness, Zen) and complementary items such as teas, infusions, sugars and chocolates.

Product overview

Torrié is a Portuguese coffee company (part of JMV Group) offering a comprehensive beverage portfolio across multiple market segments: Food Service (professional hospitality), Home, Office, Vending, and Capsules. The product lineup includes: (1) Food Service coffees in 1kg format (Star Coffee, Imperial, Real, Nobre, Classico, Antigo, Lc2, Decaf, Organic); (2) Home products (Beans, Filter, Espresso Roasted Ground, Expresso Pods, Decaf Pods); (3) Office solutions (Capsules and Pods for Nespresso® and Lavazza Point® machines); (4) Vending products (soluble coffees, milk-based preparations, cocoa drinks, tea drinks, and concentrated juices); (5) Capsules compatible with Nespresso®, Dolce Gusto®, and Lavazza Point® systems, including aluminum capsules, home compostable capsules, and single-origin coffees (Ethiopia, Brazil, Peru, Colombia, Angola, Cuba, Uganda); (6) Live It Well wellness sub-brand (Energy, Silver Skin, Bio Active, Wellness, Zen); and (7) Complementary products (teas, infusions, sugars, chocolate, accessories). Torrié emphasizes innovation with features like sensory characterization on packaging, nutritional information, and organic/home-compostable options.

Differentiator

Problem solved

Functional benefit

Products and services

• Star Coffee (Food Service)
• Imperial (Food Service) Concentrated, intense coffee with exuberant caramel, chocolate, cinnamon, spices and floral notes; 1kg professional pack.
• Real (Food Service) Rich coffee with clear floral aromas, caramel, cocoa, cinnamon and spices; 1kg pack for hospitality.
• Nobre (Food Service) Balanced and complex coffee with caramel, cocoa and cinnamon aromas; 1kg professional pack.
• Classico (Food Service) Full-bodied, smooth, velvety coffee with caramel, toast and cinnamon aromas; 1kg professional pack.
• Antigo (Food Service) Smooth, vigorous and full-bodied coffee with balanced flavor profile; 1kg professional pack.
• LC2 (Food Service)
• Decaf (Food Service) Decaffeinated professional coffee for the food service channel; well-rounded, balanced and intense with nut brown cream and caramel/chocolate aroma.
• Organic (Food Service) Organic roasted coffee beans with no added ingredients, produced from organically grown coffee. Light brown persistent foam with caramel, dark chocolate and floral notes.
• Beans (Home) Roasted coffee beans for home use, compatible with all coffee machines; can be ground for espresso or regular coffee.
• Filter (Home) Ground coffee optimized for filter coffee makers; dark brown with caramel nuances, smooth and velvety taste.
• Espresso Roasted Ground (Home) Pre-ground roasted coffee for espresso preparation at home.
• Expresso Pod (Home) Pre-portioned espresso pods for easy home preparation; rich persistent creamy foam with hazelnut color and caramel, cocoa and cinnamon aromas.
• Decaf Pod (Home) Decaffeinated espresso pods for home use; rich persistent creamy foam with caramel, cocoa and dried fruit aromas.
• Office Capsule Coffee capsules for office use, compatible with Nespresso® equipment.
• Office Pod
• Office Decaf Pod Decaffeinated coffee pods for office use; well-rounded and velvety with slight acidity.
• Office Point Capsule Coffee capsules for office use with Lavazza Point® compatible machines; full-bodied, strong and balanced with caramel, cinnamon and chocolate aromas.
• Office Point Capsule Decaf Decaffeinated coffee capsules for Lavazza Point® machines; elegant, velvety and intense with caramel, cocoa and dry fruits.
• Roasted Coffee Beans (Vending) Roasted coffee beans for vending machines; strong but balanced coffee.
• Intense Soluble Coffee (Vending) Intense instant coffee for vending machines.
• Light Soluble Coffee (Vending) Light instant coffee for vending machines.
• Soluble Decaf Coffee (Vending) Decaffeinated instant coffee for vending machines.
• Intense Milk-Based Preparation (Vending) Milk-based drink mix for vending machines with intense flavor.
• Light Milk-Based Preparation (Vending) Light milk-based drink mix for vending machines.
• Cocoa-Based Preparation (Vending) Cocoa-based drink mix for vending machines.
• Orange Premium Concentrated Juice (Vending) Premium quality orange concentrated juice for vending machines.
• Torrié Espresso Capsule (Nespresso® Compatible) Espresso capsule compatible with Nespresso® equipment.
• Torrié Decaf Capsule (Nespresso® Compatible) Decaffeinated espresso capsule compatible with Nespresso® equipment.
• Torrié Energy Capsule (Nespresso® Compatible) High-caffeine espresso capsule compatible with Nespresso® equipment; approximately 30% more caffeine than normal espresso, enabling the 'Increased Caffeine content' nutrition claim.
• Torrié Organic Capsule (Nespresso® Compatible)
• Torrié Etiópia Aluminium Capsule (Nespresso® Compatible) Ethiopian origin single-estate coffee in aluminum capsule compatible with Nespresso® equipment.
• Torrié Brasil Aluminium Capsule (Nespresso® Compatible) Brazilian origin coffee in aluminum capsule compatible with Nespresso® equipment; aromas of caramel, cocoa and white chocolate.
• Torrié Classic Espresso Home Compostable Capsule Home compostable espresso capsule certified by TÜV Austria as BIOBASED and HOME COMPOSTABLE, compatible with Nespresso® equipment.
• Torrié Mild Espresso Home Compostable Capsule Home compostable mild espresso capsule certified by TÜV Austria as BIOBASED, compatible with Nespresso® equipment.
• Torrié Intense Espresso Home Compostable Capsule Home compostable intense espresso capsule certified by TÜV Austria as BIOBASED.
• Torrié Decaf Home Compostable Capsule Home compostable decaffeinated espresso capsule certified by TÜV Austria as BIOBASED.
• Torrié Espresso Capsule (Dolce Gusto® Compatible) Espresso capsule compatible with Dolce Gusto® equipment.
• Torrié Brasil Capsule (Dolce Gusto® Compatible) Brazilian coffee capsule compatible with Dolce Gusto® equipment; medium bodied with moderate acidity.
• Torrié Cappuccino Capsule (Dolce Gusto® Compatible) Cappuccino capsule compatible with Dolce Gusto® equipment; pleasant aroma with notes of caramel and cocoa.
• Torrié Live It Well - Energy High-caffeine functional coffee with approximately 30% more caffeine than normal espresso, allowing the 'Increased Caffeine content' nutrition claim. Part of the Live It Well range.
• Torrié Live It Well - Silver Skin Coffee utilizing silver skin (husk) recovered during roasting as an antioxidant source; has 30% more polyphenols than normal coffee, allowing the 'Natural Source of Antioxidants' nutrition claim.
• Teas and Infusions Range of teas and infusions including Black Tea, Decaffeinated Tea, Melissa infusion, Camomile Infusion, Linden Infusion, Tea with Lemon, Mint Infusion, Pu-Erh Tea, and Green Tea.
• Sweeteners and Sugar Sugar products including Moscovado Sugar, Sweetener, Sugar sticks, and Sugar in sachets.
• Hot Torrié Chocolate Hot chocolate beverage product.
• Torrié Cuba Coffee Artisanal Cuban coffee, selectively hand-picked and sun-dried, combining traditional production with Caribbean Arabica richness. Available in Nespresso®-compatible capsule.

Quantifiable outcome

• Torrié Silver Skin has 30% more polyphenols than normal coffee, enabling the 'Natural Source of Antioxidants' nutrition claim.
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• Hotel The YeatmanminorGTM or Marketing Partner · 22 August 2019Torrié was present at the August 2019 edition of the Sunset Wine Party at Hotel The Yeatman in Vila Nova de Gaia, showcasing all coffee and tea capsule ranges to event guests.
• AICC (Associação Industrial e Comercial do Café)minorGTM or Marketing Partner · 22 August 2019Participation in the Lisbon Coffee Fest 2019 (LX Factory, 22-24 March 2019), organized by AICC to promote Portuguese coffee. Torrié was one of 20 coffee brands participating in this event which attracted thousands of visitors.
• World Bike Tour LisboaminorGTM or Marketing Partner · 14 July 2019Partnership between Torrié and World Bike Tour Lisboa starting in 2019. The event combines sport, new mobility trends, healthy habits and sustainability — values aligned with Torrié's brand positioning.
• RunportominorGTM or Marketing Partner · 19 May 2019Partnership with Runporto for sporting events including Corrida da Mulher (Women's Race, 22,000 participants) and Corrida do Dia do Pai (Father's Day Race). Torrié provides coffee to athletes along the race route through innovative backpack equipment.
• BBDourominorGTM or Marketing Partner · 28 February 2019Partnership with BBDouro, a sailing academy and the largest company in northern Portugal for sailing events and sports activities on sailing boats. A Torrié sailing boat navigates the Douro River year-round as a visual communication strategy, associating the brand with a healthy and trendy lifestyle.
• Chocolataria EquadorminorStrategic or Co-development Partner · 20 July 2014Co-development partnership to create chocolate with coffee. The collaboration produced a blend specifically designed to be drunk with chocolate and a chocolate tablet with ganache and coffee beans — a product innovation merging coffee and chocolate sensory experiences.
• Macanás Café (Dominican Republic)minorChannel Partner/ Reseller/ Distributor · 20 June 2013Local agent in the Dominican Republic for Torrié coffee capsules. Products are sold through the online shop 'La Molienda de Macanás Café' (www.macanascafe.com/).
• Frederico Gil (Portuguese Tennis Player)minorGTM or Marketing Partner · 9 May 2010Partnership with Portuguese tennis player Frederico Gil for the launch of the Torrié Live It Well range at Estoril Open 2010 (May 1-9). The partnership aligned with the brand's sport association and the health-oriented concept of Live It Well. Gil stated: 'This partnership makes every sense because the very concept – Live It Well – is a necessity for everybody, particularly for me.'

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nespresso: Nestlé-owned single-serve capsule system that defines the category. Torrié produces Nespresso-compatible capsules, competing directly on coffee quality, sustainability claims (compostable/organic), and price at the same retail and e-commerce touchpoints.
• Delta Cafés: Portugal's largest and most iconic coffee brand, owned by Sonae SGPS. Direct head-to-head competitor in Portuguese retail, Horeca, and capsule/pod formats, with overlapping Food Service, Office, and Home channels and similar roast-and-blend operations.
• Café Sical: Historic Portuguese coffee roaster with broad retail and foodservice presence in Portugal. Direct competitor across roast-and-ground, capsule, and Horeca channels, serving as a domestic premium-mid-tier benchmark against Torrié.
• illycaffè: Premium Italian coffee brand operating the ESE pod and iperespresso capsule systems. Comparable in positioning around quality awards, single-origin storytelling, and Horeca/Office channel presence — directly relevant as a premium capsule competitor.
• Lavazza: Italian family-controlled coffee major with the Lavazza Point, A Modo Mio, and Espresso Point capsule systems. Torrié's Office Point capsules are designed for Lavazza Point equipment, and Lavazza is the closest European analogue to Torrié's multi-channel Horeca/Office/Home model.
• Segafredo Zanetti: Italian espresso brand with strong Horeca and capsule/pod presence across Southern Europe. Comparable in roast-blend coffee operations, foodservice channel coverage, and emphasis on Italian-style espresso blends that Torrié also markets.

Regional players

• Strauss Group (Elite Coffee): Israeli-listed coffee and food company with strong domestic and selective international coffee presence. Comparable as a regional player that pairs a strong home-market brand with controlled international expansion and capsule/pod product lines.

Broad incumbents

• Keurig Dr Pepper: North American owner of the Keurig K-Cup capsule system and a major coffee roaster. Relevant comparable for Torrié's North American subsidiary footprint and as a broad-incumbent benchmark for capsule platform economics.
• JDE Peet's: Global coffee conglomerate behind Douwe Egberts, Jacobs, Marcilla, L'OR, and Peet's Coffee, owning the L'OR capsule system competing with Nespresso. Provides a broad-incumbent comparable given its scale, capsule innovation, and European foodservice reach.

Emerging players

• Cafés Delta Q (Sonae MC private label ecosystem): Capsule coffee brand associated with the Delta/Q-grader ecosystem in Portugal, including private-label capsule partnerships. Comparable as a focused Portuguese capsule innovator competing for the same retail shelf space and consumer occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cafestorrie
• Instagraminstagram.com/cafetorrie
• LinkedInlinkedin.com/company/torrie

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torrié