Toselli srl

What Toselli srl does

Toselli srl is an Italian private limited company (srl) founded in 1935, headquartered in San Giovanni in Persiceto (Bologna), operating in the Motor Valley agritech cluster. Since 1969 the company has specialized in mounted and trailed crop protection sprayers, manufacturing Italy's first self-propelled sprayer in 1970. Its product range spans nine equipment series covering mounted, trailed, and orchard/vineyard sprayers, with proprietary technology platforms including AirSpray pneumatic application, T-nox stainless steel booms, T-pwm pulsed-width-modulation spraying with camera-based weed recognition, the JACK direct-injection system co-developed with Startec, 250mm nozzle spacing for reduced drift, and ISOBUS 4.0 / Agriculture 4.0 compliance.

The company operates a dealer-channel go-to-market, distributing through Italian and European dealer networks and participating in major agricultural trade fairs (EIMA, Agritechnica, Agriumbria). It holds multiple third-party certifications — Julius Kühn-Institut, AEF ISOBUS, ENAMA, ENTAM — and received the EIMA 2022 Technical Innovation Award for the JACK system. End customers include smallholders, specialty crop growers, and large professional arable farms, served across Italy and selectively in Romania (via Cesivo) and Germany. The organization runs on a lean ~10-employee structure with €1.3M paid-up capital and is family-owned, with no public revenue, pricing, or funding disclosures.

Name

Toselli srl

Legal name

Toselli srl

Website

https://toselli.it

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Toselli srl is an Italian family-owned manufacturer, founded in 1935 and headquartered near Bologna, that designs and produces mounted and trailed crop protection sprayers. It sells through a European dealer network to smallholders, specialty crop growers, and large professional arable farmers.

Ownership category

akta.pro rank

Product category

Agricultural Crop Protection Sprayers

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Field & Orchard Sprayers (Boom, Airblast, Spot Sprayers) (AFAAADAA)

akta.pro secondary industries

Sprayer Calibration, Testing & Drift-Reduction Technology (Sensors, Shields, Adjuvant Dosing) (AFAAADAI), Spray Control, Rate Controllers & Nozzle Systems (Pumps, Valves, Atomizers) (AFAAADAF), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Crop protection sprayers
• Agricultural spraying equipment
• Mounted trailed sprayers
• Precision agriculture spraying
• Specialty crop sprayers

Headquarters

HQ city

San Giovanni in Persiceto (BO)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Sprayer Equipment Sales: Sale of mounted and trailed crop protection sprayers including Edessa-Jack, Kompakt Mini, Kompakt Evo, Next, Venus, Cloud, Marvel, Ultron, and Wonder series. Products sold through dealer network and direct sales to farming operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Toselli srl designs, manufactures, and sells mounted and trailed agricultural crop protection sprayers under multiple product families (Edessa-Jack, Kompakt Mini, Kompakt Evo, Next, Venus, Cloud, Marvel, Ultron, Wonder), ranging from compact air-assisted units for small specialty plots to high-capacity professional trailed sprayers with proprietary AirSpray, T-pwm, T-nox stainless steel boom, 250mm nozzle spacing, ISOBUS 4.0, and JACK direct injection technologies. Customers are professional farmers and agricultural operations buying through a dealer network with technical support.

Product overview

Toselli srl is a manufacturer of crop protection equipment (irroratrici/sprayers) operating since 1969. The product portfolio includes two main categories: Mounted Sprayers (Edessa-Jack, Kompakt Mini, Kompakt Evo series) designed for small plots and specialty crops with compact tractors, and Trailed Sprayers (Next, Venus, Cloud, Marvel, Ultron, Wonder series) offering solutions from compact lightweight units to top-of-the-range professional machines. Key technologies include the proprietary AirSpray air-assisted system, T-pwm pulsed spraying with AI-powered spot-spraying capability, T-nox stainless steel booms, 250mm nozzle spacing, and ISOBUS 4.0 electronics. The company also offers the Jack direct injection system for precision agriculture. All products comply with Agriculture 4.0 requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Toselli Sprayers: Crop protection equipment brand specializing in mounted and trailed sprayers for agricultural applications
• AirSpray
• T-PWM
• T-nox

Products and services

• Wonder Plus Trailed Sprayer Top-of-the-range trailed sprayer with 4200L tank and 21-30m booms, automatic electronic steering axle, active hydropneumatic suspension, and active boom stabilizer, designed for large extensions and demanding professional users.
• Ultron 4000 B7P Trailed Sprayer High-capacity trailed sprayer with 4000/4500L tank and 21-30m booms, generous ground clearance exceeding 800mm, designed for large plots of specialty crops including horticultural crops.
• Marvel Plus 3000 Trailed Sprayer Versatile trailed sprayer offering best cost/versatility/productivity ratio, with parallelogram lift, hydropneumatic suspension, 18-28m booms, and track widths 1500-2250mm for both conventional and specialty crops.
• Marvel TN 3000 Trailed Sprayer 360-degree trailed sprayer with dual parallelogram TN lift and sled suspension, adjustable lift from 0.5 to 3.00m, booms 18-24m, suitable for tree nurseries and traditional crops.
• Cloud 3000 Trailed Sprayer Highest capacity compact sprayer for specialty crops with narrow trackways, with 3000L tank, 15-21m booms, wide ground clearance, and very low center of gravity.
• Cloud 2000 B7P Trailed Sprayer Versatile compact sprayer with side-folding booms, 2000L tank, minimum 1.40m track width, designed for medium-sized plots and specialty crops on narrow tracks.
• Cloud 2000 B5P Trailed Sprayer Agile rear-folding boom sprayer for extensive crops and hilly terrain, with 2000L tank and 14-15m booms, enabling partial boom operations in difficult conditions.
• Venus 2000 Trailed Sprayer (Paddy Specialist) Paddy field specialist trailed sprayer with iron wheels for rice cultivation, 2200L tank, 18-21m booms, unladen weight 1900kg, optionally available with Seletron individual nozzle control system.
• Next 1500 B7P Trailed Sprayer Compact synthesis trailed sprayer combining Cloud series technology with E1000/E1500/E2000 heritage, 1500L tank, booms 15-19m, for versatile working conditions.
• Next 1500 B5P Trailed Sprayer Rear cross-folding boom trailed sprayer for hilly and difficult-to-access plots, designed for frequent boom partialization with 'acrobatic' precision finishing capabilities.
• Kompakt Evo Air Mounted Sprayer Super-compact air-assisted mounted sprayer for horticultural and extensive crops with 1000L tank, 12-18m booms, reducing rear overhanging load by 30% versus standard mounted machines.
• Kompakt Mini Air Mounted Sprayer Compact air-assisted mounted sprayer for small vegetable growers with 8-9m booms, featuring Toselli AirSpray technology with 250mm nozzle spacing for small specialty crop plots.
• Kompakt Mini GTM Mounted Sprayer Air-assisted mounted sprayer with patented arm handling for small vegetable and nursery crops, 10.5-12m booms, and AirSpray with 250mm nozzle spacing.
• Kompakt Mini GTS Mounted Sprayer Asymmetrical air-assisted mounted sprayer for fresh-cut crop greenhouses, booms 6.75-7.15m, 600L tank, designed for minimum working heights of 2.50m.
• Jack Direct Multi-layer Injection System Geo-referenced real-time in-line injection system supporting up to 4 additional products to main treatment via ISOBUS, with independent and remotely loadable prescription maps, compliant with Agriculture 4.0. Winner of EIMA 2022 Technical Innovation Award.
• Edessa Front Tank Carrier Front tank carrier for extended autonomy and optimized weight distribution, available in H2O (water only) and FULL (complete pesticide mixing systems with premixing, agitation and automatic transfer).
• AirSpray Air-Assisted Spraying System Air-assisted spraying system with steerable perforated sleeve providing drift-free foliar coverage for contact applications and anti-drift action, certified by Julius Kuhn Institute for 50% drift reduction; available in traditional anti-drift boom and horizontal mist sprayer boom configurations.
• T-pwm Pulsed Spraying System Pulsed-width modulation spraying system providing drop size control at constant pressure, automatic individual nozzle control, longitudinal distribution compensation in curves, variable dose distribution from prescription maps, and AI-ready spot-spraying with camera support for weed recognition.
• T-nox Stainless Steel Booms Chromed stainless steel booms with high mechanical properties, guaranteed for life against through corrosion, with optional normalization and passivation treatments available.
• 250mm Nozzle Spacing Technology Nozzle spacing technology offering doubled number of drops versus traditional spacing for more uniform capillary distribution, reduced drift, and improved canopy penetration.
• ISOBUS 4.0 Electronics Interface AEF-certified ISOBUS interface for integrated control of distribution, movements, and all functions remotely in the cab, with standard VT-TC-VR features and Virtual Terminal options for non-ISOBUS tractors.

Quantifiable outcome

• 50% drift reduction certified by Julius Kuhn Institute
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Startec s.r.l. (Agricultural Technologies)coreStrategic or Co-development Partner · 10 October 2022Joint development of JACK geo-referenced real-time in-line injection system. Collaboration resulted in EIMA 2022 Technical Innovation Award-winning product supporting up to 4 additional products via ISOBUS with prescription mapping capability.
• Agricultural Industry Electronics Foundation (AEF)coreTechnology or IntegrationAEF provides certification for ISOBUS standard compliance across Toselli sprayer product line, ensuring interoperability with tractors and equipment from other manufacturers.
• Julius Kühn-Institut (Germany)coreOthersGerman federal research institute for plant protection. Provides official certification testing for drift reduction (50% for AirSpray), safety, environmental compatibility, and functionality of Toselli sprayers.
• Cesivo (Romania)minorChannel Partner/ Reseller/ DistributorRegional sales representative for Toselli in Romania. Inaugurated new headquarters in Craiova (Romania) in February 2023.
• John Deere / Genagricola 1851minorGTM or Marketing PartnerToselli participated in Deere Day 2023 event at Genagricola 1851's Ca' Corniani farm, showcasing products alongside John Deere agricultural equipment.
• FederUnacomaminorGTM or Marketing PartnerItalian agricultural machinery manufacturers federation. Organizes EIMA trade fair and G7 Agriculture events where Toselli participates to showcase innovations.
• MAIP GROUPminorGTM or Marketing PartnerExhibition partner at Agriumbria trade show where Toselli showcased Marvel Plus 3000 products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemken: German family-owned manufacturer of agricultural equipment including crop protection sprayers. Lemken competes with Toselli in the European specialty sprayer segment with comparable focus on precision agriculture, ISOBUS electronics, and innovation-driven premium positioning.
• Hardi (Exel Industries): Danish manufacturer of crop protection sprayers and a subsidiary of Exel Industries. Hardi directly competes with Toselli in mounted and trailed field sprayers for specialty and broadacre crops, with similar ISOBUS integration and drift-reduction technology.
• Berthoud (Exel Industries): French sprayer manufacturer (part of Exel Industries) specializing in mounted, trailed, and self-propelled crop protection sprayers. Berthoud competes directly with Toselli in European specialty and broadacre crop sprayer markets.
• Kuhn Group: French agricultural machinery manufacturer with a sprayer product line including mounted and trailed models. Kuhn competes directly with Toselli in European specialty crop sprayer segments and shares a similar heritage-based premium positioning.
• Amazone: German manufacturer specializing in crop protection sprayers, fertilizer spreaders, and soil cultivation equipment. Amazone is a direct peer in trailed and mounted field sprayers, competing for similar European professional farming customers with comparable precision agriculture features.

Regional players

• Stara: Brazilian agricultural equipment manufacturer with self-propelled and trailed sprayer offerings primarily serving South American markets. Stara represents a regional peer with comparable technology focus but limited geographic overlap with Toselli's European base.

Broad incumbents

• AGCO Corporation: Global agricultural equipment OEM owning Fendt, Massey Ferguson, Valtra, and Hagie sprayer brands. AGCO's sprayer portfolio overlaps with Toselli's trailed and self-propelled offerings across European and global markets.
• CNH Industrial (Case IH, New Holland): Major agricultural equipment manufacturer with sprayer product lines across Case IH and New Holland brands. CNH competes broadly in trailed sprayer segments where Toselli operates.
• John Deere (Deere & Company): Global leader in agricultural equipment with self-propelled and trailed sprayer offerings. While much broader than Toselli, Deere Day events show overlapping customer engagement; their sprayer division competes in the high-end trailed sprayer segment where Toselli's Wonder and Ultron series also operate.

Emerging players

• DJI Agriculture: Chinese drone manufacturer with the Agras line of agricultural spraying drones. DJI represents an emerging disruption to ground-based sprayer models, particularly in specialty crops and small plots where Toselli's compact mounted sprayers compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/toselli-srl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toselli srl