Totaal Rez
Totaal Rez is a Lyon-based French event producer (founded 2008) operating through a commercial SAS and a non-profit association, running branded concert and club events in rap, electronic, pop, and chanson across Lyon, Paris, Nantes, and Grand Est.
- Company typePrivate
- Founded2008
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Totaal Rez does
Totaal Rez is a Lyon-based French live-events organization founded in 2008, operating through a dual legal structure — a commercial entity (SAS TR) and a non-profit association (Association Totaal Rez) — that produces concerts and club nights across rap, electronic, pop, and chanson genres. It runs a portfolio of branded event properties (HIGH-LO, ENCORE, LE BAZAR, EZ!, DUB ECHO, HOOH, Teletech, Dance Machine 90's, FCKNYE LYON) and partners with flagship venues including Le Transbordeur, Le Sucre, Halle Tony Garnier, and Marché Gare, with expansion into Paris, Nantes, and the Grand Est region.
The business model is B2C event production: Totaal Rez curates, markets, and operates events, then sells tickets primarily through the Shotgun platform at price points between approximately €16.99 and €50.55. Revenue is generated from ticket gross, bar/food splits at partner venues, artist and agency partnerships (e.g., Podium Agency via HOOH for rap, international collectives such as FACE 2 FACE for electronic), and festival co-programming (e.g., Cabaret Vert). The non-profit arm supports the GOOD NIGHT volunteer safety/harm-reduction initiative deployed across events, building community and reputational capital with venues, municipalities, and audiences.
Underlying technology is conventional for the sector: third-party ticketing via Shotgun, standard event-production tooling, and relationship-driven A&R and venue negotiations. There is no proprietary platform or disclosed technology stack. Customers are individual ticket buyers across multiple shows and genres; commercial counterparties include venues, artist agencies, and festivals rather than enterprise buyers, keeping customer concentration low but leaving revenue sensitive to per-show attendance.
Totaal Rez firmographics
Firmographics- Name
- Totaal Rez
- Legal name
- Totaal Rez - Association loi 1901
- Website
- https://totaalrez.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Totaal Rez is a Lyon-based French event producer (founded 2008) operating through a commercial SAS and a non-profit association, running branded concert and club events in rap, electronic, pop, and chanson across Lyon, Paris, Nantes, and Grand Est.
- Ownership category
- akta.pro rank
Totaal Rez industry classification
Industry- Product category
- Live Music Event Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), DJ & Electronic Music Venues (MPAGAIAE), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Totaal Rez is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Totaal Rez business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Concert and event ticket sales: Revenue generated from selling tickets to concerts, club nights, and festivals organized under various brand identities (HIGH-LO, ENCORE, LE BAZAR, EZ!, etc.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard admission tickets for events |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Totaal Rez product offering
Product offeringCore offering
Totaal Rez produces and promotes live music concerts, club nights, and festivals through multiple event brands (HIGH-LO, ENCORE, LE BAZAR, EZ!, DUB ECHO, FCKNYE, Teletech, DANCE MACHINE 90's) covering rap, pop, chanson, techno, bass, and electronic music genres. It operates through a dual structure of SAS TR (commercial production) and Association Totaal Rez (non-profit for emerging artists and Bass Music democratization), also running the HOOH rap booking agency and the GOOD NIGHT volunteer safety program.
Product overview
Totaal Rez operates as a dual-structure organization consisting of SAS TR and Association TOTAAL REZ. SAS TR is an independent production company managing three main event brands: HIGH-LO (rap, pop and electronic concerts), LE BAZAR (pop and chanson events), and ENCORE (electronic music club nights). The Association TOTAAL REZ, founded in 2008 to democratize bass music and support emerging artists in the Lyon metropolitan area, manages DUB ECHO and EZ! (bass music brands), collaborates with HOOH agency for rap booking, and operates GOOD NIGHT safety teams. The portfolio also includes FCKNYE (New Year's Eve festival), Teletech (techno events), and DANCE MACHINE 90's (retro dance events). This multi-brand approach covers rap, pop, chanson, techno, bass music, and electronic genres across Lyon and partner venues.
Differentiator
Problem solved
Functional benefit
Brands
- HIGH-LO: Rap music brand focused on hip-hop concerts and events
- LE BAZAR
- ENCORE
- EZ!
- DUB ECHO
- HOOH
- Teletech
- Dance Machine 90's
- FCKNYE LYON
Products and services
- HIGH-LO Rap and pop concert production brand under SAS TR, organizing rap concerts and cultural events across Lyon and other French cities.
- ENCORE Electronic music club nights brand focused on techno events, presenting international DJs and producing techno nights in Lyon venues.
- LE BAZAR Pop and chanson music concert brand under SAS TR, organizing pop and singer-songwriter concerts in Lyon.
- EZ! Heavy bass night brand dedicated to bass music, featuring dubstep, drum & bass, and bass house events in Lyon venues.
- DUB ECHO Bass music brand under Association Totaal Rez, focused on dub and bass music culture in Lyon.
- FCKNYE LYON New Year's Eve festival brand, the European edition of the NYE festival originating from Brussels, featuring 4 stages and up to 20,000 attendees.
- HOOH Artist booking agency for rap music, supporting young rap artists and emerging talent with concert and tour production.
- Teletech Electronic music brand featuring techno and hard techno events, collaborating with festivals and organizing club nights.
- DANCE MACHINE 90's 90s dance music event brand celebrating retro electronic and dance music from the 1990s.
- GOOD NIGHT Safe team initiative composed of trained volunteers responsible for prevention, risk reduction, and combating sexist and sexual violence (VHSS) at events.
Companies that use Totaal Rez
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Totaal Rez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Totaal Rez partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Le TransbordeurcorePartner venue for ENCORE and other techno/electronic events. Regular host of ENCORE nights and Shlømo all night long events.
- Le SucrecorePartner venue for AJNA concerts and electronic events. Rooftop venue along the Rhône river.
- Halle Tony GarniercoreLarge-capacity venue hosting major events including Nico Moreno all night long, TELETECH Lyon, and ENCORE x FACE 2 FACE events.
- Marché GarecorePartner venue for Le Bazar pop/chanson concerts and EZ! events.
- Le Petit SaloncoreIntimate venue hosting ENCORE techno nights with artists like Todiefor and Lori Booster.
- PériscopecorePartner venue in Lyon for various music events.
- La MarquisecorePartner venue for various concerts and events.
- Radiant BellevueminorVenue partner for music events in Lyon.
- LDLC ArenacoreMajor venue partner for large-scale concerts and events.
- Fiducial AstériacoreVenue partner hosting ENCORE x PHOTON events including Ben Klock performance.
- SonicminorVenue partner for music events in Lyon.
- ShotguncorePrimary ticketing platform partner for ticket sales across all events.
- Crédit MutuelminorMain partner and media sponsor for events.
- PaperboysminorPartner media outlet and sponsor.
- GénérationsminorMedia partner - Lyon-based music media outlet.
- Culturel LyonminorMedia partner - Lyon cultural media outlet.
- Podium AgencycoreCollaboration with Podium agency for rap culture promotion through HOOH booking agency.
- Cabaret Vert FestivalminorTELETECH collaborating with Cabaret Vert festival to create a techno stage with international artists.
- PHOTON (Ben Klock project)minorENCORE partnering with Ben Klock's PHOTON concept for immersive audiovisual techno experiences at Fiducial Astéria.
- FACE 2 FACE CollectiveminorSpanish collective producing bouncy techno events; collaborated on sold-out Lyon events at Halle Tony Garnier.
- Brunch ElectronikminorFestival partnership for techno and electro events at Parc Miribel Jonage.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Totaal Rez competitors and assessment
Company assessmentDirect peers
- Les Eurockéennes de Belfort: Long-running French rock/electronic music festival (since 1989) based in Belfort. Comparable as a multi-genre French festival and concert promoter with international artist bookings and provincial French geographic positioning similar to Totaal Rez's Lyon base.
- We Love Green: Paris-based music festival and event producer focused on contemporary genres (electronic, rap, pop). Comparable multi-genre French promoter with similar artist tiers (international electronic + French rap), though concentrated in Paris and a single festival format.
- Garorock: Major French music festival and concert promoter based in Marmande, with multi-genre programming (rock, electronic, rap). Directly comparable as a regional French promoter producing both festivals and club/concert events with international artist bookings.
- Olympia Production: Iconic Parisian concert promoter and venue operator with multi-genre programming (chanson, pop, electronic, rap). Direct peer in scale of concert promotion in France, with similar tier-one artist bookings and venue partnerships — though more Paris-centric and with an owned flagship venue.
- Astropolis: French electronic music festival and event producer (Brest). Directly comparable on electronic/techno event production, artist bookings, and multi-brand strategy, with a similar geographic positioning outside Paris as a regional French electronic music leader.
- Cabaret Vert Festival: French music festival (Charleville-Mézières) with multi-genre programming. Already a partner of Totaal Rez via the TELETECH stage collaboration, indicating directly comparable electronic music programming and similar regional French festival operations.
- Brunch Electronik: Outdoor electronic music event series operating across multiple French cities (Lyon, Paris, Barcelona). Direct peer in electronic music event production; Totaal Rez already partners with Brunch Electronik for Lyon programming, indicating directly overlapping audiences and artist rosters.
Broad incumbents
- Live Nation France: French arm of the global Live Nation entertainment group. Competes for the same tier-one touring artists in France, with substantially greater capital, venue network, and marketing reach — a broader incumbent whose scale outpaces regional promoters like Totaal Rez.
- VIPARIS: Operator of Paris Expo venues including Paris La Défense Arena and Accor Arena. Totaal Rez promotes sold-out events at Accor Arena (MERYL), making VIPARIS a venue-counterparty peer — comparable in serving tier-one French touring acts at arena scale, though as a venue operator rather than a promoter.
- Hellfest Productions: Operator of Hellfest, one of Europe's largest music festivals. Comparable in concert promotion expertise and French venue/festival partnerships, but operates at substantially larger scale and focuses primarily on a single flagship festival versus Totaal Rez's multi-brand portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Totaal Rez social profiles
Digital presenceTotaal Rez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totaal Rez leadership team
Management profileNumber of profiles
Profiles12 records
Totaal Rez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totaal Rez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totaal Rez
What does Totaal Rez do?
Totaal Rez produces and promotes live music concerts, club nights, and festivals through multiple event brands (HIGH-LO, ENCORE, LE BAZAR, EZ!, DUB ECHO, FCKNYE, Teletech, DANCE MACHINE 90's) covering rap, pop, chanson, techno, bass, and electronic music genres. It operates through a dual structure of SAS TR (commercial production) and Association Totaal Rez (non-profit for emerging artists and Bass Music democratization), also running the HOOH rap booking agency and the GOOD NIGHT volunteer safety program.
Is Totaal Rez a public or private company?
Totaal Rez is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Totaal Rez founded?
Totaal Rez was founded in 2008. It employs 11 to 50 people.
Where is Totaal Rez based?
Totaal Rez is headquartered in Lyon, France, in the Europe region.
How does Totaal Rez make money?
One revenue line is on record: concert and event ticket sales.
Who are Totaal Rez's main competitors?
Direct peers on record are Les Eurockéennes de Belfort, We Love Green, Garorock, Olympia Production, Astropolis, Cabaret Vert Festival and Brunch Electronik. Broad incumbents are Live Nation France, VIPARIS and Hellfest Productions.
Does Totaal Rez have an API?
No public API is recorded for Totaal Rez.
What industry is Totaal Rez in?
Totaal Rez's product category is Live Music Event Production. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.