Toten Forsikring

What Toten Forsikring does

Toten Forsikring AS is a Norwegian insurance agency (godkjent forsikringsagent) headquartered in Gjøvik, Norway, registered under organization number 918 811 370 and regulated by Finanstilsynet under the Insurance Distribution Act. The firm operates as an intermediary rather than an insurer: it distributes policies on behalf of Knif Trygghet Forsikring AS (Norway) and Youplus Assurance AG (Liechtenstein) under power of attorney, and additionally represents Duvi Pensjon and Brage Finans for pension and financial products. Its product portfolio spans personal insurance (death benefit, disability, critical illness, child, life, continuation), vehicle insurance (cars, motorcycles, snowmobiles, tractors, mopeds, trailers, caravans, electric scooters, vintage vehicles), home and holiday property insurance, travel and leisure insurance including pet cover, business insurance for commercial vehicles/property/liability/personnel, occupational pensions (Pensjon Pluss), and guarantee insurance products.

The operating model is local and advisor-driven: customers engage through a web quote portal (tilbud.totenforsikring.no), by phone (+47 990 13 282), or in person at the Gjøvik office. Digital marketing is limited to the company website, Google Analytics, Google Ads, email/newsletter, and a Facebook page. The technology stack is conventional — a CMS-based website and customer portals hosted by carriers — with no disclosed proprietary platform, API, or AI/ML capability; the only automation noted is robotic technology for inbound email triage. Marketing messaging emphasizes proximity, market knowledge, and transparent advisory.

Revenue is earned as a 15% commission on new sales and renewals from the underwriting partners; this commission is described as covering sales costs, customer handling, sales-center operations, product and systems development, claims handling, and other administrative costs. The firm serves both private individuals and small-to-large businesses within Norway, holds professional liability cover with HDI Global Specialty SE (Denmark), and operates with approximately five employees — a small footprint consistent with a community-level insurance agency rather than a scaled brokerage.

Name

Toten Forsikring

Legal name

Toten Forsikring AS

Website

https://totenforsikring.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toten Forsikring AS is a 5-employee, Finanstilsynet-approved Norwegian insurance agent based in Gjøvik that distributes personal, vehicle, home, travel, pet, business, and pension policies on behalf of Knif Trygghet and Youplus Assurance AG, serving Norwegian private individuals and businesses via local advisors and a web quote portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Gjøvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Agency Commission: Toten Forsikring AS operates as an approved insurance agent (under Lov om Forsikringsformidling) for Knif Trygghet Forsikring AS and Youplus Assurance AG. The company earns 15% commission on new sales and renewals. This commission covers sales costs, customer handling, operation of the sales center, development of insurance systems and products, claims handling, and other administrative costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Toten Forsikring AS is a local Norwegian insurance agency that distributes a comprehensive portfolio of personal, vehicle, property, travel, business, pension, and guarantee insurance products on behalf of underwriters Knif Trygghet Forsikring AS and Youplus Assurance AG. The company earns a 15% commission on new sales and renewals, providing personalized advisory, needs assessment, claims handling, and administrative support through a local office in Gjøvik and digital channels.

Product overview

Toten Forsikring is a local insurance agent (forsikringsagent) operating as a total solutions provider of insurance products for both private individuals and businesses. The company acts as an intermediary, distributing insurance policies underwritten by insurance providers Knif Trygghet Forsikring AS, Youplus Assurance AG (Liechtenstein), and Duvi Pensjon. The product portfolio is organized into five core areas: (1) Personforsikringer — personal insurance including death benefit, disability (Uføreforsikring Super/Ekstra), critical illness, child insurance, life insurance, and continuation insurance; (2) Bil og kjøretøy — vehicle insurance covering cars, campervans, motorcycles, snowmobiles, tractors, mopeds, trailers, caravans, electric scooters, and vintage vehicles across multiple coverage tiers; (3) Bolig og fritidsbolig — property insurance encompassing building insurance, home contents insurance (innboforsikring) with ID protection via Mehrwerk AS and pest insurance via Vis Forsikring, and valuables insurance; (4) Reise og fritid — travel and leisure insurance including travel insurance with SOS International medical pre-assessment, boat insurance, dog and cat insurance; and (5) Bedriftsforsikringer — corporate insurance for businesses covering commercial vehicles, property, construction, personnel, liability, and business interruption. In addition, the company offers Pensjon Pluss, a defined contribution occupational pension with automated payroll integration, and Garantiforsikring products including building safety guarantees and contract guarantees. A terms guarantee (Vilkårsgaranti) add-on ensures no reduction in coverage for private customers switching from another insurer during the first year.

Differentiator

Problem solved

Functional benefit

Products and services

• Personforsikringer (Personal Insurance) Personal insurance products that protect individuals and their families against illness, disability, injury, or death. Includes death benefit, disability, critical illness, child insurance, and life insurance.
• Bolig og fritidsbolig (Home and Holiday Home Insurance) Insurance covering residential and holiday properties against major risks including fire, water damage, burglary, and natural disasters. Includes building insurance and home contents insurance.
• Bil og kjøretøyforsikring (Vehicle Insurance) Comprehensive and third-party vehicle insurance covering cars, motorbikes, snowmobiles, caravans, and more. Available in tiers from basic liability to full Kasko Ekstra Trygghet with machine damage and replacement car coverage.
• Reise og fritid (Travel and Leisure Insurance) Travel and leisure insurance covering travel insurance, boat insurance, dog insurance, and cat insurance for protection against cancellation, medical expenses, and pet veterinary costs.
• Bedriftsforsikringer (Business/Corporate Insurance) Comprehensive business insurance solutions for small and large enterprises, covering commercial vehicles, property, construction, personnel, health, liability, business interruption, transport, and work injury.
• Pensjon Pluss (Pension Plus) Defined contribution occupational pension (innskuddspensjon) for businesses with automated payroll data integration, low-cost index management, and global equity funds designed to reduce Norwegian market concentration.
• Garantiforsikring (Guarantee Insurance) Guarantee insurance products including building safety guarantee, contract guarantee, rental guarantee, tax deduction guarantee, customs guarantee, and travel trade guarantee, serving developers, contractors, and consumers.

Quantifiable outcome

• 15% commission on new sales and renewals

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Partnerships

Three partnerships are on record, tiered core.

• Knif Trygghet Forsikring AScoreTechnology or IntegrationToten Forsikring AS is an insurance agent for Knif Trygghet Forsikring AS (Org.nr. 991 206 825, LEI: 5967007LIEEXZX8W1480), which is the insurer. Toten Forsikring issues insurance policies on behalf of Knif Trygghet under power of attorney. Knif Trygghet holds a concession from Finanstilsynet to conduct insurance distribution under Norwegian financial law. Toten Forsikring has no ownership interest in Knif Trygghet. Address: Møllergata 39, 0179 Oslo, Norway.
• Youplus Assurance AGcoreTechnology or IntegrationToten Forsikring AS is an insurance agent for Youplus Assurance AG (LEI: 529900EPJJUCSUSVUR56), which is the insurer. Toten issues policies on behalf of Youplus under power of attorney. Youplus Assurance AG is licensed by the Financial Market Authority Liechtenstein (FMA) and approved by Finanstilsynet in Norway to conduct cross-border business (ID: FT00109563). Toten has no ownership interest in Youplus. Address: Austrasse 14, 9495 Triesen, Liechtenstein.
• HDI Global Specialty SE (Denmark)coreTechnology or IntegrationToten Forsikring AS has its professional liability insurance (ansvarsforsikring) with HDI GLOBAL SPECIALTY SE, DENMARK, Langebrogade 3F, 1411 København K. Email: [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fremtind Forsikring: Norwegian insurance company jointly owned by SpareBank 1 Gruppen and DNB, distributing through partner banks and direct channels. Comparable as a competitor for the same Norwegian personal and small-business insurance customers via multi-channel distribution.
• Tryg Forsikring: One of the largest Nordic non-life insurers with a significant Norwegian retail and SME franchise. Comparable as a competing distribution brand reaching the same Norwegian households and SMBs that Toten serves.
• If Skadeforsikring: Major Nordic P&C insurer with strong Norwegian market share across personal and commercial lines. Competes with Toten for the same end customers via direct-to-consumer channels and agent/broker partnerships.
• Protector Forsikring: Norwegian general insurer active in personal and commercial lines, distributing through agents, brokers, and direct channels. Comparable as a competitor targeting the same Norwegian retail and SME insurance market.
• Gjensidige Forsikring: Largest Norwegian general insurer, distributing through both direct channels and a network of independent agents. Directly comparable to Toten as a competing distribution channel for the same Norwegian personal, vehicle, and property insurance customers.

Direct peers

• SpareBank 1 Forsikring: Norwegian bank-alliance-owned insurance distributor distributing personal and commercial lines through the SpareBank 1 savings bank group. Closely comparable multi-line distribution model to Toten.
• Knif Trygghet Forsikring: Toten's primary carrier partner AND a direct distribution competitor - Knif Trygghet issues policies both through Toten (under power of attorney) and directly via its own portal and other agents. Closest comparable operating model.
• Eika Forsikring: Norwegian bank-owned insurance distributor distributing personal and commercial lines through the Eika savings bank alliance. Comparable to Toten as a tied distribution channel competing for the same Norwegian retail and SMB customers.
• Aon Norway: Large global insurance broker with a Norwegian office serving commercial and specialty clients. Comparable as a fee/commission-based insurance intermediary, though Aon is far larger and skews commercial/specialty vs. Toten's local retail/SMB focus.
• Frende Forsikring: Norwegian regional insurer owned by a consortium of savings banks, distributing personal and commercial lines primarily through partner banks. Comparable distribution model competing for the same Norwegian household and SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/totenforsikring
• LinkedInlinkedin.com/company/toten-forsikring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toten Forsikring