Bluemoon
Bluemoon is a UK-based luxury travel marketplace that aggregates verified villas, yachts, and private jets for high net worth individuals and travel advisors. Founded in 2022, it serves a global client base across 40+ countries with curated, expert-vetted supplier inventory.
- Company typePrivate
- Founded2022
- HeadquartersLondon, England, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bluemoon does
Bluemoon (legal entity: Bluemoon Technologies Limited) is a luxury travel marketplace headquartered in Bromsgrove, UK, founded in 2022 by three co-founders: Oliver (finance background), Luke (former superyacht first mate), and Peter (Founder-CEO of Bluewater Yachting International with 30 years of yacht charter experience). The company operates a two-sided B2C and B2B2C marketplace connecting verified luxury property owners, yacht charter managers, and private jet providers with high net worth individuals and the travel advisors/concierges who serve them. Its core platform aggregates over 1,000 curated luxury villas and chalets and 300+ yachts across 40+ countries, supplemented by request-based private jet bookings, with all suppliers undergoing manual verification by industry experts before listing.
The platform is built on a Nuxt-based web architecture with a public-facing search and booking interface, a partner application portal for supplier onboarding, and a documented API for technical integrations. Notable technical features include a verified supplier network, integrated multi-asset booking across villas, yachts, and jets, and cryptocurrency payment acceptance through a partnership with Bitcashier (Bitcoin, BNB, Ethereum, Dogecoin, Polkadot). Marketing is primarily content-driven through a "Logbook" blog, email newsletter, organic search/SEO across destination pages, and a B2B2C referral network of travel agents, concierges, and private advisors.
Revenue is generated through marketplace commissions on bookings facilitated through the platform and referral fees paid to partner travel advisors. Pricing is quote-based and unit-based, with weekly villa rates ranging from €20,980 to €196,000 and yacht charters from €155,000 to €620,000, while private jet pricing is fully request-based. The company operates with 1-10 employees (the three founders plus a small team), has no disclosed institutional funding or revenue figures, and appears to be founder-owned and bootstrapped.
Bluemoon firmographics
Firmographics- Name
- Bluemoon
- Legal name
- Bluemoon Technologies Limited
- Website
- https://tothebluemoon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluemoon is a UK-based luxury travel marketplace that aggregates verified villas, yachts, and private jets for high net worth individuals and travel advisors. Founded in 2022, it serves a global client base across 40+ countries with curated, expert-vetted supplier inventory.
- Ownership category
- akta.pro rank
Bluemoon industry classification
Industry- NAICS
- Tour Operators (56152)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
- akta.pro secondary industry
- Private Aviation Brokerages & Trip Marketplace Platforms (THABAFAG)
Keywords
Where Bluemoon is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bluemoon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketplace Commission: Bluemoon operates as a marketplace connecting verified property owners and yacht managers with travelers. Revenue is generated through commissions on bookings facilitated through the platform.
- Partner Referral Fees: Travel agents, concierges, and private advisors act as referral partners who direct clients to Bluemoon's platform in exchange for referral fees or commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Luxury Villa Rentals - Weekly rates ranging from €20,980 to €196,000 per week |
| Unit Pricing | Multi-year contract | Luxury Yacht Charters - Weekly rates ranging from €155,000 to €620,000 per week |
| Other | Pay-as-you-go | Private Jet Charters - Request-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Bluemoon product offering
Product offeringCore offering
Bluemoon operates a luxury travel marketplace that aggregates verified villa rentals, yacht charters, and private jet charters on a single platform for high net worth travelers and the travel advisors serving them. All suppliers are vetted by in-house industry experts before being listed, and bookings are facilitated through a public-facing website with integrated search, listing detail, and inquiry workflows across destinations worldwide.
Product overview
Bluemoon is a luxury travel marketplace offering three interconnected core products: Luxury Villa Rentals (Homes), Yacht Charters, and Private Jet Charters. The platform aggregates over 1,000 verified luxury properties and 300+ yachts, complemented by private aviation services for seamless end-to-end luxury travel booking. The platform serves both direct consumers (HNWIs) and strategic partners including travel agents, concierges, and private advisors, functioning as both a B2C booking portal and a B2B partner tool.
Differentiator
Problem solved
Functional benefit
Companies that use Bluemoon
Customer profileSegments3 records
Bluemoon technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Bluemoon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Bluewater Yachting InternationalcoreCo-founded by Peter, Founder-CEO of Bluewater Yachting International. Peter brought 30 years of yacht charter experience and a shared vision to make luxury travel effortless. Bluewater Yachting International provides yacht inventory to the Bluemoon platform.
- Travel Agents, Concierges, and Private AdvisorscoreBluemoon acts as a trusted extension of travel agents, concierges, and private advisors. These partners direct clients to Bluemoon's platform and receive support in delivering exceptional experiences to their high net worth clients.
- Property Suppliers (Le Collectionist, Amarant Real Estate, Riviera Luxury Rentals, Villanovo, Blue-Villas, etc.)coreVerified property suppliers and management companies listing luxury villas and chalets on the Bluemoon platform. All suppliers undergo verification by Bluemoon's industry experts before being onboarded.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bluemoon competitors and assessment
Company assessmentDirect peers
- Boatsetter: Peer-to-peer and operator yacht charter marketplace with verified listings and global coverage. Comparable to Bluemoon's yacht vertical in marketplace structure, verification layer, and luxury-yacht subset of inventory.
- Onefinestay: Accor-owned luxury villa and home-rental marketplace offering high-end short-term rentals in major cities and resort destinations. Directly comparable in curated luxury home rentals and HNWI customer base, though with deeper hotel-group backing.
- SamBoat: Online yacht and boat charter marketplace aggregating verified operators across Europe and global destinations. Directly comparable to Bluemoon's yacht-charter vertical in marketplace model, inventory aggregation, and HNWI overlap.
- Villanovo: European luxury villa rental marketplace with a verified-supplier model and Mediterranean focus. Directly comparable in product (curated villas), pricing tier (€20k–€200k+/week), and reliance on travel-agent partner channels.
- PrivateFly: On-demand private jet charter brokerage with real-time pricing and global operator network. Directly comparable to Bluemoon's private-jet vertical in booking model, target customer, and reliance on verified third-party operators.
- Le Collectionist: Paris-based luxury villa and chalet rental marketplace that already supplies a significant share of Bluemoon's villa inventory. Directly comparable in product (curated luxury short-term rentals), target customer (HNW families), and European destination focus.
- Oliver Bon Bon (Oliver Travels): Curated luxury villa rental platform with concierge service and global HNWI focus. Comparable to Bluemoon's villa vertical in curated inventory model, concierge-style service layer, and emphasis on unique, high-end properties.
- Blue-Villas: Curated luxury villa rental platform operating in similar Mediterranean and Caribbean destinations. Directly comparable in product category, HNWI target market, and B2C + agent distribution mix.
Broad incumbents
- NetJets: Largest fractional private jet ownership and charter company globally. Comparable in private-aviation target customer (HNWIs) and trip-level jet booking, but operates at scale with owned fleet and ownership/lease products rather than marketplace aggregation.
- Airbnb Luxe: Luxury tier of Airbnb providing vetted high-end villas, chalets, and estates with trip-design support. Comparable in offering and target customer, but operates at vastly greater scale and with broader geographic coverage than Bluemoon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bluemoon social profiles
Digital presenceBluemoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluemoon leadership team
Management profileNumber of profiles
Bluemoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluemoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluemoon
What does Bluemoon do?
Bluemoon operates a luxury travel marketplace that aggregates verified villa rentals, yacht charters, and private jet charters on a single platform for high net worth travelers and the travel advisors serving them. All suppliers are vetted by in-house industry experts before being listed, and bookings are facilitated through a public-facing website with integrated search, listing detail, and inquiry workflows across destinations worldwide.
Is Bluemoon a public or private company?
Bluemoon is a private company. It is currently operating.
When was Bluemoon founded?
Bluemoon was founded in 2022. It employs 1 to 10 people.
Where is Bluemoon based?
Bluemoon is headquartered in London, England, United Kingdom, in the Europe region.
How does Bluemoon make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are partner Referral Fees.
Who are Bluemoon's main competitors?
Direct peers on record are Boatsetter, Onefinestay, SamBoat, Villanovo, PrivateFly, Le Collectionist, Oliver Bon Bon (Oliver Travels) and Blue-Villas. Broad incumbents are NetJets and Airbnb Luxe.
Does Bluemoon have an API?
Yes. Bluemoon offers an API that partners and developers can connect with. The help page indicates that technical support for API connections is available by contacting [email protected], suggesting a technical integration capability exists for partners.
What industry is Bluemoon in?
Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces, with a secondary code of THABAFAG, Private Aviation Brokerages & Trip Marketplace Platforms. Its NAICS code is 56152.