Club Toukley

What Club Toukley does

Club Toukley, legally Toukley RSL Club and traded as The Ary Toukley, is a single-site, member-based community club (RSL — Returned and Services League) located at 35-47 Holmes Ave, Toukley, NSW, Australia. It is a private, not-for-profit organisation affiliated with RSL NSW and governed by a Board of Directors, dedicated to supporting veterans and the local Central Coast community. The club operates a multi-outlet venue combining electronic gaming machines (via its Play City Games partnership), two distinct food and beverage sub-brands (ZIVA Eats and Pizza restaurant, Poppies Café), a function and events business with a 120-guest capacity room, barefoot bowls, entertainment programming (bingo, trivia, poker, live entertainment, raffles), and a recurring Power Rewards loyalty membership program. It serves local residents across the Toukley and Central Coast NSW catchment as well as function/event organisers seeking venue hire for weddings, corporate events, celebrations, and celebration-of-life receptions.

The business model is transaction-based across gaming, food and beverage, and function hire, supplemented by a subscription/recurring membership layer via Power Rewards that drives repeat visitation. Revenue streams are diversified across gaming operations, food and beverage, functions and events, entertainment, and membership. GTM motion is community-led: acquisition relies on the club's local presence, word-of-mouth, community events, organic social channels (Facebook, Instagram), an e-newsletter, and community partnerships. Marketing and customer engagement are local and digital-light, with no e-commerce or online ordering channels in evidence.

Operationally, the club supports a sub-branch structure (Toukley RSL Sub Branch) and ancillary sub-clubs (Fishing Club, Bowling Club), extends programming into seniors weekday lunches and Sportspick tipping competitions, and partners with GambleAware for responsible-gambling service delivery. Customer concentration is diffuse across a long-tail community base, though the entire operation is single-site and exposed to local demographic and NSW gaming regulatory conditions. No external investment, parent company, or public ownership has been disclosed, and no AI/ML capabilities or proprietary technology stack beyond third-party gaming software are evidenced in the supplied data.

Name

Club Toukley

Legal name

Toukley RSL Club

Website

https://toukleyrsl.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Toukley (The Ary Toukley) is a single-site, member-based RSL community club in Toukley, NSW, offering gaming, dining (ZIVA, Poppies Café), functions, entertainment, and a loyalty program to local Central Coast residents and event organisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Toukley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Operations: Electronic gaming machines and gaming services as a core revenue stream for the RSL club.
2. Food & Beverage: Restaurant and café dining including ZIVA Eats and Pizza, Poppies Café, cocktails, and bar services.
3. Functions & Events: Venue hire for celebrations, weddings, funerals (celebration of life), corporate events, and barefoot bowls. Catering and function packages sold to customers.
4. Membership & Loyalty: Club membership with Power Rewards loyalty program generating repeat engagement and customer retention.
5. Entertainment: Live entertainment, bingo, trivia, poker nights, raffles, and psychic medium events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Club Toukley (The Ary Toukley) operates a single-site RSL community club venue offering electronic gaming machines, multiple food and beverage outlets (ZIVA Eats and Pizza, Poppies Café, bar and cocktails), live entertainment (Bingo, trivia, poker, raffles), function and event venue hire including barefoot bowls, and a member loyalty program called Power Rewards. The club serves the Toukley and Central Coast NSW community with a focus on social connection, dining, gaming, and private functions.

Product overview

The Ary Toukley is an RSL club venue offering a single-site hospitality experience. The club operates multiple food and beverage outlets (Poppies Café and ZIVA Eats and Pizza), gaming facilities (Play City), entertainment activities (Bingo, Poker, Trivia), function and event venues, and a membership program (Power Rewards). The portfolio includes specialty offerings like Barefoot Bowls, Sportspick tipping competitions, and seniors lunch services.

Differentiator

Problem solved

Functional benefit

Brands

• ZIVA: Restaurant and pizza dining venue within the club offering eats and pizza.
• Poppies Café
• Power Rewards Loyalty Program

Products and services

• ZIVA Eats and Pizza A dining venue and pizza restaurant operating as a sub-brand within the club, offering a seasonal menu with weekly specials and special deals for club patrons and walk-in diners.
• Poppies Café A café operating as a sub-brand within the club, serving hot and cold beverages, sandwiches, melts, cakes, slices, light meals, pizza slices, quiche, salads, spring rolls, baguettes, paninis, hot chips, and ready-made frozen meals.
• Play City Gaming An electronic gaming area featuring Play City Games with various electronic gaming machine options, available to club patrons at the Toukley venue.
• Functions & Events Venue Hire Function room hire for celebrations, parties, engagements, weddings, and corporate events, including the Celebrations Function Room (capacity 120 guests) and Break Out Room (capacity 12 guests), with catering and function packages available.
• Barefoot Bowls Barefoot bowls packages offered for social gatherings, group events, and team building activities on the club's bowling green.
• Celebration of Life Package Funeral reception and celebration of life event packages with venue hire and catering for bereaved families.
• Power Rewards Loyalty Program A club membership loyalty program offering members benefits, discounts, and exclusive offers across the club's dining, gaming, and entertainment offerings.
• Entertainment Activities Scheduled entertainment activities including Bingo, Cash Housie, live entertainment, trivia nights, poker tournaments, raffles, Scrabble and Chess groups, and psychic medium events.
• Seniors Weekday Lunches Weekday lunch specials designed and priced for seniors, offered at the club venue.
• Sportspick Tipping Competitions AFL and NRL sports tipping competitions offered to members as a promotional engagement activity.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Toukley RSL Sub BranchcoreStrategic or Co-development PartnerThe club supports the Toukley RSL Sub Branch, an integral part of the RSL organization serving veterans and the local community.
• GambleAwareminorOthersResponsible gambling support service partner providing free confidential information and advice. Help line 1800 858 858.

Recent moves1 record

Expansion highlights5 records

Regional players

• Budgewoi Club: Central Coast community club offering gaming, dining, and entertainment to a similar local demographic. Direct regional competitor in the same catchment.
• Mingara Recreation Club: Largest community club on the NSW Central Coast, operating gaming, F&B, fitness, and events. Direct regional competitor to The Ary Toukley with a similar member-based model but at materially greater scale.

Broad incumbents

• Canterbury League Club: Large Sydney-based community club with gaming, dining, functions, and entertainment. Comparable membership-club operating model, but significantly larger in scale and amenity.
• Mounties Group: Large Western Sydney community club group with gaming, hospitality, fitness, and entertainment. Comparable membership-club model, but at much larger scale and multi-venue footprint.
• Blacktown Workers Club: Western Sydney workers' club with gaming, F&B, and function venues. Comparable member-based community club model, but with greater scale and amenity.
• Club Marconi: Western Sydney Italian-Australian community club with gaming, dining, function, and entertainment facilities. Comparable membership-club operating model at a larger scale.
• Wests Group (multiple venues): NSW community/league club group operating multiple venues with gaming, F&B, and events. Comparable member-based model with a multi-venue footprint.
• Norths (multiple NSW community clubs): Multi-site NSW community club group with RSL-style member-based gaming, dining, and events. Comparable operating model at greater scale, demonstrating the multi-venue path.

Direct peers

• Diggers Club (Diggers @ The Entrance): Central Coast venue with gaming, dining, and entertainment offerings serving the same local catchment as The Ary Toukley. Directly comparable in scale and offering mix.
• Club Lakehouse (The Entrance): Nearby Central Coast community club offering gaming, dining, functions, and entertainment. Closest geographic direct peer competing for the same local demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/clubtoukley.rsl
• Instagraminstagram.com/thearytoukley
• LinkedInlinkedin.com/company/club-toukley

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Toukley